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  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 25, 2012
    [Business] Book Review: Michael Brito Goes for Broke in “Smart Business, Social Business”
    Smart Business, Social Business (Que) might just be the most thoroughly researched book on the larger topic of social marketing. Every chapter in Smart Business, Social Business is a study in zooming out – then zooming in so fast year ears pop. To read it is to gorge on information. He shares actual formulas. Then: boom!
  • TRADESMEN INSIGHTS  |  THURSDAY, FEBRUARY 4, 2010
    [Business] Lead Generation: Top Business Benefit for Small Businesses Using.
    Marketing to the professional tradesman in the Construction, Industrial and MRO markets Home About Me Contact Market Overviews Newsletter Podcasts Services Lead Generation: Top Business Benefit for Small Businesses Using Social Media According to recent surveys, small businesses are going to spend more time and effort on social in 2010.
  • SAZBEAN  |  WEDNESDAY, AUGUST 7, 2013
    [Business] Your Website is Your Online Business Card
    Business card origami (and kirigami) (Photo credit: Wikipedia) When you attend business networking events or conferences, you always bring plenty of business cards to hand out, right? Well, what about your online business card? The post Your Website is Your Online Business Card appeared first on Sazbean.
  • AD YOUR COMMENT HERE  |  TUESDAY, NOVEMBER 6, 2012
    [Business] Pinterest for Business – A non-profit example
    Syracuse University was highlighted in the new Pinterest for Business: How to Pin Your Company to the Top of the Hottest Social Media Network book that came out last month as one of the highlighted non-profit examples. Developing a system to share the message and news of your organization can offer great dividends toward your platform.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 14, 2014
    [Business] Almost everything I knew about starting a business was wrong
    ” After thinking for a moment, I said, “Dear Mark: You don’t know s**t about business.” Because at that inflection point 10 years ago, many things I thought knew about how to start and run a business were about to be turned upside down. Here is what I thought you needed to be successful in business: Experience.
  • BIZNOLOGY  |  WEDNESDAY, MARCH 5, 2014
    [Business] The second screen: what it means for small business marketers
    Having a mobile-friendly small business is no longer a suggestion; it is a necessity in reaching consumers. Whether your small business uses traditional television or radio commercials alongside digital promotion or not, there are some lessons to be gleaned from the trend toward multi-screen marketing. Think graphically. Photo Source).
  • CRIMSON MARKETING  |  WEDNESDAY, MAY 13, 2015
    [Business] Why Does Marketing Technology Matter To Business Evolution?
    Scott Brinker, cofounder and CTO of ion interactive , and Jason Heller , global leader of McKinsey Digital Marketing Operations, explain that the most important changes businesses must make to take advantage of technology often have little to do with the technology itself. The post Why Does Marketing Technology Matter To Business Evolution?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 24, 2014
    [Business] Big data and small business: The future of marketing?
    I had a significant insight about the future of Big Data and small business this week that I wanted to share with you. Everybody in the business has the same tools, the same skilled technicians and it has just turned into a battle over price, price, price. You are in the data business! You are in the data business!
  • B2B MARKETING INSIDER  |  WEDNESDAY, APRIL 9, 2014
    [Business] 29 Signs Your Business Is Not Ready For Content Marketing
    How do you know your business is ready for content marketing? One question I get asked a lot is “how do we know our business is ready for content marketing?” And that’s what I’m doing here, with these 29 signs your business is not ready for content marketing. I’m sure there are plenty more.
  • B2B MARKETING INSIDER  |  THURSDAY, APRIL 4, 2013
    [Business] Marketing Must Be Integrated Into The Whole Business
    One of the biggest questions in marketing is ‘what is the role of marketing in the future of business?’ It encompasses  the entire business. It is the whole business seen from the point of view of its final result, that is from the  customer’s point of view. Promotion and Business Development. Processes.
  • ACSELLERANT  |  WEDNESDAY, FEBRUARY 26, 2014
    [Business] Business Story Videos Are Viewed, Remembered and Shared
    We work with clients to uncover stories about their businesses. Clients who aren’t experienced in the use of video often want to say as much as they possibly can about their […] The post Business Story Videos Are Viewed, Remembered and Shared appeared first on acSellerant Video Studios -- Stories Sell.
  • INBOUND MARKETING AUTOMATION BLOG  |  TUESDAY, OCTOBER 15, 2013
    [Business] Why Your Business Should Measure Its ROI
    The ROI that results from your marketing is a very important figure, no matter how big or small your business is. ROI (Return on Investment) is nothing new. It is a simple equation of determining how much profit can be gained from a particular investment. This post is going to discuss marketing. So measure it! Blog Posts Social Media
  • WORKFACE  |  TUESDAY, AUGUST 9, 2011
    [Business] Businesses Need to Go Human Online
    To learn more about how humanizing online business can benefit your business, and your customers, download our white paper Humanizing Online Commerce: Why It’s Time to Use Web Technology to Put People Back Into the Sales Process They help you find products, prices, related websites and other information. Who are they?
