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  • HUBSPOT  |  THURSDAY, JANUARY 12, 2017
    [Business] 9 Handy Business Calculators That’ll Make Your Life Easier
    Have you ever sat in a meeting and been asked, “Well, how much is that [insert necessary marketing tool or program to grow business] going to cost?”. Handy Business Calculators That’ll Make Your Life Easier. 1) Attend.com's Event ROI Calculator. Customer Acquisition Cost (CAC) is a well-known and critical metric to study in business.
  • KOMARKETING ASSOCIATES  |  THURSDAY, SEPTEMBER 3, 2015
    [Business] Does That “Affordable SEO Package” Make Sense For Your Business?
    A couple weeks back, a small business owner, that had found my information through my columns on Search Engine Land , emailed looking for guidance on how to make a decision on SEO services. “I am a small business in the mist of redesigning our website… I have not had time to research SEO to be at comfortable place.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 14, 2011
    [Business] The Myth of Business vs. Personal Profiles in Social Media
    Is there any real separation in our business and our personal profiles no matter where we are and what we do? Like most people I started out using social tools for very distinct purposes. LinkedIn was for connecting with current and former colleagues. Facebook was for friends. But is this all a myth? Computing is Social. Knowledge is Power.
  • VIDYARD  |  WEDNESDAY, FEBRUARY 1, 2017
    [Business] 6 Video Tips for Small Businesses on a Budget
    As a small business, the way you do business probably follows the same line of thinking. That’s why small businesses use video. Well this is why small businesses use video , actually.). Animated explainer videos are a must-have for any small business. Blog Marketing Communications Small Business Marketing
  • HUBSPOT  |  WEDNESDAY, DECEMBER 24, 2014
    [Business] 15 Business Books Every Aspiring Entrepreneur Should Read
    No textbook can replace real life experiences, especially when it comes to running a business -- the hard judgment calls, the late nights, rolling up your sleeves and getting dirty down in the trenches with your team. Suffice it to say, I wish it existed when I was starting my business. Business Daily Weekly 11) Creativity, Inc.:
  • BIZNOLOGY  |  FRIDAY, AUGUST 8, 2014
    [Business] Social Business Reality Check: the elusive executive support
    Many change management and social business consultants will tell you this: to ensure success in your social business implementation, you must get broad executive support. Thus, the equation is simple: executive support = social business success. It’s a no-brainer, isn’t it? Why is that happening?
  • VERTICAL RESPONSE  |  THURSDAY, JANUARY 16, 2014
    [Business] The Best Ways to Promote Your Small Business Event
    From ribbon-cuttings to charity auctions, every small business wants to draw a customer-friendly crowd to its event. Of course, social media offers a free and easy way to let your customers know about an upcoming event, but Mueller says small businesses can do more than just mention the date, time and place. Partner with a non-profit.
  • BLUE FOCUS MARKETING  |  MONDAY, AUGUST 22, 2011
    [Business] Secret Sauce for Small Business: Building Social Media Communities
    “Social Media Communities Empower Small Businesses&#. Since Craig seemed approachable, I asked him how he thought small businesses should use social media to build communities, understanding that he built a small online business into the Internet’s 10 most-visited English language sites.  Heart and soul of your business.
  • VERTICAL RESPONSE  |  THURSDAY, JULY 16, 2015
    [Business] 4 Ways to Market Your Business
    Are you ready to get your business noticed with a few easy-to-implement marketing ideas? The days of flipping through the yellow pages might be gone, but there are still many online directories your business can benefit from. Here are the top 20 places to list your business: Is your business already listed online? Prezly.
  • HUBSPOT  |  FRIDAY, JANUARY 8, 2016
    [Business] Business Etiquette 101: The Ultimate Guide to Surviving Your Next Business Dinner
    Whether you're dining with a recruiter, prospective business partner, or your boss of several years, you should always follow the rules of dinner etiquette. There's a reason people conduct business over a meal: It's a strategic way to get to know someone. When it comes to business dining, there are a lot of little tidbits to remember.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 24, 2014
    [Business] Big data and small business: The future of marketing?
    I had a significant insight about the future of Big Data and small business this week that I wanted to share with you. Everybody in the business has the same tools, the same skilled technicians and it has just turned into a battle over price, price, price. You are in the data business! You are in the data business!
