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  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, DECEMBER 5, 2014
    [Business] A stunningly simple path to creative business presentations
    Out of the box, Slideshare’s new Haiku Deck alliance shows a lot of promise to help you with creative business presentations even if you are seriously design challenged! It is so easy to use that even the greatest technophobe can figure it out. 2) The guided slides might actually help defeat lousy business presentations out there!
  • VERTICAL RESPONSE  |  FRIDAY, DECEMBER 13, 2013
    [Business] The Best Free Tools for a Small Business
    There are tons of fantastic free business tools out there that help a small business manage, market, and socialize their company. Some have been around for a while, others are on the newer side, but they all help small businesses be more productive. Evernote can make your business (or even your personal life) more manageable.
  • VERTICAL RESPONSE  |  THURSDAY, NOVEMBER 21, 2013
    [Business] Hiring a Virtual Assistant Can Refocus Your Business Efforts
    Hours upon hours can be spent trying to grow or develop a business. This can be especially helpful during a crunch time or a busy season like the holidays. The post Hiring a Virtual Assistant Can Refocus Your Business Efforts appeared first on VR Marketing Blog. Determine your needs before hiring . Ask around. Take it slow.
  • INBLURBS  |  FRIDAY, MARCH 11, 2011
    [Business] Your inbound marketing and failure
    Businesses which blog get: • 55% more traffic. Register with business directories and offer some of value to your audience lead them to the landing pages and convert them to leads. If you think you can do inbound marketing without any failure then you are dreaming. Means you will do failures. Brain vs. Budget = Inbound Marketing.
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 1, 2014
    [Business] Marketing Automation: Lessons from 4 case studies
    Crain’s Business Insurance is a trade publication that faced the challenge all publications are undergoing right now with declining advertising revenue, but at the same time, its industry customers began buying up-front research and content. Scalability. Integration with the new CRM system. Results? Conversion rate of 2.6%
  • INBLURBS  |  WEDNESDAY, DECEMBER 8, 2010
    [Business] How to get found from Customers online
    Getting found by customers online helps in increasing revenue for business online. This will effectively help you in achieving success from your business blogs. There are some top blog platforms that provide you with well designed themes and plugins that can help in developing a business blog. Write Compelling Content.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, AUGUST 8, 2014
    [Business] Monetizing blog comments: Why your blog is economic gold
    Chris cited two reasons why he is doing this and despite his unquestioned experience and stature in the business, his logic doesn’t make sense to me. What is good business for Chris may or not make sense to you. Let’s do some business together. What is good business for Chris may or not make sense to you.
  • VERTICAL RESPONSE  |  FRIDAY, JUNE 7, 2013
    [Business] Feeling Adrift? Try Online Forums for Small Business Advice
    At VerticalResponse, we have such a deep pool of small business expertise that there’s always someone who can brainstorm ideas or provide a sanity check. As a small business owner, you may sometimes feel like you’re on an island all by yourself. Where can you interact with other business owners? Small Business Forum.
  • CHRIS KOCH  |  FRIDAY, MARCH 23, 2012
    [Business] How to write blog posts from a white paper
    Blogging Idea Marketing Latest Post B2B marketing Blog Business Business-to-business ITSMA Research marketing Paper Social Media social media management White paperIt’s an important part of social media management. Eeewww!). This person responded with a good question: How would you like it to read and sound? Humorous.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 20, 2013
    [Business] 29 Quotes On The Future of Business
    And many businesses are struggling to keep up. In an attempt to tell that story, I have covered the future of marketing and now I’m looking for the best quotes, studies and predictions on the future of business. The post 29 Quotes On The Future of Business appeared first on B2B Marketing Insider. The world has changed.
  • B2B LEAD GENERATION BLOG  |  MONDAY, AUGUST 18, 2014
    [Business] Why Servant Marketing Matters
    Marketing Strategy b-to-b B2B business-to-business complex sale servant marketing Tweet As I talk to marketing and sales leaders, I hear this reoccurring theme: “I want to do something that really matters; I want to feel what I’m doing is really making a real difference.” The problem with today’s customers.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, FEBRUARY 28, 2013
    [Business] Six Ways to Not Suck at Selling Things to Me
    Plus I’ve been pretty fast and loose with my business card at trade shows recently, so it’s not really a surprise that I am sitting through more than my usual number of pitches lately. This is partly because I’m busy but mostly because I’m mean and I want to see what they do with 30 minutes. Bring Your Shoes.