  • LEADER NETWORKS  |  WEDNESDAY, JUNE 1, 2011
    [Business] The Utility Of Social Business: 5 Strategic Wins
    Effective social business strategies connect people, processes and technologies in ways that strengthen a company’s competitive position and increases the value of its brand experience -- not to mention the bottom line -- with customers, employees, shareholders, partners and other stakeholders. Strengthen customer loyalty. Pretty basic, huh?
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, NOVEMBER 1, 2010
    [Business] 3 Business Blogs with Proven ROI from Industrial Companies
    A business blog is an important and integral component of inbound marketing. While there are plenty of business blogs from B2B marketing consultants (including this one), industry portals and vertical search engines, there aren’t too many from manufacturers and industrial companies. Exhibit #1: Emerson Process Management Experts.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 18, 2012
    [Business] Why content marketing will make your small business sexy
    Let that emotion seep out, people love that and want to do business with folks they know and trust. If you own a basement waterproofing business , why not put your own gurus in front of the camera? But the added benefit is this: Businesses have the ability to truly stand out like never before. But here’s the thing. Be human. 3.
  • FEARLESS COMPETITOR  |  THURSDAY, JUNE 30, 2011
    [Business] Wanna win a free business book?
    Launch: How to Quickly Propel Your Business Beyond the Competition. “If your business is flying high by making cold calls to sales prospects and by spending boatloads of money on ads, then you don’t need the rocket fuel contained in this book. is the new book by Michael L. Stelzner and you can own it for free. Launch.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 27, 2013
    [Business] My most important lesson in business almost killed my blog
    I’d like to tell you about one of the most important lessons I learned in business and how it almost ruined my blog. felt like a fish out of water. I was just not like the other hard-driving people on the team. I was much more interested in the personal relationships and what made people in business tick. Long curly hair.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 26, 2014
    [Business] The business case for content marketing consistency
    That’s what leads to awareness, trust, and relationships that create business benefits. The post The business case for content marketing consistency appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. That''s what leads to awareness, trust, and relationships that create business benefits.
  • CONNECT THE DOCS  |  MONDAY, MAY 3, 2010
    [Business] Content Marketing for Small Business
    Why will small businesses get better and better at content marketing and do more and more of it in 2010 and beyond? " Small businesses can measure results precisely - so they will get better at content marketing and do more of it" Newt Barrett's Marketing Prediction for 2010. What actions should marketers take in 2010?"
  • WRITING ON THE WEB  |  WEDNESDAY, NOVEMBER 27, 2013
    [Business] Smart Business Blog Linking: Top 25 Content Marketing Blogs
    Top 25 Content Marketing Blogs" src="[link] width="300" height="300" title="Smart Business Blog Linking: Top 25 Content Marketing Blogs" /> If your business blog needs to get inbound links , here’s a prime example of how to do it. No matter what business or field you’re in, you can do this research. Who cares?
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 11, 2015
    [Business] Internal Social Business for Leaders series: 3. Be yourself
    This is the 3rd and final post in the Internal Social Business for Leaders series. You don’t have to be a great writer to have an effective presence in your organization’s internal social business platform. Social business platforms offer enough content variety to cater for your style. Post short praises as comments.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 6, 2013
    [Business] Three pros and cons of using Bitcoin for your business
    No matter if you’re into social media or other web related work, you should think about accepting Bitcoin for your business. Many startups and businesses around the globe are working to make Bitcoin mainstream, but it has a long way to go. You economics of social media innovation bitcoin business strategy social media business
  • SAZBEAN  |  TUESDAY, JUNE 29, 2010
    [Business] 9 Reasons Why You Need to Have a Business Blog
    You need to provide updated content online — whether that’s a blog or other content.  In case you’re still not sure you need a blog for your business, here are nine reasons why I think you do. Showing a bit of personality through blogging and other social media goes a long way towards showing the human side of your business.
  • PAUL GILLIN  |  WEDNESDAY, JANUARY 25, 2012
    [Business] Five Facebook Tips for Small Businesses
    Most small businesses are terrible at marketing in general and online marketing in particular. But with Facebook becoming the place you just have to be for businesses of all sizes, a little marketing know-how comes in handy. However, “Most small businesses are doing Facebook without knowing why they’re doing it.”.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 23, 2015
    [Business] Behind the scenes: How to write a business book
    It’s called The Content Code and when it arrives in a few weeks, it will teach you how to ignite your content and your business in a world of overwhelming information density. only had one chance to write the book — over the holiday season when business travel, teaching, and consulting cease. It is the starting line.”