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 11, 2012
    [Business] Social Business And The Next Generation
    If you want to stay competitive, you have to become a true  Social Business. According to a recent paper by the Tapscott Group (and sponsored by SAP)  social businesses need to : Align employee social networking with business objectives. The social revolution has officially arrived at most corporate headquarters. Photo Source.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 23, 2015
    [Business] The H.E.L.P. Method For Writing Business Content
    Corporate blogging poses a wide spectrum of challenges to address, from editorial priorities all the way to business objectives, and supporting the audiences in between. ” Method for blogging , and any business writing: Ask yourself: Is this content… Helpful ? ” Neither should you, or your company. Everybody wins.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, MAY 30, 2013
    [Business] Businesses, Don't Become Social Media Pariahs!
    People who love social media know the difference between “being on a social network” and being part of a social community, which is something a lot of businesses are still learning. Contributing positively to that community is what business bloggers should focus on. I love social media. Why is he doing this? Stop it. CutItOut.
  • B2B MARKETING INSIDER  |  WEDNESDAY, MARCH 26, 2014
    [Business] Business Buyers Relying More On 3rd Party Content
    New content marketing  research  by the Chief Marketing Officer (CMO) Council reveals insight-hungry business buyers are increasingly reliant on trusted third-party information to make more educated decisions. The post Business Buyers Relying More On 3rd Party Content appeared first on B2B Marketing Insider. Hence the article here!).
  • BIZNOLOGY  |  FRIDAY, JANUARY 6, 2017
    [Business] 5 tips to help you make business decisions that get results
    Small business owners tend to do it all and wear all of the business hats when running their business. When it comes to the myriad of decisions to make, it can be stressful to feel the pressure of making the best decision to ensure your business has a profitable existence. Know everything about your business.
  • 3D2B  |  TUESDAY, MAY 6, 2014
    [Business] 6 Tips for Rock Star Business-to-Business Telemarketing
    Do you want to rock your business-to-business telemarketing results?  If so, reading these six rock star tips could be your prelude to success.    .  .  .  . And for successful business-to-business telemarketing calls you need to do your homework too. And many of us put business executives in the same category.
  • BLUE FOCUS MARKETING  |  MONDAY, NOVEMBER 12, 2012
    [Business] Socialized!: The Business of Building a Digital Network #socialized #socbiz
    And while you are powerless to stop it, you do have a choice: you can engage employees and communities in an open, transparent dialogue, or you can carry on in blissful ignorance, applying antiquated business strategies while your competitors seize your market share. Acknowledge the Revolution. It is happening all around you. Socialized!
  • FEARLESS COMPETITOR  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Business] The story of Business Objects
    I was working for a business called Business Objects in New York City.  The product was business intelligence and I won every deal I worked. They are now part of IBM. They were struggling with General Electric and I asked to take it over.  They said I could. Managed GE as a global account.  Things went south.  BtoB Marketing
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 12, 2016
    [Business] Cost areas that make up a business video marketing communication
    If you are planning to make an investment in business video marketing communication, but don’t yet have precedent of ROI and/or analytics, then you may be only looking at the purchase price as the main decision making criteria. The more complex your business video content marketing project is, the more time it is going to take to plan.
  • HUBSPOT  |  SATURDAY, MAY 9, 2015
    [Business] A Visual Guide to International Business Etiquette [Infographic]
    The year 2014 was resurgent for internatoinal business travel, with a 6% increase in number of trips taken and 8.9% borders or liaise with international partners, you might just find yourself in an overseas business meeting. Every country’s unique culture translates into different conventions for how business should be conducted.
  • VERTICAL RESPONSE  |  WEDNESDAY, APRIL 30, 2014
    [Business] How Email Marketing Helps Your Small Business [GUIDE]
    If you’re wondering how email marketing can boost your business, you’re not alone. Plenty of savvy business minds have pondered that question. Like any smart business owner, you want to know the benefits of email marketing. With her help, we’ve outlined five ways that email marketing can help your business. 1.
  • VERTICAL RESPONSE  |  MONDAY, MARCH 2, 2015
    [Business] A Service-Based Business’s Guide to Email Marketing
    Service-based businesses like computer repair shops, staffing agencies, cleaning services, marketing companies, e-commerce businesses and a whole host of others use email marketing to promote their business. We’ll also showcase four emails that your business should send. So let’s get down to email business.
  • VIDYARD  |  FRIDAY, SEPTEMBER 9, 2016
    [Business] 10 Ways Small Businesses Should Be Using Video (with Examples!)
    In my last post, I dove into the 17 reasons why small businesses need video and promised that I would share the how , or the best ways small businesses could incorporate video into their marketing plan. It’s content that shows who you are as a business. Loyalty is critical to the sustainability of your business.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JANUARY 20, 2016
    [Business] How Does Social Listening Change the Way You Do Business (and Create ROI)?
