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  • INDUSTRIAL MARKETING TODAY  |  MONDAY, NOVEMBER 1, 2010
    [Business] 3 Business Blogs with Proven ROI from Industrial Companies
    A business blog is an important and integral component of inbound marketing. While there are plenty of business blogs from B2B marketing consultants (including this one), industry portals and vertical search engines, there aren’t too many from manufacturers and industrial companies. Exhibit #1: Emerson Process Management Experts.
  • HUBSPOT  |  WEDNESDAY, MARCH 11, 2015
    [Business] Combatting the Holy Grail Syndrome: What I Wish I Knew Before Starting a Business
    Have you ever been up late racking your brains, trying to come up with different ways to grow your business? Fix your business? The Holy Grail Syndrome is a condition that causes a business owner to set out on futile quests to mine a single solution to his or her troubles. Don''t forget why you started your business.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JUNE 29, 2011
    [Business] 7 Personality Traits of Top Salespeople – from Harvard Business Review
    Love this article in Harvard Business Review, as the author, Steve W. The personality tests were given to high technology and business services salespeople as part of sales strategy workshops I was conducting. With my background in sales, I relate to the personality traits that made me so successful in winning business. Modesty.
  • HUBSPOT  |  FRIDAY, AUGUST 22, 2014
    [Business] The Drama-Hater's Guide to Dealing With Office Politics
    There''s not a company out there that''s completely devoid of office politics. I''m willing to bet you could start your own business with yourself as the sole employee -- and still manage to drag yourself into some drama. Business Maybe something about doing laundry during work time. Here are some guidelines to help you out.
  • BIZNOLOGY  |  THURSDAY, JULY 3, 2014
    [Business] Has social business finally arrived?
    Based on what has been written by advocates of social business, one might have expected radical changes to have already occurred across the business landscape. While many start-up companies have adopted new technologies and business models, the majority of businesses, however, have been relatively slow to change.
  • BIZNOLOGY  |  FRIDAY, DECEMBER 26, 2014
    [Business] 4 tips for generating more return business in any industry
    If your small business marketing strategy doesn’t include your existing customer base, it definitely should! This post is designed to share some simple and effective tips for customer satisfaction, so you can generate more return business: Go the Extra Mile. How do you increase your return business? Reward Negativity.
  • BIZNOLOGY  |  FRIDAY, OCTOBER 24, 2014
    [Business] 4 AdWeek marketing lessons for small businesses
    Though most small business owners do not have the resources to attend Ad Week events, let alone implement the technology discussed in the sessions, there are some tidbits that apply to every business no matter the size or scope. She specializes on the topic of small business tips and resources. Lesson #1: Expand Your Audience.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, NOVEMBER 11, 2012
    [Business] Best Social Media Management Tools for Small Business Owners
    You need a simple solution that meets the following criteria: Sends scheduled posts , so you can set updates to go out during the day (and night), while you run your business. One of the best features of Hootsuite is that you can integrate your Google+ business page. By Kerry Gorgone, Contributing {grow} Columnist. Hootsuite / Seesmic.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 2, 2012
    [Business] The Top 9 Social Networks For Businesses
    Which one should be a priority for your personal branding efforts and which one should be a focus for your business? And how many social networks can your business really continue to pay attention to? maintain my position that this is a social network that should be on the radar for businesses. Quality over quantity? Maybe.
  • LEADER NETWORKS  |  WEDNESDAY, SEPTEMBER 14, 2011
    [Business] Why You Shouldn’t Outsource Social Business Activities
    But few articles explore, from a business operations perspective, why it is a bad idea. Social programs leverage aspects of the firm's business strategy to impact the bottom line. constant stream of contextual feedback brings unstructured data into the realm of strategic intelligence through the use of social business metrics.
  • SAZBEAN  |  MONDAY, NOVEMBER 15, 2010
    [Business] An Important Driver of Business Success – Follow-through
    When you decide something is important for your business, do you follow-through and get it done? Successful business people figure out what’s important and make sure they get those tasks or projects done. If something like social media is important to the future of your business, it doesn’t mean you have to do it yourself.
  • WEBBIQUITY  |  MONDAY, JUNE 21, 2010
    [Business] Five Benefits of Blogging for Business
    Blogging provides business executives and marketers with opportunities beyond and distinct from a typical company website. Here are five key benefits of blogging for businesses. Winning the business, particularly in the b2b world, is usually about doing the best job of solving the customer’s problem. Become a resource.
  • BIZNOLOGY  |  THURSDAY, AUGUST 9, 2012
    [Business] Olympics, Diversity and Social Business Platforms
    Social business platforms often fall in the same trap:  instead of catering for a very diverse workforce, several of them seem to assume that the whole digital social world is like Facebook or Twitter. In the long term, social business platforms that understand that diversity of communication needs in the workplace will do much better.