  • SAZBEAN  |  THURSDAY, OCTOBER 13, 2011
    [Business] Innovative Uses of iPad in Business
    The device is so easy to use, that many businesses are looking at ways they can improve their processes using the device. Here’s some of the more innovative examples: Innovative Uses of iPad In Business. Tablet PCs have been around for quite awhile, but none have been as elegant as the iPad. News & Notes Tech
  • B2B MARKETING INSIDER  |  WEDNESDAY, APRIL 8, 2015
    [Business] How To Measure The Real Business Impact Of Content Marketing
    Acting on the content marketing industry’s growing need, and inability, to truly understand and measure the impact of their craft, the Altimeter Group has developed a new report entitled, “ Content Marketing Performance: A Framework to Measure Real Business Impact. By NewsCred Contributor Anastasia Dyakovskaya. and of course, FAQs.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 23, 2013
    [Business] Trash talk: 5 business lessons from a 10-year-old entrepreneur
    business is born … and lost. couple of them even offered to go into business with me so I franchised my bottle collection routes into a couple promising neighborhoods that I didn’t have time to reach on my own. I had started my first business. My second business was born! By Ryan Hanley, {grow} Community Member.
  • WRITING ON THE WEB  |  WEDNESDAY, AUGUST 21, 2013
    [Business] Is Your Business Blog “Just Okay?” Here’s How to Change It
    Heres How to Change It" src="[link] width="300" height="300" title="Is Your Business Blog Just Okay? Heres How to Change It" /> Let’s be honest – in the realm of successful business blogs yours is probably mediocre. Here’s what I mean by “ successful business blog.” But few business people do this.
  • WRITING ON THE WEB  |  WEDNESDAY, DECEMBER 31, 2014
    [Business] 5 Best Business Blog Goals for 2015- And 5 Steps to Get You There
    They haven’t clearly identified their expectations, or what they want their blog to do for their business. Generate new business from current clients:  There are effective ways to use your blog or website to engage your clients, generate more traffic and encourage referrals and repeat business.
  • SYNECORE  |  THURSDAY, MAY 1, 2014
    [Business] Small Businesses: Is Your Website a Novelty or a Utility?
    Over time, this will create increasingly dire consequences for these small businesses. Many Consumers Prefer Small Businesses. In April of this year, AYTM Market Research released data outlining various reasons why US Internet users prefer small businesses over larger companies. Many Small Business Websites Are Coming Up Short.
  • VERTICAL RESPONSE  |  TUESDAY, AUGUST 20, 2013
    [Business] Productivity Secrets for Savvy Small Business Owners
    As a small business owner, there are an unlimited number of tasks you could be doing at all times. The post Productivity Secrets for Savvy Small Business Owners appeared first on VR Marketing Blog. How do you know which task to do first? How do you stay efficient while completing tasks? Stop multitasking. Minimize interruptions.
  • LEAD VIEWS  |  WEDNESDAY, APRIL 27, 2011
    [Business] 4 Proven Ways For Generating Business Leads On LinkedIn
    The growth of social media coincides with the emergence of a more informed, involved and evolved buyer. study by Nielsen, June, 2010 , showed that “the world now spends over 110 billion minutes on social networks and blog sites&#. LinkedIn emerged as the most-used channel with 72% of B2B marketers using it to for their marketing efforts.
  • VERTICAL RESPONSE  |  TUESDAY, AUGUST 26, 2014
    [Business] Instagram Rolls out New Tools for Businesses
    Instagram has officially jumped on the ‘social media is for businesses, too’ bandwagon. ” The tools available for businesses will include: Account insights – Impressions, reach and engagement analytics. The post Instagram Rolls out New Tools for Businesses appeared first on VR Marketing Blog.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 8, 2011
    [Business] The Anatomy of Truly “Social” Business
    There is increasing discussion these days about developing a “social business.&# The vital word to remember in this name is business — real work tied to a bottom line. The social business doesn’t start or end in the digital space but rather in the human universe. But without business, it’s a hobby shrouded in theory.
  • BIZNOLOGY  |  FRIDAY, DECEMBER 26, 2014
    [Business] 4 tips for generating more return business in any industry
    If your small business marketing strategy doesn’t include your existing customer base, it definitely should! This post is designed to share some simple and effective tips for customer satisfaction, so you can generate more return business: Go the Extra Mile. How do you increase your return business? Reward Negativity.
  • INBLURBS  |  THURSDAY, FEBRUARY 2, 2012
    [Business] How Word-of-Mouse can Drive Revenue for your business
    Especially the digital natives 18 to 34 account for this trend where products and services are recommended to friends, business partners and family. What will these future customers find when they research about your business. The influence of user generated content on purchase decisions is increasingly growing. Tweet this on Twitter!