    This week I moderated another Social Media Today webinar as part of their Best Thinker webinar  series, this time on the topic of How Does Social Listening Change the Way You Do Business (and Create ROI)? We discussed a ton of ideas on how to capture ROI or create impact using social media! Can’t get to ROI?
  • VERTICAL RESPONSE  |  TUESDAY, OCTOBER 30, 2012
    [Business] How Much Time, Money Do Small Businesses Spend on Social Media? [Infographic]
    We just wrapped up a survey asking almost 500 of our small business customers how much time and money they spend on social media (if you participated, thank you!). After crunching a lot of numbers and staring at dozens of pie charts, the survey results suggest the following… Small businesses: Spend more time on social media, but.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, AUGUST 21, 2012
    [Business] Raab Report: OfficeAutoPilot, Infusionsoft and HubSpot Rate Highest in Marketing Automation for Very Small Business
    The chart above shows our ratings for the micro business sector, defined as companies with under $5 million in revenue. As of July 2012, marketing automation vendors reported more than 17,000 micro-business installations, just over 60% of the industry total. The VEST segmentation is based on company size, as measured by revenue.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, JUNE 4, 2012
    [Business] Sales Leadership: Salesperson Business Plans
    Since it is June and they are on a calendar basis, I made the decision that we would begin to change the culture and begin to improve performance by having each salesperson create a six month personal business plan for themselves.   Sales Leadership: Planning for the Second Half of the Year. Personal income goals. link].
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 30, 2015
    [Business] How to use Product Hunt to boost your business
    ” What if you’ve already been in business for a while? I’m a ‘top hunter’ on Product Hunt, and I’ve written a manual on how to post to Product Hunt , so I thought I’d take a moment to answer a few of these questions, and help you evaluate whether your company can benefit from the “Product Hunt Boost.”
  • VERTICAL RESPONSE  |  MONDAY, JANUARY 26, 2015
    [Business] 7 Tools to Get Free Publicity for Your Business
    As a business owner, you want to publicize your business without breaking the bank. In fact, few small business owners have much of an advertising budget, or a public relations manager. Certainly not a small business owner with 101 items on his or her to-do list. Google My Business. That’s okay. ” 4.
  • VIDYARD  |  THURSDAY, SEPTEMBER 15, 2016
    [Business] The Perfect List of Marketing Technology for Small Businesses [Infographic]
    You’re busy doing this, that, and the other thing. We know efficiency is key for your small business and we’ve got you covered. The post The Perfect List of Marketing Technology for Small Businesses [Infographic] appeared first on Vidyard. way more efficient. But the process of finding the right marketing tech is not efficient.
  • CRIMSON MARKETING  |  MONDAY, NOVEMBER 24, 2014
    [Business] Mark Sarbiewski, Anaplan CMO: 4 Steps to Better Business Planning Using Marketing Technology [Podcast]
    With the advent of marketing technology, that state of affairs is rapidly fading into history, bestowing upon CMOs and other business executives an unprecedented level of marketing intelligence, and allowing them to conduct business planning on an entirely new level. Marketing Technology Podcasts
  • VERTICAL RESPONSE  |  WEDNESDAY, JUNE 11, 2014
    [Business] What Facebook’s New Pages Layout Means for Your Business
    If you’re a brick-and-mortar store, the left column will also show a map of your location, your phone number and hours of business. “Having a spot to prominently display reviews could pay dividends for businesses,” Overbey says. Facebook is at it again. ” Intrigued? We thought you might be. Now you can find out.
  • VERTICAL RESPONSE  |  FRIDAY, MARCH 14, 2014
    [Business] Small Business Survey Reveals Social Media Trends [Infographic]
    At the end of 2012, we interviewed almost 500 small business customers asking how much time and money they spend on social media (and turned it into this popular infographic ). We polled more than 400 VerticalResponse small business customers to gain insight into how they’re using social media in their everyday activities.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 25, 2012
    [Business] Book Review: Michael Brito Goes for Broke in “Smart Business, Social Business”
    Smart Business, Social Business (Que) might just be the most thoroughly researched book on the larger topic of social marketing. Every chapter in Smart Business, Social Business is a study in zooming out – then zooming in so fast year ears pop. To read it is to gorge on information. He shares actual formulas. Then: boom!
