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  • BIZNOLOGY  |  MONDAY, APRIL 29, 2013
    [Business] B2B Marketers Should Take Another Look at E-Commerce
    Another example is Symantec, which created an online store specifically to serve its small-to-medium business customers in North America.  Business buyers are people, too.  So, their increasing comfort with e-commerce in their personal lives spills over to their jobs. Small and medium business customers may be a perfect fit. 
  • INBLURBS  |  WEDNESDAY, FEBRUARY 9, 2011
    [Business] 5 ToDos for your Social Media Success in 2011
    You should focus on major trands to market your business. Keep your eyes on LinkedIn as major business tool. LinkedIn has become the Number One Business related social network world wide. Here below are 5 todo's for you to be a step ahead of your competition! 1. Shift your employee recruitment to social media. Gowalla.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JANUARY 22, 2014
    [Business] Next-Generation Marketing Automation Systems Target Small Business
    The new entrants are clustered towards the small business end of the market, where they see an opportunity for simpler systems at lower prices than existing market leaders. b2b marketing automation systems marketing automation new marketing automation technology small business marketing small business software Among U.S-based
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 22, 2012
    [Business] Five steps to re-invent your social media business networking
    5-minute conversation and business card exchange during happy hour at a conference has its limits in terms of building long-term relationships. This is why I think a 5-6 person retreat of some sort that involves more than just talking about business could be much more powerful than a typical conference. Mike Stelzner. Jay Baer. Tweet.
  • BIZNOLOGY  |  MONDAY, JULY 16, 2012
    [Business] Inventing Social Business
    What about organizational culture, leadership competencies, selection and reward systems?  Is there anything that will be left unaffected as the technologies we create and the social media programs we implement help transform organizations to social businesses? We are at the beginning of  the invention of and the evolution to social business.
  • INBLURBS  |  TUESDAY, FEBRUARY 8, 2011
    [Business] Internet population has crossed 2 billion
    The UN’s telecommunication agency released a statement that the number of internet users in the world has now touched the 2 billion mark. Around 6.8 billion people are on the planet currently. The statement shows that about a third of the world population surfs online. The exact figure stands at 2.08 billion at the end of 2010, compared to 1.86
  • INBLURBS  |  TUESDAY, MARCH 27, 2012
    [Business] Why CEOs and CMOs should join the Socialsphere
    Online Reputation social media marketing Trust Agents inbound marketing for business Social Media for business Socialsphere twitter marketing for businessBRANDfog found out that consumers and employees regard company leaders who engage on social media platforms positively. Five reasons for C level executive’s to engage: 1.
  • INBLURBS  |  THURSDAY, FEBRUARY 3, 2011
    [Business] 8 Ways to increase your conversion rate
    If you ever had thought about to optimize your website or to do a complete redesign than this 9 ways could help you to priories your doing. 1. Implementing Landing Pages. In online marketing a landing page, also known as a lead capture page, is a single web page that appears in response to clicking on an advertisement. Implementing Micro Sites.
  • INBLURBS  |  THURSDAY, MARCH 24, 2011
    [Business] How marketing consultants can help you increase web traffic
    Marketing consultants play a crucial role in analyzing your business, identified new sources of traffic and decreasing your marketing costs. Not only marketing budgets, they help in finding new customers for your business and also increasing targeted web traffic. Advantages of hiring an expert marketing consultant.
  • VERTICAL RESPONSE  |  FRIDAY, MARCH 14, 2014
    [Business] Small Business Survey Reveals Social Media Trends [Infographic]
    At the end of 2012, we interviewed almost 500 small business customers asking how much time and money they spend on social media (and turned it into this popular infographic ). We polled more than 400 VerticalResponse small business customers to gain insight into how they’re using social media in their everyday activities.
  • INBLURBS  |  SATURDAY, FEBRUARY 9, 2013
    [Business] Lead Generation with Inbound Marketing and PPC Advertising done right!
    In the past years Pay per click marketing has been a quick and easy solution for businesses to generate leads. With inbound marketing businesses earn their way to the customer, by publishing helpful information on a blog, in social media and forums. Businesses brand them self by creating and publishing original content.
  • SAZBEAN  |  FRIDAY, NOVEMBER 19, 2010
    [Business] Review: Shoeboxed.com – Get Organized
    With Shoeboxed.com (affiliate link) , businesses can organize paper documents like business cards, receipts and bills. Shoeboxed let me try a free trial of their Classic plan by sending an envelope of business cards and a few receipts. The four that were not were strangely designed.
