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  • BIZNOLOGY  |  FRIDAY, AUGUST 8, 2014
    [Business] Social Business Reality Check: the elusive executive support
    Many change management and social business consultants will tell you this: to ensure success in your social business implementation, you must get broad executive support. Thus, the equation is simple: executive support = social business success. It’s a no-brainer, isn’t it? Why is that happening?
  • TONY ZAMBITO  |  FRIDAY, MARCH 9, 2012
    [Business] 4 Ways the Power of Buyer Choice Will Transform Business Marketing
    This is part 5 and final article of a limited series on why buyer choice modeling is the new view B2B Business must adopt to improve revenue performance and develop long lasting relationships with buyers. . As we covered, many B2B businesses are wrestling with the unknown and the invisible.  Create Orbital Match With Buyers.
  • CONVERSIONATION  |  WEDNESDAY, JUNE 20, 2012
    [Business] Social Business: the Essence of Collaboration and Purpose
    The wisdom of the crowd, participation, co-creation, engagement, empowerment, collaboration,… The literature and ‘collective wisdom’ regarding social business is filled with statements on how important all these expensive words are today. Which business functions can be improved using co-creation and how do you get people to co-create?
  • WEBBIQUITY  |  TUESDAY, MARCH 31, 2015
    [Business] 22 Exceptional Business Blogging Guides, Tips & Tactics
    A well-written and consistently updates business blog is a vital core element of a successful content marketing program. What are the key elements of a successful business blog? Find the answers to those questions and more here in almost two dozen of the best guides to business blogging strategy and tactics of the past year.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 21, 2010
    [Business] Seven Ways to Use Social Media for Business
    Though business use of social media is rapidly increasing, many executives remain skeptical of its value. Rather than trying to force the proverbial square peg into a round hole by using social media in ways it’s not effective, take a broader view of the business benefits it offers. Share content (your own and others’).
  • KOMARKETING ASSOCIATES  |  THURSDAY, SEPTEMBER 3, 2015
    [Business] Does That “Affordable SEO Package” Make Sense For Your Business?
    A couple weeks back, a small business owner, that had found my information through my columns on Search Engine Land , emailed looking for guidance on how to make a decision on SEO services. “I am a small business in the mist of redesigning our website… I have not had time to research SEO to be at comfortable place.
  • WRITING ON THE WEB  |  WEDNESDAY, SEPTEMBER 11, 2013
    [Business] 5 Ways to Make Your Business Blog Remarkable
    How do you make your business blog really remarkable? The main goal of writing a blog, whether for business or otherwise, is to get people to read what you write. So how do you build a readership base and continuously gain new readers to keep your blog and your business going. What are they asking you as a business?
  • B2B MARKETING INSIDER  |  THURSDAY, APRIL 11, 2013
    [Business] Digital Is Changing Marketing And Changing Business
    And so as we continue our  Future of Marketing  interview series, I asked the man responsible for putting on the Stream event, Mark Read, CEO of WPP Digital, to get his views on the challenges facing our industry and the impact of digital across the entire business. It was one of the most amazing professional experiences of my career.
  • HUBSPOT  |  WEDNESDAY, MAY 28, 2014
    [Business] Why Business Blogging Works
    While many of the people in that class know why blogging is important for business growth, I''m supposed to teach it as if that''s not the case. Fresh off the heels of last month''s training class, I realized it''s a little ridiculous that I''ve never written a post that explains business blogging in those terms on this very blog.
  • BIZNOLOGY  |  WEDNESDAY, JUNE 18, 2014
    [Business] Social Business and diversity
    The use of communication tools inspired by social media titans is often touted as the Holy Grail of collaboration: social business is supposed to destroy silos and create this brave new world where information flows freely from where it is created to where it is needed. The post Social Business and diversity appeared first on Biznology.
  • PAUL GILLIN  |  FRIDAY, AUGUST 19, 2011
    [Business] What a Hotel Manager Taught Me About the Future of Business
    Scott Wright is the general manager of the Wyndham Wingate Hotel in Erlanger, KY, and in a 15-minute ride to the airport yesterday morning he taught me something about the future of business. The impact of open, online customer feedback on his business “is huge,&# Wright says over his shoulder. Customer service is number two.
  • VERTICAL RESPONSE  |  FRIDAY, DECEMBER 13, 2013
    [Business] The Best Free Tools for a Small Business
    There are tons of fantastic free business tools out there that help a small business manage, market, and socialize their company. Some have been around for a while, others are on the newer side, but they all help small businesses be more productive. Evernote can make your business (or even your personal life) more manageable.