  • WRITING ON THE WEB  |  WEDNESDAY, AUGUST 8, 2012
    [Business] Social Business Success Starts at the Top
    Smart business tweeters know that the social network is a great tool in promotion, brand recognition and customer interaction. 77% of respondents said they were more likely to do business with a company whose leadership team used social media to carve out company values. Social media IS important in business promotion and brand image.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 15, 2013
    [Business] Is Empathy The Secret Ingredient To A Social Business
    What separates a social business from a “regular” business? The truth is, identifying a social businesses and separating those traits from less social peers is not easy. What is a Social Business? The Social Business Imperative. Is Empathy The Secret Ingredient To A Social Business? Social Medi
  • SAZBEAN  |  WEDNESDAY, MARCH 16, 2011
    [Business] 19 Reasons to Use Google Analytics for Your Business
    This is a guest post by David Murton, whose company, a small orange, provides personal and business hosting services. Let’s get down to business! 1. This is also useful for filtering out traffic from your own company, as well as companies that provide web hosting for businesses and regularly check your site. 3.
  • VERTICAL RESPONSE  |  FRIDAY, JUNE 6, 2014
    [Business] Pinterest Announces 2 New Businesses Tools: DIY Promoted Pins & Analytics
    Pinterest recently announced the addition of two new tools for businesses: Do-it-yourself Promoted Pins to help drive visits back to your website, and a refresh to analytics to provide deeper insights into how Pins are performing. Now, Pinterest is opening up the doors and allowing business of all sizes to promote pins.
  • SALESFUSION  |  WEDNESDAY, APRIL 16, 2014
    [Business] Creating New Business with Lead Generation
    The post Creating New Business with Lead Generation appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last]. divider style="simple"].
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 15, 2016
    [Business] 3 Business tips to make the second half of your 2016 count
    It’s the middle of the year and I’ve done a little check-up review of my web business situation. Remember the business you’re REALLY in. I’m sorry for the unbelievable time travel but there was a moment in history when blogging was a big thing. Always remember the business you are REALLY in. My mother’s English sucks. The price?
  • WRITING ON THE WEB  |  MONDAY, DECEMBER 12, 2011
    [Business] Business Blog: 4 Reasons to NOT Write Your Own
    And not because this article will tell you anything you don’t already know – rather, it will remind you of business principles that you already apply in your everyday professional work but which you forgot once you started marketing online. You will burn yourself out, and your business will suffer – even if you enjoy doing the writing.
  • CLIENT BRIDGE  |  TUESDAY, FEBRUARY 23, 2016
    [Business] Beginner's Guide to Choosing an Internet Marketing Vendor for Small Business
    Digital Marketing small business marketing
  • ACT-ON  |  MONDAY, JUNE 13, 2016
    [Business] Is Inbound Marketing Holding Your Business Back?
    What real people think really drives business. Here’s what they told us: Most marketers (84%) say both inbound and outbound drive the business. Some companies say inbound or outbound alone drives the business yet they still derive sizable chunks of revenue from both sources. But getting found is only the beginning.
  • SALESPREDICT  |  THURSDAY, NOVEMBER 19, 2015
    [Business] Is Your Business Ready for Predictive Lead Scoring?
    Whatever your situation, if you are considering predictive lead scoring , be sure to ask these five questions to make the most informed decision for your business: 1. How will your predictive model keep up with changes in your business? To be effective, your predictive lead scoring must keep up with your business as it evolves.
  • TONY ZAMBITO  |  SUNDAY, JUNE 26, 2011
    [Business] The Influence of the Social Buyer on B2B Business
      Companies are looking to social media and other means such as content marketing to fit into their existing structure and business operations.    B2B business leaders will need to stop seeing themselves as just suppliers or distributors.  New Business Models. Image via Wikipedia. Social Buyer Cycle.
  • VERTICAL RESPONSE  |  WEDNESDAY, NOVEMBER 6, 2013
    [Business] 3 Big Brand Social Media Ideas Small Businesses Can Use
    When it comes to more traditional marketing and advertising, it can be challenging for small businesses to implement ideas from big brands. But in the age of social media, it’s much easier for a small business to use ideas from large companies for their own social efforts. Walmart’s Associate Stories Video Series on YouTube.
  • WEBBIQUITY  |  MONDAY, JULY 15, 2013
    [Business] Funny Business: The Best Digital Marketing Humor, 2013 Edition
    Many have been overused (the business meeting including the white-haired guy with glasses, the attractive brunette with the telephone headset that just screams “customer service!,” In marketing, that’s called “work.” If a book about failures doesn’t sell, is it a success? I by Bit Rebels. ” etc.).
  • SALESFUSION  |  MONDAY, JULY 21, 2014
    [Business] How to Prep Your Small Business for Marketing Software
    The post How to Prep Your Small Business for Marketing Software appeared first on Salesfusion. Best Practices Customer Interaction Email Marketing Website Tracking
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, MARCH 25, 2016
    [Business] 7 Ways a small business can use social media resources wisely
    If you’re a small business and have very few resources, how do you make this transition? Keep in mind that there is probably a first-movers advantage for many businesses so don’t overlook the fact that creating a competency in social media marketing could be a source of competitive advantage. All opinions are 100% mine.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 23, 2015
    [Business] Behind the scenes: How to write a business book
    It’s called The Content Code and when it arrives in a few weeks, it will teach you how to ignite your content and your business in a world of overwhelming information density. only had one chance to write the book — over the holiday season when business travel, teaching, and consulting cease. It is the starting line.”
