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- Important Grammar in Business Presentations
'Just How Important Is Proper Grammar When it Comes to Business Presentations? It takes more than just good speaking skills to give a top-notch business presentation. Whether you’re writing a business plan or chopping down a tree with a chainsaw, you’re much more prone to make mistakes if you’re rushing. Hope you enjoy!
LEADER NETWORKS Why You Shouldn’t Outsource Social Business Activities
| WEDNESDAY, SEPTEMBER 14, 2011
But few articles explore, from a business operations perspective, why it is a bad idea. Social programs leverage aspects of the firm's business strategy to impact the bottom line. constant stream of contextual feedback brings unstructured data into the realm of strategic intelligence through the use of social business metrics.
INBOUND SALES NETWORK How Business-to-Business Lead Generation Best Practices Have Changed
| TUESDAY, OCTOBER 11, 2011
The small size of mast target audiences in business-to-business may mean that this 2nd option is the only statistically significant viable option. But what is it and how can you leverage it for business-to-business lead generation? Marketing automation is quickly gaining traction in most business-to-business companies.
WRITING ON THE WEB 5 Uses for Your Business Blog
| WEDNESDAY, MARCH 28, 2012
Maintaining a business blog is time-consuming. Below are five common uses for feeding regular content into a business blog. For retailers and service providers, the most obvious reason to host a business blog is to peddle products or services. Businesses of all types use their blogs to keep customers and clients in the know.
SALES INTELLIGENCE VIEW The Main Benefits of Social Business
| MONDAY, JULY 30, 2012
Social business is a buzzword which is not really clear to most individuals. Contrary to popular belief, social business is not the aspect of business which involves the use of online social networks. Just as its name suggests, social business encourages connectivity and active participation of all the communities in a business.
BIZNOLOGY Successful Social Business Practices Need C-Suite Support
| FRIDAY, SEPTEMBER 28, 2012
Smart business tweeters know that the network is a great tool in promotion, brand recognition and customer interaction. Smart business tweeters know that the network is a great tool in promotion, brand recognition and customer interaction. Social media IS important in business promotion and brand image. Read on to find out more.
B2B WEB STRATEGY Using LinkedIn for business: best practices – III
| THURSDAY, DECEMBER 1, 2011
This is the third of a four-part series aimed at helping our readers understand how best to use LinkedIn for their companies’ benefit. It assumes some beginning familiarity with LinkedIn, but nothing approaching proficiency. The final part will appear here within 2 weeks. In the second installment of this series, I showed you how to [.].
- Oracle Real-Time Decisions Empowers Business Users
These systems manage outbound campaigns and real-time interactions using a combination of business rules and predictive models. Oracle now sells it as a general purchase decision platform, positioned as one of its business intelligence and middleware products. One of the few dependable rules in the software industry is that Suites Win.
B2B MARKETING INSIDER Social Business And The Next Generation
| TUESDAY, DECEMBER 11, 2012
If you want to stay competitive, you have to become a true Social Business. According to a recent paper by the Tapscott Group (and sponsored by SAP) social businesses need to : Align employee social networking with business objectives. The social revolution has officially arrived at most corporate headquarters. Photo Source.
B2BBLOGGERS 6 Tips for Understanding the B2B Business Decision-Making Process.
| WEDNESDAY, APRIL 28, 2010
content marketing communications strategy that recognizes this as every business buyer’s position can make the difference between an engaged prospect or an unsubscribe, a loyal customer or a lost sale. Fortunately, business buyers don’t stop being human when they clock in for the day as managers, developers, and owner/operators.
- Clearstep Business Community : Clearspace: Clearstep
Re: Building the Business Case for Enterprise 2.0. Re: Building the Business Case for Enterprise 2.0. Welcome, Guest. egister. Username: Password: (?). Remember Me. Search. Clearspace. Online Communities Build, manage and measure your community successfully. Were Here to Help. Barry Tallis. Gia Lyons. Popular Discussions. Re: Twitter?
TOMORROW PEOPLE Three copywriting tips every business needs to know
| THURSDAY, MAY 10, 2012
Using content to market your business? Want your content to create results and help boost your company’s performance? Here are three copywriting tips you’ll want to know: 1. Insight creates better content. It’s tempting to ask your copywriter to quickly create content to fill that gap on your website or your blog.
- Why content marketing will make your small business sexy
Let that emotion seep out, people love that and want to do business with folks they know and trust. If you own a basement waterproofing business , why not put your own gurus in front of the camera? But the added benefit is this: Businesses have the ability to truly stand out like never before. But here’s the thing. Be human.