  • FEARLESS COMPETITOR  |  TUESDAY, APRIL 12, 2011
    [Business] B2B Marketing – a New Business Framework
    B2B Marketing | The Business Model Framework. Yesterday, Bob sent me a great business model based on a best-selling book, which I share below. Instead, we need we need a new business framework. What do you think of this business model? agree with Bob. We need a new approach to building our B2B organization.
  • B2B LEAD GENERATION BLOG  |  MONDAY, SEPTEMBER 29, 2014
    [Business] 6 Ideas to Create More Relevant Lead Nurturing Emails
    If they are at an early stage lead and they are just starting to get familiar with the business issues you solve, don’t send them the same copy that you would send someone who is on the verge of making a decision. Lead Nurturing B2B business-to-business email Email marketing event personas Segmentation. Customer focus.
  • INBLURBS  |  MONDAY, SEPTEMBER 5, 2011
    [Business] How to reach 43 percent of all online consumers with your brand message
    Is your business there too? By engaging in social media you increase your chances by about 54% to get found from your target audience when thy research for products your business also has to offer. Complete this and start a business Page as the second step. Social enterprise means big business. Start a blog. Social media.
  • INBLURBS  |  SATURDAY, SEPTEMBER 17, 2011
    [Business] Bloggers, Stop Thinking… “Just Do It”
    We all know that a personal blog and professional blog are inherently different to the core. People who will go out of their way to evaluate needs and fill them immediately themselves are doers. Thinkers can understand needs but they make plans to do them. Blogging Is Raw, Organic. As we all know, successful blogs are shareable and engaging.
  • SALES INTELLIGENCE VIEW  |  MONDAY, NOVEMBER 12, 2012
    [Business] Sales Teams Win Big with Small Business Insights
    InsideView today announced that we’re growing our database to include more small businesses. With more than 50 million companies worldwide, the InsideView application has never included such a rich volume of small business data. and International markets.” ” – Umberto Milletti, CEO & Founder of InsideView.
  • INBLURBS  |  WEDNESDAY, JULY 6, 2011
    [Business] Facebook Video Calling for Real Time marketing with social media
    With Facebook Video Calling businesses have the opportunity to meet their customers face to face in real time and to chat and to interact with them instantly! How Facebook can help grow your business and further profitable reasons why you should use it. Facebook Video Calling: Here’s how to try it now – Facebook.
  • WEBBIQUITY  |  TUESDAY, MAY 22, 2012
    [Business] For Social Business, Remember the 90-9-1 Rule
    ”—if the concept of social business is misunderstood or improperly applied. Kim and Hinchcliffe provide an excellent survey of the current state of social business, and the concept of social business is spot-on. ” This was hogwash of course. Sales is Sales’ job.
  • INBLURBS  |  MONDAY, JULY 18, 2011
    [Business] Google+ abilities of real time marketing and lead generation
    The best way for your business to gain relevancy in this new Google world is to create relevant content and get as many Google +1 rating as you can. By following this opportunity your business gains a competitive advantage. Google+ launched on June 28, 2011 and had about ten million users 2 weeks later! Tweet this on Twitter!
  • VERTICAL RESPONSE  |  WEDNESDAY, MARCH 11, 2015
    [Business] 29 Ways to Collect Email Addresses for Your Business
    Create a “sign up” call to action on your Facebook business page. Do the same for any business cards you may receive. Include a link to the email sign up form in your Twitter business profile description. Create a tab on your business Facebook page and include an email sign up form. Host your own event.
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 17, 2015
    [Business] Youthful indiscretion could alter your life forever
    Remember the advice that Tom Cruise gave back in 1983 movie Risky Business? Reputation Management 1993 World Trade Center bombing Academic integrity Agriculture American City Business Journals Associated Press Audiobook Audrey Watters Bing Bloomberg L.P. Chris, too, seemed to share our love of Miss Roper. We kept them in a shoebox.
  • WRITING ON THE WEB  |  WEDNESDAY, MARCH 28, 2012
    [Business] 5 Uses for Your Business Blog
    Maintaining a business blog is time-consuming. Below are five common uses for feeding regular content into a business blog. For retailers and service providers, the most obvious reason to host a business blog is to peddle products or services. Businesses of all types use their blogs to keep customers and clients in the know.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MAY 23, 2012
    [Business] Social Business Intelligence: Wisdom from the Outside-In
    Social Business Intelligence is all about wisdom – the wisdom to listen, to interpret, and to act authentically and from the outside-in, displaying fidelity to the expressed wants and needs of the billion-plus consumers who offer opinions online. Classic Business Intelligence yields data from the inside out.
