Cintell

JULY 3, 2018

Every B2B technology business wants to be focused on the customer, from marketing efforts to product innovation. Brooklin Nash writes about the latest tools and small business trends for TrustRadius. Part of customer-centricity involves truly connecting with prospects before they become customers.

Buy 172

Buy B2B Vendors Transparency 172

Cintell

FEBRUARY 18, 2019

But they all matter for businesses that want to make the most out of them. Customers are not monolithic. There are high-value customers, low-value ones, and plenty who fall in the middle. That’s the message in a new book by Wharton marketing professor Peter Fader and Sarah Toms, executive director and co-founder of Wharton Interactive.

Interactive Marketing 126

Interactive Marketing Marketing Strategy Marketing & Strategy Paid Search Agency 126

Cintell

FEBRUARY 3, 2016

To compete, and survive, in this highly challenging landscape, the new imperative for CEOs and CMOs alike is to champion customer-centric business ideals throughout their organizations. I believe it is the only way for a business to stay relevant, and remain competitive in this brave new world. and lots more. What do you think?

Eloqua 100

Eloqua Buyer Personas Marketing Automation Services Marketo 100

Cintell

DECEMBER 11, 2015

The good folks at B2B marketing agency Godfrey and the local chapter of the Business Marketing Association invited me to present at the annual FWD:B2B conference a few weeks ago. I also, for the first time in my speaking career, asked a room full of business leaders if anyone had ever been kidnapped.

Video Marketing 100

Video Marketing Buyer Personas B2B Conference 100

Cintell

APRIL 30, 2019

As a testament to the value of customer insights and contact data, Cintell recently formed a partnership with FullContact, the leading identity resolution platform delivering consumer and professional insights, empowering businesses to be awesome with the people who matter most. Finding the right time.

Ideal Customer Profiles 181

Ideal Customer Profiles Buyer Personas Social Networks Curation 181

Cintell

JANUARY 27, 2016

Satisfy customer experience professionals’ desire for one cohesive story across the customer lifecycle by unifying various departments and functional areas of the business. Unify your three related business functions (sales, marketing, and product) around one common view of buyers and users.

Demand Generation Agencies 100

Demand Generation Agencies Lead Ranking Paid Search Agency Ideal Customer Profiles 100

Cintell

MARCH 3, 2016

Pat’s research along with that of her colleagues at SiriusDecisions has served to define and champion the importance, impact, and business case behind a persona-based sales and marketing approach for high-growth B2B organizations.

Demand Generation Agencies 100

Demand Generation Agencies Webinar Metrics Demand Sales Qualified Leads 100

Cintell

FEBRUARY 10, 2016

We need to overcome some skepticism and resistance from other parts of the business.” Christina recommends measuring not how busy we are as marketers (how many persona interviews were conducted), but what the true impact on the business is (the real effects against business goals).

Buyer Personas 100

Buyer Personas Advertising Agencies Paid Search Agency Webinar Metrics 100

Cintell

FEBRUARY 8, 2016

Advancing – Advancing organizations have begun to embed personas into the on-going process of the business. Fully optimized teams systematically update personas at least twice a year, have comprehensive training programs and heavily use personas across the business. You can find the complete framework here.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads Allocation Optimization 100

Cintell

APRIL 7, 2016

While clustering a customer database is a helpful starting place, high-performing organizations are seeing real business value from researching deeper information about their audience that covers more than demographic or firmographic details. Today, many companies are using their existing contact database to formulate personas.

Buyer Personas 100

Buyer Personas Paid Search Agency Planning Eloqua 100

Cintell

NOVEMBER 25, 2015

We just arrived back in Boston from the inaugural SiriusDecisions Technoloy Exchange , an event dedicated to solving some of the complexities around the most central component to today’s function of business-to-business marketing – meeting and managing the demands that technology places on our jobs.