  • WRITING ON THE WEB  |  WEDNESDAY, SEPTEMBER 4, 2013
    [Business] 4 Tips to Attract More Readers to Your Business Blog
    How can you attract more readers to your business blog? When you know how to blog , you can write about anything relevant to your business’ audience that will enrich customers’ knowledge and show how your business will be beneficial to them. She has helped several businesses and individuals succeed through great content.
  • B2BBLOGGERS  |  WEDNESDAY, APRIL 28, 2010
    [Business] 6 Tips for Understanding the B2B Business Decision-Making Process.
    content marketing communications strategy that recognizes this as every business buyer’s position can make the difference between an engaged prospect or an unsubscribe, a loyal customer or a lost sale. Fortunately, business buyers don’t stop being human when they clock in for the day as managers, developers, and owner/operators.
  • B2B LEAD BLOG  |  MONDAY, MARCH 21, 2016
    [Business] A Beginner’s Guide to Business-to-Business Marketing Automation
    Business-to-business (B2B) marketing is largely an online endeavor, as businesses can easily connect with other businesses via digital channels. Since marketing automation can streamline digital marketing, it’s an ideal tool for B2B marketing. Reach More Channels Email marketing has served as […].
  • FEARLESS COMPETITOR  |  FRIDAY, DECEMBER 31, 2010
    [Business] Can Find New Customers help my business?
    To learn if your business can benefit from Find New Customers, we have just 3 questions. Do you sell products … Continue reading → Business relationships Buying Process Content marketing Demand Generation lead generation Lead Nurturing Lead Scoring Leadership Leadership Lessons Sales-Marketing Alignment
  • DELICIOUS B2BMARKETING  |  THURSDAY, MARCH 24, 2011
    [Business] 11 Pro Tips for Better Business Blogging
    Sign in All Social Media Tech & Gadgets Business & Marketing Video Mobile Dev & Design Media Social Good Startups Explore Classifieds Trending Stories OMG, the Oxford English Dictionary Added New Words! Not every business needs one, no matter what the “one-size-fits-all&# startup books and “experts&# say. Irony?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 8, 2014
    [Business] The Twitter strategy shift and what it means to you and your business
    Let’s look at a recent revelation about a possible Twitter strategy shift and what it could mean to you and your business. A t a recent financial conference, Twitter’s chief financial officer suggested that the service will offer algorithm-driven curation of feeds much like Facebook does, in order “improve the relevance for users.”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 25, 2013
    [Business] The best digital business idea that just never worked
    But the strangest hold out of all is the business card. probably passed out (and received) 250 business cards at the event. “Bumping” a business card is such a great idea. Secondary consideration is to then include one on the business card to at least save the tech-savvy folks from having to type in the information.
  • B2B MARKETING INSIDER  |  WEDNESDAY, OCTOBER 9, 2013
    [Business] 99 Amazing Facts On The Future Of Business [Slides]
    The Future of Business is being defined right in front of our eyes. Massive changes brought on by the internet, social media and mobile technologies are transforming business models faster than our ability to keep up. This is forcing businesses to consider the future of work. 99 Facts on the Future of Business. percent.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 12, 2015
    [Business] Is there a place for social media in a boring business?
    Is there a place for social media in a “boring” business like insurance, plumbing, or trucking? While I do believe nearly any business can benefit from some social media presence, we do need to take a rational look as to whether it should really be a priority in the marketing mix for a “boring” business.
  • HUBSPOT  |  MONDAY, MARCH 7, 2011
    [Business] The Ultimate List: 50 Local Business Directories
    As a local business, attracting new customers can be a major challenge. Quickly disappearing are the days when people would go to the YellowPages to find local businesses. Today people are turning to the internet as a way to find trusted business recommendations. 50 Business Directories For Local Marketing. 1. Google 2.
  • CONVERSIONATION  |  WEDNESDAY, JUNE 20, 2012
    [Business] Social Business: the Essence of Collaboration and Purpose
    The wisdom of the crowd, participation, co-creation, engagement, empowerment, collaboration,… The literature and ‘collective wisdom’ regarding social business is filled with statements on how important all these expensive words are today. Which business functions can be improved using co-creation and how do you get people to co-create?