  • INBLURBS  |  WEDNESDAY, JULY 13, 2011
    [Business] 6 Tipps how to Increase Website Traffic with a Corporate Blog to generate more business leads
    Businesses with a small budget have to consider different plans to attract more customers than expensive campaigns and celebrity endorsements. Blogs articles can be written by in-house bloggers or even hired journalists, which depends on the strategy and the budget of the business. Dataram Successfully Leverages Web Strategy.
  • INBLURBS  |  MONDAY, DECEMBER 20, 2010
    [Business] Getting found online with social media SEO
    Getting found online is now very easy with the help of social media SEO. There are many websites that help you to get found online. And since search engines started indexing social media content, social media SEO helps you easily to get found online. By sharing your expertise, you get found online very easily. Slide share. Docstoc. LinkedIn. Vimeo.
  • INBLURBS  |  MONDAY, DECEMBER 27, 2010
    [Business] 6 smart steps to start up your Inbound Marketing in 2011
    Some advantages of inbound marketing for your business: A. Blogging is the most effective way to attract visitors to your business website. Setup landing pages to capture leads for your business. With inbound marketing you can gain a competitive advantage against others, the smart way! Stand out of their competition. C.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Business] Why Sustainable Competitive Advantage is so 1990
    I had a chance to catch up with Columbia Business School professor and fellow author, Rita McGrath to discuss her latest book called – The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business  (Harvard Business Review Press, 2013). What does “good” in this new age look like?
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, NOVEMBER 1, 2010
    [Business] 3 Business Blogs with Proven ROI from Industrial Companies
    A business blog is an important and integral component of inbound marketing. While there are plenty of business blogs from B2B marketing consultants (including this one), industry portals and vertical search engines, there aren’t too many from manufacturers and industrial companies. Exhibit #1: Emerson Process Management Experts.
  • INBLURBS  |  FRIDAY, MARCH 4, 2011
    [Business] Businesses discover QR codes as marketing method
    Business cards. Do you use QR code for business and how are your experiences? I am curious to read your comment. Pittsburgh-area businesses turn to QR codes as marketing method. QR codes are around for several years now. The code consists of black modules arranged in a square pattern on a white background. Billboard Ads. Delivr.
  • VERTICAL RESPONSE  |  THURSDAY, APRIL 3, 2014
    [Business] The Top 20 Places Your Business Needs to Be Listed Online
    Remember when you had to find a phone book and flip through hundreds of pages in order to find a local business? Since Internet search is the primary tool to finding businesses today, it’s vital to make sure your business is listed on all applicable online directories. Business listings appear in Google Maps. Advantages.
  • B2B MARKETING INSIDER  |  THURSDAY, OCTOBER 18, 2012
    [Business] The Social Business Imperative
    What is the value of a social business? These are questions that are not just being asked by marketers but by CEOs, business leaders and entrepreneurs around the world. We are rapidly moving beyond the question of why we need to become a social business to how to become a social business. The Social Business Imperative.
  • BIZNOLOGY  |  THURSDAY, APRIL 25, 2013
    [Business] Twitter Vine in Small Business Marketing
    With the growing popularity of Twitter Vine, small businesses should take advantage of this great marketing app.  So, how do you get started?  So how can small business owners make the most of this trending social media app? Not sure how to translate this app into small business speak? Read on to find out how. Twitter Buzz Feed.
  • VERTICAL RESPONSE  |  TUESDAY, AUGUST 20, 2013
    [Business] Productivity Secrets for Savvy Small Business Owners
    As a small business owner, there are an unlimited number of tasks you could be doing at all times. The post Productivity Secrets for Savvy Small Business Owners appeared first on VR Marketing Blog. How do you know which task to do first? How do you stay efficient while completing tasks? Stop multitasking. Minimize interruptions.
  • INBLURBS  |  FRIDAY, JANUARY 14, 2011
    [Business] Recruit your employees online and save thousands of dollars
    How business has gone the social media marketing way there also recruiting is changing. Business will spend less money in the future on head hunters and advertising to attract employees! Recruiters will increasingly use Social Media like Facebook, Twitter and LinkedIn to discover their candidates. Be human and authentic. Be creative.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 6, 2012
    [Business] 25 Non-Financial Benefits of Business Blogging
    But there are many other tangible benefits of business blogging that might be more difficult to measure … but no less important. Here are 25 non-financial benefits of business blogging: Create a database of answers — Blog about customer questions. You want your readers to buy, register, understand, donate, attend, etc.
  • PUZZLE MARKETER  |  FRIDAY, AUGUST 17, 2012
    [Business] Interesting Marketing Trends of Small Businesses [Infographic]
    Small businesses face challenges of small budgets and scarce resources, causing them to be even more selective of their decisions in growing their top line. Small businesses therefore test, pivot, and analyze to recognize where their dollars would be best spent. What are the most used marketing tactics used by small businesses?
