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  • BIZNOLOGY  |  WEDNESDAY, JANUARY 9, 2013
    [Business] How to think about differentiation for your business
    It’s very smart and there is a lot that we can learn from their approach, regardless of what business you are in. Agile marketing is based on testing and it is the best way to find the differentiation for your business. Mobile Marketing Business Cell Phones Customer Mobile phone Restaurant Text messagingPhoto credit: Rev.
  • THE FORWARD OBSERVER  |  MONDAY, AUGUST 13, 2012
    [Business] How to Grow Your Business with Inbound Marketing
    The same applies to business-to-business sales. 57 percent of businesses have acquired customers through their company blog and 42 percent through Twitter. This article originally appeared in Inside Business - The Hampton Roads Business Journal, on August 13, 2012. 44 percent of direct mail is never opened.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, JANUARY 20, 2012
    [Business] 7 reasons every job-seeker needs to blog
    Blogging best practices business relationships careersHave you ever considered the ways a blog can help you get a job? I meet a lot of young people entering the work force and I always recommend blogging as a way to get ahead … in almost any career. Here’s why: 1) Show what you’re made of. In a blog, you can SHOW them.
  • TOMORROW PEOPLE  |  TUESDAY, APRIL 3, 2012
    [Business] What is a business rebrand worth and why rebrand
    A business rebrand – what’s it worth? The business rebrand is about a great deal more than making your business look good. So what is it that makes a company rebrand such a valuable proposition for your business? Rebranding your business is not simply about making it look appealing to potential customers.
  • B2B MARKETING INSIDER  |  TUESDAY, NOVEMBER 6, 2012
    [Business] In A Social Business The Marketing Nerds Will Win
    In the digital marketing age, that means 3 things: digital and social business leaders who use analytics to drive their decisions. The answer is simple: a culture and social business leaders who reward decisions based on data. But what attracts the marketing leaders of the future? But it’s hard to argue with results. Strategy
  • PUZZLE MARKETER  |  TUESDAY, APRIL 3, 2012
    [Business] Being Busy is Not Being Productive
    One of the most misleading but commonly held beliefs is being “busy” means that you’re being productive and accomplishing a lot. The problem is that the busy work for most people isn’t focused on the things that need to be done. It’s just that, busy work. can’t make phone calls? Delete. Reply.
  • CONTENT MARKETING EXPERIENCE  |  THURSDAY, SEPTEMBER 12, 2013
    [Business] Richard Edwards (Ovum): Fast Data for the customer-adaptive business
    Since a few years Ovum has been increasingly covering Fast Data, called ‘the velocity attribute of Big Data’ Richard explains the business [.] The post Richard Edwards (Ovum): Fast Data for the customer-adaptive business appeared first on Content Marketing Experience.
  • SAZBEAN  |  MONDAY, AUGUST 16, 2010
    [Business] Choosing the Right KPIs for Your Business
    I’m often asked what KPIs (key performance indicators) are the most important for understanding how a business is doing online. My answer is always “It depends.&#  There’s not a set of KPIs that works for every business. Understand Your Business. Who are your customers and why should they care? Know Your Goal.
  • B2B MARKETING INSIDER  |  THURSDAY, DECEMBER 1, 2011
    [Business] Marketing IS Business: The Wisdom of Peter Drucker
    But isn’t marketing and management and Drucker’s writings all about business? It’s also important to understand that Drucker considered marketing to be the responsibility of the managing leadership within a business, not a separate function. It encompasses the entire business. Webster Jr., Optimistic Future.
  • CONTENT MARKETING FOR BI  |  THURSDAY, AUGUST 11, 2011
    [Business] Who is Your Real Customer—IT or the Business?
    They were the ones who understood and controlled the role of technology, and they knew how to select a product that would support the business needs and still fit within the technical architecture. Technology vendors typically only called on IT with messaging focused mostly on technology and not so much the business value.
  • BIZNOLOGY  |  FRIDAY, JUNE 8, 2012
    [Business] Facebook Offers Friendlier Business Page Tools for Marketers
    It certainly feels like Facebook has been paying closer attention to the user experience needs of digital media marketers recently, with a steady stream of tools that make it easier for them to manage their business pages. While Facebook doesn’t really offer a staging platform for Business pages, there are workarounds. It’s about time.
  • WINDMILL NETWORKING  |  WEDNESDAY, SEPTEMBER 8, 2010
    [Business] 5 Reasons Your Business Should be Sponsoring Social Media Events
    If the target audience for your business is using social media, which is increasingly the case, it makes business sense for your company to start participating in these events through event sponsorship. Before our first event, I blogged about how businesses can attract new businesses through social media events.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 15, 2012
    [Business] If you do just one analysis for your business…
    Are you a small business owner or manager looking to improve your marketing and sales? Based on my experience working with small businesses, if you only have time to do one thing, it should be becoming acquainted with your sales funnel. In a small business, the CEO is very often in the analysis meetings. Sale —Sold! Awareness.