  • CONTENTLY  |  MONDAY, JUNE 27, 2016
    [Business] Is Video the Future of Small Business Marketing?
    With almost 100 million views combined on Facebook and YouTube , “This Unicorn Changed the Way I Poop” helped put Squatty Potty—which makes a toilet stool to help you take care of business—on the map. It also boosted the company’s sales by over 600 percent , proving how much small businesses can profit from video marketing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 10, 2014
    [Business] How a small family business pulled off one of the greatest successes in YouTube history
    This is the story of how an entrepreneur used a shoe and a wine bottle to create one of the most successful videos in YouTube history and transform his small family-owned business. A few years ago, I was approached by a fellow named Stephen Cronk for help on developing a new marketing strategy. Moved his family to Provence. And so, we began.
  • CLIENT BRIDGE  |  THURSDAY, MAY 16, 2013
    [Business] Nurturing Leads with a Business Blog
    From Hubspot, here are eleven ways to use your business blog to nurture leads. Blog content makes excellent social media fodder and is naturally discoverable through search engines, so it can be a great way to attract new visitors and prospects to your website. But blogging can also have a significant impact in the closing stage of selling.
  • B2B MARKETING INSIDER  |  TUESDAY, NOVEMBER 6, 2012
    [Business] In A Social Business The Marketing Nerds Will Win
    In the digital marketing age, that means 3 things: digital and social business leaders who use analytics to drive their decisions. The answer is simple: a culture and social business leaders who reward decisions based on data. But what attracts the marketing leaders of the future? But it’s hard to argue with results. Strategy
  • SALESFUSION  |  TUESDAY, MARCH 17, 2015
    [Business] Stop Talking About How You’re So Busy
    The post Stop Talking About How You’re So Busy appeared first on Salesfusion. Lead Nurture B2B Marketing Marketing Automation
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 15, 2012
    [Business] If you do just one analysis for your business…
    Are you a small business owner or manager looking to improve your marketing and sales? Based on my experience working with small businesses, if you only have time to do one thing, it should be becoming acquainted with your sales funnel. In a small business, the CEO is very often in the analysis meetings. Sale —Sold! Awareness.
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 4, 2012
    [Business] The 2013 Marketing Predictions Post: Content Marketing And Social Business
    predicted that we would see increased buzz talking about how to become a social business , how to execute content strategy  and how to create a more mobile-optimized digital experience for our customers. I’m pretty happy to see that I wasn’t too far off. Personal Branding and Social Business Thought Leaders. Do you Agree?
  • SYNECORE  |  THURSDAY, APRIL 11, 2013
    [Business] Why Every Business Should Have a Responsive Web Design
    Businesses of all sizes are scrambling to figure out how to adjust their marketing efforts to capitalize on/survive mobile. This comes as no surprise; I’m old enough to remember when businesses were having the same debate over the necessity of building a website. Responsive Web Design resolves a number of issues for businesses.
  • VERTICAL RESPONSE  |  THURSDAY, FEBRUARY 6, 2014
    [Business] Facebook or Twitter – Which is Better for Your Small Business?
    Did you read the predictions about social media use for small businesses in 2014? One of the biggest predictions states that small businesses will get more selective about their use of social media and the sites they have a presence on. Some businesses have already found their winning platform for success. Business vs. Personal.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, OCTOBER 1, 2014
    [Business] 3 Sales Tools That Are Changing the Way Salespeople Do Business
    Each step in the sales pipeline is affected by the exchange of documents: client education, contracts, marketing materials, business proposals, letters of intent and just about everything in between. However, in capable hands, these tools can help busy salespeople manage their time and efforts more efficiently. Lightweight CRM.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, OCTOBER 11, 2011
    [Business] Marketo Spark Targets Small Business Marketing Automation
    Marketo today announced the launch of Spark , a new brand aimed at small and mid-size business. Most of these aren’t of interest to small business, and several involve additional charges even for Marketo’s regular packages. But the most ardent small business evangelists are companies including Infusionsoft and OfficeAutoPilot.
  • WRITING ON THE WEB  |  WEDNESDAY, JULY 24, 2013
    [Business] Better Business Blogging: 7 Lessons from Liberace
    What can we learn from Liberace about better business blogging ? How can you make your business blog a little more flamboyant or sexy? Here’s how you can take away some of Liberace’s style and wisdom and apply it to your business blog: Add color: Liberace began his career as a classical pianist. Do you have a team?