  • BUYEROLOGY  |  WEDNESDAY, JANUARY 25, 2012
    [Business] How B2B Leaders Are Understanding Buyers Better With Behavioral Buyergraphics
    In the business-to-business world, the quest to connect with decision-makers has been and most likely will continue to be the main challenge confronting B2B leaders.  For decades, B2B sales and marketing has relied on business information of the likes of Hoovers , Dun & Bradstreet , and others.  What has been missing? 
  • INBLURBS  |  MONDAY, FEBRUARY 7, 2011
    [Business] Old school marketing vs. inbound marketing
    In the times before internet, social media hype and inbound marketing strategy businesses used to do trade shows, cold calling, writing and sending out sales letters to their audience and doing industry related magazine ads. You are also active in Foursquare and have set your place in Google places. And here is the problem! Business.com.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 11, 2013
    [Business] 5 lessons to build a business that I learned from my clients
    If you work at a bricks and mortar business, your network will be dependent on your geo location. Clients are the lifeblood of every business. The post 5 lessons to build a business that I learned from my clients appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Here we go. 1. They don’t. Really.
  • BUYEROLOGY  |  SUNDAY, MARCH 4, 2012
    [Business] 3 Ways To Connect With Today’s B2B Buyers
    This is part 4 of a limited series on why buyer choice modeling is the new view B2B Business must adopt to improve revenue performance and develop long lasting relationships with buyers. Business executives today are using the concepts of buyer modeling to understand as well as visually illuminate buyer choice.   Image via Wikipedia.
  • BIZNOLOGY  |  TUESDAY, MARCH 25, 2014
    [Business] Know Thyself–The Only Road to Digital Marketing Success
    The person that everyone already loves and does business with. Your brand, company, business, products, services, and even your website will speak for themselves in ways that you might not well have anticipated. There’s so much you can do, so much you can be, and so much business you can do right now with the brand that you have.
  • INBLURBS  |  TUESDAY, JANUARY 18, 2011
    [Business] Social Media increases the pressure for better customer service
    But when you think the only thing you can do with social media is to blow out your marketing message, than you are missing a great part of the possibilities social media is offering to your business. Smart companies have already taken advantage of these tools, but look for small businesses to become more involved.&#.
  • INBLURBS  |  TUESDAY, AUGUST 28, 2012
    [Business] Businesses are lagging behind their Customers in the Digital Age
    This communication ability helps them to better understand and to serve their audience, which sets them apart from their competition and gives them wide advantages in their business field. Businesses which avoid an open and authentic communication in blogs and social media show exactly the opposite.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JANUARY 15, 2014
    [Business] Why CMOs Should Stop Being Addicted to Pay-per-Click Ads
    But before CMOs raise their hands in the air in praise of online testing and personalization, they need to make sure that they’re measuring the right metrics (that really matter for their business). This is what’s commonly known as the “show up and throw up” approach in the Web business. Since then, a lot has changed in the PPC world.
  • WRITING ON THE WEB  |  THURSDAY, AUGUST 21, 2014
    [Business] The ABC’s of Business Blogging:How to be Heard above the Noise
    How to be Heard above the Noise" width="232" height="232" title="The ABCs of Business Blogging: How to be Heard above the Noise" /> Let me ask you a couple of questions about your business blogging. Independent professionals who use the Web for marketing their services can learn a lot from big businesses with big budgets.
  • WEBBIQUITY  |  WEDNESDAY, MARCH 25, 2015
    [Business] 13 Great Guides to Growing Your Blog Audience
    You’ve put extensive effort into your business blog design, content strategy, research, and execution. Business Blogging: Five Reasons You Have No Readers by Spin Sucks. Got a well-written business blog, but a shortage of readers? Half write during business hours. Now—how you attract and retain a large audience?
  • CHRIS KOCH  |  FRIDAY, OCTOBER 7, 2011
    [Business] 7 reasons why social media success has nothing to do with social media
    They hold back because they know that they need the full support, commitment, and participation of the business in social media. The business case doesn’t exist for social media; but it does for idea marketing. This week I was asked to speak on a panel about social media to a group of B2B marketers in financial services. 30% said yes.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 18, 2015
    [Business] Three huge ideas to build your networking momentum
    The post Three huge ideas to build your networking momentum appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related Stories Adventures in Analogia: How to Find Customers in the Offline World 10 soul-grabbing brands that prove you don’t need SEO to succeed 5 Lessons from 5 Years of Online Business and Blogging.