TOMORROW PEOPLE Five reasons you should never ignore your business branding
| THURSDAY, APRIL 5, 2012
Every business-owner needs more time. Addressing your business branding can seem like yet another addition to your ‘to do’ list. But there are some very important reasons why you should never ignore your business branding: Credibility. If not, ignoring your business brand could undermine your growth as a company.
WRITING ON THE WEB Blog Marketing: How Readers Find Your Business
| MONDAY, JULY 26, 2010
What’s your favorite excuse for not blogging for your business? “Oh, that means I’ve got to write about my business every week?. It’s not likely they go online looking for you, your business or your blog. Blog Content: Are you personal… or all business? I’m not saying that. Digg this!
BIZNOLOGY Facebook Offers Friendlier Business Page Tools for Marketers
| FRIDAY, JUNE 8, 2012
It certainly feels like Facebook has been paying closer attention to the user experience needs of digital media marketers recently, with a steady stream of tools that make it easier for them to manage their business pages. While Facebook doesn’t really offer a staging platform for Business pages, there are workarounds. It’s about time.
BUYEROLOGY Free eBook: How Buyer Trends Are Impacting the Future of Business Thinking
| MONDAY, JANUARY 23, 2012
Recently, I embarked on a series of articles related to buyer trends and how they are changing conventional business thinking as we know it. Business in general has been undergoing the most unprecedented period of economic challenges, social changes, technological changes, and rapid changes in buyer behaviors in several decades.
DELICIOUS B2BMARKETING B2B Marketing | Business to Business Marketing Information Portal
| WEDNESDAY, JUNE 3, 2009
The B2B social networking site – which was launched with the ‘specific mission’ of helping SMEs promote themselves, communicate with other businesses and grow – marked its second anniversary this month by signing up its 350,000th member. Tags: marketing business b2bmarketing HOW TO. HOW TO. only little!
SAZBEAN An Important Driver of Business Success – Follow-through
| MONDAY, NOVEMBER 15, 2010
When you decide something is important for your business, do you follow-through and get it done? Successful business people figure out what’s important and make sure they get those tasks or projects done. If something like social media is important to the future of your business, it doesn’t mean you have to do it yourself.
BIZNOLOGY Extended Video “How To Use Google+ For Business” Tutorial
| TUESDAY, MARCH 20, 2012
started with nothing, creating a Gmail account, filling out all the private info about myself, joining G+, played around with it some, and then proceeded to create a simple, starter, Google+ Page for Business, using my Lodge as an example–since they didn’t have one. Google Plus (Photo credit: ivanpw). Thanks!
E-STORM 10+ Marketing Tips for your Google+ Brand or Business Page
| MONDAY, NOVEMBER 7, 2011
Earlier today Google announced Google+ pages, which means businesses can finally join the G+ community! These pages, which are similar in essence to Facebook pages are designed for businesses, brands, organizations, and any other group that wants to join. Immediately after the announcement was made, the blogosphere went crazy.
B2B MARKETING INSIDER The 2013 Marketing Predictions Post: Content Marketing And Social Business
| TUESDAY, DECEMBER 4, 2012
predicted that we would see increased buzz talking about how to become a social business , how to execute content strategy and how to create a more mobile-optimized digital experience for our customers. Personal Branding and Social Business Thought Leaders. New Roles Emerge: Content Strategist, Data Scientist, Social Business Manager.
FEARLESS COMPETITOR Stop sending business emails on the weekend
| TUESDAY, MAY 18, 2010
If you sell to businesses, set your emails to skip weekends. Do you get Spammy business emails on the weekend too? Find New Customers helps business develop and implement programs to improve the way they find and acquire new customers using best practices in lead generation. Face it. use a Blackberry. My Blackberry buzzes.
INBLURBS How B2B Marketers can connect to Small Business Owners
| TUESDAY, MAY 8, 2012
Magazine found the majority (52%) of US small-business owners felt companies did not market to them effectively. Moreover 43% – 45% of the small business owners said companies made little effort to understand their individual needs and their business. In March 2012, marketing agency Cargo and Inc.
THE FORWARD OBSERVER How to Grow Your Business with Inbound Marketing
| MONDAY, AUGUST 13, 2012
The same applies to business-to-business sales. 57 percent of businesses have acquired customers through their company blog and 42 percent through Twitter. This article originally appeared in Inside Business - The Hampton Roads Business Journal, on August 13, 2012. 44 percent of direct mail is never opened.
