Business Related Topics 
Act-On
APRIL 10, 2024
The points you assign will depend entirely on your business and your audience. Tyson is a small business owner. And while we wish Tyson the small business owner well, his lead score is quite low — and our sales team will never waste a moment of anyone’s time trying to sell him advanced marketing tools he doesn’t need.
Act-On
NOVEMBER 29, 2023
To maintain a positive sender reputation, businesses are advised to focus on delivering content that resonates with their audience and encourages user interaction. By proactively adapting to the upcoming Sender Guideline changes, businesses can enhance the security, relevance, and overall effectiveness of their email communications.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Act-On
NOVEMBER 15, 2023
Marketing Automation Returns: The Outcomes No matter the business type or vertical, when marketing automation is done well, it reaches a large percentage of leads and customers who come into contact with the business. Creating these strategies and process improvements take time, energy, and resources.
Act-On
FEBRUARY 16, 2024
And here’s something else to consider: Research shows that while most businesses make sales to between 5% and 20% of new customers, they close deals with 60% to 70% of existing customers. Yet only 25% of marketers rank customer lifetime value (CLV) among their top five marketing metrics. Lead scoring allows you to master the follow-up.
Act-On
OCTOBER 11, 2023
This all depends on the size of your content budget and team, the volume of content you produce, and the business goals content marketing is meant to achieve. And sometimes it lives under Growth. Make sure your b2b marketing department structure keeps in mind the resources you have and your team’s approach.
Act-On
SEPTEMBER 25, 2023
Sales and marketing alignment isn’t easy, but it’s one of the most efficient ways to improve your business. Sales teams usually include: Business development representatives, or BDRs, who conduct outbound prospecting or do cold outreach to generate new leads. And, sometimes, a lack of trust and personal relationships.
Act-On
OCTOBER 4, 2023
Your marketing automation platform houses crucial marketing data that drives your business. That’s where a true analytics engine is required, to enable you to dive deep into your data, segment according to your business needs, and bring in custom data. That’s where marketing analytics software comes in.
Expert insights. Personalized for you.
164 
Let's personalize your content