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  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 27, 2016
    [Business] The business benefit of setting your knowledge free
    This is the story of how I became a “web missionary” and learned how setting your knowledge free is the key for building online businesses. This made me ponder the larger online business world. Lesson: you have no idea how many people outside of tech are clueless about the possibilities of online business building.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, APRIL 14, 2013
    [Business] The future of business: Six layers of customer engagement
    So for a business, we must now figure out how to connect with people in this new information eco-system and compel them to love us so much that they want to investigate our website, which is where the business takes place. So, our businesses need to be there. What if a business could tap into just a little of that!
  • WRITING ON THE WEB  |  THURSDAY, MARCH 5, 2015
    [Business] Business Blog Writing: How to Avoid Time-Suck
    Article Ideas blog content blog inspiration business blogging original content How do you avoid time-sucking traps when it comes to blog writing ? If you’re anything like me, you may have found yourself (a time or two!) with nothing to show after sitting in front of your screen for 90 minutes. It happens to the best of us.
  • VERTICAL RESPONSE  |  WEDNESDAY, MARCH 11, 2015
    [Business] 29 Ways to Collect Email Addresses for Your Business
    Create a “sign up” call to action on your Facebook business page. Do the same for any business cards you may receive. Include a link to the email sign up form in your Twitter business profile description. Create a tab on your business Facebook page and include an email sign up form. Host your own event.
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, MAY 14, 2013
    [Business] Important Grammar in Business Presentations
    Just How Important Is Proper Grammar When it Comes to Business Presentations? It takes more than just good speaking skills to give a top-notch business presentation. Whether you’re writing a business plan or chopping down a tree with a chainsaw, you’re much more prone to make mistakes if you’re rushing. Hope you enjoy!
  • SOCIAL MARKETING FORUM  |  SATURDAY, DECEMBER 28, 2013
    [Business] The Connected Consumer and Social Business: Looking Back and Forward
    How new is social business really? Social business Esther Dyson Kevin Kelly Ram Charan When social media marketing started booming a few years back, I was surprised to see how new it all seemed to so many. It led me [.].
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 30, 2014
    [Business] 5 Lessons from 5 Years of Online Business and Blogging
    Man, I regret the countless days sitting in Berlin hipster cafés with my peers, contemplating my next business steps. What’s best lessons of online business and blogging you can share with me in the comment section? Long-term planning is useless. Which dimension do they operate in? Long-term strategy is useless. Lessons learned.
  • WEBBIQUITY  |  TUESDAY, MARCH 31, 2015
    [Business] 22 Exceptional Business Blogging Guides, Tips & Tactics
    A well-written and consistently updates business blog is a vital core element of a successful content marketing program. What are the key elements of a successful business blog? Find the answers to those questions and more here in almost two dozen of the best guides to business blogging strategy and tactics of the past year.
  • BIZNOLOGY  |  FRIDAY, AUGUST 8, 2014
    [Business] Social Business Reality Check: the elusive executive support
    Many change management and social business consultants will tell you this: to ensure success in your social business implementation, you must get broad executive support. Thus, the equation is simple: executive support = social business success. It’s a no-brainer, isn’t it? Why is that happening?
  • FEARLESS COMPETITOR  |  WEDNESDAY, AUGUST 10, 2011
    [Business] The NetProspex Social Business Report
    B2B Marketing | NetProspex Social Business Report. Here is the permalink for the report – Netprospex Social Business Report. The Social Business Report. Check out the recent coverage from  Huffington Post  and  Fox Business News.). And they did a superb job with the infographics. Way to go, Netpropex!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 3, 2014
    [Business] The essential guide to building your business through Twitter search
     . Many business professionals believe the Twitter search function is the most powerful tool for marketing insight ever created. There are limitless possibilities to the ways you can combine these advanced search operators to help your business. If you search Google, Bing or Yahoo, your results will be articles, videos, and websites.