  • INBLURBS  |  MONDAY, JUNE 27, 2011
    [Business] How companies are using social media for marketing research
    Introduce yourself and your business and offer help and assistance. Most major businesses utilize Twitter for their customer support and interaction. How to do social media for marketing research? In fact this is the first part of a social media marketing strategy. What their customers are saying about them and much more.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, NOVEMBER 11, 2012
    [Business] Best Social Media Management Tools for Small Business Owners
    You need a simple solution that meets the following criteria: Sends scheduled posts , so you can set updates to go out during the day (and night), while you run your business. One of the best features of Hootsuite is that you can integrate your Google+ business page. By Kerry Gorgone, Contributing {grow} Columnist. Hootsuite / Seesmic.
  • BIZNOLOGY  |  MONDAY, APRIL 7, 2014
    [Business] Social business: enterprise knowledge goes retail
    The major transformation that Social Business platforms bring to the workplace is the ability to create highways of information between people, content and places, making information flow in a way that it can serve supply and demand patterns more efficiently, playing the role of an eBay-of-sorts for enterprise knowledge. Why does that happen?
  • INBLURBS  |  WEDNESDAY, MARCH 13, 2013
    [Business] How to Effectively Launch Your Business or Product in a Foreign Market
    In fact, in this world of social media, getting it wrong can be a business disaster. It only takes a single cultural faux pas to undo months of good work, destroying trust in your business. Have you set your sights on expanding your brand to overseas markets? In today’s global economy, going international is a smart move.
  • SAZBEAN  |  TUESDAY, JUNE 29, 2010
    [Business] 9 Reasons Why You Need to Have a Business Blog
    You need to provide updated content online — whether that’s a blog or other content.  In case you’re still not sure you need a blog for your business, here are nine reasons why I think you do. Showing a bit of personality through blogging and other social media goes a long way towards showing the human side of your business.
  • INBLURBS  |  FRIDAY, JULY 8, 2011
    [Business] Why to connect your corporate blog with social media
    Connecting your blogs with a platform where you could attain more exposure sounds extremely interesting for any type of business. Having business blog helps your business to be updated in social media to get seen from your audience and to generate business leads. How to promote your brand in social media using a blog?
  • INBLURBS  |  WEDNESDAY, JULY 20, 2011
    [Business] Interested in Marketing Help but Marketing Challenges NONE
    So when you are in business and you want to grow it without losing an arm and a leg on marketing spending than you need to become aware of your marketing challenges ASAP! You can identify very quickly where you stand and what to do to improve your market position to grow your business better than your competition. Being seen. Traffic.
  • WRITING ON THE WEB  |  WEDNESDAY, SEPTEMBER 4, 2013
    [Business] 4 Tips to Attract More Readers to Your Business Blog
    How can you attract more readers to your business blog? When you know how to blog , you can write about anything relevant to your business’ audience that will enrich customers’ knowledge and show how your business will be beneficial to them. She has helped several businesses and individuals succeed through great content.
  • VERTICAL RESPONSE  |  TUESDAY, DECEMBER 16, 2014
    [Business] Get Recognized: 10 Small Business Awards You Should Enter
    Whether your company has been around for decades or is just getting off the ground, getting a business award under your belt is a great way to build credibility and generate positive PR. To get you started, here are 10 small business awards programs and ideas to consider: 1. National Small Business Week Awards. Cost* : Free. 2.
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 8, 2014
    [Business] Social business and the competitive landscape
    They were companies that offered similar products or services to one’s own company, and to succeed in business one needed to beat them. Quite often the sole goal of advertising was to differentiate one’s business from that of key competitors, and to point out all their faults. Competitors were, simply put, one’s rivals.
  • WRITING ON THE WEB  |  THURSDAY, FEBRUARY 26, 2015
    [Business] 2 Sure-Fire Ways to Inspire Your Blog Writing
    Article Ideas How to.Tips On Writing Better Writing for the Web Writing Great Blog Content Writing Great Copy blog content blog writing business blogging business blogs how to start blogging writing on the web A few years ago I polled readers and asked what their biggest blogging challenge is. Does your blog writing lack inspiration?
  • INBLURBS  |  THURSDAY, JANUARY 27, 2011
    [Business] Is your website a liability or a real estate
    They help you to establish the whole platform as a smart marketing hub for your business. Today still most websites receive less or even no traffic. Those websites are not marketing optimized and offer no user experience! More fatal they don’t offer any kind of valuable and remarkable content. Tweet this on Twitter! Send article as PDF.
  • CHRIS KOCH  |  FRIDAY, APRIL 8, 2011
    [Business] How do you know when you’ve reached the next level in social media?
    Latest Post Social Media Business Business-to-business Internet Marketing ITSMA marketing Marketing and AdvertisingI was thrilled to run a social media workshop this week with a large B2B technology and services provider (and ITSMA member). The great thing about the experience was that this company is already doing social media.