  • SALES INTELLIGENCE VIEW  |  MONDAY, JULY 30, 2012
    [Business] The Main Benefits of Social Business
    Social business is a buzzword which is not really clear to most individuals. Contrary to popular belief, social business is not the aspect of business which involves the use of online social networks. Just as its name suggests, social business encourages connectivity and active participation of all the communities in a business.
  • VERTICAL RESPONSE  |  TUESDAY, AUGUST 26, 2014
    [Business] Instagram Rolls out New Tools for Businesses
    Instagram has officially jumped on the ‘social media is for businesses, too’ bandwagon. ” The tools available for businesses will include: Account insights – Impressions, reach and engagement analytics. The post Instagram Rolls out New Tools for Businesses appeared first on VR Marketing Blog.
  • HUBSPOT  |  SATURDAY, JANUARY 3, 2015
    [Business] 5 Productivity Tips for Your Next Business Trip
    Traveling for work is exhausting, but it’s also incredibly rewarding as an opportunity to spend valuable time with your prospects and customers -- individuals who will become your closest allies in business. And remember, e ven if you’re a little behind because of business travel, you’ll catch up. Business Daily Enjoy this post?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 22, 2012
    [Business] Five steps to re-invent your social media business networking
    5-minute conversation and business card exchange during happy hour at a conference has its limits in terms of building long-term relationships. This is why I think a 5-6 person retreat of some sort that involves more than just talking about business could be much more powerful than a typical conference. Mike Stelzner. Jay Baer. Tweet.
  • HUBSPOT  |  TUESDAY, AUGUST 19, 2014
    [Business] Do You Need a Raise? How to Get Paid What You Deserve
    They''re discretionary, which means it is up to individual businesses to have an ongoing dialogue with their employees about increasing compensation. Business No one likes to put the trash out. Or got to the dentist. Or do their taxes. Unfortunately, compensation hasn’t increased much in recent years. According to the U.S.
  • ACSELLERANT  |  WEDNESDAY, FEBRUARY 26, 2014
    [Business] Business Story Videos Are Viewed, Remembered and Shared
    We work with clients to uncover stories about their businesses. Clients who aren’t experienced in the use of video often want to say as much as they possibly can about their […] The post Business Story Videos Are Viewed, Remembered and Shared appeared first on acSellerant Video Studios -- Stories Sell.
  • INBLURBS  |  THURSDAY, JUNE 9, 2011
    [Business] Small Business SEO Strategies
    What’s the biggest mistake that most small businesses make when it comes to SEO? Does this mean that it’s not possible for a small business to gain considerable rewards from search engine optimization? What does this mean for small business owners? But it also reveals an opportunity for small business owners.
  • MARKETING LEADERSHIP COUNCIL   |  WEDNESDAY, NOVEMBER 30, 2011
    [Business] Marketing Green to Small Businesses
    It seems clear that, for a variety of reasons, energy and resource constraints will continue to be key concerns for small business owners for the foreseeable future. But what language should you speak to business owners concerned about energy costs? So, if green marketing isn’t an effective way to reach small businesses, what is?
  • CUSTOMER EXPERIENCE MATRIX   |  SATURDAY, JANUARY 24, 2015
    [Business] New Marketing Automation Options for Small Business in the VEST Report
    GreenRope workflow GreenRope is all-in-one software sold primarily to very small businesses such as lawyers, real estate agents, consultant, coaches and membership organizations. GreenRope is also small-business-friendly, starting at $149 per month for up to 1,000 contacts and costing $199 per month for 5,000 contacts.
  • INBLURBS  |  TUESDAY, SEPTEMBER 6, 2011
    [Business] Ten Simple Steps to make Twitter your Business Leads Machine
    Social media has become an important communication channel for businesses online. Its importance is growing by the technology developments for social media analytics which enable businesses and there for marketing responsible employees to exactly show the ROI of social media marketing to their executives! Leave your comment below.
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 22, 2014
    [Business] 3 Don’ts of small business content marketing
    Small businesses have the potential to tap into special strengths, but they also have a special set of pitfalls to avoid. Marketing a small business can sap time and attention from actually doing the work of serving customers, but it has to be done. Content marketing is one of the most valuable of these tools. Find out how below.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, DECEMBER 2, 2010
    [Business] HubSpot Expands Its Services But Stays Focused on Small Business
    It's looking more like a conventional small-business marketing automation system every day. HubSpot has always aimed to provide small businesses with one easy-to-use system for all their marketing needs. Of course, this competition was always implicit – few small businesses would have purchased HubSpot plus one of those products.