  • LEADER NETWORKS  |  TUESDAY, JULY 26, 2011
    [Business] The 5 Question Inventory for Social Business Readiness
    Our series on Social Business Readiness is intended to focus attention on performing the due diligence needed to understand if key departments are ready to innovate and implement social business solutions within their functional areas. We remind our clients that there are no long-term goals when it comes to social business.
  • TOMORROW PEOPLE  |  TUESDAY, APRIL 17, 2012
    [Business] Why your business brand means much more than your logo
    Your business brand is not your logo. Your business branding is the message you put out there about your entire organisation. rebrand is not just about a great looking logo – it’s about a great looking business that projects credibility and is clearly defined within its marketplace. Consistency is everything.
  • WINDMILL NETWORKING  |  WEDNESDAY, SEPTEMBER 19, 2012
    [Business] How Food Trucks are Advancing Business with Social Media
    Southern-California based White Rabbit Track also uses social media to advance their hospitality industry business. For a hospitality industry that is entirely mobile, having social channels to share content and encourage interaction around your business is invaluable. How do gourmet food trucks use social media?
  • BUYEROLOGY  |  FRIDAY, MARCH 9, 2012
    [Business] 4 Ways the Power of Buyer Choice Will Transform Business Marketing
    This is part 5 and final article of a limited series on why buyer choice modeling is the new view B2B Business must adopt to improve revenue performance and develop long lasting relationships with buyers. . As we covered, many B2B businesses are wrestling with the unknown and the invisible.  Create Orbital Match With Buyers.
  • BLUE FOCUS MARKETING  |  SUNDAY, DECEMBER 9, 2012
    [Business] 10 Steps to Create A Content Marketing Blueprint For Small Business
    This model can help small businesses impact customers across multiple touch points to engage buyers at every stage in the buying process—whether that content is a helpful how-to video, a sleek infographic or a well-crafted blog post. How can you make content marketing work for your small business? What is your brand’s North Star?
  • WRITING ON THE WEB  |  WEDNESDAY, APRIL 24, 2013
    [Business] When Should You Start a New Business Blog?
    'When should you start a new business blog ? Let’s face it, publishing frequently on a business blog is time consuming. usually advise my clients that a blog for your business should focus on communicating the solutions to the problems you solve. Is my target audience the same for both business offerings?
  • DIANNA HUFF - B2B MARCOM  |  WEDNESDAY, APRIL 11, 2012
    [Business] Six DIY Google Analytics Fix-Its for Small Businesses
    Tweet I’ve recently run into a slew of “small” Google Analytic (GA) problems with my clients / prospective clients — enough that I realized I should write about them as these “small” problems often impact business in a huge way. If you stop doing business with this company, you lose access to your data.
  • SALES INTELLIGENCE VIEW  |  MONDAY, JULY 30, 2012
    [Business] The Main Benefits of Social Business
    Social business is a buzzword which is not really clear to most individuals. Contrary to popular belief, social business is not the aspect of business which involves the use of online social networks. Just as its name suggests, social business encourages connectivity and active participation of all the communities in a business.
  • E-STORM  |  MONDAY, NOVEMBER 7, 2011
    [Business] 10+ Marketing Tips for your Google+ Brand or Business Page
    Earlier today Google announced Google+ pages, which means businesses can finally join the G+ community! These pages, which are similar in essence to Facebook pages are designed for businesses, brands, organizations, and any other group that wants to join. Immediately after the announcement was made, the blogosphere went crazy.
  • BIZNOLOGY  |  MONDAY, APRIL 7, 2014
    [Business] Social business: enterprise knowledge goes retail
    The major transformation that Social Business platforms bring to the workplace is the ability to create highways of information between people, content and places, making information flow in a way that it can serve supply and demand patterns more efficiently, playing the role of an eBay-of-sorts for enterprise knowledge. Why does that happen?
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, AUGUST 21, 2012
    [Business] Raab Report: OfficeAutoPilot, Infusionsoft and HubSpot Rate Highest in Marketing Automation for Very Small Business
    The chart above shows our ratings for the micro business sector, defined as companies with under $5 million in revenue. As of July 2012, marketing automation vendors reported more than 17,000 micro-business installations, just over 60% of the industry total. The VEST segmentation is based on company size, as measured by revenue.