  • VERTICAL RESPONSE  |  TUESDAY, JULY 15, 2014
    [Business] Business Cards: The Good, the Bad, & the Ugly
    Handing out business cards is essential for networking, building brand-awareness and gaining potential new customers. At VerticalResponse, we consistently attend trade shows all over the country, so we see a lot of business cards. Business cards can be one of your best marketing tools, so having one to begin with is vital.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 7, 2013
    [Business] 5 social media tools to kickstart your business
    Here are 5 great tools that you can kick-start your business in 2013: Convert Facebook Fans to customers with Agorapulse. It’s very easy to get caught up with the number of fans you have on Facebook but we’re in the business of selling our products and services and your time spent on Facebook needs to be rewarded. Love IFTTT.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Business] Seth's Blog: How to read a business book
    How to read a business book. s a pleasant adventure. A lot of people read business books in just the same way. and business books , though. The stakes are a lot higher when it comes to business. passionate about writing business books precisely for this reason. How to read a business book. Seths Blog. Links.
  • PUZZLE MARKETER  |  WEDNESDAY, MAY 9, 2012
    [Business] The One Day Business Plan Worksheet
    The document is called The One Day Business Plan Worksheet. This is a great lead generation tactic that could get your more eyeballs and if your content is properly branded, sales will follow. 2) The One Day Business Plan Worksheet is a great document. This site offers documents both free and through their monthly payment plan.
  • VERTICAL RESPONSE  |  THURSDAY, NOVEMBER 21, 2013
    [Business] Hiring a Virtual Assistant Can Refocus Your Business Efforts
    Hours upon hours can be spent trying to grow or develop a business. This can be especially helpful during a crunch time or a busy season like the holidays. The post Hiring a Virtual Assistant Can Refocus Your Business Efforts appeared first on VR Marketing Blog. Determine your needs before hiring . Ask around. Take it slow.
  • BIZNOLOGY  |  FRIDAY, NOVEMBER 2, 2012
    [Business] Why Small Businesses Need Smart Marketing
    Small businesses need loans in order to take product and service ideas to the next level. Without the infusion of upfront cash, many small businesses flounder despite having an arsenal of legitimate business ideas. As a result, alternative financing options are now an established part of the small business lending market.
  • BUZZ MARKETING FOR TECHNOLOGY  |  SATURDAY, OCTOBER 5, 2013
    [Business] How Are Serious Games Reinventing Businesses?
    LH:      A serious game is a game that we play to solve a business problem as opposed to any other kind of game typically played for entertainment purposes.  When I play a serious game, I’m trying to solve some kind of a business problem like managing a complex sale or developing a product-marketing plan.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 27, 2016
    [Business] Four actual, non-spammy strategies for Pokémon GO and local businesses
    But here’s the upshot for businesses: everyone’s playing Pokémon GO. In short, your customers are playing, and for brick and mortar businesses, this is a gold-plated opportunity for you to drive foot traffic to your business and, ideally, get people to come in and stay awhile. Something is happening. Seriously! Not bad! 2.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 1, 2014
    [Business] Is being disruptive a business strategy?
    It seems everywhere you go these days people are talking about Disruption as the next big business “thing.” MLT Creative is an occasional business partner and an advertiser on {grow}. The post Is being disruptive a business strategy? appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.
  • SAVVY B2B MARKETING  |  MONDAY, JUNE 4, 2012
    [Business] 25 Ways To Promote Brand Awareness For Your Small Business
    Rule #1,online or off, is to be genuine with business associates or potential clients. 2. Whether on the blogs of potential customers or fellow businesses, comments can help get you noticed. Build a branded Twitter profile to represent your business. Be Authentic. Be Unique. Be Consistent. Choose a Memorable Name. Guest Post.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 25, 2013
    [Business] 5 Great ideas to unleash business benefits from Twitter Lists
    Create Lists helpful to your target audience – Think of Lists as a marketing tool.  If you are in the metals business, would your customers appreciate a Twitter List of international resources? Why not build a community that also aligns with your business needs? Why not build a community that also aligns with your business needs?
  • VERTICAL RESPONSE  |  THURSDAY, OCTOBER 15, 2015
    [Business] The Ultimate Guide to ‘Google My Business’
    Have you googled your business lately? Every small business can make a killer digital display, like the one below, that shows up on Google. By using Google My Business. Google My Business is a free marketing tool that connects customers with businesses. Sound like something your business should be a part of?