  • VERTICAL RESPONSE  |  WEDNESDAY, APRIL 30, 2014
    [Business] How Email Marketing Helps Your Small Business [GUIDE]
    If you’re wondering how email marketing can boost your business, you’re not alone. Plenty of savvy business minds have pondered that question. Like any smart business owner, you want to know the benefits of email marketing. With her help, we’ve outlined five ways that email marketing can help your business. 1.
  • VERTICAL RESPONSE  |  FRIDAY, NOVEMBER 7, 2014
    [Business] How to Set up a Facebook Page for Your Business
    Does your small business have a presence on the world’s largest social network? It doesn’t have to be an intimidating process to set up Facebook Business Page. For more tips about getting started using Facebook for your business, grab our free guide. Social Media business Facebook Facebook Page Small Business
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 1, 2014
    [Business] Is being disruptive a business strategy?
    It seems everywhere you go these days people are talking about Disruption as the next big business “thing.” MLT Creative is an occasional business partner and an advertiser on {grow}. The post Is being disruptive a business strategy? appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.
  • VERTICAL RESPONSE  |  MONDAY, JANUARY 26, 2015
    [Business] 7 Tools to Get Free Publicity for Your Business
    As a business owner, you want to publicize your business without breaking the bank. In fact, few small business owners have much of an advertising budget, or a public relations manager. Certainly not a small business owner with 101 items on his or her to-do list. Google My Business. That’s okay. ” 4.
  • VERTICAL RESPONSE  |  TUESDAY, AUGUST 20, 2013
    [Business] Productivity Secrets for Savvy Small Business Owners
    As a small business owner, there are an unlimited number of tasks you could be doing at all times. The post Productivity Secrets for Savvy Small Business Owners appeared first on VR Marketing Blog. How do you know which task to do first? How do you stay efficient while completing tasks? Stop multitasking. Minimize interruptions.
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 11, 2014
    [Business] Funny Business: The Best Digital Marketing Humor, 2014 Edition
    Kick back, relax for a few minutes, and check out these 24 examples of some of the best marketing and business humor of the past year or so. The 18 Most Hilarious And Clever Print Ads Ever by Business Insider. Strategic Humor: Cartoons from the March 2014 Issue by Harvard Business Review. What are you laughing at? Really.
  • BUYEROLOGY  |  MONDAY, JANUARY 23, 2012
    [Business] Free eBook: How Buyer Trends Are Impacting the Future of Business Thinking
    Recently, I embarked on a series of articles related to buyer trends and how they are changing conventional business thinking as we know it.  Business in general has been undergoing the most unprecedented period of economic challenges, social changes, technological changes, and rapid changes in buyer behaviors in several decades. 
  • PAUL GILLIN  |  MONDAY, JANUARY 16, 2012
    [Business] IBM Expands Social Business Services
    Seeking accelerate its pole position as a leader in the emerging concept of “social business,” IBM introduced new programs, services and partnerships to help organizations grasp the concept and make it work for their organizations. The term “social business” has been gaining traction in the last year.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 18, 2014
    [Business] Business Lessons from Bruce Lee and the World Cup
    recently stumbled upon these wise words again when I really needed them. I was in the middle of my business review, an exercise I do twice a year, and frowned when I looked at the numbers from the last couple months. 2014 started off with a bang, but the recently business hadn’t been great, to say the least. First, I complained.
  • WRITING ON THE WEB  |  MONDAY, JULY 26, 2010
    [Business] Blog Marketing: How Readers Find Your Business
    What’s your favorite excuse for not blogging for your business? “Oh, that means I’ve got to write about my business every week?&#. It’s not likely they go online looking for you, your business or your blog. I’m not saying that. Blog Content: Are you personal… or all business? Digg this!
  • WRITING ON THE WEB  |  WEDNESDAY, OCTOBER 10, 2012
    [Business] 5 Steps to Quality Business Blog Writing
    One of the most frequent question small business owners and coaches ask me is “What should I write about on my business blog ?” These five steps will help you master business blog writing with quality content that attracts readers every time. blog is your platform for establishing your business as trustworthy.
  • WRITING ON THE WEB  |  WEDNESDAY, APRIL 24, 2013
    [Business] When Should You Start a New Business Blog?
    When should you start a new business blog ? Let’s face it, publishing frequently on a business blog is time consuming. usually advise my clients that a blog for your business should focus on communicating the solutions to the problems you solve. Is my target audience the same for both business offerings?
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 18, 2010
    [Business] Stop sending business emails on the weekend
    If you sell to businesses, set your emails to skip weekends. Do you get Spammy business emails on the weekend too? Find New Customers helps business develop and implement programs to improve the way they find and acquire new customers using best practices in lead generation. Face it. My Blackberry buzzes. You can this too.