  • WINDMILL NETWORKING  |  THURSDAY, AUGUST 29, 2013
    [Business] 10 Reasons Why You Should Consider Maximizing Reddit for Business
    If you’ve spent … Continue Reading 10 Reasons Why You Should Consider Maximizing Reddit for Business by Jesse Aaron - Maximize Social Business - Maximize Social Business - Your Social Media for Business Resource. 'What is this Reddit you speak of? That’s Reddit. Featuring Contributions from Global Thinkers.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, SEPTEMBER 1, 2009
    [Business] Net-Results Simplifies Demand Generation for Small Business
    The system is aimed at small business but offers an interesting design lesson for everyone. Net-Results’ drive for simplicity is based on its target market of small businesses. Pricing is also aimed at small businesses. This is comparable to small business email champion Constant Contact. Net-Results does not.
  • SAZBEAN  |  MONDAY, JUNE 7, 2010
    [Business] Should You Use Foursquare for Your Business?
    If you have a local, brick & mortar business, with customers that come to your location, you definitely should look into using Foursquare. With Foursquare, businesses have an opportunity to reward loyalty without requiring the hated loyalty card. Do you use Foursquare for your business? photo by KitAy ). Register Now!
  • INBLURBS  |  TUESDAY, AUGUST 28, 2012
    [Business] Businesses are lagging behind their Customers in the Digital Age
    This communication ability helps them to better understand and to serve their audience, which sets them apart from their competition and gives them wide advantages in their business field. Businesses which avoid an open and authentic communication in blogs and social media show exactly the opposite.
  • WRITING ON THE WEB  |  WEDNESDAY, JULY 4, 2012
    [Business] Social Media for Busy Business Bloggers
    With the onslaught of social media in the last 10 years, the ever constant question is, what can it do for my business and my business blog? First, why should you bother with social networking sites ( Facebook , LinkedIn , Twitter ) if you’re in business? It’s the numbers. Over 25% of U.S. a year before.
  • ACSELLERANT  |  TUESDAY, MARCH 11, 2014
    [Business] Achieving Remarkable ROI with Your Business Story Video
    Business Story Video Visual Storytelling video marketing 'Today, every marketing campaign should include well-made video.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, SEPTEMBER 28, 2011
    [Business] List of Mid-Tier Business-to-Consumer Marketing Automation Systems
    Portrait Software – purchased by Pitney Bowes in July 2010 and now part of the Pitney Bowes Business Insight group, along with former MapInfo and Group 1 Software products. The world clearly has more B2B marketing automation vendors than it needs – my master list of demand generation products includes two dozen. Decision Software Inc.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 26, 2014
    [Business] Learn from my mistakes: Use Internetiquette to win online business!
    Birkenbihl , a famous business coach in Germany who unfortunately died recently, came up with a great way to deal with offline / online deals. The post Learn from my mistakes: Use Internetiquette to win online business! appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. No need to thank me. Vera F.
  • B2B VOICES  |  TUESDAY, OCTOBER 4, 2011
    [Business] Do We Need a Social Index for Businesses?
    Last month, the Dachis Group launched a public version of its Social Business Index as a way to measure and analyze the social influence of brands in real-time. Keep in mind that this is a view into the social side of your business only. Do We Need a Social Index for Businesses? There certainly are a lot of questions.
  • WRITING ON THE WEB  |  WEDNESDAY, OCTOBER 10, 2012
    [Business] 5 Steps to Quality Business Blog Writing
    One of the most frequent question small business owners and coaches ask me is “What should I write about on my business blog ?” These five steps will help you master business blog writing with quality content that attracts readers every time. blog is your platform for establishing your business as trustworthy.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 23, 2012
    [Business] So much for authenticity
    business relationships authenticity social media etiquetteAuthenticity, authenticity, authenticy. That’s probably the most popular characteristic we prescribe for social web success, and by far the most mis-used, too — and I have an example to show you why. I was eager to see them in action. I stayed to watch the train wreck.
  • VERTICAL RESPONSE  |  MONDAY, APRIL 7, 2014
    [Business] Is Affiliate Marketing Right for Your Business?
    People interested in a quick moneymaker may decide to send unsolicited emails to everyone they know, which could reflect badly on your business. Some businesses go so far as to only allow current customers as affiliates – assuring that their affiliates are knowledgeable about the product. 'What exactly is affiliate marketing?
  • MARKETING LEADERSHIP COUNCIL   |  WEDNESDAY, NOVEMBER 30, 2011
    [Business] Marketing Green to Small Businesses
    It seems clear that, for a variety of reasons, energy and resource constraints will continue to be key concerns for small business owners for the foreseeable future. But what language should you speak to business owners concerned about energy costs? So, if green marketing isn’t an effective way to reach small businesses, what is?