  • WRITING ON THE WEB  |  WEDNESDAY, AUGUST 7, 2013
    [Business] You Business Blog: Should You Make Money with Sponsored Posts?
    Want to make money with your business blog ? Your business blog can use these sponsored posts to provide a valuable service to your readers. Here are some pros and cons when it comes to having sponsored blog posts on your business blog –. She specializes on the topic of small business tips and resources. Pros: Money!
  • VIEWPOINT  |  TUESDAY, DECEMBER 18, 2012
    [Business] PowerViews with Anthony Iannarino: Changing Business Models
    In many businesses marketing and sales are two separate departments. Changing Business Models. Click to start video at this point — When I opened up the floor to let Anthony talk about what he thought was important he went straight to business models. Businesses need to look at this change in society and how it will impact them.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, MAY 15, 2012
    [Business] Business Must Have: Social CRM apps
    Society has changed accordingly, and so has the business of sales. If a business has a social media presence, customers expect to be able to engage with it immediately. Twitter, Facebook, and the like allowed users to share the details of their personal and professional lives for the world to see, for better or worse.
  • LEADER NETWORKS  |  WEDNESDAY, MARCH 16, 2011
    [Business] SNCR Research Findings Highlight the Evolution of Social Business
    Will social media change the business and practice of enterprise-level operations (internal and external)? How do business leaders use social media for customer engagement/support; innovation of products and service; employee engagement; strategy development; sales and marketing?
  • ACSELLERANT  |  TUESDAY, MARCH 11, 2014
    [Business] Achieving Remarkable ROI with Your Business Story Video
    Business Story Video Visual Storytelling video marketing Today, every marketing campaign should include well-made video.
  • SAZBEAN  |  MONDAY, AUGUST 16, 2010
    [Business] Choosing the Right KPIs for Your Business
    I’m often asked what KPIs (key performance indicators) are the most important for understanding how a business is doing online.  My answer is always “It depends.&#  There’s not a set of KPIs that works for every business. Understand Your Business. Who are your customers and why should they care? Know Your Goal.
  • WEBBIQUITY  |  TUESDAY, AUGUST 25, 2015
    [Business] 20 Brilliant B2B Marketing and Digital Business Stats and Facts
    Get more inspiration from these 20 B2B marketing and digital business stats and facts. 80% of business decision makers prefer to get company information in a series of articles versus an advertisement. ( B2B PR Sense Blog ). 6. Healthcare leads are most expensive ($60) followed by business/finance ($43). Death of the salesman?
  • PAUL GILLIN  |  WEDNESDAY, OCTOBER 19, 2011
    [Business] Facebook Tips for Midsize Businesses
    With Facebook presenting a tempting target of 800 million potential customers, small businesses are flocking to social network as a fast and easy way to generate business. The series is underwritten by IBM Midsize Business , but the content is entirely my own. Match the offer to the business. Capture and communicate.
  • LOOPFUSE  |  TUESDAY, JANUARY 3, 2012
    [Business] Do you have all the pieces of your business puzzle?
    Even creating a successful business tends to be an exercise in finding the right pieces to complete the overall picture you’re trying to illustrate. The need for Marketing Automation is an increasingly important piece essential to completing the business puzzle. The business puzzle. Where does Marketing Automation fit?
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 15, 2013
    [Business] Is Empathy The Secret Ingredient To A Social Business
    What separates a social business from a “regular” business? The truth is, identifying a social businesses and separating those traits from less social peers is not easy. What is a Social Business? The Social Business Imperative. Is Empathy The Secret Ingredient To A Social Business? Social Medi
  • DIGITAL B2B MARKETING  |  TUESDAY, JANUARY 31, 2012
    [Business] Is Your Business Ready for Marketing?
    Businesses turn to marketing to drive revenue, but are you really ready? Before investing in marketing you must ensure other key areas of your business are ready first. This may seem like a small business or startup problem, but it can be seen in a wide range of organizations. Your Product or Service. Your Sales Organization.
  • PWB MARKETING BLOG  |  MONDAY, OCTOBER 10, 2011
    [Business] Six FREE Tools To Measure Social Media for Business
    Harvard Business Review says 44% of businesses don’t know. Whatever metric you measure should be tied back to a business objective, whether it’s building loyalty (number of fans), increasing awareness (brand mentions), customer service (social sentiment), or something else. That’s a problem. It’s like Google Alerts on steroids.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, APRIL 26, 2011
    [Business] MakesBridge Offers Powerful Features to Small Business Marketers
    Summary: MakesBridge offers a full set of marketing automation features with some special strengths that will appeal especially to small companies. I’ve written quite a bit recently about marketing systems for very small businesses – a category I’ve tentatively labeled “micro-business” and pegged at under $5 million revenue.