  • WRITING ON THE WEB  |  WEDNESDAY, JUNE 5, 2013
    [Business] Your Business Blog: Guest Blogging Etiquette
    Guest Blogging Etiquette" src="[link] width="240" height="217" title="Your Business Blog: Guest Blogging Etiquette" /> Last month, we contributed a post asking if guest blogging is really a necessary element to a good blog. Be flexible – most of the time, bloggers are busy people, just like everyone else in the world. Photo Source).
  • INBLURBS  |  FRIDAY, NOVEMBER 11, 2011
    [Business] Why B2B should use Inbound Marketing to master Social Media a measureable way
    Due to lack of resources, skills and measurement B2B firms hesitate to step into the opportunity social media offers to their business. But most B2B marketers are very interested to use social media to improve their business. As thousands other B2C and B2B businesses globally, B2B companies should utilize “Inbound Marketing”.
  • WRITING ON THE WEB  |  THURSDAY, JULY 11, 2013
    [Business] Business Blogging: How to Optimize Older Posts
    Clearly, one of the most important things that you can do when it comes to a business blog is to share new content. For business blogging, you’ll need to become keyword-savvy , and use a plugin or two will help make it easy and automatic. Business blogs can be tricky creatures. Why not make good use of older content? It’s free.
  • INBLURBS  |  WEDNESDAY, JUNE 29, 2011
    [Business] Study shows adopt social media in internet marketing or fall behind
    A recent Jive Social Business Survey where 902 executives have been interviewed about their opinion of use of social media in internet marketing shows that social has made it from personnel to mission critical for business. How do you use social media in internet marketing for your business? I am looking forward to your comments below.
  • SAZBEAN  |  MONDAY, AUGUST 16, 2010
    [Business] Choosing the Right KPIs for Your Business
    I’m often asked what KPIs (key performance indicators) are the most important for understanding how a business is doing online.  My answer is always “It depends.&#  There’s not a set of KPIs that works for every business. Understand Your Business. Who are your customers and why should they care? Know Your Goal.
  • INBLURBS  |  FRIDAY, DECEMBER 17, 2010
    [Business] Tips to get more Customers with custom landing pages
    Landing pages are very important for generating new leads for business online. Lead capture pages also known as landing pages are very important for businesses to gather customer information. When creating a custom landing page for your business online, you need to focus on the customer’s interest in visiting those landing pages.
  • BIZNOLOGY  |  MONDAY, APRIL 20, 2015
    [Business] The business of data
    Do you know what business you are in? It seems like such a straightforward question that every business person should be able to answer it without hesitation. The fact that “data as a service” is becoming a huge business opportunity was emphasized at a recent IDC technology conference. Apparently, we all are!
  • INBLURBS  |  TUESDAY, JULY 12, 2011
    [Business] 5 Easy steps to get found on Google from your potential customers
    Businesses online uses latest marketing strategies to enhance their customer base through Web Marketing. They are ready to increase marketing budgets for newer and more efficient methods of attracting customers which can generate huge business leads. Step 2: Identify the marketing strategy that best suits your business.
  • INBLURBS  |  THURSDAY, MARCH 3, 2011
    [Business] How to loose in social media? Just talk about yourself!
    If you like many other out there talk about yourself in social media than you miss a great opportunity to be recognized as an interesting source of information. Imagine you are on a cocktail party! And one guy stands with a group of people and start involve in the conversation. Then you understand that this person is only talking about himself.
  • BIZNOLOGY  |  FRIDAY, AUGUST 8, 2014
    [Business] Social Business Reality Check: the elusive executive support
    Many change management and social business consultants will tell you this: to ensure success in your social business implementation, you must get broad executive support. Thus, the equation is simple: executive support = social business success. It’s a no-brainer, isn’t it? Why is that happening?
  • CUSTOMER EXPERIENCE MATRIX   |  SATURDAY, JANUARY 24, 2015
    [Business] New Marketing Automation Options for Small Business in the VEST Report
    GreenRope workflow GreenRope is all-in-one software sold primarily to very small businesses such as lawyers, real estate agents, consultant, coaches and membership organizations. GreenRope is also small-business-friendly, starting at $149 per month for up to 1,000 contacts and costing $199 per month for 5,000 contacts.
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 15, 2012
    [Business] The 2013 Social Business Marketing Manifesto
    Planning season is well underway and I think it is never to early to look at the B2B Marketing 2012 year in review and start to make some predictions for Marketing and Social Businesses in 2013. And so now there is a social business imperative. Marketers Strategy Social BusinessThe stakes are high and the timing is urgent.