  • B2B MARKETING INSIDER  |  SATURDAY, AUGUST 22, 2015
    [Business] Nine Arguments Against Business Storytelling
    I’ve noticed a content marketing backlash, recently, with a particular vitriol directed toward business storytelling. In Storytelling: For And Against , a Content Director made cases for and against business storytelling. Business, on the other hand, has always been self-serving. Every business solves problems for a fee.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, APRIL 15, 2014
    [Business] Matching Marketing Technology to Business Strategy: A Starting Framework
    When Scott asked for content suggestions during the early stages of the conference planning, my reaction was that one thing everyone needs is a framework for relating marketing technology investments to larger business strategy. The implication is that every business needs to adapt a strategy of customer intimacy. Bluff called. Norton.
  • VERTICAL RESPONSE  |  WEDNESDAY, SEPTEMBER 18, 2013
    [Business] 10 Steps to Achieving Work-Life Balance: Small Business Edition
    When you run your own business, having a personal life tends to placed on the back burner, and not just when you’re first starting out. Cultivating a balance between running your business and living your life is essential to the health of your company. Do less. The quality of your work will improve and you’ll feel less burnt out. 2.
  • CONFLUENT FORMS  |  THURSDAY, JANUARY 3, 2013
    [Business] The 5 reasons your business should be on G+
    Getting your business to feature prominently in that local search is a much better strategy than trying to win the keyword wars. Do you have other reasons why a business should be on G+ or persons why it shouldn't? We know, you've probably heard that Google Plus is a ghost town. That nobody uses it. No paying to reach your fans!
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 12, 2015
    [Business] 6 Great B2B Business, Marketing, and Strategy Books
    That being said, we can assume that reading more for business and educational reasons can correlate with earning a higher income and having a more successful business. Below are some great business, marketing, and strategy books that can be extremely useful for those in the B2B industry. Good to Great by Jim Collins. Cohen.
  • VERTICAL RESPONSE  |  THURSDAY, APRIL 3, 2014
    [Business] The Top 20 Places Your Business Needs to Be Listed Online
    Remember when you had to find a phone book and flip through hundreds of pages in order to find a local business? Since Internet search is the primary tool to finding businesses today, it’s vital to make sure your business is listed on all applicable online directories. Business listings appear in Google Maps. Advantages.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 28, 2012
    [Business] Does Google Hate Small Businesses?
    So I don't think Google really "hates" anyone, but I think over the years they've unintentionally made things a little bit more difficult for small business owners. This isn't to say small businesses should stop focusing on Google as a marketing engine -- it just means they'll have to work a little harder. They're a business.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 27, 2013
    [Business] My most important lesson in business almost killed my blog
    I’d like to tell you about one of the most important lessons I learned in business and how it almost ruined my blog. felt like a fish out of water. I was just not like the other hard-driving people on the team. I was much more interested in the personal relationships and what made people in business tick. Long curly hair.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 23, 2013
    [Business] Trash talk: 5 business lessons from a 10-year-old entrepreneur
    business is born … and lost. couple of them even offered to go into business with me so I franchised my bottle collection routes into a couple promising neighborhoods that I didn’t have time to reach on my own. I had started my first business. My second business was born! By Ryan Hanley, {grow} Community Member.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 25, 2012
    [Business] Business tweeting is a life-sentence
    Before you decide on a whim to register, activate, populate, respond, and promote your business or brand via Twitter , take a second to think this through. 10 Easy-To-Digest Small Business Social Media Tips (amsterdamprinting.com). My first question is: why have you waited until now? My second is: why now? Is that your solemn vow?
  • WRITING ON THE WEB  |  THURSDAY, JULY 11, 2013
    [Business] Business Blogging: How to Optimize Older Posts
    Clearly, one of the most important things that you can do when it comes to a business blog is to share new content. For business blogging, you’ll need to become keyword-savvy , and use a plugin or two will help make it easy and automatic. Business blogs can be tricky creatures. Why not make good use of older content? It’s free.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 6, 2013
    [Business] Three pros and cons of using Bitcoin for your business
    No matter if you’re into social media or other web related work, you should think about accepting Bitcoin for your business. Many startups and businesses around the globe are working to make Bitcoin mainstream, but it has a long way to go. You economics of social media innovation bitcoin business strategy social media business
  • HINGE MARKETING  |  WEDNESDAY, SEPTEMBER 23, 2015
    [Business] Driving Business: When Business Development and Marketing Are in Sync
    Business development and marketing go hand-in-hand. There are quite a few opportunities for these two distinct groups to work together toward their common goal: growing the business. It's common for marketing and business development departments to not work together. What’s the Difference? Why the Disconnect?
  • BLUE FOCUS MARKETING  |  WEDNESDAY, DECEMBER 26, 2012
    [Business] 14 Experts Predict 2013 Social Media Trends for Small Business
    When I started this post, I wanted to share 13 Social Media Predictions for Small Business in 2013. The experts I consulted see only a bright future ahead for small businesses. 1. – “In 2013, small businesses will need to strengthen their ties to their customers as the world keeps getting smaller. Meghan M.