BLUE FOCUS MARKETING 14 Experts Predict 2013 Social Media Trends for Small Business
| WEDNESDAY, DECEMBER 26, 2012
When I started this post, I wanted to share 13 Social Media Predictions for Small Business in 2013. The experts I consulted see only a bright future ahead for small businesses. – “In 2013, small businesses will need to strengthen their ties to their customers as the world keeps getting smaller. Meghan M.
THE CONTENT FACTOR The Call to Action Has Become a Call to Knowledge
| WEDNESDAY, MARCH 10, 2010
Tags: Business to Business (B2B
- 7 reasons every job-seeker needs to blog
Blogging best practices business relationships careersHave you ever considered the ways a blog can help you get a job? I meet a lot of young people entering the work force and I always recommend blogging as a way to get ahead … in almost any career. Here’s why: 1) Show what you’re made of. In a blog, you can SHOW them.
INDUSTRIAL MARKETING TODAY 3 Business Blogs with Proven ROI from Industrial Companies
| MONDAY, NOVEMBER 1, 2010
A business blog is an important and integral component of inbound marketing. While there are plenty of business blogs from B2B marketing consultants (including this one), industry portals and vertical search engines, there aren’t too many from manufacturers and industrial companies. Exhibit #1: Emerson Process Management Experts.
INBLURBS Is Google+ a good bet for your business?
| THURSDAY, SEPTEMBER 29, 2011
Position your business now, before you competitor does! The best thing what you can do as a business person or marketer is to register a personal profile with G+ which is now open for everybody and help your employees and coworkers to do the same. This could jumpstart your G+ Business Page in a very powerful way.
WEBBIQUITY Seven Ways to Use Social Media for Business
| TUESDAY, DECEMBER 21, 2010
Though business use of social media is rapidly increasing, many executives remain skeptical of its value. Rather than trying to force the proverbial square peg into a round hole by using social media in ways it’s not effective, take a broader view of the business benefits it offers. Share content (your own and others’).
TRADESMEN INSIGHTS Blogging: Helps Increase New Business Leads by 69%
| THURSDAY, OCTOBER 20, 2011
Blogging greatly improves search engine optimization, which has proven to be a key lead generating factor for new business. How new business is being acquired for companies is currently undergoing a paradigm shift; instead of pursuing clients, it’s now more important for your prospective clients to find your co m pany.
B2B MARKETING INSIDER The Myth of Business vs. Personal Profiles in Social Media
| THURSDAY, JULY 14, 2011
Is there any real separation in our business and our personal profiles no matter where we are and what we do? Like most people I started out using social tools for very distinct purposes. LinkedIn was for connecting with current and former colleagues. Facebook was for friends. But is this all a myth? Computing is Social. Knowledge is Power.
FEARLESS COMPETITOR The NetProspex Social Business Report
| WEDNESDAY, AUGUST 10, 2011
B2B Marketing | NetProspex Social Business Report. Here is the permalink for the report – Netprospex Social Business Report. The Social Business Report. Check out the recent coverage from Huffington Post and Fox Business News.). And they did a superb job with the infographics. Way to go, Netpropex!
BLUE FOCUS MARKETING 10 Steps to Create A Content Marketing Blueprint For Small Business
| SUNDAY, DECEMBER 9, 2012
This model can help small businesses impact customers across multiple touch points to engage buyers at every stage in the buying process—whether that content is a helpful how-to video, a sleek infographic or a well-crafted blog post. How can you make content marketing work for your small business? What is your brand’s North Star?
B2B MARKETING UNPLUGGED Stop Clubbing Small Businesses — It’s Cruel
| THURSDAY, SEPTEMBER 6, 2012
Small Business Season is practically here, and there is much to do before we start stalking our quarry through the underbrush of the economy. Do I sound a little bit cynical about “Small Business Month?” American small businesses are clubbed in May.). And from that day to this we’ve been making a mess of Small Business Week.
TOMORROW PEOPLE What is a business rebrand worth and why rebrand
| TUESDAY, APRIL 3, 2012
A business rebrand – what’s it worth? The business rebrand is about a great deal more than making your business look good. So what is it that makes a company rebrand such a valuable proposition for your business? Rebranding your business is not simply about making it look appealing to potential customers.