  • THE POINT  |  THURSDAY, JANUARY 21, 2016
    [Business] [Infographic] 10 Ways to Generate More Leads from Your Business Blog
    The social media landscape is littered with business blogs that, on the surface, do everything right. The post [Infographic] 10 Ways to Generate More Leads from Your Business Blog appeared first on The Point. They may feature relevant content, of real value, published with good frequency. Click on the infographic to view full size.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, AUGUST 20, 2015
    [Business] Business strategy in a world of many Internets
    Here’s the struggle the world will be facing sooner, rather than later — Is it a higher priority to protect the global free flow of information, creativity, and commerce, or to protect the safety of a country, its citizens, and business interests? Or, should I say Internets? Like me, your first reaction might be, “oh no.”
  • CONFLUENT FORMS  |  WEDNESDAY, AUGUST 22, 2012
    [Business] Focusing on your Klout score is detrimental to your business
    We've been fielding questions from clients (and potential clients) about Klout scores, Hubspot, and what all these services mean for their websites and their businesses. There is a perception and fear among these business owners that they're not doing enough to "engage", and thereby missing potential customers. What is Klout? Possibly.
  • HUBSPOT  |  TUESDAY, DECEMBER 16, 2014
    [Business] The Best Business Books of 2014 [Infographic]
    There were hundreds of business books published this year. The top business-related results are in the infographic below. Note that these are just the business books. Which of these great business books have you read -- or would like to read? We decided to simplify things for you. Let us know in the comments below.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 17, 2012
    [Business] The Business Marketers Guide to Instagram [Infographic]
    Embed The Business Marketers Guide to Instagram Infographic on your web site: The Business Marketers Guide to Instagram [Infographic] was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. B2B Marketing Infographic Social Media
  • SYNECORE  |  TUESDAY, DECEMBER 15, 2015
    [Business] 5 Proven Digital Marketing Strategies for Small Businesses in 2016
    As 2015 draws to a close and 2016 draws near, it sure feels like we are entering into a veritable golden age of digital marketing, at least for larger businesses. Small Business Rules. Census Bureau data, 99.7% of US businesses are classified as small businesses (fewer than 500 employees). Let me explain. million.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 22, 2012
    [Business] Punching through blogging barriers to find business benefits
    Four years ago, I started writing about the industry I worked in, biotech.  I dutifully wrote about commercial issues affecting the business and my frustrations of the complex R&D process (a new drug can take up to 10 years and over $1 billion to develop). This is fantastic exposure for me and my business. Disenchantment.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 20, 2013
    [Business] Twitter exec discusses new business advertising options (video)
    With six months under his belt in the new job, I caught up with him again and asked him how businesses of any size — even solo entrepreneurs — can take advantage of some of the new advertising opportunities.  He also discusses about the need to establish organic success before trying any advertising.
  • HUBSPOT  |  MONDAY, FEBRUARY 20, 2017
    [Business] 15 Inspiring Examples of Small Business Branding
    Taking on a branding project for a small business can be a valuable opportunity for agencies and freelancers to develop experimental creative work without the intense pressures and restrictions associated with larger accounts. 15 Examples of Small Business Branding. 1) Elo Soap. Images via Mike Karolos on Behance. 2) AND UNION.
  • NUSPARK  |  SUNDAY, APRIL 21, 2013
    [Business] Facebook Business Pages; Measuring What Matters for Success
    How’s your Facebook business page doing? Despite the wealth of data and measurement tools available, there still needs to be some clarity on what makes a successful business page, and how you optimize your content for success. Ask that question 50 times, and I am sure you’ll get 50 unique answers.  The result?  New Likes. Lost Likes.
  • WRITING ON THE WEB  |  WEDNESDAY, DECEMBER 16, 2015
    [Business] How to Blog for Your Business Using Personality
    Do you know how to blog for your business using personality yet remaining professional? If you’re writing for business, you want to connect with your readers by using personal stories. This is an important skill to master when it comes to writing a business blog that attracts readers yet keeps a professional brand.
  • VERTICAL RESPONSE  |  MONDAY, NOVEMBER 24, 2014
    [Business] 4 Emails Your Service-Based Business Should Send
    Whether you’re a fitness coach, a dentist, run a plumbing company or a computer repair business, as a service-based business, your email marketing needs and desired outcomes may not exactly fit that of a retailer. The post 4 Emails Your Service-Based Business Should Send appeared first on VerticalResponse Blog. Contests.
  • WRITING ON THE WEB  |  WEDNESDAY, MARCH 13, 2013
    [Business] Small Business Content Marketing: When to Hire A Freelance Writer?