Marketing Management 100

Marketing Management Buyer Personas Blast Campaigns Buzz 100

Cintell

FEBRUARY 9, 2016

They make personas fully accessible across all lines of business, and use them as a mandatory part of the planning process, new offer launches, sales conversations, and campaign development. Core attributes. They have at least one internal resource accountable for owning personas with a related KPI. Using personas.

Buyer Personas 100

Buyer Personas Paid Search Agency Optimization Demand Generation Agencies 100

Cintell

APRIL 21, 2015

In the world of business-to-business marketing in 2015, personas have become synonymous with strategies used to help companies focus its efforts on targeted groups of customers. Thanks to the proliferation of content marketing and a rise in marketing blogs, personas are synonymous with “buyer personas.”.

Work Management 100

Work Management Buyer Personas Marketing Management Cross-Selling 100

Cintell

MARCH 10, 2016

This is business. Benefits of personas across the business: Persona-based marketing messaging : Best practice demand creation strategy that includes more personalized and customized messaging built on personas yields two times the average sales pipeline. But empathy is hard to put a dollar value to. We need ROI. We need PROOF!

Lead Scoring 100

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 100

Cintell

FEBRUARY 25, 2015

Personas should be made available throughout the business, referenced quickly and easily to guide the direction of marketing, sales, and product decisions. But other functions of the business all have skin in this game, and should reach consensus on the format, composition and expected use of personas. When they are not updated.

Buyer Personas 100

Buyer Personas Ideal Customer Profiles Demographics Marketing Automation Services 100

Cintell

NOVEMBER 11, 2015

The light at the end of the tunnel is critical voice-of-customer insights that help organizations to remove bias, identify the problems faced by their buying audiences, and make more relevant decisions in marketing, sales, and throughout the business.

Peer-to-peer 100

Peer-to-peer Buyer Personas Trigger Marketing Class 100

Cintell

JULY 15, 2020

The struggles that businesses with low-quality customer support face boil down to one singular issue: ineffective communication. Business intelligence is at the helm of modern strategy, and customer communication is no exception to the rule. Self-service gives businesses a glimpse into what the future holds for customer service.

Optimization 100

Optimization Paid Search Agency Ad Frequency Buyer Personas 100

Cintell

JULY 9, 2018

It is a simple truth that businesses thrive when their customers want them to. In a time where stories of good or bad customer experiences can spread like wildfire, being a consumer-centric business is not option. In that case, what a business can control is their response to such a customer.

Act-On 156

Act-On Course Positioning Features 156

Cintell

FEBRUARY 24, 2016

Most businesses can’t meet the needs of any business size in any vertical. Kidding aside, my favorite interviews go beyond the buyer to explore a product’s impact (or potential impact) on the broader business. My favorite ways of conducting interviews with buyers are not conducting interview with your buyers at all!

Planning 100

Planning Paid Search Agency Cross-Selling Buyer Personas 100

Cintell

NOVEMBER 30, 2018

Building out buyer personas might not be the first step that comes to mind when starting a business, but understanding your customer base is crucial to success. Often this exercise boils down to demographics like age, gender, and income, but those things only tells you who your customer is, not how they think.

Buyer Personas 126

Buyer Personas Personalization Demographics Spending 126

Cintell

DECEMBER 4, 2015

Even in our B2B world, selling to a business buyer incorporates emotional factors. Emotions matter even more than logic and reason, as personal value has 2X as much impact as business value does. What should you name your persona?

Buyer Personas 100

Buyer Personas Lead Ranking Trigger Marketing Lead Scoring 100

Cintell

OCTOBER 23, 2017

In business, it’s important to know who your primary audience is – if you don’t know who you’re marketing and selling to, it’s going to be tough to make a sale. These personas can inform your strategic decisions at every level of business—from marketing to sales to product development—and help drive customer engagement.

Buyer Personas 166

Buyer Personas Ad Building Ideal Customer Profiles Marketing Analytics Tools 166