  • VERTICAL RESPONSE  |  MONDAY, APRIL 1, 2013
    [Business] 3 Businesses that Rock Pinterest
    Any company can create a business page on Pinterest , but it takes a savvy company to really get it right. In this post we’ll look at 3 very different businesses that have enviable Pinterest pages and what they’re doing to stand out amidst the piles of pins. The post 3 Businesses that Rock Pinterest appeared first on VR Marketing Blog.
  • SYNECORE  |  FRIDAY, APRIL 15, 2016
    [Business] Note to the Nearly Half of US Small Businesses Still Not Mobile Optimized: Get Crackin'
    An inveterate slacker who tends to view any sort of change with a wary eye, I understand how difficult it can be to embrace new technologies, especially as a small business with limited resources. small businesses still have not. Believe me, I get it. Web Development and Design
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 7, 2011
    [Business] Small businesses still grappling with social media benefits
    Optimism about the economy and the use of social media pervade a new report called the Small Business Success Index , a survey sponsored by Network Solutions® and the University of Maryland’s Robert H. Smith School of Business.  A few highlights from this wide-ranging report: Technology investments on the rise. Searching for Search.
  • TYPE A COMMUNICATIONS  |  TUESDAY, MAY 3, 2016
    [Business] 6 Business Skills Every B2B Marketer Must Master
    B2B Marketing Business Change ManagementMay 3, 2016 We’re barely into the week and I’ve already heard the same tale of woe from four different companies. They need a different kind of marketer. Well, to. read more.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 10, 2016
    [Business] Four online business rules that don’t exist any more
    By Mars Dorian, {grow} Contributing Columnist. A few days ago, I was working my face off in my creative cave, realized my social battery was drained, and decided to join a bar meet-up in my hometown of Berlin. I had a chance to talk to online entrepreneurs from all over the world and listened to their unique business stories. The funny thing?
  • WRITING ON THE WEB  |  THURSDAY, AUGUST 21, 2014
    [Business] The ABC’s of Business Blogging:How to be Heard above the Noise
    How to be Heard above the Noise" width="232" height="232" title="The ABCs of Business Blogging: How to be Heard above the Noise" /> Let me ask you a couple of questions about your business blogging. Independent professionals who use the Web for marketing their services can learn a lot from big businesses with big budgets.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 12, 2014
    [Business] 31 business building benefits of Buyer Personas
    They are a foundation for any business that relies on customer acquisition, conversion and retention which, of course, is every business. To convince you it’s worthwhile, here are 31 business building benefits of Buyer Personas. To convince you it''s worthwhile, here are 31 business building benefits of Buyer Personas.
  • PAUL GILLIN  |  MONDAY, NOVEMBER 28, 2011
    [Business] As Business Goes Social, CIOs Sit on Sidelines
    The disconnect between CIOs and the emerging world of social business became clear to me at a conference I attended about two years ago. technology that was revolutionizing the way business people communicate was being completely unused by the executives who manage technology in America’s largest corporations. Playing pays off.
  • CONFLUENT FORMS  |  TUESDAY, MARCH 26, 2013
    [Business] Why your business needs to claim its Google Places page
    For location-relevant businesses these types of searches are the most important queries that you can hope to win. You might have created your business listing in this service, it still exists, you can still edit your existing listings, and in fact you can create new listings. Immediately. When does your location matter?
  • ACSELLERANT  |  SUNDAY, FEBRUARY 23, 2014
    [Business] Capturing the Voice of Your Customer for Business Video
    And customers talk about business results – not product features. The post Capturing the Voice of Your Customer for Business Video appeared first on acSellerant Video Studios -- Stories Sell. Business Story Marketing Business Story Video Visual Storytelling B2B video marketing video marketing Because CUSTOMERS SELL!
  • JUNTA 42  |  SUNDAY, APRIL 1, 2012
    [Business] 15 Critical Business Success Tips after Five Years in Business [with special giveaway]
    According to the myriad of small business success studies , it seems that about 50% of startups fail after five years in business. It’s hard not a get at least a little romantic about celebrating our 5th year in business. After 1,825 days in business, we are stronger than ever. Don’t wait for permission.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, AUGUST 11, 2015
    [Business] Digital Marketing for Manufacturers: Making a Business Case
    Uh […] The post Digital Marketing for Manufacturers: Making a Business Case by Achinta Mitra appeared first on Industrial Marketing Today. Imagine this all too common scenario if you are a manufacturer, distributor or an engineering company. Sales are slow; you need to do something right now to make the phones ring.