  • INBLURBS  |  WEDNESDAY, JUNE 22, 2011
    [Business] Inbound Marketing with or without marketing strategy to reach business leads goals
    A strategy is a great way to have some kind of roadmap which can guide you through the opportunities and pitfalls of internet marketing. To achieve your marketing and revenue goals you need to know which way to go and what exactly to do when you establish an internet marketing strategy. How to have a flexible strategy? But do not obsess about it.
  • BIZNOLOGY  |  FRIDAY, NOVEMBER 2, 2012
    [Business] Why Small Businesses Need Smart Marketing
    Small businesses need loans in order to take product and service ideas to the next level. Without the infusion of upfront cash, many small businesses flounder despite having an arsenal of legitimate business ideas. As a result, alternative financing options are now an established part of the small business lending market.
  • VERTICAL RESPONSE  |  TUESDAY, FEBRUARY 3, 2015
    [Business] 6 Time-Saving Business Tools to Help You Get Organized
    Getting ( and staying ) organized is a goal for many busy small business owners juggling multiple tasks with limited time. Here are six online tools you can use to organize all your business needs, and make this your most productive and time-savvy year yet. 1. Evernote is free to use. If the answer is yes, give Toggl a try.
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 5, 2015
    [Business] Surviving disruptive technology
    As new technologies come along and threaten existing business models, those in leadership roles are often perplexed as to what actions they should take. Another is to assume a reordering of the business environment and that radical change is needed. social business) is not something that can be done overnight. Like this post?
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 29, 2012
    [Business] Three Digital Marketing Musts This Holiday Season
    The holiday season is an interesting time to observe marketing tactics, especially when it comes to large businesses. Black Friday (now fading into  Gray Thursday ), Small Business Saturday, Cyber Monday — these are official shopping days that have almost become holidays in and of themselves. Photo credit: Vanderelbe.de.
  • CONVERSIONATION  |  FRIDAY, JANUARY 30, 2015
    [Business] Digitalization and the human element in technological change
    One of the key reasons technology implementations, digital transformation efforts, IT projects, customer service or experience optimization plans and digital business projects fail is the lack of attention for the essential human component. It’s a phenomenon we see in virtually all areas of business.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, MAY 7, 2013
    [Business] 3 Ways Social Media can Boost Sales Success
    Posted in Blogging Business Intelligence Communities Content Marketing Conversational Marketing Enterprise 2.0 Facebook Lead Generation Lead Nurturing People Sales Social Business Intelligence Social Media Social Networking Strategy Thought Leadership Twitter. So here are 3 reasons why …. Content is the new collateral.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, JULY 12, 2012
    [Business] Social CRM: How Can It Make Money?
    Once the consumer world shifted primarily online, the business world followed. The market for social CRM is decidedly up, while the global business market is learning how to operate within it. Businesses seem more “in touch” with their consumer base when they are interacting with them in the same social media community.
  • INBLURBS  |  TUESDAY, MARCH 1, 2011
    [Business] In social media sometimes the early bird wins piggyback
    If you have the right information you can take advantage of it and make use of an opportunity for your business. To get you the most important information for your business, you can make use of powerful tools for example: GoogleAlerts. We all know information is the key to success. SocialMention. Tweetdeck. Tweet this on Twitter!
  • INBLURBS  |  TUESDAY, FEBRUARY 15, 2011
    [Business] How to create mobile friendly emails and get more response
    Current analysis show impressive statistics where millions of people will be using advanced email ready phones. Morgan Stanley Research predicts that sales of smart phones will exceed those of PCs within 2 years. Internet Trends 2010 by Morgan Stanley Research. According to Juniper Research annual sales of smart phones over 300 million by 2013.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, JANUARY 3, 2011
    [Business] Why Your Sales Funnel May Run Dry Without a Business Blog
    Industrial marketers who don’t use a business blog are missing a key component of feeding the top of their sales funnels. You can find lots of online articles about the advantages of using a business blog for building thought leadership, communities and humanizing your company. business blog feeds your sales funnel.
  • BIZNOLOGY  |  TUESDAY, MAY 7, 2013
    [Business] 3 signs your social media shout is a whisper
    Social Media Ranks Low for Small Business (hiscoxusa.com). Social Media in Business (wtok.com). Content Marketing Internet Marketing Social Media Marketing Business Facebook Internet marketing marketing Marketing and Advertising small business social media Vocus Whitman You’re especially afraid of getting fired.
  • BIZNOLOGY  |  TUESDAY, JANUARY 13, 2015
    [Business] You’re doing a terrible job with search and social
    It’s such low-hanging fruit, though it does demand that you actually do more than just embed “share me” buttons, it requires that you commit to becoming a content-creator and not just a salesman or business person. That your site becomes a content platform more than simply a business card. Want some proof? And why?