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, OCTOBER 4, 2011
    [Business] More Systems for Business-to-Consumer Marketing Automation
    This uncovered several additional candidates for mid-tier business-to-consumer marketing automation. I spent yesterday prowling the exhibit hall at the Direct Marketing Association annual conference in Boston. RedPoint – a suite of tools for database building, campaign management, and analytics. Cleveland-based with mostly local clients.
  • WEBBIQUITY  |  TUESDAY, MAY 22, 2012
    [Business] For Social Business, Remember the 90-9-1 Rule
    ”—if the concept of social business is misunderstood or improperly applied. Kim and Hinchcliffe provide an excellent survey of the current state of social business, and the concept of social business is spot-on. ” This was hogwash of course. Sales is Sales’ job.
  • TOMORROW PEOPLE  |  THURSDAY, FEBRUARY 23, 2012
    [Business] What Business-Owner Needs to Know about Social Media Marketing
    Three things every business-owner needs to know about social media marketing and why social marketing is still not working for every business. But many business-owners are leaping head first into social media marketing – without taking some essential rules into consideration first. Social media marketing. Follow @TP_James.
  • B2B MARKETING INSIDER  |  FRIDAY, NOVEMBER 25, 2011
    [Business] How To Become A Social Business
    ” is the wrong question… The right questions are: How to become a social business ? Is there really a distinction between my business and personal social profile ? But the target audience is marketers in general and the goal is to help spur action toward becoming social businesses. How to Become a Social Business.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MAY 2, 2012
    [Business] Intuit Buys Small Business Local Marketing Vendor Demandforce: There's a New Gorilla in Town
    Intuit last week announced an agreement to acquire local business marketing vendor Demandforce for $423.5 Still, the move makes perfect strategic sense, giving Intuit a stronger foothold in the marketing side of its small business customer base. Demandforce focuses on local service businesses like dentists and auto body shops.
  • INBLURBS  |  WEDNESDAY, MAY 8, 2013
    [Business] 42 Profitable Reasons to Consider Inbound Marketing Strategy for Business
    Inbound marketing is the marketing strategy that focuses on getting found by customers when they research online for products and services your business also has to offer. With inbound marketing businesses “earn” their way to the customer and his loyalty, by publishing helpful information on a blog, in social media and forums.
  • WINDMILL NETWORKING  |  THURSDAY, APRIL 14, 2011
    [Business] Twitter for B2B Marketing Case Studies: Four Ways How Tweets Lead to Business
    Needless to say, with the mass usage and attention to tweeting on the Internet, many businesses have taken advantage of the site for its marketing potential.  Many businesses have already taken the liberty of tweeting to their advantage to increase sales opportunities and have been succeeding at doing so.  And apparently he agreed!
  • TOMORROW PEOPLE  |  MONDAY, JANUARY 9, 2012
    [Business] Two Ways to Adapt Business to the Latest Marketing Trends
    Like most businesses, you will probably have your marketing plan for 2012 already in place. Identify which market trends match your business priorities. Look closely at the trends for 2012 to identify which ones could be very good news for your business. Here are two ways to achieve it: 1. Think long-term.
  • SOCIAL MEDIA B2B  |  THURSDAY, APRIL 26, 2012
    [Business] Amazon Launches B2B Business
    Not in the normal sense of competition for business, but competition for attention. No matter what your business, as soon as you migrate it to the web, your customers expect an experience like they get at Amazon. B2B companies have also had to contend with the Amazon experience. Wow, really? Faxes? Abrasives & Finishing. Office.
  • LEAD VIEWS  |  WEDNESDAY, JANUARY 16, 2013
    [Business] How Do You Want Your Big Data?
    Martoons big data business cartoons cartoons martoons[[ This is a content summary only. Visit my website for full links, other content, and more! ]].
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, MARCH 18, 2014
    [Business] Business Enrichment: Creating High Performance
    'Business Enrichment: Creating High Performance. Ken provides Keynotes, consulting services and products designed to improve business performance. have written often of my Personal/Professional Pizza analogy so I won’t bother you with that, but if you have not taken my Pizza test send me a request : Ken@Acumenmgmt.com. Keep working….
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 8, 2011
    [Business] B2P = Business to People
    Well, being a marketer at Marketo, the answer, one would assume, is the business marketer. Seriously though, B2B = businesses selling to businesses. Businesses selling to consumers. salesman walking up to a business…hm, a business, what is that? So, I have to create a compelling piece of B2B content?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 25, 2012
    [Business] Book Review: Michael Brito Goes for Broke in “Smart Business, Social Business”
    Smart Business, Social Business (Que) might just be the most thoroughly researched book on the larger topic of social marketing. Every chapter in Smart Business, Social Business is a study in zooming out – then zooming in so fast year ears pop. To read it is to gorge on information. He shares actual formulas. Then: boom!