  • PAUL GILLIN  |  WEDNESDAY, OCTOBER 19, 2011
    [Business] Facebook Tips for Midsize Businesses
    With Facebook presenting a tempting target of 800 million potential customers, small businesses are flocking to social network as a fast and easy way to generate business. The series is underwritten by IBM Midsize Business , but the content is entirely my own. Match the offer to the business. Capture and communicate.
  • SYNECORE  |  TUESDAY, AUGUST 14, 2012
    [Business] A Guide to Using Pinterest for Business [INFOGRAPHIC]
  • HUBSPOT  |  FRIDAY, JANUARY 8, 2016
    [Business] Business Etiquette 101: The Ultimate Guide to Surviving Your Next Business Dinner
    Whether you're dining with a recruiter, prospective business partner, or your boss of several years, you should always follow the rules of dinner etiquette. There's a reason people conduct business over a meal: It's a strategic way to get to know someone. When it comes to business dining, there are a lot of little tidbits to remember.
  • BIZNOLOGY  |  FRIDAY, MARCH 29, 2013
    [Business] Social Media Listening Is Sound Business Practice
    Few if any champions in business or sports got there by doing the basics poorly. Real online listening impacts all of these areas and likely more depending on your business: Legal. Photo credit: highersights. If you are honest, there are likely more than you would like to admit. Having Why is listening so hard for people? Yes and no.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JANUARY 20, 2016
    [Business] How Does Social Listening Change the Way You Do Business (and Create ROI)?
    This week I moderated another Social Media Today webinar as part of their Best Thinker webinar  series, this time on the topic of How Does Social Listening Change the Way You Do Business (and Create ROI)? We discussed a ton of ideas on how to capture ROI or create impact using social media! Can’t get to ROI?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 8, 2011
    [Business] The Anatomy of Truly “Social” Business
    There is increasing discussion these days about developing a “social business.&# The vital word to remember in this name is business — real work tied to a bottom line. The social business doesn’t start or end in the digital space but rather in the human universe. But without business, it’s a hobby shrouded in theory.
  • WRITING ON THE WEB  |  THURSDAY, DECEMBER 11, 2014
    [Business] Tips to Get Your Business Newsletter Read
    Does anyone read your business e-newsletter?  In a previous post, I asked if you were sending a holiday newsletter for your business. How do you get your clients and prospects to open that email? Here are a few timeless tips to help you get your newsletter read. Grab Attention with a Compelling Subject Line and Headline. That’s it.
  • TONY ZAMBITO  |  FRIDAY, JULY 1, 2016
    [Business] Why Brexit Will Affect The Future Of Global Business Marketing
    The stunning outcome of Britain’s decisive vote to exit the European Union has caught the political, economic, and business world by surprise.  One area of concern for businesses is how to approach and conduct global business marketing.  Some have been busy preparing for such a day. They have been busy on two fronts. 
  • SALESFUSION  |  MONDAY, JUNE 9, 2014
    [Business] Marketing Automation for Small Businesses
    The post Marketing Automation for Small Businesses appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Email Marketing Nurture Marketing Website Tracking
  • HUBSPOT  |  MONDAY, MAY 2, 2016
    [Business] 11 Helpful Resources for Improving Your Business Skills
    Whether or not business school is worth the investment is a hot topic these days. But regardless of where you stand, you don't have to go to business school to gain a better understanding of how businesses work. Business" is quite a versatile topic with many components. Haas School of Business' Speaker Series.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 29, 2014
    [Business] 3 Twitter best practices that unlock business success
    Here is one of the most common business inquiries I receive: “I am about to launch a (business/book/seminar) and want to use Twitter to do it. Twitter probably won’t work to help your business unless you follow three best practices first, and this is enough to stop most people in their tracks. Can you help me?”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 3, 2015
    [Business] What is the ideal blogging frequency for your business?
    First, let’s start at a very high level and set the stage about blogging as a business imperative in general. think that most businesses need to have a source of rich content to fuel their social media presence. Like almost every business question, the answer is, “It depends!” Why is that right for my business?
  • B2B MARKETING INSIDER  |  TUESDAY, MARCH 24, 2015
    [Business] Content Marketing ROI Starts With A Strong Business Case
    Content Marketing ROI is probably the biggest question I get from marketers who are struggling to build their own business case internally. But building the business case is often a tricky proposition. It is also important to remember that everyone inside the business creates content. couple of ways to build the business case.
  • B2B MARKETING INSIDER  |  THURSDAY, APRIL 4, 2013
    [Business] Marketing Must Be Integrated Into The Whole Business
    One of the biggest questions in marketing is ‘what is the role of marketing in the future of business?’ It encompasses  the entire business. It is the whole business seen from the point of view of its final result, that is from the  customer’s point of view. Promotion and Business Development. Processes.