  • FEARLESS COMPETITOR  |  TUESDAY, APRIL 30, 2013
    [Business] What’s the Biggest Challenge Facing Your Business Today?
    What’s the Biggest challenge facing your business today? Those same biases exist in your business too. And please let me know in the comments if it addresses the Biggest Challenge Facing Your Business Today. The post What’s the Biggest Challenge Facing Your Business Today? That’s right. Speak up.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 27, 2015
    [Business] 6 Broader Business Questions to Inform Your SEO Strategy
    When those individuals are sharing nuggets of information a little outside of the topic there business is in directly, that can be even better. Late last year I touched on 3 ways SEO can work with social media initiatives. This time, I wanted to build on the concept of SEO working in conjunction with broader marketer efforts.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 20, 2013
    [Business] Twitter exec discusses new business advertising options (video)
    With six months under his belt in the new job, I caught up with him again and asked him how businesses of any size — even solo entrepreneurs — can take advantage of some of the new advertising opportunities.  He also discusses about the need to establish organic success before trying any advertising.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 15, 2012
    [Business] If you do just one analysis for your business…
    Are you a small business owner or manager looking to improve your marketing and sales? Based on my experience working with small businesses, if you only have time to do one thing, it should be becoming acquainted with your sales funnel. In a small business, the CEO is very often in the analysis meetings. Sale —Sold! Awareness.
  • VERTICAL RESPONSE  |  TUESDAY, FEBRUARY 3, 2015
    [Business] 6 Time-Saving Business Tools to Help You Get Organized
    Getting ( and staying ) organized is a goal for many busy small business owners juggling multiple tasks with limited time. Here are six online tools you can use to organize all your business needs, and make this your most productive and time-savvy year yet. 1. Evernote is free to use. If the answer is yes, give Toggl a try.
  • PAUL GILLIN  |  THURSDAY, JANUARY 16, 2014
    [Business] Constant Contact Colocates with Small Business Customers
    Three companies that do an outstanding job of advocating for the small business customer are American Express (with its Open Forum small business community and annual Small Business Saturday promotion, among other things), Intuit and Constant Contact , the Massachusetts-based e-mail marketing company.
  • PAUL GILLIN  |  TUESDAY, APRIL 24, 2012
    [Business] IBM’s Beck: Social Business is About Enablement, Not Control
    Social business isn’t about tools and promises. IBM started with that simple premise when it tackled the task of convincing its sales and marketing people to adopt a new way of doing business. The challenge was to make social business a win for the people doing the selling. Photo via NigelBeck.com.
  • PAUL GILLIN  |  MONDAY, NOVEMBER 28, 2011
    [Business] As Business Goes Social, CIOs Sit on Sidelines
    The disconnect between CIOs and the emerging world of social business became clear to me at a conference I attended about two years ago. technology that was revolutionizing the way business people communicate was being completely unused by the executives who manage technology in America’s largest corporations. Playing pays off.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, MAY 4, 2010
    [Business] iPad saves the Page Advertising Business
    What’s really interesting about this is idea is – could it save the Page Advertising business and Magazine industry which has been in a long steady decline? I was just reading BtoB Magazine ’s latest issue and an article called Publishers pin hopes on iPad caught my attention enough to blog about it. Answer – Yes I think it could! Tweet This!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 30, 2015
    [Business] How to use Product Hunt to boost your business
    ” What if you’ve already been in business for a while? I’m a ‘top hunter’ on Product Hunt, and I’ve written a manual on how to post to Product Hunt , so I thought I’d take a moment to answer a few of these questions, and help you evaluate whether your company can benefit from the “Product Hunt Boost.”
  • BIZNOLOGY  |  WEDNESDAY, JUNE 18, 2014
    [Business] Social Business and diversity
    The use of communication tools inspired by social media titans is often touted as the Holy Grail of collaboration: social business is supposed to destroy silos and create this brave new world where information flows freely from where it is created to where it is needed. The post Social Business and diversity appeared first on Biznology.
  • B2B MARKETING INSIDER  |  WEDNESDAY, OCTOBER 9, 2013
    [Business] 99 Amazing Facts On The Future Of Business [Slides]
    The Future of Business is being defined right in front of our eyes. Massive changes brought on by the internet, social media and mobile technologies are transforming business models faster than our ability to keep up. This is forcing businesses to consider the future of work. 99 Facts on the Future of Business. percent.
  • WRITING ON THE WEB  |  WEDNESDAY, MARCH 13, 2013
    [Business] Small Business Content Marketing: When to Hire A Freelance Writer?