- Social media and the big conversation “fail”
One young lady had some in-depth questions about how she could improve her business. Tags: Personal business relationships sociology I am feeling sad and a bit ashamed of myself. Something happened — a wake-up call about this notion of social media “community and “conversation. What I’m about. Want to talk?
PUZZLE MARKETER Being Busy is Not Being Productive
| TUESDAY, APRIL 3, 2012
One of the most misleading but commonly held beliefs is being “busy” means that you’re being productive and accomplishing a lot. The problem is that the busy work for most people isn’t focused on the things that need to be done. It’s just that, busy work. can’t make phone calls? Delete. Reply.
WRITING ON THE WEB Social Media for Busy Business Bloggers
| WEDNESDAY, JULY 4, 2012
With the onslaught of social media in the last 10 years, the ever constant question is, what can it do for my business and my business blog? First, why should you bother with social networking sites ( Facebook , LinkedIn , Twitter ) if you’re in business? It’s the numbers. Over 25% of U.S. a year before.
TOMORROW PEOPLE Why your business brand means much more than your logo
| TUESDAY, APRIL 17, 2012
Your business brand is not your logo. Your business branding is the message you put out there about your entire organisation. rebrand is not just about a great looking logo – it’s about a great looking business that projects credibility and is clearly defined within its marketplace. Consistency is everything.
DIANNA HUFF - B2B MARCOM Six DIY Google Analytics Fix-Its for Small Businesses
| WEDNESDAY, APRIL 11, 2012
Tweet I’ve recently run into a slew of “small” Google Analytic (GA) problems with my clients / prospective clients — enough that I realized I should write about them as these “small” problems often impact business in a huge way. If you stop doing business with this company, you lose access to your data.
LOOPFUSE Do you have all the pieces of your business puzzle?
| TUESDAY, JANUARY 3, 2012
Even creating a successful business tends to be an exercise in finding the right pieces to complete the overall picture you’re trying to illustrate. The need for Marketing Automation is an increasingly important piece essential to completing the business puzzle. The business puzzle. Where does Marketing Automation fit?
BIZNOLOGY How to think about differentiation for your business
| WEDNESDAY, JANUARY 9, 2013
It’s very smart and there is a lot that we can learn from their approach, regardless of what business you are in. Agile marketing is based on testing and it is the best way to find the differentiation for your business. Mobile Marketing Business Cell Phones Customer Mobile phone Restaurant Text messagingPhoto credit: Rev.
IT'S ALL ABOUT REVENUE Microsoft’s $1.2 Billion Ticket to “Social Business”
| MONDAY, JUNE 25, 2012
It’s a lot of money to put on the table, but the acquisition immediately catapults Microsoft into the social business, sometimes referred to as “ social enterprise ,” space, where it was largely seen to be standing on the sidelines. The software-maker is agreeing to buy Yammer, a social network for the workplace, for $1.2 billion.
BLUE FOCUS MARKETING The Rise of Social Business – Broader than Facebook, Twitter, LinkedIn, Google+ Combined
| MONDAY, FEBRUARY 13, 2012
The transformational trend of social business is disrupting and revolutionizing large and small businesses alike as the world becomes increasingly more interconnected, rewired and reoriented by social technology. Businesses are in the midst of fundamental changes that will neither reverse for stragglers nor offer them mulligans.
WRITING ON THE WEB 5 Steps to Quality Business Blog Writing
| WEDNESDAY, OCTOBER 10, 2012
One of the most frequent question small business owners and coaches ask me is “What should I write about on my business blog ?” These five steps will help you master business blog writing with quality content that attracts readers every time. blog is your platform for establishing your business as trustworthy.
JUNTA 42 15 Critical Business Success Tips after Five Years in Business [with special giveaway]
| SUNDAY, APRIL 1, 2012
According to the myriad of small business success studies , it seems that about 50% of startups fail after five years in business. It’s hard not a get at least a little romantic about celebrating our 5th year in business. After 1,825 days in business, we are stronger than ever. Don’t wait for permission.
IT'S ALL ABOUT REVENUE Book Review: Michael Brito Goes for Broke in “Smart Business, Social Business”
| FRIDAY, MAY 25, 2012
Smart Business, Social Business (Que) might just be the most thoroughly researched book on the larger topic of social marketing. Every chapter in Smart Business, Social Business is a study in zooming out – then zooming in so fast year ears pop. To read it is to gorge on information. He shares actual formulas. Then: boom!