  • WEBBIQUITY  |  FRIDAY, OCTOBER 26, 2012
    [Business] Business to Business for Small Business
    Small businesses account for a huge chunk of business revenue produced in our country. In fact, there are nearly seven million small businesses in America. As the drivers of employment growth, all of these businesses are vital. Completing a business to business transaction for a large corporation is no big deal.
  • WRITING ON THE WEB  |  THURSDAY, MARCH 5, 2015
    [Business] Business Blog Writing: How to Avoid Time-Suck
    Article Ideas blog content blog inspiration business blogging original content How do you avoid time-sucking traps when it comes to blog writing ? If you’re anything like me, you may have found yourself (a time or two!) with nothing to show after sitting in front of your screen for 90 minutes. It happens to the best of us.
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 22, 2014
    [Business] 3 Don’ts of small business content marketing
    Small businesses have the potential to tap into special strengths, but they also have a special set of pitfalls to avoid. Marketing a small business can sap time and attention from actually doing the work of serving customers, but it has to be done. Content marketing is one of the most valuable of these tools. Find out how below.
  • WRITING ON THE WEB  |  WEDNESDAY, SEPTEMBER 25, 2013
    [Business] Epic Business Blog Content: 2 Questions Every Blog Owner Must Ask
    If you’re in business and have a business blog, you’re frequently challenged by what to write. In my ebook Content Marketing with Blogs , I suggest business blog posts should be written with the 4 E’s as a guide: What you publish on your business blog should: Entertain. Educate. Engage. Enrich.
  • WEBBIQUITY  |  MONDAY, MARCH 30, 2015
    [Business] 12 of the Best Guides and Sources for Free Stock Images
    This was post #4 of Blogging for Business Week 2015 (#b4bweek) on Webbiquity. #1:  Welcome to Blogging for Business Week! #2:  13 Great Guides to Growing Your Blog Audience. #3: Five Expert Guides to the Best Blogging Tools. As noted on the CyberChimps blog , “a picture is worth a thousand words. That’s worth gold.”
  • VERTICAL RESPONSE  |  MONDAY, MARCH 2, 2015
    [Business] A Service-Based Business’s Guide to Email Marketing
    Service-based businesses like computer repair shops, staffing agencies, cleaning services, marketing companies, e-commerce businesses and a whole host of others use email marketing to promote their business. We’ll also showcase four emails that your business should send. So let’s get down to email business.
  • VERTICAL RESPONSE  |  WEDNESDAY, SEPTEMBER 18, 2013
    [Business] 10 Steps to Achieving Work-Life Balance: Small Business Edition
    When you run your own business, having a personal life tends to placed on the back burner, and not just when you’re first starting out. Cultivating a balance between running your business and living your life is essential to the health of your company. Do less. The quality of your work will improve and you’ll feel less burnt out. 2.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, MAY 22, 2008
    [Business] Why PowerPoint rules the business world
    In many organizations, the beginning and end of any business activity is marked by the PowerPoint presentation. And how did this simple tool become so entrenched in business? We need to teach visual literacy in our schools, and to our business people. A CALL FOR VISUAL LITERACY. Later, it's used for updates and progress reports.
  • B2B LEAD GENERATION BLOG  |  MONDAY, NOVEMBER 24, 2014
    [Business] Lead Nurturing: What it is, and what it is not
    Lead Nurturing B2B business-to-business complex sale content marketing Email marketing relevance Tweet Building on my post last week , I was reminded of a conversation I had with a marketer who was meeting with her new boss to explain the need for a new lead nurturing strategy. Starting to get my point? You might also like.
  • ACSELLERANT  |  WEDNESDAY, FEBRUARY 26, 2014
    [Business] Business Story Videos Are Viewed, Remembered and Shared
    We work with clients to uncover stories about their businesses. Clients who aren’t experienced in the use of video often want to say as much as they possibly can about their […] The post Business Story Videos Are Viewed, Remembered and Shared appeared first on acSellerant Video Studios -- Stories Sell.
  • SOCIAL MARKETING FORUM  |  SATURDAY, DECEMBER 28, 2013
    [Business] The Connected Consumer and Social Business: Looking Back and Forward
    How new is social business really? Social business Esther Dyson Kevin Kelly Ram Charan When social media marketing started booming a few years back, I was surprised to see how new it all seemed to so many. It led me [.].
  • INBLURBS  |  WEDNESDAY, MARCH 21, 2012
    [Business] Why Marketers should do Brand Massaging in Real-Time
    Content Creation Strategy inbound marketing Real-Time Brand Massaging Real-Time Marketing and PR social media marketing Facebook business lead generation inbound marketing for business Real Time Marketing and PRTo keep up with the today digital pace is a challenge which every marketer is facing by doing brand messaging. LinkedIn.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, MAY 21, 2011
    [Business] Not Everyone Knows as Much as You Do About Social Media
    A guest post by David Lifson … Small business owners. Maybe the most important part of the business they need to manage? As we continue to define and quantify the value of social media marketing, small business owners are slowly joining the party. When on-boarding small business owners, keep that caveat in mind.