  • BIZNOLOGY  |  WEDNESDAY, JUNE 18, 2014
    [Business] Social Business and diversity
    The use of communication tools inspired by social media titans is often touted as the Holy Grail of collaboration: social business is supposed to destroy silos and create this brave new world where information flows freely from where it is created to where it is needed. The post Social Business and diversity appeared first on Biznology.
  • SYNECORE  |  THURSDAY, JANUARY 31, 2013
    [Business] Small Business Field Guide to SoLoMo [INFOGRAPHIC]
    Today’s sophisticated consumers are using mobile devices more than ever and they're using them to access social media and business web/ecommerce sites. People are constantly on their smartphones and tablets looking for things to do or to buy. In order to attract and keep this audience, your brand needs an integrated approach to SoLoMo.
  • VERTICAL RESPONSE  |  TUESDAY, SEPTEMBER 2, 2014
    [Business] 5 Time-Saving Business Tools You Need to Know
    Running a small business involves wearing many hats, and you may find yourself wishing you had an extra set of helping hands. Luckily, Using online apps and business tools can help run your business more efficiently. What are some of your favorite business tools/ Share away in the comments! And, it’s free. 5.
  • DIGITAL B2B MARKETING  |  TUESDAY, JANUARY 31, 2012
    [Business] Is Your Business Ready for Marketing?
    Businesses turn to marketing to drive revenue, but are you really ready? Before investing in marketing you must ensure other key areas of your business are ready first. This may seem like a small business or startup problem, but it can be seen in a wide range of organizations. Your Product or Service. Your Sales Organization.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 15, 2013
    [Business] Is Empathy The Secret Ingredient To A Social Business
    What separates a social business from a “regular” business? The truth is, identifying a social businesses and separating those traits from less social peers is not easy. What is a Social Business? The Social Business Imperative. Is Empathy The Secret Ingredient To A Social Business? Social Medi
  • HUBSPOT  |  WEDNESDAY, MAY 28, 2014
    [Business] Why Business Blogging Works
    While many of the people in that class know why blogging is important for business growth, I''m supposed to teach it as if that''s not the case. Fresh off the heels of last month''s training class, I realized it''s a little ridiculous that I''ve never written a post that explains business blogging in those terms on this very blog.
  • CONVERSIONATION  |  WEDNESDAY, JUNE 20, 2012
    [Business] Social Business: the Essence of Collaboration and Purpose
    The wisdom of the crowd, participation, co-creation, engagement, empowerment, collaboration,… The literature and ‘collective wisdom’ regarding social business is filled with statements on how important all these expensive words are today. Which business functions can be improved using co-creation and how do you get people to co-create?
  • KOMARKETING ASSOCIATES  |  THURSDAY, SEPTEMBER 3, 2015
    [Business] Does That “Affordable SEO Package” Make Sense For Your Business?
    A couple weeks back, a small business owner, that had found my information through my columns on Search Engine Land , emailed looking for guidance on how to make a decision on SEO services. “I am a small business in the mist of redesigning our website… I have not had time to research SEO to be at comfortable place.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 21, 2010
    [Business] Seven Ways to Use Social Media for Business
    Though business use of social media is rapidly increasing, many executives remain skeptical of its value. Rather than trying to force the proverbial square peg into a round hole by using social media in ways it’s not effective, take a broader view of the business benefits it offers. Share content (your own and others’).
  • TONY ZAMBITO  |  FRIDAY, MARCH 9, 2012
    [Business] 4 Ways the Power of Buyer Choice Will Transform Business Marketing
    This is part 5 and final article of a limited series on why buyer choice modeling is the new view B2B Business must adopt to improve revenue performance and develop long lasting relationships with buyers. . As we covered, many B2B businesses are wrestling with the unknown and the invisible.  Create Orbital Match With Buyers.
  • THE EFFECTIVE MARKETER  |  SUNDAY, AUGUST 10, 2014
    [Business] What Marketing Org Charts Tell You About The Business
    small startup will have a head marketing person with a few helpers below, but as it grows more people are added to handle the other facets of promoting the business.. Marketing Management Marketing Planning Marketing Strategy electrolux harvard business review hp hubspot marketing organization marketing structure org chart p&g
  • WRITING ON THE WEB  |  WEDNESDAY, SEPTEMBER 11, 2013
    [Business] 5 Ways to Make Your Business Blog Remarkable
    How do you make your business blog really remarkable? The main goal of writing a blog, whether for business or otherwise, is to get people to read what you write. So how do you build a readership base and continuously gain new readers to keep your blog and your business going. What are they asking you as a business?