  • BIZNOLOGY  |  THURSDAY, AUGUST 9, 2012
    [Business] Olympics, Diversity and Social Business Platforms
    Social business platforms often fall in the same trap:  instead of catering for a very diverse workforce, several of them seem to assume that the whole digital social world is like Facebook or Twitter. In the long term, social business platforms that understand that diversity of communication needs in the workplace will do much better.
  • VERTICAL RESPONSE  |  WEDNESDAY, NOVEMBER 26, 2014
    [Business] How a Small Business Owner Turns Instagram Followers into Customers
    Small businesses are flocking to Instagram to create an album of marketing eye candy. Kate Marie Grinold Sigfusson, the owner of luxury baby brand Babies4Babies , says her small business gets more customer conversions through Instagram than any other channel, social media or otherwise. They are our community,” Sigfusson says.
  • ACT-ON  |  MONDAY, JUNE 13, 2016
    [Business] Is Inbound Marketing Holding Your Business Back?
    What real people think really drives business. Here’s what they told us: Most marketers (84%) say both inbound and outbound drive the business. Some companies say inbound or outbound alone drives the business yet they still derive sizable chunks of revenue from both sources. But getting found is only the beginning.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 20, 2013
    [Business] Brian Solis goes bold with the “Future of Business”
    Brian Solis is among the world’s most prolific business authors but when you see his new book,  What’s the Future of Business: Changing the Way Businesses Create Experiences ,  you’ll immediately notice a difference. This is not your father’s business book. . Hope you enjoy the interview!
  • BIZNOLOGY  |  TUESDAY, AUGUST 18, 2015
    [Business] The best automagical Twitter following tools for your business
    Here’s what I get for my spend, my  $ 49/month ManageFlitter  Business subscription : Unfollow people who are not following you back (Freebie plan limited to 200 daily unfollows). It’s impossible to start up a new business — or even personal — Twitter account without either making a huge spend over at Twitter Ads.
  • BIZNOLOGY  |  MONDAY, SEPTEMBER 10, 2012
    [Business] The problem with your social business roadmap
    In the corporate world of business and technology, we are often asked to produce roadmaps for products and processes. However, in the case of social business roadmaps, there is a fundamental issue with that approach. Columbus – Photo by Aaron Kim. All that is very good, reasonable and wise. So get ready. Internet Marketing
  • WRITING ON THE WEB  |  WEDNESDAY, APRIL 27, 2016
    [Business] 5 Ways Blog Analytics Improve Your Business Blog
    Here are the top five practices in business blog tracking, using analytic tools, and what to do to improve the performance of your blog so that you and your business blog get found, get known and get clients. How do you use your blog analytics ? There ssets (free). ocial Media. Post views/clicks. Which title types get more clicks?
  • VERTICAL RESPONSE  |  WEDNESDAY, AUGUST 20, 2014
    [Business] 5 Small Businesses Excelling on Social
    When it comes to social media, it often seems that large businesses get all the buzz, with high-profile marketing campaigns and monumental budgets. Eventually, they got so busy with the stand, they opened up a physical location as well, which has since expanded to four Bay Area restaurants. However, SMBs are making waves of their own.
  • B2B MARKETING INSIDER  |  WEDNESDAY, APRIL 9, 2014
    [Business] 29 Signs Your Business Is Not Ready For Content Marketing
    How do you know your business is ready for content marketing? One question I get asked a lot is “how do we know our business is ready for content marketing?” And that’s what I’m doing here, with these 29 signs your business is not ready for content marketing. I’m sure there are plenty more.
  • SAZBEAN  |  WEDNESDAY, AUGUST 7, 2013
    [Business] Your Website is Your Online Business Card
    Business card origami (and kirigami) (Photo credit: Wikipedia) When you attend business networking events or conferences, you always bring plenty of business cards to hand out, right? Well, what about your online business card? The post Your Website is Your Online Business Card appeared first on Sazbean.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, AUGUST 16, 2013
    [Business] Transforming Marketing From Social Media to Social Business
    There’s no question that social has grown in relevance for most businesses in the past few years. The influx of content and self-service now available across these online channels has tasked businesses with a variety of new roles and requirements to respond to opportunities and risks. Erick Mott is a social business leader at Eloqua.
  • SYNECORE  |  WEDNESDAY, JANUARY 27, 2016
    [Business] Note to Businesses: We’re All in eCommerce Now
    While remarkable news for eTailers, these muscular growth numbers point to a broader and more significant business trend: we’re all in eCommerce now. One needn’t look any further than Amazon to bear witness to the growing power of eCommerce. Marketing Technology Trends Web Development and Design
  • SAZBEAN  |  WEDNESDAY, MARCH 16, 2011
    [Business] 19 Reasons to Use Google Analytics for Your Business
    This is a guest post by David Murton, whose company, a small orange, provides personal and business hosting services. Let’s get down to business! 1. This is also useful for filtering out traffic from your own company, as well as companies that provide web hosting for businesses and regularly check your site. 3.