  • BUSINESS GROWTH DEVELOPMENT  |  WEDNESDAY, APRIL 4, 2012
    [Business] Business Development Manager Jobs
    You may not be aware of the fact that we launched a business development manager jobs board  a couple of months ago and it’s already starting to see some interest as shown in the graph below. Tools For The Business Development Manager Jobs Recruiter. From Business Growth Development , post Business Development Manager Jobs.
  • HUBSPOT  |  MONDAY, MARCH 7, 2011
    [Business] The Ultimate List: 50 Local Business Directories
    As a local business, attracting new customers can be a major challenge. Quickly disappearing are the days when people would go to the YellowPages to find local businesses. Today people are turning to the internet as a way to find trusted business recommendations. 50 Business Directories For Local Marketing. Google 2.
  • SALES INTELLIGENCE VIEW  |  MONDAY, JULY 30, 2012
    [Business] The Main Benefits of Social Business
    Social business is a buzzword which is not really clear to most individuals. Contrary to popular belief, social business is not the aspect of business which involves the use of online social networks. Just as its name suggests, social business encourages connectivity and active participation of all the communities in a business.
  • THE NEW STRATEGIST  |  MONDAY, NOVEMBER 7, 2011
    [Business] Social Strategies for Uncommon Businesses
    But just like that lost city was found back in 1911, the path can indeed be discovered for any business, even those that the general public has never heard of. social media business marketing strategyFinding the right path for your company in the world of social media isn’t as hard as you might think. This is a marathon, not a sprint.
  • BUSINESS GROWTH DEVELOPMENT  |  THURSDAY, MAY 30, 2013
    [Business] The Layer Cake Of Business
    'Ever wondered where you are in the layer cake of life and business ? Likewise there is a fair chunk of stuff that you can’t control which happens because of a lack of experience of other people and things in your life and business which other Turks do not have to face.  Business business layers Layer Cake levels of business
  • LEADER NETWORKS  |  SATURDAY, JANUARY 16, 2010
    [Business] Find your Company's Twitter Voice for Business
    In thinking about Twitter for business, more and more clients are bubbling up a desire to get a twitter channel. and "What are your business goals for use?" to help figure out whether it makes sense or not, as taking on a Twitter account for business is no small task and in *many* cases not a good idea for the company to begin with.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, NOVEMBER 1, 2010
    [Business] 3 Business Blogs with Proven ROI from Industrial Companies
    A business blog is an important and integral component of inbound marketing. While there are plenty of business blogs from B2B marketing consultants (including this one), industry portals and vertical search engines, there aren’t too many from manufacturers and industrial companies. Exhibit #1: Emerson Process Management Experts.
  • HUBSPOT  |  TUESDAY, JANUARY 11, 2011
    [Business] Foursquare Launches Business Pages for Small Businesses and Brands
    Today, location-based social network Foursquare launched business pages for brick-and-mortar small businesses as well as for large brands who may not have a store-front but want to engage Foursquare's userbase. Let's take a quick look at what is available to small business owners and larger brands. Marketing Takeaway.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, DECEMBER 20, 2013
    [Business] The State Of Social Business
    Embed This Image On Your Site (copy code below): The post The State Of Social Business appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related Stories Are businesses failing to find an ROI in social media? Another view.
  • TOMORROW PEOPLE  |  WEDNESDAY, OCTOBER 19, 2011
    [Business] 30 Smart Quotes on the New Business Marketing
    With inbound marketing quickly gaining recognition as the most innovative and cost effective form of marketing for business, plenty of people have something to say on the subject. a company’s website is the key to their entire business.” ” Chris Brogan and Julien Smith, Authors of Trust Agents.
  • B2B MARKETING INSIDER  |  WEDNESDAY, APRIL 2, 2014
    [Business] The Top 8 Social Networks For Business
    'Recently, Adobe’s CMO.com released their 5th annual CMO Guide to The Social Landscape highlighting the top 8 social networks for businesses. And while Twitter, Facebook, LinkedIn and YouTube should be top of mind for any marketer, not all businesses are creating content specifically for these channels. How about you?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 25, 2012
    [Business] Microsoft’s $1.2 Billion Ticket to “Social Business”
    It’s a lot of money to put on the table, but the acquisition immediately catapults Microsoft into the social business, sometimes referred to as “ social enterprise ,” space, where it was largely seen to be standing on the sidelines. The software-maker is agreeing to buy Yammer, a social network for the workplace, for $1.2 billion.