THE NEW STRATEGIST Social Strategies for Uncommon Businesses
| MONDAY, NOVEMBER 7, 2011
But just like that lost city was found back in 1911, the path can indeed be discovered for any business, even those that the general public has never heard of. social media business marketing strategyFinding the right path for your company in the world of social media isn’t as hard as you might think. This is a marathon, not a sprint.
BUYEROLOGY 4 Ways the Power of Buyer Choice Will Transform Business Marketing
| FRIDAY, MARCH 9, 2012
This is part 5 and final article of a limited series on why buyer choice modeling is the new view B2B Business must adopt to improve revenue performance and develop long lasting relationships with buyers. . As we covered, many B2B businesses are wrestling with the unknown and the invisible. Create Orbital Match With Buyers.
- So much for authenticity
business relationships authenticity social media etiquetteAuthenticity, authenticity, authenticy. That’s probably the most popular characteristic we prescribe for social web success, and by far the most mis-used, too — and I have an example to show you why. I was eager to see them in action. I stayed to watch the train wreck.
INDUSTRIAL MARKETING TODAY Why Your Sales Funnel May Run Dry Without a Business Blog
| MONDAY, JANUARY 3, 2011
Industrial marketers who don’t use a business blog are missing a key component of feeding the top of their sales funnels. You can find lots of online articles about the advantages of using a business blog for building thought leadership, communities and humanizing your company. business blog feeds your sales funnel.
SAZBEAN 9 Reasons Why You Need to Have a Business Blog
| TUESDAY, JUNE 29, 2010
In case you’re still not sure you need a blog for your business, here are nine reasons why I think you do. Showing a bit of personality through blogging and other social media goes a long way towards showing the human side of your business. Blogging opens up your business to an international (or at least national) audience.
BLUE FOCUS MARKETING Secrets to Social Branding Success for Small Businesses
| TUESDAY, APRIL 9, 2013
'Welcome to the social media conversation of 2013, where business and marketing communities have accepted the why of social media, and now they have begun asking the how. Everywhere we look, small businesses are ready to go social, but many of them are wondering where to begin. Branding Marketing Social Business Social Media Marketin
- Case Study: How Twitter Saved My Business
I loathe business networking. Business Networking International. But when I started my own business, this seemed to be the only alternative. And I didn’t realize it at the time, but I had stumbled upon the greatest business networking opportunity in the history of mankind. The Chamber of Commerce meetings.
- Social networking for business benefits, YES it works!
Here’s a little story about a wide web of social connections coming together over a period of two years to create extraordinary new economic value for me, a university, a client, and several valued business partners. Social networking for business — it WORKS! Why am I waving my fist in the air?
- A cautionary tale: Putting your business in the hands of Facebook
But when I asked them about their business website, they just shrugged their shoulders and laughed. But the conversation was already over, because the business had placed its entire faith on Facebook’s free fan page which they’ve labored over for almost two years. Now they are finally building their business website. Mmmmmm.
HUBSPOT The Ultimate List: 50 Local Business Directories
| MONDAY, MARCH 7, 2011
As a local business, attracting new customers can be a major challenge. Quickly disappearing are the days when people would go to the YellowPages to find local businesses. Today people are turning to the internet as a way to find trusted business recommendations. 50 Business Directories For Local Marketing. Google 2.
BUSINESS GROWTH DEVELOPMENT Payment systems for eCommerce websites: which one to choose?
| MONDAY, FEBRUARY 13, 2012
The fee for payment acceptance on a business site ranges from 1.9% Processing credit cards for business is delivered at lower costs. Fee for accepting payments on a business site is 2% + 20 cents per transaction. Sage Pay solution is used by thousands of businesses throughout the UK for transaction security purposes.
CLIENT BRIDGE Twitter for Business
| TUESDAY, MARCH 8, 2011
Twitter recently revamped business.twitter.com to provide the basics on how businesses can use Twitter effectively. Go to Twitter for Business for additional resources. Best Practices: Share. Listen. Respond. Reward. Demonstrate wider leadership and know-how. Champion your stakeholders. Establish the right voice. View Original Articl
FOLLOW THE LEAD Business to business sales trends for 2011
| FRIDAY, DECEMBER 3, 2010
As b2b sales reps budget for 2011, sales expert and author Steve Martin discussed Big Picture items in store for next year and their sales implications: Consolidation on steroids: Martin points to a slew of major deals this year – SAP’s purchase of Sybase for $5.8 billion and Intel buying McAfee for nearly $8 billion [.].