  • INBLURBS  |  WEDNESDAY, AUGUST 31, 2011
    [Business] Overtake 33 Percent of your Competition by Measure your Marketing ROI
    What does this mean to your business when you are selling primarily to B2B? But if you have not already done these steps above than you will need to rethink your business strategy if you want to overtake about 33% of your competition by apply these simple tasks and processes to your business. Do you measure your marketing ROI?
  • INBLURBS  |  MONDAY, JANUARY 31, 2011
    [Business] Nobody will buy from you. Exempt your Buyer Personas
    For example, if you sell products or services to businesses, there are decision makers that have different roles within a company. Companies sell more to individuals and multiple decision makers. It’s critical to attract all of the people involved in the buying decision. You need to know more about them, before you market to them!
  • VERTICAL RESPONSE  |  TUESDAY, SEPTEMBER 2, 2014
    [Business] 5 Time-Saving Business Tools You Need to Know
    Running a small business involves wearing many hats, and you may find yourself wishing you had an extra set of helping hands. Luckily, Using online apps and business tools can help run your business more efficiently. What are some of your favorite business tools/ Share away in the comments! And, it’s free. 5.
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 11, 2014
    [Business] Funny Business: The Best Digital Marketing Humor, 2014 Edition
    Kick back, relax for a few minutes, and check out these 24 examples of some of the best marketing and business humor of the past year or so. The 18 Most Hilarious And Clever Print Ads Ever by Business Insider. Strategic Humor: Cartoons from the March 2014 Issue by Harvard Business Review. What are you laughing at? Really.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, AUGUST 16, 2013
    [Business] Transforming Marketing From Social Media to Social Business
    There’s no question that social has grown in relevance for most businesses in the past few years. The influx of content and self-service now available across these online channels has tasked businesses with a variety of new roles and requirements to respond to opportunities and risks. Erick Mott is a social business leader at Eloqua.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 7, 2011
    [Business] Small businesses still grappling with social media benefits
    Optimism about the economy and the use of social media pervade a new report called the Small Business Success Index , a survey sponsored by Network Solutions® and the University of Maryland’s Robert H. Smith School of Business.  A few highlights from this wide-ranging report: Technology investments on the rise. Searching for Search.
  • BIZNOLOGY  |  WEDNESDAY, MAY 2, 2012
    [Business] Differentiate or die! It’s the digital marketing curse…
    While I am usually preaching differentiation to large businesses , I have been working with a lot of small businesses lately in my workshops and online courses. Seems like 2012 is the year that a bunch of small businesses decided to get serious about digital. What differentiation do you need for your business?
  • INBLURBS  |  TUESDAY, DECEMBER 14, 2010
    [Business] How to get more Visitors to your website
    The first thing that is important in starting your online business is to have a well designed website. Your business website appearance should be well developed so that visitors can easily navigate through your website pages. Start a business blog and link to your website. Getting started online. Website should attract visitors.
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, MARCH 27, 2013
    [Business] 10 Trends for Financial Services Marketing
    Customer Engagement is not a passing fad.  Customer engagement occurs every day on an offline basis in the branch banking environment. The challenge for those branch-based institutions currently is replicating that level of engagement in the online world.  Data Integration becomes mission critical. Marketing Analytics is red hot.
  • INBLURBS  |  THURSDAY, AUGUST 4, 2011
    [Business] Show me the social media Return on Investment
    Inbound marketing is the marketing strategy that focuses on getting found by customers when they research online for products and services your business also has to offer. With inbound marketing businesses earn their way to the customer, by publishing helpful information on a blog, in social media and forums. Tweet this on Twitter!
  • CONFLUENT FORMS  |  THURSDAY, JANUARY 3, 2013
    [Business] The 5 reasons your business should be on G+
    Getting your business to feature prominently in that local search is a much better strategy than trying to win the keyword wars. Do you have other reasons why a business should be on G+ or persons why it shouldn't? We know, you've probably heard that Google Plus is a ghost town. That nobody uses it. No paying to reach your fans!
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 5, 2012
    [Business] Stepping Outside of Bounds: Taking a Broader Marketing Perspective
    One of his more intriguing points was that while strong alliances are greatly valued, in many cases it is our acquaintances that help up more from a business perspective. Needless to say, this did not bode well in a political context, nor is it an effective way to operate in a business one. Photo credit: Christopher S.