  • WRITING ON THE WEB  |  WEDNESDAY, AUGUST 21, 2013
    [Business] Is Your Business Blog “Just Okay?” Here’s How to Change It
    Heres How to Change It" src="[link] width="300" height="300" title="Is Your Business Blog Just Okay? Heres How to Change It" /> Let’s be honest – in the realm of successful business blogs yours is probably mediocre. Here’s what I mean by “ successful business blog.” But few business people do this.
  • WRITING ON THE WEB  |  WEDNESDAY, SEPTEMBER 4, 2013
    [Business] 4 Tips to Attract More Readers to Your Business Blog
    How can you attract more readers to your business blog? When you know how to blog , you can write about anything relevant to your business’ audience that will enrich customers’ knowledge and show how your business will be beneficial to them. She has helped several businesses and individuals succeed through great content.
  • FEARLESS COMPETITOR  |  TUESDAY, APRIL 12, 2011
    [Business] B2B Marketing – a New Business Framework
    B2B Marketing | The Business Model Framework. Yesterday, Bob sent me a great business model based on a best-selling book, which I share below. Instead, we need we need a new business framework. What do you think of this business model? agree with Bob. We need a new approach to building our B2B organization.
  • VERTICAL RESPONSE  |  MONDAY, OCTOBER 21, 2013
    [Business] Let’s Party! 16 Business Event Planning Tips
    Hosting a business event like a happy hour or networking event is a great way to get in front of people and learn more about them at the same time. Use these tips and ideas to make business event planning a breeze: Planning Your Event. Find a similar or complementary business to co-host an event with you. What will you need?
  • PWB MARKETING BLOG  |  THURSDAY, SEPTEMBER 29, 2011
    [Business] 11 Twitter Tips for Building Business Relationships
    More and more businesses are jumping into Twitter to find new customers and connect with current ones. The word’s out that Twitter builds relationships – but many businesses get it wrong. If you’re using Twitter to build business relationships, follow these eleven tips. Twitter has unwritten rules of engagement. Use their name.
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 8, 2014
    [Business] Social business and the competitive landscape
    They were companies that offered similar products or services to one’s own company, and to succeed in business one needed to beat them. Quite often the sole goal of advertising was to differentiate one’s business from that of key competitors, and to point out all their faults. Competitors were, simply put, one’s rivals.
  • VERTICAL RESPONSE  |  MONDAY, MAY 26, 2014
    [Business] Small Business Owners: Time to up Your Digital Game [Infographic]
    In a recent study conducted by our parent company, Deluxe , more than 500 small business owners were surveyed about their digital marketing practices. Small business owners have a digital footprint, but not a very active one! The Top 20 Places Your Business Needs to Be Listed Online. Small Business Guide to Google AdWords.
  • WRITING ON THE WEB  |  WEDNESDAY, DECEMBER 16, 2015
    [Business] How to Blog for Your Business Using Personality
    Do you know how to blog for your business using personality yet remaining professional? If you’re writing for business, you want to connect with your readers by using personal stories. This is an important skill to master when it comes to writing a business blog that attracts readers yet keeps a professional brand.
  • BIZNOLOGY  |  MONDAY, JANUARY 12, 2015
    [Business] 10 Reasons why you should have an active business blog
    Although they were not widely used by businesses at their conception, they have been around since the 1980’s and 1990’s. Business blogs just started to go mainstream about 10 years ago. Blogs have been around for so long because they can be a very useful communication tool for businesses. Blogging is free or very low cost.
  • CUSTOMER EXPERIENCE MATRIX   |  SATURDAY, JANUARY 24, 2015
    [Business] New Marketing Automation Options for Small Business in the VEST Report
    GreenRope workflow GreenRope is all-in-one software sold primarily to very small businesses such as lawyers, real estate agents, consultant, coaches and membership organizations. GreenRope is also small-business-friendly, starting at $149 per month for up to 1,000 contacts and costing $199 per month for 5,000 contacts.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 18, 2014
    [Business] Business Lessons from Bruce Lee and the World Cup
    recently stumbled upon these wise words again when I really needed them. I was in the middle of my business review, an exercise I do twice a year, and frowned when I looked at the numbers from the last couple months. 2014 started off with a bang, but the recently business hadn’t been great, to say the least. First, I complained.