PAUL GILLIN Facebook Tips for Midsize Businesses
| WEDNESDAY, OCTOBER 19, 2011
With Facebook presenting a tempting target of 800 million potential customers, small businesses are flocking to social network as a fast and easy way to generate business. The series is underwritten by IBM Midsize Business , but the content is entirely my own. Match the offer to the business. Capture and communicate.
WORKFACE 5 Cool Social Media Tools to Help You Expand Your Small Business
| MONDAY, JUNE 4, 2012
For a small business, the successful use of social media involves a bit more than simply “liking” a few things on Facebook. If you’re running a small business, here are 5 tools that are definitely worth a download. Disqus is a must-have addition for any small business blog. Guest Post by Alicia Ranch-Traille.
B2B MARKETING INSIDER The 30 Best Content Curation Resources for Marketers and Business Pros
| THURSDAY, JUNE 14, 2012
When I first graduated from college almost 20 years ago, I quickly learned that I was not prepared to have conversations with experienced business professionals on the reality of the business challenges they were confronting. Forrester (@ Forrester ) – top analysts firm covering business and marketing. Photo Source.
TOMORROW PEOPLE What Business-Owner Needs to Know about Social Media Marketing
| THURSDAY, FEBRUARY 23, 2012
Three things every business-owner needs to know about social media marketing and why social marketing is still not working for every business. But many business-owners are leaping head first into social media marketing – without taking some essential rules into consideration first. Social media marketing. Follow @TP_James.
BUSINESS GROWTH DEVELOPMENT Business Development Manager Jobs
| WEDNESDAY, APRIL 4, 2012
You may not be aware of the fact that we launched a business development manager jobs board a couple of months ago and it’s already starting to see some interest as shown in the graph below. Tools For The Business Development Manager Jobs Recruiter. From Business Growth Development , post Business Development Manager Jobs.
TOMORROW PEOPLE Two Ways to Adapt Business to the Latest Marketing Trends
| MONDAY, JANUARY 9, 2012
Like most businesses, you will probably have your marketing plan for 2012 already in place. Identify which market trends match your business priorities. Look closely at the trends for 2012 to identify which ones could be very good news for your business. Here are two ways to achieve it: 1. Think long-term.
LEAD VIEWS How Do You Want Your Big Data?
| WEDNESDAY, JANUARY 16, 2013
Martoons big data business cartoons cartoons martoons[[ This is a content summary only. Visit my website for full links, other content, and more! ]].
FOLLOW THE LEAD Business Blogging 101
| TUESDAY, NOVEMBER 30, 2010
According to Socialtext, through 2009 16% (or 79) Fortune 500 companies actively blogged, including Advanced Micro Devices, Cisco Systems, IBM, Pitney Bowes and UPS. Just a wild guess that most other Fortune 500s are seriously thinking about getting into the act in 2011. Indeed, along with social media platforms, blogs are a fundamental way for [.].
INBLURBS Small Business SEO Strategies
| THURSDAY, JUNE 9, 2011
What’s the biggest mistake that most small businesses make when it comes to SEO? Does this mean that it’s not possible for a small business to gain considerable rewards from search engine optimization? What does this mean for small business owners? But it also reveals an opportunity for small business owners.
HUBSPOT 10 Simple Strategies for Business Blog Content
| TUESDAY, JUNE 1, 2010
Are you sick of business blogging ? It doesn't matter if you are blogging about manufacturing or swimming pools or any other industry for that matter, the basic process for coming up with great blog content can be applied to any business. Most businesses have data about their industry and use it to make important business decisions.
MODERN B2B MARKETING The Business Marketers Guide to Instagram [Infographic]
| TUESDAY, JULY 17, 2012
Embed The Business Marketers Guide to Instagram Infographic on your web site: The Business Marketers Guide to Instagram [Infographic] was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. B2B Marketing Infographic Social Media
TOMORROW PEOPLE 30 Smart Quotes on the New Business Marketing
| WEDNESDAY, OCTOBER 19, 2011
With inbound marketing quickly gaining recognition as the most innovative and cost effective form of marketing for business, plenty of people have something to say on the subject. a company’s website is the key to their entire business.” ” Chris Brogan and Julien Smith, Authors of Trust Agents.
WRITING ON THE WEB When Should You Start a New Business Blog?
| WEDNESDAY, APRIL 24, 2013
'When should you start a new business blog ? Let’s face it, publishing frequently on a business blog is time consuming. usually advise my clients that a blog for your business should focus on communicating the solutions to the problems you solve. Is my target audience the same for both business offerings?