  • BIZNOLOGY  |  WEDNESDAY, MARCH 5, 2014
    [Business] The second screen: what it means for small business marketers
    Having a mobile-friendly small business is no longer a suggestion; it is a necessity in reaching consumers. Whether your small business uses traditional television or radio commercials alongside digital promotion or not, there are some lessons to be gleaned from the trend toward multi-screen marketing. Think graphically. Photo Source).
  • INBLURBS  |  WEDNESDAY, AUGUST 24, 2011
    [Business] 47 Percent of your competitors are not using Social Media for business
    Hiscox surveyed US small business leaders and found out that 47% do not use social media for business. Moreover, every business which treats social media marketing with a strategy and obligation instead of doing it when they have the time will profit from it. Social media makes your business found when your audience is looking!
  • BUYER INSIGHTS  |  MONDAY, FEBRUARY 11, 2013
    [Business] The Beermat Business Case
    Being able to build the business case for your solution is an important sales skill. However the traditional approach to developing the business case fails more often than it succeeds. To address this problem sellers need to start the business case conversation much earlier.
  • ACSELLERANT  |  THURSDAY, MARCH 13, 2014
    [Business] Engaging Early with Video Stories
    Empowered buyers of business goods and services are leveraging the Internet, social media and peer groups to research potential solutions. Business Story Marketing Business Story Video B2B video marketing
  • BIZNOLOGY  |  MONDAY, NOVEMBER 4, 2013
    [Business] Hindsight 20/20 Series: 1. Your choice of social platform does matter
    In this series, I’ll be listing a few you may want to consider, no matter if you are at the beginning of your social business odyssey, or in the middle of a pause-rethink-reset strategy. Or is it focused on core capabilities and a comprehensive integration framework with a healthy ecosystem of business partners? Test drive.
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 7, 2015
    [Business] The Internet of Everything is Here
    The massive expansion projected in this space will continue to transform  communications, commerce, organizations, and it will enable social business to enter the mainstream. According to Frank Gens, Senior Vice President and Chief Analyst at IDC, this expansion of the 3 rd platform will lead to the reinvention of business.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MAY 5, 2013
    [Business] In praise of the naked business
    I have a confession to make. I run my business from a chair.  I’m not kidding. have come to embrace the simple, mobile business life. The They could profit from living in my world for a little while! I’ve come to take pride in this simple business approach. I can beg and borrow a meeting room when I need it. Small.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, MAY 15, 2012
    [Business] Business Must Have: Social CRM apps
    Society has changed accordingly, and so has the business of sales. If a business has a social media presence, customers expect to be able to engage with it immediately. Twitter, Facebook, and the like allowed users to share the details of their personal and professional lives for the world to see, for better or worse.
  • ACSELLERANT  |  MONDAY, OCTOBER 7, 2013
    [Business] Capturing the Voice of Your Customer for B2B Video
    And customers talk about business results – not product features. When a business person puts a phone call on their schedule, they almost always keep that appointment. Feedback includes disconnects between the vendor’s marketing messages and the reality of doing business with them. The Voice of My Customer has spoken. We get it!
  • SMALL MANUFACTURER BLOG  |  WEDNESDAY, OCTOBER 17, 2012
    [Business] For Freelancers / Consultants: Under What Name Should You Do Business?
    ” Unfortunately, I couldn’t use “James’ Mom” as a business name when I was thinking about what to name my business back in 1998. wanted to change my business name to Dianna Huff, Inc. as my official business name). Do you want to grow your business? How long have you been in business?
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MARCH 7, 2012
    [Business] More B2B Marketing on Mad Marketing TV — The After Party
    Business Intelligence Content Marketing Facebook Inbound Marketing Lead Nurturing Social Media B2B Marketing Business Marketing buyer personas content marketing Facebook Marketing mad marketing tv marketing tips Paul DunayBuyer personas and the importance of knowing your buyers. Visit [link] to learn more.
  • LOOPFUSE  |  THURSDAY, MARCH 28, 2013
    [Business] Building the business case for marketing automation
    The decision to invest in marketing automation requires the same scrutiny both in terms of whether it is appropriate for your business and will it deliver a return greater than your investment. We think these questions and the resulting business case are easy to address with LoopFuse.  So there you have it. 
  • BIZNOLOGY  |  MONDAY, DECEMBER 24, 2012
    [Business] Is it time for your marketing to include a mobile app?
    People do business, set family reminders, deposit checks, track workouts and spend hours and hours of leisure time in mobile app platforms. Is it time for your business to have a mobile app? For entrepreneurs and small business owners, this represents a shift that could prove devastating to marketing tactics in the coming years.