  • THE EFFECTIVE MARKETER  |  SUNDAY, AUGUST 10, 2014
    [Business] What Marketing Org Charts Tell You About The Business
    small startup will have a head marketing person with a few helpers below, but as it grows more people are added to handle the other facets of promoting the business.. Marketing Management Marketing Planning Marketing Strategy electrolux harvard business review hp hubspot marketing organization marketing structure org chart p&g
  • EB2BLEADS  |  WEDNESDAY, JUNE 15, 2011
    [Business] Google Invests 280 Million in Solar Panels for Private Homes
    It may sound like Google is just giving the stuff away, but they are a business and will get their return on investment through charging SolarCity interest and taking advantage of state and federal tax benefits. businessGoogle, the company with the policy “Don’t be evil,&# often does things that are downright saintly.
  • BIZNOLOGY  |  THURSDAY, DECEMBER 27, 2012
    [Business] Too busy with clients to post to my blog
    She gave me an entirely believable and reasonable reason for her lack of recent posts: “I am too busy with my clients to post.” Blogging Social Media Marketing Blog Business social mediaPhoto credit: digitalrob70. ” But while believable and reasonable, my client wasn’t thinking clearly about her choices.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, APRIL 26, 2011
    [Business] MakesBridge Offers Powerful Features to Small Business Marketers
    Summary: MakesBridge offers a full set of marketing automation features with some special strengths that will appeal especially to small companies. I’ve written quite a bit recently about marketing systems for very small businesses – a category I’ve tentatively labeled “micro-business” and pegged at under $5 million revenue.
  • INBLURBS  |  THURSDAY, SEPTEMBER 29, 2011
    [Business] Is Google+ a good bet for your business?
    Position your business now, before you competitor does! G+ actually offer personal profiles only but is also experimenting with company profiles similar as Facebook Pages. This could jumpstart your G+ Business Page in a very powerful way. To take action now can make huge a difference for your business. But this has not happen.
  • FEARLESS COMPETITOR  |  WEDNESDAY, AUGUST 10, 2011
    [Business] The NetProspex Social Business Report
    B2B Marketing | NetProspex Social Business Report. Here is the permalink for the report – Netprospex Social Business Report. The Social Business Report. Check out the recent coverage from  Huffington Post  and  Fox Business News.). And they did a superb job with the infographics. Way to go, Netpropex!
  • HUBSPOT  |  MONDAY, AUGUST 25, 2014
    [Business] The Ugly Truth About Meetings: Why They Are Such a Time Suck [Infographic]
    Business You know that refreshing feeling when you get out of a meeting, bright eyed and bushy tailed, feeling like you really got a lot of solid work done? Yeah, okay. Most meetings aren''t like that at all. But how bad is it, really? How much are lousy meetings costing your company? Check it out.
  • WRITING ON THE WEB  |  WEDNESDAY, FEBRUARY 11, 2015
    [Business] Secrets of Busy Bloggers: 4 Social Media Time Savers
    Many of my readers are busy professionals who don’t have a lot of time for blogging or social media. But marketing is vital, especially if you’re growing a business, want to get found, get known, and get clients. Be sure to include your name, business field of expertise, and associated keywords in your keyword alerts. 3.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 26, 2014
    [Business] The business case for content marketing consistency
    That’s what leads to awareness, trust, and relationships that create business benefits. The post The business case for content marketing consistency appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. That''s what leads to awareness, trust, and relationships that create business benefits.
  • FEARLESS COMPETITOR  |  SATURDAY, SEPTEMBER 10, 2011
    [Business] How Businesses Use Social Media for Recruiting [INFOGRAPHIC]
    Employers are taking note of the importance of social media in the recruiting process, and the majority of businesses are turning to social media to find and evaluate job candidates, according to this infographic compiled by Career Enlightenment , a resource for online job seekers. Thanks Erica. Erica’s bio follows the post.
  • SAZBEAN  |  TUESDAY, JUNE 29, 2010
    [Business] 9 Reasons Why You Need to Have a Business Blog
    You need to provide updated content online — whether that’s a blog or other content.  In case you’re still not sure you need a blog for your business, here are nine reasons why I think you do. Showing a bit of personality through blogging and other social media goes a long way towards showing the human side of your business.
  • SAZBEAN  |  WEDNESDAY, AUGUST 7, 2013
    [Business] Your Website is Your Online Business Card
    Business card origami (and kirigami) (Photo credit: Wikipedia) When you attend business networking events or conferences, you always bring plenty of business cards to hand out, right? Well, what about your online business card? The post Your Website is Your Online Business Card appeared first on Sazbean.