  • SAZBEAN  |  MONDAY, JUNE 14, 2010
    [Business] Getting Started with Social Media for Your Business
    You’ve already taken the first step to getting started using social media for your business when you’ve decided that you want to use it. When you are ready to dive in, pick one or two types of social media and start actually using them for your business. Tags: Business Marketing News & Notes Social Networks
  • CLIENT BRIDGE  |  TUESDAY, MARCH 8, 2011
    [Business] Twitter for Business
    Twitter recently revamped business.twitter.com to provide the basics on how businesses can use Twitter effectively. Go to Twitter for Business for additional resources. Best Practices: Share. Listen. Respond. Reward. Demonstrate wider leadership and know-how. Champion your stakeholders. Establish the right voice. View Original Articl
  • CONVERSIONATION  |  WEDNESDAY, JULY 27, 2011
    [Business] Word of Mouth Marketing: When a Human Phenomenon Goes Business
    These changes affected the ways businesses can leverage the power of word of mouth for marketing purposes and, vice versa, the impact of word of mouth on businesses. Focusing on excellence throughout every business process and touch point: remember that word of mouth is a natural phenomenon. Period. Remember the ripple effect.
  • BLUE FOCUS MARKETING  |  MONDAY, NOVEMBER 7, 2011
    [Business] How to ignite your business with Twitter: The X Factor
    Everyone seems to have a Twitter handle these days:  News reporters, celebrities, restaurants, friends, and your business contacts.  Moreover, this dynamic social medium can be the X factor for your business. game-changer, Twitter offers you the ability to strategically build and leverage your business brand. Stelzner on Vimeo.
  • DIGITAL VOICES  |  TUESDAY, JANUARY 3, 2012
    [Business] Small Business Social Media Outlook for 2012 (Infographic)
    According to this recent infographic developed by OfficeArrow.com, while the majority of small business owners use social media personally, and acknowledge its usefulness, very few of them plan to invest heavily or hire anyone to help them with Social Media Marketing in 2012.
  • VERTICAL RESPONSE  |  TUESDAY, AUGUST 20, 2013
    [Business] Productivity Secrets for Savvy Small Business Owners
    'As a small business owner, there are an unlimited number of tasks you could be doing at all times. The post Productivity Secrets for Savvy Small Business Owners appeared first on VR Marketing Blog. How do you know which task to do first? How do you stay efficient while completing tasks? Stop multitasking. Minimize interruptions.
  • VERTICAL RESPONSE  |  MONDAY, APRIL 1, 2013
    [Business] 3 Businesses that Rock Pinterest
    Any company can create a business page on Pinterest , but it takes a savvy company to really get it right. In this post we’ll look at 3 very different businesses that have enviable Pinterest pages and what they’re doing to stand out amidst the piles of pins. The post 3 Businesses that Rock Pinterest appeared first on VR Marketing Blog.
  • WEBBIQUITY  |  THURSDAY, MAY 3, 2012
    [Business] Mobile Positioning: A Business Must
    57% of Facebook users “like” a business because they want to receive special offers and promotions, according to Mashable.com. But what do these trends mean for today’s businesses? And what do marketers and business owners need to know—and more importantly, do —to keep ahead of consumer demands? In fact, by 2015 more U.S.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JULY 10, 2013
    [Business] Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement
    By contrast, the fourth trend seems to be driven by recognition that small business presents a huge opportunity. Both the agencies and their clients have been mostly small businesses – in the survey for our soon-to-be-published VEST report , Optify reports that 60% of its clients have under $5 million revenue.
  • WINDMILL NETWORKING  |  WEDNESDAY, JANUARY 9, 2013
    [Business] The Six Keys to Small Business Social Media Marketing Success on Facebook
    Many small businesses spend time on Facebook without realizing what they perceive to be a good return on their investment. On the other hand, there are many other small businesses who are afraid to invest more resources into the platform fearing that it will be a waste of time. Does Facebook Advertising Work for Small Businesses?
  • WINDMILL NETWORKING  |  FRIDAY, NOVEMBER 26, 2010
    [Business] How to Start a Social Media Consulting Business in 6 Steps
    Recently, I have been frequently asked about how to start a social media consulting business and develop initial clients.  Social media truly levels the playing field for any business owner or entrepreneur. If you don’t have any social media experience you can’t expect to get any business.  This is a no brainer. 
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 14, 2012
    [Business] The 30 Best Content Curation Resources for Marketers and Business Pros
    When I first graduated from college almost 20 years ago, I quickly learned that I was not prepared to have conversations with experienced business professionals on the reality of the business challenges they were confronting. Forrester  (@ Forrester ) – top analysts firm covering business and marketing. Photo Source.