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 29, 2014
    [Business] What the growth of inside sales means to B2B marketers
    Another driver of this trend is changes in buyer behavior, where business buyers are researching online, and demonstrating buying signals.  B2B Marketing Internet Marketing B2B marketing business-to-business call center inside sales linkedin marketing Sales video marketing But where does marketing come in to the mix?  Community. 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 12, 2014
    [Business] It may be time to drop your annual marketing strategy
    Organic reach on Facebook has plummeted for most businesses in a matter of months. think this is how we need to think about business strategy today. In an ideal world, a strategic committee would review these dimensions constantly and revise as needed depending on the structure of the business. Every month. could go on and on.
  • BUYEROLOGY  |  TUESDAY, FEBRUARY 7, 2012
    [Business] Eric Got Me Thinking About The Next Buyer Revolution
    What I have been thinking about is that we are in the midst of the next revolution right now – that we are in the midst of a business version of the Arab Spring.  Business today has its’ own Buyer Spring taking place today and some businesses are yet not awaken to the reality of this revolution.  Image via Wikipedia.
  • INBLURBS  |  THURSDAY, DECEMBER 23, 2010
    [Business] Get mobile with your Inbound Marketing
    You should consider building your own app for your business. You can build a business around your mobile app. Studies show that people are online about four hours from mobile devices compared with one hour on their PC. The mobile use of social networks is a quick, convenient and flexible way to stay in touch. The sky is the limit.
  • INBLURBS  |  WEDNESDAY, JANUARY 19, 2011
    [Business] 4 Easy ways to make your brand more social
    If you want to make your brand more social, you can look at marketing consulting or business consulting sites and take advice from the marketing consultants. There are so many business blogs regarding how to make your brand more social. So majority forgets that information in minutes. How to create your brands social story.
  • BUYER INSIGHTS  |  SUNDAY, NOVEMBER 24, 2013
    [Business] Selling Higher: Your Essential ‘C Level’ Glossary
    The reality is that today’s more business focused senior buyers talk quite a different language to the junior, often more technical buyer. Business Case Tips for Sellers Business Buyer Business Impact Business Results C-Level New Buyer Sales Vocabulary sell higher Are You Speaking The [.].
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 3, 2012
    [Business] Five unexpected benefits of blogging
    I generally focus on the business benefits of social media but a recent conversation with my friend (and uber blogger) Jeff Bullas revealed that we had both received benefits from blogging that reached beyond mere dollars and cents. How do small businesses find the time to create meaningful content for the web? Blogging connects.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 20, 2014
    [Business] Social selling, social business, social employees and other hype
    Here are three “trends” that I believe are severely over-hyped. I am NOT saying they are without value. I am saying that a lot of the buzz is being generated by over-simplified guru-speak that is out of step with business reality. 1. Back to business as usual. Back to business as usual. No more wine and cheese.
  • BUYEROLOGY  |  MONDAY, APRIL 16, 2012
    [Business] Are Your Marketing and Sales Systems Broken?
    Ways the Power of Buyer Choice Will Transform Business Marketing (buyerology.com). Everything Is Broken (Photo credit: Wikipedia). For many in marketing and sales, the march continues towards the attempt to develop tactical plans that will connect them to buyers.  We have seen many variations over the past two as these attempts are made. 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JUNE 9, 2013
    [Business] If I give away my content, don’t I give away my business?
    The other night I had dinner with some dear friends who have a successful consulting business. They earnestly tried to understand what I do for a living but it seems like the idea of giving away content is a completely foreign concept in the “traditional” business world. Business relationships are built on trust.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 6, 2013
    [Business] Three pros and cons of using Bitcoin for your business
    No matter if you’re into social media or other web related work, you should think about accepting Bitcoin for your business. Many startups and businesses around the globe are working to make Bitcoin mainstream, but it has a long way to go. You economics of social media innovation bitcoin business strategy social media business
  • BIZNOLOGY  |  MONDAY, JANUARY 12, 2015
    [Business] 10 Reasons why you should have an active business blog
    Although they were not widely used by businesses at their conception, they have been around since the 1980’s and 1990’s. Business blogs just started to go mainstream about 10 years ago. Blogs have been around for so long because they can be a very useful communication tool for businesses. Blogging is free or very low cost.
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 21, 2011
    [Business] Five Ways B-to-B Marketers Need to Change Their Game
    The Internet has driven dramatic changes in business buying behavior.  Just as no one buys a car anymore without first checking prices and features online, business buyers now research and educate themselves online, months—even years—before ever seeing a sales person. In Image via Wikipedia. But there’s more. 