  • CONFLUENT FORMS  |  THURSDAY, JANUARY 3, 2013
    [Business] The 5 reasons your business should be on G+
    Getting your business to feature prominently in that local search is a much better strategy than trying to win the keyword wars. Do you have other reasons why a business should be on G+ or persons why it shouldn't? We know, you've probably heard that Google Plus is a ghost town. That nobody uses it. No paying to reach your fans!
  • MARKETING TO BUSINESS EXECUTIVES BLOG  |  FRIDAY, JUNE 24, 2011
    [Business] Number One in Social Business
    The big takeaway…my number one in social business:  it all starts with a problem that needs to be solved…and that you can affect. Start with business metrics (e.g., The discrete problem of speeding information sharing about availability and need for parts is the level where social business can have an impact. 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 14, 2014
    [Business] Almost everything I knew about starting a business was wrong
    ” After thinking for a moment, I said, “Dear Mark: You don’t know s**t about business.” Because at that inflection point 10 years ago, many things I thought knew about how to start and run a business were about to be turned upside down. Here is what I thought you needed to be successful in business: Experience.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, APRIL 24, 2014
    [Business] InfusionSoft ICON: Contined Focus on Helping Small Business
    The point was well taken and crystallized my feeling about InfusionSoft itself: the company is expanding successfully at a breakneck pace – better 50 percent per year -- but has remained so consistently focused on its goal of helping small business that it looks like little is happening. infusionsoft small business marketing software
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 28, 2014
    [Business] Return on Optimism: Business as an act of positive thinking
    Change isn’t easy, but I am starting. I’ve had the privilege to work with a team at Xerox over the last few months on a marketing program that has included a look at the benefits of optimism in business. Business is an act of optimism. Imagine, for the moment, a pessimist trying to start a business. Wearable devices.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 5, 2014
    [Business] How the Most Successful People Prioritize
    think Ed Batista , executive coach and instructor at the Stanford School of Business, said it best: "When faced with potentially overwhelming demands on our time, we’re often advised to ''Prioritize!'' as if that’s some sort of spell that will magically solve the problem. Business Sound familiar? Was it last week?
  • MARKETRI  |  TUESDAY, APRIL 23, 2013
    [Business] How Can Marketing and Business Development Work Together to Maximize Results?
    While each department has its separate “duties” and functions, ultimately, they must work together to support the firm’s overall goal -- to grow the business. What Happens If Marketing and Business Development Are Unbalanced or Uncoordinated? How Marketing and Business Development Can Support One Another.
  • HUBSPOT  |  THURSDAY, DECEMBER 18, 2014
    [Business] Business Advice From the Richest People in the World [SlideShare]
    tried to select people who made their way in business, not those who inherited their way onto the list. Business success is a relative term. Business Advice From the Richest People in the World from. Business featured-1 Professional Development Daily I used to work near the waterfront in Boston. Fast forward to today.
  • VERTICAL RESPONSE  |  FRIDAY, MARCH 14, 2014
    [Business] Small Business Survey Reveals Social Media Trends [Infographic]
    At the end of 2012, we interviewed almost 500 small business customers asking how much time and money they spend on social media (and turned it into this popular infographic ). We polled more than 400 VerticalResponse small business customers to gain insight into how they’re using social media in their everyday activities.
  • SAZBEAN  |  MONDAY, AUGUST 16, 2010
    [Business] Choosing the Right KPIs for Your Business
    I’m often asked what KPIs (key performance indicators) are the most important for understanding how a business is doing online.  My answer is always “It depends.&#  There’s not a set of KPIs that works for every business. Understand Your Business. Who are your customers and why should they care? Know Your Goal.
  • BIZNOLOGY  |  MONDAY, AUGUST 11, 2014
    [Business] Detrimental SEO Myths Still Plaguing Online Businesses
    When this happens, users lose trust and there’s enough competition in almost every arena for you tolose business. Think about your mostimportant business metrics – engagement metrics, performance metrics, conversion metrics. The post Detrimental SEO Myths Still Plaguing Online Businesses appeared first on Biznology.
  • WEBBIQUITY  |  MONDAY, JULY 15, 2013
    [Business] Funny Business: The Best Digital Marketing Humor, 2013 Edition
    Many have been overused (the business meeting including the white-haired guy with glasses, the attractive brunette with the telephone headset that just screams “customer service!,” In marketing, that’s called “work.” If a book about failures doesn’t sell, is it a success? I by Bit Rebels. ” etc.).