  • WRITING ON THE WEB  |  WEDNESDAY, AUGUST 28, 2013
    [Business] Google Images: How to Add Great Images to Business Blogs
    Business blogs are better when they lead with a spectacular eye-catching image. But are you bored like I am with the standard business photos offered on free photo sites ? How many happy smiling people have you actually seen in a business meeting lately? Check it out, there are 3-D pyramids, bar graphs, circles, arrows: wow.
  • WEBBIQUITY  |  MONDAY, JULY 15, 2013
    [Business] Funny Business: The Best Digital Marketing Humor, 2013 Edition
    Many have been overused (the business meeting including the white-haired guy with glasses, the attractive brunette with the telephone headset that just screams “customer service!,” In marketing, that’s called “work.” If a book about failures doesn’t sell, is it a success? I by Bit Rebels. ” etc.).
  • INBLURBS  |  TUESDAY, JUNE 21, 2011
    [Business] Inbound Marketing, the science of showing respect to get more revenue in exchange
    When you want to grow your business you need to treat your audience with a certain level of respect. You need to show them that you care about them and not only about their cash they maybe could spent with your business. You can set alerts with Google Alerts and stay informed as soon your search terms are mentioned anywhere on the web.
  • VERTICAL RESPONSE  |  MONDAY, MAY 26, 2014
    [Business] Small Business Owners: Time to up Your Digital Game [Infographic]
    In a recent study conducted by our parent company, Deluxe , more than 500 small business owners were surveyed about their digital marketing practices. Small business owners have a digital footprint, but not a very active one! The Top 20 Places Your Business Needs to Be Listed Online. Small Business Guide to Google AdWords.
  • ACSELLERANT  |  TUESDAY, JUNE 18, 2013
    [Business] The Power of Story for B2B Marketing
    But business (long the realm of numbers, analysis and cold, hard facts) has shied away from storytelling. It’s your client who has a business problem and must go on a journey to solve it. In your story, it’s a business issue or situation. Stories have the power to influence and persuade. In one class, we had a memory exercise.
  • FOLLOW THE LEAD  |  TUESDAY, OCTOBER 26, 2010
    [Business] Being cool to cold calling
    Ruth Stevens, who consults on customer acquisition and retention, teaches marketing at Columbia Business School and blogs at HBR.org. She is past chair of the DMA Business-to-Business Council and has also held senior marketing positions at IBM and Time Warner. Stevens Time Warner
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 7, 2012
    [Business] Top 5 Social Business Myths
    As companies go through their social business journey, there are several “truths” about their use of social media that are not necessarily observed in real life, but still get treated as dogma, as if social technologies were so special and enigmatic that deserve a quasi-religious status. Photo credit: Wikipedia.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 10, 2013
    [Business] Social media and the forgotten business opportunity
    And here is what most people have forgotten — Business has always been built on relationships, not people yelling at you. You’d lose a lot of business right?  If you wouldn’t do it in real life, why would you do it online? What makes people think this is any way to build a relationship that leads to business benefits?
  • CONFLUENT FORMS  |  TUESDAY, MARCH 26, 2013
    [Business] Why your business needs to claim its Google Places page
    For location-relevant businesses these types of searches are the most important queries that you can hope to win. You might have created your business listing in this service, it still exists, you can still edit your existing listings, and in fact you can create new listings. Immediately. When does your location matter?
  • VERTICAL RESPONSE  |  MONDAY, JANUARY 26, 2015
    [Business] 7 Tools to Get Free Publicity for Your Business
    As a business owner, you want to publicize your business without breaking the bank. In fact, few small business owners have much of an advertising budget, or a public relations manager. Certainly not a small business owner with 101 items on his or her to-do list. Google My Business. That’s okay. ” 4.
  • FEARLESS COMPETITOR  |  THURSDAY, JUNE 30, 2011
    [Business] Wanna win a free business book?
    Launch: How to Quickly Propel Your Business Beyond the Competition. “If your business is flying high by making cold calls to sales prospects and by spending boatloads of money on ads, then you don’t need the rocket fuel contained in this book. is the new book by Michael L. Stelzner and you can own it for free. Launch.
  • FEARLESS COMPETITOR  |  WEDNESDAY, AUGUST 10, 2011
    [Business] The NetProspex Social Business Report
    B2B Marketing | NetProspex Social Business Report. Here is the permalink for the report – Netprospex Social Business Report. The Social Business Report. Check out the recent coverage from  Huffington Post  and  Fox Business News.). And they did a superb job with the infographics. Way to go, Netpropex!