LEADER NETWORKS The Utility Of Social Business: 5 Strategic Wins
| WEDNESDAY, JUNE 1, 2011
Effective social business strategies connect people, processes and technologies in ways that strengthen a company’s competitive position and increases the value of its brand experience -- not to mention the bottom line -- with customers, employees, shareholders, partners and other stakeholders. Strengthen customer loyalty. Pretty basic, huh?
WRITING ON THE WEB My Business Website: Content for Customers… or SEO?
| WEDNESDAY, DECEMBER 12, 2012
Should my business website focus on keywords and getting search engine results ? Perhaps a more important question is “How do I make the most of each of my web pages so that my business and I get found, get known, and get clients ?” Your business website should have the number of pages that is right for you.
PAUL GILLIN Five Facebook Tips for Small Businesses
| WEDNESDAY, JANUARY 25, 2012
Most small businesses are terrible at marketing in general and online marketing in particular. But with Facebook becoming the place you just have to be for businesses of all sizes, a little marketing know-how comes in handy. However, “Most small businesses are doing Facebook without knowing why they’re doing it.”.
BUSINESS GROWTH DEVELOPMENT Small Business Advice – Don’t go on site if you’re not insured
| FRIDAY, JANUARY 20, 2012
However busy you are, you should never be too busy to take a look at your current insurance cover. BusinessIf you work in the construction and building industry, you are probably used to dealing with a large number of job locations, both inside and outside. It makes sense to shop around before you commit to an insurance package.
B2B VOICES Do We Need a Social Index for Businesses?
| TUESDAY, OCTOBER 4, 2011
Last month, the Dachis Group launched a public version of its Social Business Index as a way to measure and analyze the social influence of brands in real-time. Keep in mind that this is a view into the social side of your business only. Do We Need a Social Index for Businesses? There certainly are a lot of questions.
LEAD VIEWS Infographic – Martoons
| FRIDAY, DECEMBER 14, 2012
Martoons business cartoons cartoons infographic marketing[[ This is a content summary only. Visit my website for full links, other content, and more! ]].
SOCIAL MEDIA B2B The Evolution of Social Business
| MONDAY, MAY 9, 2011
A business leader doesn’t wake up one day and realize that the B2B organization needs to evolve into a social business. He/she is too busy dealing with immediate issues like increasing market share, revenues; dealing with shareholders and attending board meetings. These areas of consideration are what make up a social business.
BLUE FOCUS MARKETING Do the Math to Calculate the ROI of Business Blogs
| TUESDAY, MARCH 13, 2012
Marketers are being held increasingly accountable for delivering positive, measurable results that align with their businesses’ goals and objectives. There’s no doubt business blogging has a tremendous influence on business growth. The study also found that 75% of businesses believed SEO was a primary factor.
INBLURBS Businesses are lagging behind their Customers in the Digital Age
| TUESDAY, AUGUST 28, 2012
This communication ability helps them to better understand and to serve their audience, which sets them apart from their competition and gives them wide advantages in their business field. Businesses which avoid an open and authentic communication in blogs and social media show exactly the opposite.
LEAD VIEWS Facebook “Like” – Martoons
| THURSDAY, JANUARY 3, 2013
Martoons business cartoons cartoons Facebook facebook likes[[ This is a content summary only. Visit my website for full links, other content, and more! ]].
B2B MARKETING TRACTION 3 Key Ingredients for Business Social Media Success
| THURSDAY, SEPTEMBER 29, 2011
There are three critical success factors business owners should think about when considering investing in social media marketing. presented these at the Los Angeles Vistage All City Conference this week, in two panel sessions called Social Media – What Business Owners Need to Know. Be Strategic. Before you start Tweeting (!)
BUSINESS GROWTH DEVELOPMENT How to build a predictable and sustainable business using mathematics
| WEDNESDAY, OCTOBER 12, 2011
Creative elements, unless they are absolutely direct and specific are just unknown quantities that are difficult to define in terms of what measurable and quantifiable results they actually bring to a business. Whether you believe it or not, effective business growth and development is more formulaic than it is creative.
CUSTOMER EXPERIENCE MATRIX List of Mid-Tier Business-to-Consumer Marketing Automation Systems
| WEDNESDAY, SEPTEMBER 28, 2011
Portrait Software – purchased by Pitney Bowes in July 2010 and now part of the Pitney Bowes Business Insight group, along with former MapInfo and Group 1 Software products. The world clearly has more B2B marketing automation vendors than it needs – my master list of demand generation products includes two dozen. Decision Software Inc.