  • BIZNOLOGY  |  THURSDAY, OCTOBER 11, 2012
    [Business] Social Business: Facebook for the Enterprise?
    Social business platforms that mimic Facebook to a T often face that issue: a quick burst of adoption followed by a shrinking number of users as the novelty wears off and work life gets busy. random interactions with colleagues or business partners, typically providing or seeking information. Image via CrunchBase.
  • WRITING ON THE WEB  |  WEDNESDAY, NOVEMBER 27, 2013
    [Business] Smart Business Blog Linking: Top 25 Content Marketing Blogs
    Top 25 Content Marketing Blogs" src="[link] width="300" height="300" title="Smart Business Blog Linking: Top 25 Content Marketing Blogs" /> If your business blog needs to get inbound links , here’s a prime example of how to do it. No matter what business or field you’re in, you can do this research. Who cares?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 23, 2015
    [Business] The H.E.L.P. Method For Writing Business Content
    Corporate blogging poses a wide spectrum of challenges to address, from editorial priorities all the way to business objectives, and supporting the audiences in between. ” Method for blogging , and any business writing: Ask yourself: Is this content… Helpful ? ” Neither should you, or your company. Everybody wins.
  • VERTICAL RESPONSE  |  MONDAY, SEPTEMBER 30, 2013
    [Business] 3 Emails Your Business Should Be Sending
    Include improvements to your products or services, new management, or new business practices. (If you are letting your customers know you are responding to their feedback and improving something for them, that’s always great news!). The post 3 Emails Your Business Should Be Sending appeared first on VR Marketing Blog. Welcome Email.
  • I-SCOOP  |  FRIDAY, MAY 20, 2016
    [Business] Digital business transformation – close the gaps, connect the dots
    The rather siloed and often hierarchical ways in which businesses operate and adapt/evolve/optimize are the result of a mix of human factors, organizational traditions, management views and reasons […]. Organizations change, restructure, innovate and transform themselves constantly.
  • WEBBIQUITY  |  FRIDAY, OCTOBER 26, 2012
    [Business] Business to Business for Small Business
    Small businesses account for a huge chunk of business revenue produced in our country. In fact, there are nearly seven million small businesses in America. As the drivers of employment growth, all of these businesses are vital. Completing a business to business transaction for a large corporation is no big deal.
  • SYNECORE  |  THURSDAY, MAY 1, 2014
    [Business] Small Businesses: Is Your Website a Novelty or a Utility?
    Over time, this will create increasingly dire consequences for these small businesses. Many Consumers Prefer Small Businesses. In April of this year, AYTM Market Research released data outlining various reasons why US Internet users prefer small businesses over larger companies. Many Small Business Websites Are Coming Up Short.
  • INDUSTRIAL MARKETING TODAY  |  SATURDAY, APRIL 14, 2012
    [Business] Industrial Marketing Company Celebrates 25 Years in Business
    We are celebrating 25 years in business! That was the impetus for me to quit my management job with an oil country tubular goods (OCTG) manufacturer and take the plunge into starting my own business. I owe a big debt of gratitude to the late, great Steve Jobs and his innovative products. It has been an incredible journey so far.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 24, 2014
    [Business] 15 Business Books Every Aspiring Entrepreneur Should Read
    No textbook can replace real life experiences, especially when it comes to running a business -- the hard judgment calls, the late nights, rolling up your sleeves and getting dirty down in the trenches with your team. Suffice it to say, I wish it existed when I was starting my business. Business Daily Weekly 11) Creativity, Inc.:
  • WEBBIQUITY  |  MONDAY, AUGUST 8, 2011
    [Business] 5 Questions Every Business Website Must Answer
    Everyone is busy, asked constantly to “do more with less,&# including most critically their time. To connect with buyers in this environment, your business website needs to provide them with the information they need—quickly and concisely. No company, especially a small business, can be everything to everyone. Who are you?
  • VERTICAL RESPONSE  |  WEDNESDAY, NOVEMBER 6, 2013
    [Business] 3 Big Brand Social Media Ideas Small Businesses Can Use
    When it comes to more traditional marketing and advertising, it can be challenging for small businesses to implement ideas from big brands. But in the age of social media, it’s much easier for a small business to use ideas from large companies for their own social efforts. Walmart’s Associate Stories Video Series on YouTube.
  • NUSPARK  |  FRIDAY, OCTOBER 28, 2011
    [Business] Is Blogging Right for my Business? The Benefits of a Business Blog
    Are my audiences really interested in my thoughts?  So I thought I’d raise the question on the benefits of blogging to the NuSpark Marketing content alliance team, and get their reaction to the following question. “I’m not convinced a blog is right for my business, plus I’m concerned over time and resources.  What are your goals? Often.
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