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Scale or fail: Would 10x partner marketing make an impact?

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Market conditions might show that your business needs your partners more. Vendors need more business value from partners and might need new ones. 1,000 new SaaS providers are in a mad rush for market share. Product led, new markets, and sales and marketing noise make it even harder to get and keep new customers.

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Email Marketing vs. Marketing Automation

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Virtually 100% of business-to-business prospects have an email address, which makes email great for staying in touch with contacts, nurturing prospects and increasing interest in your company’s products and services. Every $1 spent on email results in $40 of revenue according to Campaign Monitor.

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The Need for a Demand Center

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Not surprisingly, savvy marketers are embracing the concept because they see how it can help them drive consistent demand, whether they represent the corporation, a business unit or region. What’s Driving this Change?

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Marketing Automation Apprehension

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Despite the acceptance of marketing automation at a rapidly increasing number of organizations, some small and mid-size businesses suffer from marketing automation apprehension. They are apprehensive about moving from manual processes to automated marketing systems. Deploying marketing automation to accomplish.

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How to Use Short Captivating Videos to Boost Sales

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No wonder more than 60% of marketers and small business owners said they plan to increase investment in video marketing in 2017. For example, Dr. Ruth Roberts, a Pet e-commerce business owner used a highly engaging short video sales letter to convert 50% more customers. This was a big deal compared to her textual content.

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4 Marketing Emails You Can Set and Forget (At Least for a While)

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Reminders That Simplify Their Lives Your customers are busy people. And do you know what busy people appreciate? With the closed business, you may want to include a question to get net promoter score (NPS). Keep it light. Someone doing things for them. Scores from 9-10 are promoters, and (bonus email!)