  • VERTICAL RESPONSE  |  WEDNESDAY, NOVEMBER 26, 2014
    [Business] How a Small Business Owner Turns Instagram Followers into Customers
    Small businesses are flocking to Instagram to create an album of marketing eye candy. Kate Marie Grinold Sigfusson, the owner of luxury baby brand Babies4Babies , says her small business gets more customer conversions through Instagram than any other channel, social media or otherwise. They are our community,” Sigfusson says.
  • SOCIAL MARKETING FORUM  |  SATURDAY, DECEMBER 28, 2013
    [Business] What Business Goals Can Social Media Serve?
    The changes in how people behave and buy as explained in the introduction to social media and social business are essential and show the many potential business goals and benefits of social media. Let’s take a more in-depth look. Social media marketing
  • BUZZ MARKETING FOR TECHNOLOGY  |  SATURDAY, OCTOBER 5, 2013
    [Business] How Are Serious Games Reinventing Businesses?
    LH:      A serious game is a game that we play to solve a business problem as opposed to any other kind of game typically played for entertainment purposes.  When I play a serious game, I’m trying to solve some kind of a business problem like managing a complex sale or developing a product-marketing plan.
  • TOMORROW PEOPLE  |  TUESDAY, MAY 15, 2012
    [Business] Is online copywriting a business risk or a business asset?
    Online copywriting: business risk or business asset? The statistics show that we’re all using the internet to browse, buy and connect with businesses. This would suggest that online copywriting could only ever be a business asset. Everyone’s online these days. Online copywriting means much more than SEO.
  • E-QUIP  |  WEDNESDAY, AUGUST 11, 2010
    [Business] Bungled Business Relationships
    Yet the business of relationship building receives little formal attention in the average A/E firm. Last week I shared a few tips for building better business relationships. This project focus is also evident in how we pursue new business. Client Service Strategy Business Developmentthink so. It shows. Ready to begin?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, DECEMBER 27, 2014
    [Business] Six Tips to Beat the Wintertime Blogger Blues
    The post Six Tips to Beat the Wintertime Blogger Blues appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. business relationships amber osborne By Amber Osborne, {grow} Contributing Columnist. Until you want to scream …”Stop sucking the life out of ME!”. Maybe they just need an outlet for the inner S.A.D,
  • CONTENT MARKETING FOR BI  |  THURSDAY, AUGUST 11, 2011
    [Business] Who is Your Real Customer—IT or the Business?
    They were the ones who understood and controlled the role of technology, and they knew how to select a product that would support the business needs and still fit within the technical architecture. Technology vendors typically only called on IT with messaging focused mostly on technology and not so much the business value.
  • VERTICAL RESPONSE  |  FRIDAY, JUNE 6, 2014
    [Business] Pinterest Announces 2 New Businesses Tools: DIY Promoted Pins & Analytics
    Pinterest recently announced the addition of two new tools for businesses: Do-it-yourself Promoted Pins to help drive visits back to your website, and a refresh to analytics to provide deeper insights into how Pins are performing. Now, Pinterest is opening up the doors and allowing business of all sizes to promote pins.
  • SAZBEAN  |  MONDAY, JANUARY 26, 2015
    [Business] Using Pinterest for Business
    Signing up your business for Pinterest is not unlike most social media sites. Businesses will want a strong profile picture, a clear bio that defines who you are and what you do, and visual branding that is consistent across all websites and social media accounts. The post Using Pinterest for Business appeared first on Sazbean.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JULY 10, 2013
    [Business] Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement
    By contrast, the fourth trend seems to be driven by recognition that small business presents a huge opportunity. Both the agencies and their clients have been mostly small businesses – in the survey for our soon-to-be-published VEST report , Optify reports that 60% of its clients have under $5 million revenue.
  • PAUL GILLIN  |  FRIDAY, AUGUST 19, 2011
    [Business] What a Hotel Manager Taught Me About the Future of Business
    Scott Wright is the general manager of the Wyndham Wingate Hotel in Erlanger, KY, and in a 15-minute ride to the airport yesterday morning he taught me something about the future of business. The impact of open, online customer feedback on his business “is huge,&# Wright says over his shoulder. Customer service is number two.
  • WEBBIQUITY  |  MONDAY, JANUARY 27, 2014
    [Business] 28 (of the) Best Business Blogging Guides and Tips of 2013
    Maintaining a company blog has numerous benefits for businesses of almost all shapes and sizes: blogging is an SEO best practice; it drives more website visitors lead conversions; it draws new visitors, expanding the reach of the company website; and it’s core element of a content marketing and online presence optimization strategy.
  • SAZBEAN  |  MONDAY, JUNE 7, 2010
    [Business] Should You Use Foursquare for Your Business?
    If you have a local, brick & mortar business, with customers that come to your location, you definitely should look into using Foursquare. With Foursquare, businesses have an opportunity to reward loyalty without requiring the hated loyalty card. Do you use Foursquare for your business? photo by KitAy ). Register Now!