  • VERTICAL RESPONSE  |  WEDNESDAY, SEPTEMBER 18, 2013
    [Business] 10 Steps to Achieving Work-Life Balance: Small Business Edition
    'When you run your own business, having a personal life tends to placed on the back burner, and not just when you’re first starting out. Cultivating a balance between running your business and living your life is essential to the health of your company. Do less. The quality of your work will improve and you’ll feel less burnt out.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 11, 2013
    [Business] 5 lessons to build a business that I learned from my clients
    If you work at a bricks and mortar business, your network will be dependent on your geo location. Clients are the lifeblood of every business. The post 5 lessons to build a business that I learned from my clients appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Here we go. They don’t. Really.
  • HUBSPOT  |  TUESDAY, JUNE 1, 2010
    [Business] 10 Simple Strategies for Business Blog Content
    Are you sick of business blogging ? It doesn't matter if you are blogging about manufacturing or swimming pools or any other industry for that matter, the basic process for coming up with great blog content can be applied to any business. Most businesses have data about their industry and use it to make important business decisions.
  • LEAD VIEWS  |  FRIDAY, DECEMBER 14, 2012
    [Business] Infographic – Martoons
    Martoons business cartoons cartoons infographic marketing[[ This is a content summary only. Visit my website for full links, other content, and more! ]].
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, FEBRUARY 9, 2011
    [Business] Monitoring vs Analytics [Infographic]
    They “don’t talk sentiment” they are “applying social strategically to business objectives”. Networked Insights – they provide a dashboard called SocialSense (on a SaaS and API basis) as well as stand-alone reports based on business issues. Business Intelligence Data Mining Innovation Listening Monitoring Social Media Strategy
  • BUSINESS GROWTH DEVELOPMENT  |  MONDAY, FEBRUARY 13, 2012
    [Business] Payment systems for eCommerce websites: which one to choose?
    The fee for payment acceptance on a business site ranges from 1.9% Processing credit cards for business is delivered at lower costs. Fee for accepting payments on a business site is 2% + 20 cents per transaction. Sage Pay solution is used by thousands of businesses throughout the UK for transaction security purposes.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, JANUARY 3, 2011
    [Business] Why Your Sales Funnel May Run Dry Without a Business Blog
    Industrial marketers who don’t use a business blog are missing a key component of feeding the top of their sales funnels. You can find lots of online articles about the advantages of using a business blog for building thought leadership, communities and humanizing your company. business blog feeds your sales funnel.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JULY 3, 2013
    [Business] Venntive Adds Communities to Small Business Marketing Automation and CRM
    It is clearly “all-in-one” sales and marketing software for very small business, combining marketing automation, CRM, and ecommerce along the lines of Infusionsoft and Ontraport (formerly OfficeAutoPilot). And community management – well, that just doesn’t have much to do with how most small businesses operate. So far pretty normal.
  • HUBSPOT  |  TUESDAY, AUGUST 13, 2013
    [Business] What Is Business Blogging? [FAQs]
    For instance, business blogging. What''s the difference between regular blogging and business blogging? But I''ll keep it short. :-) And if you''re currently employed as a full-time business blogger, maybe bookmark this for future family gatherings. What Is Business Blogging? that helps support business growth.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 4, 2012
    [Business] A cautionary tale: Putting your business in the hands of Facebook
    But when I asked them about their business website, they just shrugged their shoulders and laughed. But the conversation was already over, because the business had placed its entire faith on Facebook’s free fan page which they’ve labored over for almost two years. Now they are finally building their business website. Mmmmmm.
  • LOOPFUSE  |  WEDNESDAY, AUGUST 7, 2013
    [Business] A Marketing Plan for Any Business
    Your business and product strategy will dictate the relative percentages across the following categories: Public Relations (both 3rd party firms as well as costs related to issuing press releases). Enough of a sample marketing plan to get you started and generic enough to apply to pretty much any business. Metrics and Measurements.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, JANUARY 22, 2013
    [Business] Infusionsoft Gains $54 Million for Small Business Marketing Automation, Spends a Bunch on GroSocial
    The system makes it easy for small business to generate leads through social marketing campaigns and track results. The investment can be read as validation of Infusionsoft’s strategy of offering unified marketing automation, CRM, and ecommerce exclusively for very small businesses. It will continue to operate independently.
  • BIZNOLOGY  |  THURSDAY, JANUARY 9, 2014
    [Business] 25 outreach tools that can take your business to new heights
    Check out these 25 awesome  outreach tools for your smash business strategy. We’re Internet Marketing Slider brand marketing digital influencers Outreach outreach tools small business strategy 'Do you think a solid content marketing strategy exempts your brand from needing to do outreach? Sorry, Sorry, but it doesn’t.
  • WRITING ON THE WEB  |  WEDNESDAY, DECEMBER 12, 2012
    [Business] My Business Website: Content for Customers… or SEO?