  • SAZBEAN  |  TUESDAY, AUGUST 17, 2010
    [Business] 14 Ways to Spy On Your Competition
    Competitive analysis is important to any business strategy. Tags: Analytics Business Marketing News & Notes Strategy business strategy competitive analysis competitors digital strategy google internet marketing internet marketing strategy internet search engines product names real-time web tactics twitter web 2.0
  • BLUE FOCUS MARKETING  |  WEDNESDAY, DECEMBER 26, 2012
    [Business] 14 Experts Predict 2013 Social Media Trends for Small Business
    When I started this post, I wanted to share 13 Social Media Predictions for Small Business in 2013. The experts I consulted see only a bright future ahead for small businesses. 1. – “In 2013, small businesses will need to strengthen their ties to their customers as the world keeps getting smaller. Meghan M.
  • WRITING ON THE WEB  |  WEDNESDAY, AUGUST 14, 2013
    [Business] How to Become a #1 Expert with a Blog
    That was the start of our relationship: he wanted to know everything about business blogging , and he wanted to be able to do it all himself. blog marketing business blog training business blogs content marketing with blogs Online Marketing Are you #1? It may be hard to make that claim. Dr. Parker’s blog is at CorePsych.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MAY 16, 2012
    [Business] There is NO Passive Marketing with Social!
    Advertising Business Intelligence Customer Data Mining Innovation Listening Social Business Intelligence Social Media Social Networking Hail Mary Hope Social Data Strategy TV buyingTraditionally, marketers think of outcomes like they think of the weather – you sit back and see what happens.  Well “hope” isn’t a strategy.
  • FEARLESS COMPETITOR  |  SUNDAY, MAY 29, 2011
    [Business] Sunday Post: Why Hiring Managers Keep Blowing It
    Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. New hires rarely work out (almost 1/2 fail within 18 months!). What are the chances the person you just hired will be here in 18 months? Answer: Flip a coin. That’s right.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 12, 2012
    [Business] The Business Case for Irrelevance
    business strategy irrelevance paul mayzeBy {grow} Community Member Paul Mayze. Algorithms are the magic of the Internet. Cloaked in secrecy, they invisibly control big chunks of our personal and professional online lives while quietly collecting, dissecting, and electing what we do and see. Suppose I Google “elephant.” worry that.
  • INBLURBS  |  THURSDAY, FEBRUARY 10, 2011
    [Business] Make your corporate blog more popular and credible
    Make good relationships with your industry related bloggers. To get visitors to your blog you need to get seen from your audience. One of the best ways to get attention from you audience is to write a corporate blog. Also you should regular read and comment on industry related blogs and maintain friendly relationship to those bloggers. Ice Rocket.
  • WRITING ON THE WEB  |  WEDNESDAY, AUGUST 13, 2014
    [Business] Content Marketing: How do you know if it???s working?
    ” When you write content that is designed to market your business, make sure you keep your goals in mind and present a clear call to action. About Blogs Attracting Clients Content Marketing How to.Tips Online Marketing business blogging business blogs content marketing tips online content web marketing newsletter 75%.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 18, 2014
    [Business] Business Lessons from Bruce Lee and the World Cup
    recently stumbled upon these wise words again when I really needed them. I was in the middle of my business review, an exercise I do twice a year, and frowned when I looked at the numbers from the last couple months. 2014 started off with a bang, but the recently business hadn’t been great, to say the least. First, I complained.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 25, 2015
    [Business] Adventures in Analogia: How to Find Customers in the Offline World
    This made me realize that a business pitch in real life must be just as concise as the one you’d make in the digital world. But let’s face it: most conversations with strangers at business/tech events are of a superficial nature. think this is true for business cards as well. Analog-ia. And guess what? Give it a try.
  • INBLURBS  |  FRIDAY, FEBRUARY 25, 2011
    [Business] The Fortune 100 Companies love social media
    With inbound marketing businesses earn their way to the customer, by publishing helpful information on a blog, in social media and forums. This helps your business a lot and open doors where walls have been before. During the past years social media has reached more and more big companies. Moreover it can damage a brand seriously.
  • SALES INTELLIGENCE VIEW  |  MONDAY, JULY 9, 2012
    [Business] 15 Powerful Social Media Questions for B2B Sales
    “In this world of crazy busy buyers, the road to relevancy is often the road to success. 70% of businesses ignore complaints on Twitter. Having your finger on the pulse of what is happening in your buyer’s world and then incorporating it into your messaging is a key component of success. The Does your prospect fall under this category?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 14, 2014
    [Business] Almost everything I knew about starting a business was wrong
    ” After thinking for a moment, I said, “Dear Mark: You don’t know s**t about business.” Because at that inflection point 10 years ago, many things I thought knew about how to start and run a business were about to be turned upside down. Here is what I thought you needed to be successful in business: Experience.
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