  • WRITING ON THE WEB  |  WEDNESDAY, JULY 4, 2012
    [Business] Social Media for Busy Business Bloggers
    With the onslaught of social media in the last 10 years, the ever constant question is, what can it do for my business and my business blog? First, why should you bother with social networking sites ( Facebook , LinkedIn , Twitter ) if you’re in business? It’s the numbers. Over 25% of U.S. activity on the web.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 12, 2014
    [Business] 31 business building benefits of Buyer Personas
    They are a foundation for any business that relies on customer acquisition, conversion and retention which, of course, is every business. To convince you it’s worthwhile, here are 31 business building benefits of Buyer Personas. To convince you it''s worthwhile, here are 31 business building benefits of Buyer Personas.
  • SMALL MANUFACTURER BLOG  |  THURSDAY, JULY 10, 2014
    [Business] Measuring that Which is Meaningful to Your Small Industrial Business
    You can measure all kinds of things with regard to your business, too. I’m constantly seeing updates in my Twitter stream from people I’m following about how they’ve increased the number of followers, their Klout score, etc. Determine what’s meaningful to your business. Marketing Advice for Small Manufacturers Small Business Marketin
  • BLUE FOCUS MARKETING  |  TUESDAY, JUNE 26, 2012
    [Business] Power of the Journey for Social Businesses
    Successful social branding demands much more from a business than simply pumping countless advertising dollars into digital channels.  It’s one thing to bombard potential customers with focused branding through a wealth of digital platforms, but it’s another thing entirely to get those customers to carry that message forward. You bet.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, DECEMBER 8, 2010
    [Business] Case Study: Using a Scenario to Select Business Intelligence Software
    data visualization business intelligence software software selectionSummary: Testing products against a scenario is critical to making a sound selection. But the scenario has to reflect your own requirements. recently went through that process for a client and thought I’d share the results. 1. Define Requirements. How fun is that?) 2.
  • BIZNOLOGY  |  WEDNESDAY, JUNE 18, 2014
    [Business] Social Business and diversity
    The use of communication tools inspired by social media titans is often touted as the Holy Grail of collaboration: social business is supposed to destroy silos and create this brave new world where information flows freely from where it is created to where it is needed. The post Social Business and diversity appeared first on Biznology.
  • SALES INTELLIGENCE VIEW  |  MONDAY, JULY 30, 2012
    [Business] The Main Benefits of Social Business
    Social business is a buzzword which is not really clear to most individuals. Contrary to popular belief, social business is not the aspect of business which involves the use of online social networks. Just as its name suggests, social business encourages connectivity and active participation of all the communities in a business.
  • WRITING ON THE WEB  |  WEDNESDAY, JULY 24, 2013
    [Business] Better Business Blogging: 7 Lessons from Liberace
    What can we learn from Liberace about better business blogging ? How can you make your business blog a little more flamboyant or sexy? Here’s how you can take away some of Liberace’s style and wisdom and apply it to your business blog: Add color: Liberace began his career as a classical pianist. Do you have a team?
  • E-QUIP  |  FRIDAY, NOVEMBER 14, 2014
    [Business] Repeat Business Rate Is Overrated
    My first client, a 35-person engineering firm, boasted a repeat business rate of 85%. Unfortunately, almost all that repeat business came from one client, a large energy company. Within a few years, the firm was out of business. PSMJ reports that the median repeat business rate (percent of revenue from repeat clients) is 75%.
  • WRITING ON THE WEB  |  WEDNESDAY, AUGUST 7, 2013
    [Business] You Business Blog: Should You Make Money with Sponsored Posts?
    Want to make money with your business blog ? Your business blog can use these sponsored posts to provide a valuable service to your readers. Here are some pros and cons when it comes to having sponsored blog posts on your business blog –. She specializes on the topic of small business tips and resources. Pros: Money!
  • CONVERSIONATION  |  TUESDAY, FEBRUARY 12, 2013
    [Business] The Digital Business Impact of Multifunction Device Consumer Adoption
    Social business and mobile are more related than we often think. Technologies have a disruptive effect on business because people embrace them. However, it has also important consequences for the way we work, collaborate and communicate, with an important role for social CRM and social business. Will it be the year of mobile?
  • SOCIAL MARKETING FORUM  |  FRIDAY, DECEMBER 27, 2013
    [Business] Social Business: an Exploration and Definition
    Social business is defined in several ways as it touches many dimensions in a connected and social reality. Needless to say technological innovations have always profoundly impacted society and business. An exploration and definition.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 22, 2013
    [Business] Lessons on building a marketing and social media business
    Five years ago this month I left corporate America and started my own business. ” When I started my business, I could not have known at the time that it was coinciding with the beginning of a terrible recession. Timing is important in business. The turning point for me was realizing that my blog drove my business.