ENGAGE 4 Tips on How Businesses Can Be Better Communicators
| MONDAY, MAY 7, 2012
That conversation got me thinking about how businesses communicate their message in today’s marketplace. challenging economy has made many businesses become bruised and battered in the eyes of the public to the point where they aren’t recognizable as the companies they started out being. So are businesses today screwed? Got it?
B2B MARKETING INSIDER Marketing IS Business: The Wisdom of Peter Drucker
| THURSDAY, DECEMBER 1, 2011
But isn’t marketing and management and Drucker’s writings all about business? It’s also important to understand that Drucker considered marketing to be the responsibility of the managing leadership within a business, not a separate function. It encompasses the entire business. Webster Jr., Optimistic Future.
SAZBEAN Choosing the Right KPIs for Your Business
| MONDAY, AUGUST 16, 2010
I’m often asked what KPIs (key performance indicators) are the most important for understanding how a business is doing online. My answer is always “It depends. There’s not a set of KPIs that works for every business. Understand Your Business. Who are your customers and why should they care? Know Your Goal.
CONTENT MARKETING FOR BI Who is Your Real Customer—IT or the Business?
| THURSDAY, AUGUST 11, 2011
They were the ones who understood and controlled the role of technology, and they knew how to select a product that would support the business needs and still fit within the technical architecture. Technology vendors typically only called on IT with messaging focused mostly on technology and not so much the business value.
MODERN B2B MARKETING B2P = Business to People
| TUESDAY, NOVEMBER 8, 2011
Well, being a marketer at Marketo, the answer, one would assume, is the business marketer. Seriously though, B2B = businesses selling to businesses. Businesses selling to consumers. salesman walking up to a business…hm, a business, what is that? So, I have to create a compelling piece of B2B content?
B2B MARKETING INSIDER Is Empathy The Secret Ingredient To A Social Business
| TUESDAY, JANUARY 15, 2013
What separates a social business from a “regular” business? The truth is, identifying a social businesses and separating those traits from less social peers is not easy. What is a Social Business? The Social Business Imperative. Is Empathy The Secret Ingredient To A Social Business? Social Medi
CUSTOMER EXPERIENCE MATRIX More Systems for Business-to-Consumer Marketing Automation
| TUESDAY, OCTOBER 4, 2011
This uncovered several additional candidates for mid-tier business-to-consumer marketing automation. I spent yesterday prowling the exhibit hall at the Direct Marketing Association annual conference in Boston. RedPoint – a suite of tools for database building, campaign management, and analytics. Cleveland-based with mostly local clients.
- Klout overhauls its business model, but does it answer its critics?
It’s not going to make any real difference in their business model or the scores of the everyday social media user. Klout announced a radical overhaul to its scoring system, site design, and score transparency. But what is the real impact? Will it make a difference? ” Substantially more data points. Joe Fernandez of Klout. Thanks!
MARKETING LEADERSHIP COUNCIL Marketing Green to Small Businesses
| WEDNESDAY, NOVEMBER 30, 2011
It seems clear that, for a variety of reasons, energy and resource constraints will continue to be key concerns for small business owners for the foreseeable future. But what language should you speak to business owners concerned about energy costs? So, if green marketing isn’t an effective way to reach small businesses, what is?
SAZBEAN Should You Use Foursquare for Your Business?
| MONDAY, JUNE 7, 2010
If you have a local, brick & mortar business, with customers that come to your location, you definitely should look into using Foursquare. With Foursquare, businesses have an opportunity to reward loyalty without requiring the hated loyalty card. Do you use Foursquare for your business? photo by KitAy ). Register Now!
BLOG MY CALLS Are You Addicted to Business Porn?
| MONDAY, OCTOBER 29, 2012
He warned us against the evils of business porn. What is business porn? Business porn is the dreaded stock photo. The Conversion Scientist called these images 'business porn.'. We Were Once Addicted to Business Porn. All of these images were business porn. Why To Avoid Business Porn. Yes you will.
HUBSPOT Foursquare Launches Business Pages for Small Businesses and Brands
| TUESDAY, JANUARY 11, 2011
Today, location-based social network Foursquare launched business pages for brick-and-mortar small businesses as well as for large brands who may not have a store-front but want to engage Foursquare's userbase. Let's take a quick look at what is available to small business owners and larger brands. Marketing Takeaway.
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