    Most small businesses don’t realize how much writing goes into publishing (and updating) a website or blog. your web content should be well-written and SEO optimized — as well-thought out as anything else you do to market yourself and your small business. She specializes on the topic of small business tips and resources.
  • CLIENT BRIDGE  |  TUESDAY, MARCH 8, 2011
    [Business] Twitter for Business
    Twitter recently revamped business.twitter.com to provide the basics on how businesses can use Twitter effectively. Go to Twitter for Business for additional resources. Best Practices: Share. Listen. Respond. Reward. Demonstrate wider leadership and know-how. Champion your stakeholders. Establish the right voice. View Original Articl
  • WRITING ON THE WEB  |  WEDNESDAY, DECEMBER 12, 2012
    [Business] My Business Website: Content for Customers… or SEO?
    Should my business website focus on keywords and getting search engine results ? Perhaps a more important question is “How do I make the most of each of my web pages so that my business and I get found, get known, and get clients ?” Your business website should have the number of pages that is right for you.
  • INBLURBS  |  WEDNESDAY, FEBRUARY 29, 2012
    [Business] How to limit your business? Stay in Campaign-Only Mode!
    Old fashioned marketing and PR agencies have jumped on the social media bandwagon and try to replicate their business from yesteryear to social media. Business which do not move forward, mentally and technologically have their enormous share on this invaluable marketing spam. Infographic: Small Businesses Using Social Media.
  • BIZNOLOGY  |  MONDAY, FEBRUARY 25, 2013
    [Business] Referrals: The Best New Business You Can Get
    Business people have a natural tendency to be helpful to their colleagues.  It’s just the way business works.  So most of your customers and contacts are generally predisposed to give you a referral.  Once the business closes, be sure to let the referring party know, and express your thanks again. Photo credit: Aidan Jones.
  • WRITING ON THE WEB  |  WEDNESDAY, APRIL 24, 2013
    [Business] When Should You Start a New Business Blog?
    When should you start a new business blog ? Let’s face it, publishing frequently on a business blog is time consuming. usually advise my clients that a blog for your business should focus on communicating the solutions to the problems you solve. Is my target audience the same for both business offerings?
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, DECEMBER 1, 2014
    [Business] Radius Provides High Quality Data on Small Businesses
    When I first spoke with Radius just over one year ago, the company had already pivoted from its initial concept as a mobile app to connect consumers with local business events, to building a comprehensive list of small businesses and their attributes. businesses and their attributes. net new prospects”).
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JULY 8, 2011
    [Business] What Your Business Needs To Know About Google+
    With that in mind, you’re probably wondering what value it can bring to your business. Google didn’t immediately unveil brand pages for businesses and marketers. Google+ and the Enterprise – MyCustomer.com’s in-depth review of how Google+ might be used by businesses. That’s a modest assessment. Make no mistake. How Do I Get On?
  • VERTICAL RESPONSE  |  TUESDAY, JULY 15, 2014
    [Business] Business Cards: The Good, the Bad, & the Ugly
    Handing out business cards is essential for networking, building brand-awareness and gaining potential new customers. At VerticalResponse, we consistently attend trade shows all over the country, so we see a lot of business cards. Business cards can be one of your best marketing tools, so having one to begin with is vital.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, AUGUST 29, 2014
    [Business] Move Beyond Sales With These Business KPIs
    By this point we all know that at the end of the day the top priority of marketing should be to create customers for the business – whatever the business may be. The business of the future should not simply measure their marketing by the dollar value returns that it creates. Customer Satisfaction: Are our customers happy?
  • VERTICAL RESPONSE  |  WEDNESDAY, AUGUST 20, 2014
    [Business] 5 Small Businesses Excelling on Social
    When it comes to social media, it often seems that large businesses get all the buzz, with high-profile marketing campaigns and monumental budgets. Eventually, they got so busy with the stand, they opened up a physical location as well, which has since expanded to four Bay Area restaurants. However, SMBs are making waves of their own.
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 4, 2012
    [Business] The 2013 Marketing Predictions Post: Content Marketing And Social Business
    predicted that we would see increased buzz talking about how to become a social business , how to execute content strategy  and how to create a more mobile-optimized digital experience for our customers. I’m pretty happy to see that I wasn’t too far off. Personal Branding and Social Business Thought Leaders. Do you Agree?
  • FEARLESS COMPETITOR  |  TUESDAY, JUNE 21, 2011
    [Business] Can Find New Customers help my business?