    Most small businesses don’t realize how much writing goes into publishing (and updating) a website or blog. your web content should be well-written and SEO optimized — as well-thought out as anything else you do to market yourself and your small business. She specializes on the topic of small business tips and resources.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JULY 8, 2011
    [Business] What Your Business Needs To Know About Google+
    With that in mind, you’re probably wondering what value it can bring to your business. Google didn’t immediately unveil brand pages for businesses and marketers. Google+ and the Enterprise – MyCustomer.com’s in-depth review of how Google+ might be used by businesses. That’s a modest assessment. Make no mistake. How Do I Get On?
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 12, 2015
    [Business] 6 Great B2B Business, Marketing, and Strategy Books
    That being said, we can assume that reading more for business and educational reasons can correlate with earning a higher income and having a more successful business. Below are some great business, marketing, and strategy books that can be extremely useful for those in the B2B industry. Good to Great by Jim Collins. Cohen.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 12, 2015
    [Business] From newbie to expert, here are the best social media tools for your business
    The post From newbie to expert, here are the best social media tools for your business appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Kiki Schirr, {grow} Contributing Columinst. When people ask, “what are the best social media tools I should be using to be a better social media marketer?”
  • WRITING ON THE WEB  |  MONDAY, FEBRUARY 7, 2011
    [Business] Business Blog: 4 Reasons to NOT Write Your Own
    And not because this article will tell you anything you don’t already know – rather, it will remind you of business principles that you already apply in your everyday professional work but which you forgot once you started marketing online. You will burn yourself out, and your business will suffer – even if you enjoy doing the writing.
  • BIZNOLOGY  |  WEDNESDAY, APRIL 27, 2016
    [Business] Debunking myths around sales videos for business
    How to budget and plan for a business video content marketing strategy . Businesses that start using online video content marketing in their daily sales and marketing process stand to gain significant tangible benefits across their entire lead generation and sales cycle.  Business decision makers are consuming video content every day….whether
  • BLUE FOCUS MARKETING  |  TUESDAY, APRIL 9, 2013
    [Business] Secrets to Social Branding Success for Small Businesses
    Welcome to the social media conversation of 2013, where business and marketing communities have accepted the why of social media, and now they have begun asking the how. Everywhere we look, small businesses are ready to go social, but many of them are wondering where to begin. Branding Marketing Social Business Social Media Marketing
  • BIZNOLOGY  |  MONDAY, JANUARY 12, 2015
    [Business] 10 Reasons why you should have an active business blog
    Although they were not widely used by businesses at their conception, they have been around since the 1980’s and 1990’s. Business blogs just started to go mainstream about 10 years ago. Blogs have been around for so long because they can be a very useful communication tool for businesses. Blogging is free or very low cost.
  • BIZNOLOGY  |  WEDNESDAY, JUNE 18, 2014
    [Business] Social Business and diversity
    The use of communication tools inspired by social media titans is often touted as the Holy Grail of collaboration: social business is supposed to destroy silos and create this brave new world where information flows freely from where it is created to where it is needed. The post Social Business and diversity appeared first on Biznology.
  • HINGE MARKETING  |  WEDNESDAY, SEPTEMBER 23, 2015
    [Business] Driving Business: When Business Development and Marketing Are in Sync
    Business development and marketing go hand-in-hand. There are quite a few opportunities for these two distinct groups to work together toward their common goal: growing the business. It's common for marketing and business development departments to not work together. What’s the Difference? Why the Disconnect?
  • VERTICAL RESPONSE  |  FRIDAY, OCTOBER 18, 2013
    [Business] 3 Tips for Long-Term Business Growth
    For our first few years in business, we did a lot of things by the seat of our pants and that was okay in that crazy start-up time. Back then, there weren’t many companies offering what we had to small businesses at an affordable price. The post 3 Tips for Long-Term Business Growth appeared first on VR Marketing Blog.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 26, 2014
    [Business] Learn from my mistakes: Use Internetiquette to win online business!
    Birkenbihl , a famous business coach in Germany who unfortunately died recently, came up with a great way to deal with offline / online deals. The post Learn from my mistakes: Use Internetiquette to win online business! appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. No need to thank me. Vera F.
  • VIDYARD  |  TUESDAY, AUGUST 30, 2016
    [Business] 17 Reasons Why Small Business Need (More) Video
    Chances are, if you’re in marketing at a small business, you’ve got your hands in all sorts of jars. As a small business striving for that brand recognition and so dependent on loyal customers that keep coming back for more, this is crucial. 7. And it’s getting harder and harder to show up there as a business. know, I know.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 15, 2013
    [Business] The number one business opportunity in marketing today
    Here’s the number one business opportunity in marketing today: Teach marketing leaders, social media gurus and SEO professionals how to ask the right questions about data. I’m serious. The post The number one business opportunity in marketing today appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.
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