  • INBLURBS  |  WEDNESDAY, NOVEMBER 17, 2010
    [Business] Why to do Search Engine Advertising with Top SEO Companies?
    Today’s business demands keen observation and concentration. If you want to face this competitive platform of business you need to do hard work and implement various strategies to become successful. Marketing experts help in identifying the right marketing strategy for business online. Link building services.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 3, 2013
    [Business] Embrace your inner realtor when selling social media
    After you cut your teeth in the business and start to really develop a reputation in the business, make a few sales, and get photos of yourself on some cards and for sale signs, you’re going to end up being the go-to person for buying and selling homes. And here’s why: Real estate agents’ intentions are clear.
  • WEBBIQUITY  |  THURSDAY, MAY 3, 2012
    [Business] Mobile Positioning: A Business Must
    In the fourth quarter 2011, smartphone click-throughs were 1.25%, tablets were 1.31%, and desktop/laptops were.95%. • 57% of Facebook users “like” a business because they want to receive special offers and promotions, according to Mashable.com. But what do these trends mean for today’s businesses? Guest post by University Alliance.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JUNE 2, 2013
    [Business] Five marketing and business lessons from Japan
    Of course the Japanese have traditions for many common business practices, too. Even a simple exchange of business cards or a hand shake is filled with meaning. think our business world would be so much more pleasant and effective if we all had a little bit of Japanese in our hearts. Bowing deeply. Social influence on the rise.
  • CONVERSIONATION  |  WEDNESDAY, JUNE 20, 2012
    [Business] Social Business: the Essence of Collaboration and Purpose
    The wisdom of the crowd, participation, co-creation, engagement, empowerment, collaboration,… The literature and ‘collective wisdom’ regarding social business is filled with statements on how important all these expensive words are today. Which business functions can be improved using co-creation and how do you get people to co-create?
  • INBLURBS  |  THURSDAY, DECEMBER 30, 2010
    [Business] Before you start your marketing you should think!
    Marketing is a necessary thing for any company if you want to stand out of competition and if you want to grow your business. This exactly is the major reason why businesses fail. We all know there are many different ways to reach our buyer persona with our marketing message. But wait, are you sure you know your buyer persona?
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, AUGUST 21, 2012
    [Business] Raab Report: OfficeAutoPilot, Infusionsoft and HubSpot Rate Highest in Marketing Automation for Very Small Business
    The chart above shows our ratings for the micro business sector, defined as companies with under $5 million in revenue. As of July 2012, marketing automation vendors reported more than 17,000 micro-business installations, just over 60% of the industry total. The VEST segmentation is based on company size, as measured by revenue.
  • CHRIS KOCH  |  FRIDAY, JULY 22, 2011
    [Business] 6 lessons on how NOT to market to customers
    Latest Post Marketing Strategy B2B marketing Business Business-to-business Health care Internet Marketing marketing Marketing and Advertising Social MediaHere’s the kind of pressure that social media puts on us: After not posting anything to my blog in nearly six weeks, I feel compelled to offer an explanation. Isn’t that sad?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, AUGUST 8, 2011
    [Business] What Google+ Needs to Offer Businesses
    But the open question is whether the ripples from that initial splash will impact businesses’ social media marketing strategy. From the beginning, Google+ has promised to deliver business pages for brands, and even demanded companies remove pages set up as profiles. Will your business be on Google+? Eric Swayne. Facebook.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 1, 2014
    [Business] Is being disruptive a business strategy?
    It seems everywhere you go these days people are talking about Disruption as the next big business “thing.” MLT Creative is an occasional business partner and an advertiser on {grow}. The post Is being disruptive a business strategy? appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 9, 2013
    [Business] Do best practices really exist in the realm of Social Business?
    If you narrow that down to “social business best practices,” you’ll end up with still impressive 82 million results and change. “Ultimately, adoption is the leading indicator of social business success” (Forrester, “Mapping the value of social business and collaboration,” 2013).
  • LEADER NETWORKS  |  WEDNESDAY, APRIL 27, 2011
    [Business] Social Media Insecurity? Try Our Maturity Model Prescription
    Social media initiatives should support the firm's underlying business strategy, not the other way around! Another aspect of social media insecurity are organizations which fail to acknowledge there is a normal learning curve for adoption of new tools and techniques for conducting social business. You get the point.
  • INBLURBS  |  THURSDAY, SEPTEMBER 1, 2011
    [Business] Study shows: 20 of 100 of your customers are researching on Google
    What does this mean for your business? The chances are also good that those people do not know your business and what you have to offer. Content is everything you have from your business which can be published online. Companies who blog generate more traffic and more business leads. This effect multiplies!