  • VERTICAL RESPONSE  |  WEDNESDAY, AUGUST 20, 2014
    [Business] 5 Small Businesses Excelling on Social
    When it comes to social media, it often seems that large businesses get all the buzz, with high-profile marketing campaigns and monumental budgets. Eventually, they got so busy with the stand, they opened up a physical location as well, which has since expanded to four Bay Area restaurants. However, SMBs are making waves of their own.
  • SALES INTELLIGENCE VIEW  |  MONDAY, NOVEMBER 12, 2012
    [Business] Sales Teams Win Big with Small Business Insights
    InsideView today announced that we’re growing our database to include more small businesses. With more than 50 million companies worldwide, the InsideView application has never included such a rich volume of small business data. and International markets.” ” – Umberto Milletti, CEO & Founder of InsideView.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 29, 2014
    [Business] 3 Twitter best practices that unlock business success
    Here is one of the most common business inquiries I receive: “I am about to launch a (business/book/seminar) and want to use Twitter to do it. Twitter probably won’t work to help your business unless you follow three best practices first, and this is enough to stop most people in their tracks. Can you help me?”
  • FEARLESS COMPETITOR  |  THURSDAY, JUNE 13, 2013
    [Business] What’s the Future of Business? – @briansolis on Marketing Made Simple TV
    In this Marketing Made Simple TV show (click the button in lower right for full screen), noted thought leader and futurist Brian Solis  sits down with show host Jeff Ogden  for an interesting discussion on the future of business in this fast-changing world. Brian is also author of the new book, What’s the Future of Business?
  • LEADER NETWORKS  |  SATURDAY, JANUARY 16, 2010
    [Business] Find your Company's Twitter Voice for Business
    In thinking about Twitter for business, more and more clients are bubbling up a desire to get a twitter channel. and "What are your business goals for use?" to help figure out whether it makes sense or not, as taking on a Twitter account for business is no small task and in *many* cases not a good idea for the company to begin with.
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 9, 2013
    [Business] How to think about differentiation for your business
    It’s very smart and there is a lot that we can learn from their approach, regardless of what business you are in. Agile marketing is based on testing and it is the best way to find the differentiation for your business. Mobile Marketing Business Cell Phones Customer Mobile phone Restaurant Text messagingPhoto credit: Rev.
  • VERTICAL RESPONSE  |  WEDNESDAY, MARCH 11, 2015
    [Business] 29 Ways to Collect Email Addresses for Your Business
    Create a “sign up” call to action on your Facebook business page. Do the same for any business cards you may receive. Include a link to the email sign up form in your Twitter business profile description. Create a tab on your business Facebook page and include an email sign up form. Host your own event.
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, MAY 14, 2013
    [Business] Important Grammar in Business Presentations
    Just How Important Is Proper Grammar When it Comes to Business Presentations? It takes more than just good speaking skills to give a top-notch business presentation. Whether you’re writing a business plan or chopping down a tree with a chainsaw, you’re much more prone to make mistakes if you’re rushing. Hope you enjoy!
  • SOCIAL MEDIA B2B  |  MONDAY, MAY 9, 2011
    [Business] The Evolution of Social Business
    A business leader doesn’t wake up one day and realize that the B2B organization needs to evolve into a social business. He/she is too busy dealing with immediate issues like increasing market share, revenues; dealing with shareholders and attending board meetings. These areas of consideration are what make up a social business.
  • WRITING ON THE WEB  |  WEDNESDAY, MAY 28, 2014
    [Business] How Winning the French Open is like Writing a Business Blog
    Success, whether it is winning the French Open or writing a business blog , is half persistence , half-sweat. This is very similar to writing a successful business blog. Content Marketing How to.Tips blog content blog writing business blogging He is quick on the clay and can get ahead of the best shots. Nadal knows this.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 3, 2014
    [Business] The essential guide to building your business through Twitter search
     . Many business professionals believe the Twitter search function is the most powerful tool for marketing insight ever created. There are limitless possibilities to the ways you can combine these advanced search operators to help your business. If you search Google, Bing or Yahoo, your results will be articles, videos, and websites.
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, MARCH 18, 2014
    [Business] Business Enrichment: Creating High Performance
    Business Enrichment: Creating High Performance. Ken provides Keynotes, consulting services and products designed to improve business performance. have written often of my Personal/Professional Pizza analogy so I won’t bother you with that, but if you have not taken my Pizza test send me a request : Ken@Acumenmgmt.com. Keep working….
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