    B2B Lead Generation | Can Find New Customers help my business? Can we help YOUR business? To learn if your business can benefit from Find New Customers , we have just 3 questions for you. Let’s find out. Jeff Ogden, President of Find New Customers. Are your lead nurturing campaigns not working? What do you think?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 8, 2014
    [Business] The Twitter strategy shift and what it means to you and your business
    Let’s look at a recent revelation about a possible Twitter strategy shift and what it could mean to you and your business. A t a recent financial conference, Twitter’s chief financial officer suggested that the service will offer algorithm-driven curation of feeds much like Facebook does, in order “improve the relevance for users.”
  • WRITING ON THE WEB  |  WEDNESDAY, NOVEMBER 6, 2013
    [Business] How to Find Great Blogs for Better Business Blogging
    Writing quality content is key for your business blog. Never stop focusing on  better business blogging. If you want to build a better business blog, this is key: you must read the other great blogs in your field, and some others as well. But you can’t reach that point if you’re not reading other great business blogs.
  • PR MEETS MARKETING  |  TUESDAY, NOVEMBER 1, 2011
    [Business] Business Cards Do Not Equal Permission
    by RambergMediaImages via Flickr I subscribe to quite a few enewsletters and RSS feeds, so it’s always surprising to receive an enewsletter that I never subscribed to. How did they
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 5, 2011
    [Business] The business case for Facebook, in one sentence
    Here is the business value proposition for Facebook in one sentence: “Come waste time with me.” So, do you have a business that people want to waste their time with?  If you are Disney, the answer is probably yes.  If you are selling ball bearings to Ford Motor Company, well … probably not. ” Think about it. 
  • VERTICAL RESPONSE  |  WEDNESDAY, SEPTEMBER 18, 2013
    [Business] 10 Steps to Achieving Work-Life Balance: Small Business Edition
    When you run your own business, having a personal life tends to placed on the back burner, and not just when you’re first starting out. Cultivating a balance between running your business and living your life is essential to the health of your company. Do less. The quality of your work will improve and you’ll feel less burnt out. 2.
  • CONFLUENT FORMS  |  THURSDAY, JANUARY 3, 2013
    [Business] The 5 reasons your business should be on G+
    Getting your business to feature prominently in that local search is a much better strategy than trying to win the keyword wars. Do you have other reasons why a business should be on G+ or persons why it shouldn't? We know, you've probably heard that Google Plus is a ghost town. That nobody uses it. No paying to reach your fans!
  • LOOPFUSE  |  FRIDAY, AUGUST 9, 2013
    [Business] Marketing Automation Adopted by Only 1% of Businesses
    Micro-Business (under $5M in revenue) – ~22,000 companies have adopted marketing automation (15k with one vendor). 2. Small to Mid Sized Business ($5M to $500M) – ~18,000 companies have adopted marketing automation. 3. Really? Just 1% you say? How can that be with so much buzz about marketing automation and its benefits?
  • VERTICAL RESPONSE  |  THURSDAY, APRIL 3, 2014
    [Business] The Top 20 Places Your Business Needs to Be Listed Online
    Remember when you had to find a phone book and flip through hundreds of pages in order to find a local business? Since Internet search is the primary tool to finding businesses today, it’s vital to make sure your business is listed on all applicable online directories. Business listings appear in Google Maps. Advantages.
  • YOUR SALES MANAGEMENT GURU  |  SUNDAY, APRIL 28, 2013
    [Business] Old Ways of Doing Business, No Longer Work
    Old Ways of Doing Business No Longer Work. I am honored to have this week’s blog prepared by Jonathan Farrington, he  is a globally recognized business coach, mentor, author and sales thought leader. Jonathan Farrington is a globally recognized business coach, mentor, author and sales thought leader.
  • BIZNOLOGY  |  TUESDAY, APRIL 10, 2012
    [Business] Answers to Your Google+ for Business Questions, Part 2
    A couple-few weeks ago, I answered the first of many questions that the participants asked both during and after my recent webinar, Google+ for Business. So, if you’re a restaurant or store or do the majority of your business at a counter or a table or in person, you’re probably a local business or place.
  • SALES LEAD DYNAMICS  |  WEDNESDAY, SEPTEMBER 1, 2010
    [Business] Stop Talking. You’ll Get More Business.
    Ian Brodie, a UK-based business development consultant, offers a better way. You’re a business doctor. Your first meeting with Ms. BIG has just ended. Your slides (all 56 of them) were dazzling. You described your services in minute detail. Surely, you “wowed” her with your expertise. When can we start working together?” Be Prepared.
  • WRITING ON THE WEB  |  THURSDAY, AUGUST 21, 2014
    [Business] The ABC’s of Business Blogging:How to be Heard above the Noise
    How to be Heard above the Noise" width="232" height="232" title="The ABCs of Business Blogging: How to be Heard above the Noise" /> Let me ask you a couple of questions about your business blogging. Independent professionals who use the Web for marketing their services can learn a lot from big businesses with big budgets.