    Should my business website focus on keywords and getting search engine results ? Perhaps a more important question is “How do I make the most of each of my web pages so that my business and I get found, get known, and get clients ?” Your business website should have the number of pages that is right for you.
  • LEAD VIEWS  |  THURSDAY, JANUARY 3, 2013
    [Business] Facebook “Like” – Martoons
    Martoons business cartoons cartoons Facebook facebook likes[[ This is a content summary only. Visit my website for full links, other content, and more! ]].
  • HUBSPOT  |  THURSDAY, APRIL 18, 2013
    [Business] Why I've Left the Media Business
    ve spent my entire career in the media business, and now I’ve bailed out. came to the realization that advertising is dying, and therefore any business that depends on advertising to pay the bills is a dead end. Instead of inventing a new business model, media companies keep trying to tweak the old one. Why HubSpot?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, AUGUST 16, 2013
    [Business] Transforming Marketing From Social Media to Social Business
    There’s no question that social has grown in relevance for most businesses in the past few years. The influx of content and self-service now available across these online channels has tasked businesses with a variety of new roles and requirements to respond to opportunities and risks. Erick Mott is a social business leader at Eloqua.
  • FEARLESS COMPETITOR  |  THURSDAY, JUNE 13, 2013
    [Business] What’s the Future of Business? – @briansolis on Marketing Made Simple TV
    In this Marketing Made Simple TV show (click the button in lower right for full screen), noted thought leader and futurist Brian Solis  sits down with show host Jeff Ogden  for an interesting discussion on the future of business in this fast-changing world. Brian is also author of the new book, What’s the Future of Business?
  • B2B LEAD GENERATION BLOG  |  FRIDAY, FEBRUARY 24, 2006
    [Business] B2B Lead Generation Blog: Will Writing a Business Book Generate Sales Leads?
    « Marketing That Reaches Decision Makers In Big Companies | Main | Podcast Segment 4: Selling to BIG Companies » Will Writing a Business Book Generate Sales Leads? If you have more than a passing interest in writing a business book, this is worth checking out. Comments Will Writing a Business Book Generate Sales Leads?
  • HUBSPOT  |  THURSDAY, DECEMBER 8, 2011
    [Business] Twitter Launches Brand Pages for Business Accounts
    Upon some even closer investigation, what Twitter fails to tout in its blog announcement is all the benefits the redesign has for business accounts on Twitter. According to Ad Age , Twitter is also releasing ' Brand Pages ' for marketers, which offer brands on Twitter improved customization and business-oriented features.
  • CONTENT MARKETING EXPERIENCE  |  TUESDAY, JUNE 18, 2013
    [Business] Michael Brito: the link between social business and social content strategy
    'Social business thinker, practitioner and author Michael Brito is releasing a new book. The people at Edelman, where Michael is SVP Social Business Strategy, obviously pay a lot of attention to content marketing. Social content Altimeter Group Edelman Michael Brito social business social content strategy
  • LEAD VIEWS  |  MONDAY, NOVEMBER 26, 2012
    [Business] Viral Campaign – Martoons
    B2B marketing business cartoons martoons viral campaign[[ This is a content summary only. Visit my website for full links, other content, and more! ]].
  • MODERN B2B MARKETING  |  TUESDAY, JULY 17, 2012
    [Business] The Business Marketers Guide to Instagram [Infographic]
    Embed The Business Marketers Guide to Instagram Infographic on your web site: The Business Marketers Guide to Instagram [Infographic] was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. B2B Marketing Infographic Social Media
  • WRITING ON THE WEB  |  WEDNESDAY, SEPTEMBER 11, 2013
    [Business] 5 Ways to Make Your Business Blog Remarkable
    'How do you make your business blog really remarkable? The main goal of writing a blog, whether for business or otherwise, is to get people to read what you write. So how do you build a readership base and continuously gain new readers to keep your blog and your business going. What are they asking you as a business?
  • BLUE FOCUS MARKETING  |  MONDAY, NOVEMBER 12, 2012
    [Business] Socialized!: The Business of Building a Digital Network #socialized #socbiz
    And while you are powerless to stop it, you do have a choice: you can engage employees and communities in an open, transparent dialogue, or you can carry on in blissful ignorance, applying antiquated business strategies while your competitors seize your market share. Acknowledge the Revolution. It is happening all around you. Socialized!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 5, 2012
    [Business] Successful? It might be time to replace yourself.
    This is a principle that needs to be applied to every business, both big and small. have to admit that success had made me become a bit complacent with my business strategy. So I have been aggressively re-inventing my business model, and I’m not sitting still. business strategy careers social media careersEven me.
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