  • INBLURBS  |  FRIDAY, SEPTEMBER 2, 2011
    [Business] 3.5 billion Reasons for Content Marketing on Facebook for Lead Generation
    Facebook is accessible in 70 languages and has about 750 million users worldwide and there is actually 1,5+ million active business pages online. Facebook has become a true business machine which has the power to lift up business in the same speed like its progress. But what’s in for your business you will ask now? Again!
  • INBLURBS  |  TUESDAY, MARCH 15, 2011
    [Business] Get 55% higher lead conversion rate with your own inbound marketing leads
    As every business need leads there are also companies out there who sell leads for every industry and topic! With the lack of knowledge, interest or booth many business owners buy leads instead of to generate their own. And here is the problem. When you create your own leads with Inbound Marketing you get: Better quality of your leads.
  • INBLURBS  |  TUESDAY, MARCH 8, 2011
    [Business] Start your new business cheap with inbound marketing
    Most entrepreneurs lack of cash to start a huge online marketing campaign when they are beginning with their business. Also they are not sure if their business concept will work and are scared of to invest a lot of money in advance with to be sure if they go to make money. blog can start a business the cheap and affordable way.
  • SOCIAL MARKETING FORUM  |  SATURDAY, JANUARY 5, 2013
    [Business] Social Customer Service: Why You Must Offer it Right Now
    Social customer service is one of the most important domains of social business and social CRM. Those who could not get proper customer service from a business found that social media provided a way for them [.]. Here is why. Popular platforms like Facebook and Twitter have traditionally been used to air grievances about a company.
  • MI6 MARKETING AGENCY  |  TUESDAY, APRIL 12, 2011
    [Business] Social CRM for Small Business
    The vision is for Nimble to provide small businesses with customer relationship management tools that up till now have only been available to larger companies. Mi6 is a B2B (Business to Business) marketing and business development agency dedicated to helping companies build their brands and develop commercial relationships.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, APRIL 15, 2014
    [Business] Matching Marketing Technology to Business Strategy: A Starting Framework
    When Scott asked for content suggestions during the early stages of the conference planning, my reaction was that one thing everyone needs is a framework for relating marketing technology investments to larger business strategy. The implication is that every business needs to adapt a strategy of customer intimacy. Bluff called. Norton.
  • VERTICAL RESPONSE  |  WEDNESDAY, NOVEMBER 6, 2013
    [Business] 3 Big Brand Social Media Ideas Small Businesses Can Use
    When it comes to more traditional marketing and advertising, it can be challenging for small businesses to implement ideas from big brands. But in the age of social media, it’s much easier for a small business to use ideas from large companies for their own social efforts. Walmart’s Associate Stories Video Series on YouTube.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JUNE 29, 2011
    [Business] 7 Personality Traits of Top Salespeople – from Harvard Business Review
    Love this article in Harvard Business Review, as the author, Steve W. The personality tests were given to high technology and business services salespeople as part of sales strategy workshops I was conducting. With my background in sales, I relate to the personality traits that made me so successful in winning business. Modesty.
  • THE EFFECTIVE MARKETER  |  SUNDAY, AUGUST 10, 2014
    [Business] What Marketing Org Charts Tell You About The Business
    small startup will have a head marketing person with a few helpers below, but as it grows more people are added to handle the other facets of promoting the business.. Marketing Management Marketing Planning Marketing Strategy electrolux harvard business review hp hubspot marketing organization marketing structure org chart p&g
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 11, 2015
    [Business] Internal Social Business for Leaders series: 3. Be yourself
    This is the 3rd and final post in the Internal Social Business for Leaders series. You don’t have to be a great writer to have an effective presence in your organization’s internal social business platform. Social business platforms offer enough content variety to cater for your style. Post short praises as comments.
  • CONVERSIONATION  |  SUNDAY, FEBRUARY 3, 2013
    [Business] Successful Social Business Pilot Projects: Benefits of Starting Small
    In a previous post I looked at how the ‘people and process’ part matters before all in what we call social business (WIIFM, speaking the same language, common intended benefits, etc.). This post makes the case for social business pilot projects. Social business pilot projects So, pick that pilot.
  • WEBBIQUITY  |  TUESDAY, MARCH 31, 2015
    [Business] 22 Exceptional Business Blogging Guides, Tips & Tactics
    A well-written and consistently updates business blog is a vital core element of a successful content marketing program. What are the key elements of a successful business blog? Find the answers to those questions and more here in almost two dozen of the best guides to business blogging strategy and tactics of the past year.
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