  • B2B MARKETING INSIDER  |  TUESDAY, NOVEMBER 6, 2012
    [Business] In A Social Business The Marketing Nerds Will Win
    In the digital marketing age, that means 3 things: digital and social business leaders who use analytics to drive their decisions. The answer is simple: a culture and social business leaders who reward decisions based on data. But what attracts the marketing leaders of the future? But it’s hard to argue with results. Strategy
  • SALES INTELLIGENCE VIEW  |  MONDAY, NOVEMBER 12, 2012
    [Business] Sales Teams Win Big with Small Business Insights
    InsideView today announced that we’re growing our database to include more small businesses. With more than 50 million companies worldwide, the InsideView application has never included such a rich volume of small business data. and International markets.” ” – Umberto Milletti, CEO & Founder of InsideView.
  • SYNECORE  |  SUNDAY, FEBRUARY 24, 2013
    [Business] Vine is Open for Business
    Businesses did not hesitate to jump onto the app for marketing purposes, while amateur users haven’t been shy about testing it out for…other reasons. If your business deems this mobile application’s capabilities fitting to your brand image, by all means, try it out! Today marks the 1 month anniversary of the new mobile app, Vine.
  • INBLURBS  |  WEDNESDAY, DECEMBER 1, 2010
    [Business] Business cards and why still to use them in social media
    Business cards are still very important for all the business whether online or offline. If you are into some online business and run corporate blogs, it is important that you use business cards to effectively increase your business leads. This effectively helps you in increasing your business leads.
  • HUBSPOT  |  WEDNESDAY, MAY 28, 2014
    [Business] Why Business Blogging Works
    While many of the people in that class know why blogging is important for business growth, I''m supposed to teach it as if that''s not the case. Fresh off the heels of last month''s training class, I realized it''s a little ridiculous that I''ve never written a post that explains business blogging in those terms on this very blog.
  • BIZNOLOGY  |  WEDNESDAY, APRIL 22, 2015
    [Business] Survey says: ANZ Companies use social media for business
    Isentia’s social media report sheds a great deal of insight into social media usage for individuals and businesses. Businesses and organisations looking to reach people online inevitably will need to turn to social media in order to be where the people are and capitalize on getting in front of your target audience. Social Media Use.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 26, 2014
    [Business] Learn from my mistakes: Use Internetiquette to win online business!
    Birkenbihl , a famous business coach in Germany who unfortunately died recently, came up with a great way to deal with offline / online deals. The post Learn from my mistakes: Use Internetiquette to win online business! appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. No need to thank me. Vera F.
  • CRIMSON MARKETING  |  MONDAY, NOVEMBER 24, 2014
    [Business] Mark Sarbiewski, Anaplan CMO: 4 Steps to Better Business Planning Using Marketing Technology [Podcast]
    With the advent of marketing technology, that state of affairs is rapidly fading into history, bestowing upon CMOs and other business executives an unprecedented level of marketing intelligence, and allowing them to conduct business planning on an entirely new level. Marketing Technology Podcasts
  • WRITING ON THE WEB  |  WEDNESDAY, AUGUST 8, 2012
    [Business] Social Business Success Starts at the Top
    Smart business tweeters know that the social network is a great tool in promotion, brand recognition and customer interaction. 77% of respondents said they were more likely to do business with a company whose leadership team used social media to carve out company values. Social media IS important in business promotion and brand image.
  • VERTICAL RESPONSE  |  WEDNESDAY, NOVEMBER 26, 2014
    [Business] How a Small Business Owner Turns Instagram Followers into Customers
    Small businesses are flocking to Instagram to create an album of marketing eye candy. Kate Marie Grinold Sigfusson, the owner of luxury baby brand Babies4Babies , says her small business gets more customer conversions through Instagram than any other channel, social media or otherwise. They are our community,” Sigfusson says.
  • VERTICAL RESPONSE  |  FRIDAY, MARCH 14, 2014
    [Business] Small Business Survey Reveals Social Media Trends [Infographic]
    At the end of 2012, we interviewed almost 500 small business customers asking how much time and money they spend on social media (and turned it into this popular infographic ). We polled more than 400 VerticalResponse small business customers to gain insight into how they’re using social media in their everyday activities.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, AUGUST 21, 2012
    [Business] Raab Report: OfficeAutoPilot, Infusionsoft and HubSpot Rate Highest in Marketing Automation for Very Small Business
    The chart above shows our ratings for the micro business sector, defined as companies with under $5 million in revenue. As of July 2012, marketing automation vendors reported more than 17,000 micro-business installations, just over 60% of the industry total. The VEST segmentation is based on company size, as measured by revenue.
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