  • PAUL GILLIN  |  FRIDAY, AUGUST 19, 2011
    [Business] What a Hotel Manager Taught Me About the Future of Business
    Scott Wright is the general manager of the Wyndham Wingate Hotel in Erlanger, KY, and in a 15-minute ride to the airport yesterday morning he taught me something about the future of business. The impact of open, online customer feedback on his business “is huge,&# Wright says over his shoulder. Customer service is number two.
  • VERTICAL RESPONSE  |  FRIDAY, DECEMBER 13, 2013
    [Business] The Best Free Tools for a Small Business
    There are tons of fantastic free business tools out there that help a small business manage, market, and socialize their company. Some have been around for a while, others are on the newer side, but they all help small businesses be more productive. Evernote can make your business (or even your personal life) more manageable.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 7, 2013
    [Business] 5 social media tools to kickstart your business
    Here are 5 great tools that you can kick-start your business in 2013: Convert Facebook Fans to customers with Agorapulse. It’s very easy to get caught up with the number of fans you have on Facebook but we’re in the business of selling our products and services and your time spent on Facebook needs to be rewarded. Love IFTTT.
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 11, 2012
    [Business] Social Business And The Next Generation
    If you want to stay competitive, you have to become a true  Social Business. According to a recent paper by the Tapscott Group (and sponsored by SAP)  social businesses need to : Align employee social networking with business objectives. The social revolution has officially arrived at most corporate headquarters. Photo Source.
  • B2B MARKETING INSIDER  |  WEDNESDAY, OCTOBER 9, 2013
    [Business] 99 Amazing Facts On The Future Of Business [Slides]
    The Future of Business is being defined right in front of our eyes. Massive changes brought on by the internet, social media and mobile technologies are transforming business models faster than our ability to keep up. This is forcing businesses to consider the future of work. 99 Facts on the Future of Business. percent.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Business] Seth's Blog: How to read a business book
    How to read a business book. s a pleasant adventure. A lot of people read business books in just the same way. and business books , though. The stakes are a lot higher when it comes to business. passionate about writing business books precisely for this reason. How to read a business book. Seths Blog. Links.
  • BIZNOLOGY  |  FRIDAY, NOVEMBER 2, 2012
    [Business] Why Small Businesses Need Smart Marketing
    Small businesses need loans in order to take product and service ideas to the next level. Without the infusion of upfront cash, many small businesses flounder despite having an arsenal of legitimate business ideas. As a result, alternative financing options are now an established part of the small business lending market.
  • VERTICAL RESPONSE  |  TUESDAY, JULY 15, 2014
    [Business] Business Cards: The Good, the Bad, & the Ugly
    Handing out business cards is essential for networking, building brand-awareness and gaining potential new customers. At VerticalResponse, we consistently attend trade shows all over the country, so we see a lot of business cards. Business cards can be one of your best marketing tools, so having one to begin with is vital.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JULY 8, 2011
    [Business] What Your Business Needs To Know About Google+
    With that in mind, you’re probably wondering what value it can bring to your business. Google didn’t immediately unveil brand pages for businesses and marketers. Google+ and the Enterprise – MyCustomer.com’s in-depth review of how Google+ might be used by businesses. That’s a modest assessment. Make no mistake. How Do I Get On?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 1, 2014
    [Business] Is being disruptive a business strategy?
    It seems everywhere you go these days people are talking about Disruption as the next big business “thing.” MLT Creative is an occasional business partner and an advertiser on {grow}. The post Is being disruptive a business strategy? appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.
  • BUZZ MARKETING FOR TECHNOLOGY  |  SATURDAY, OCTOBER 5, 2013
    [Business] How Are Serious Games Reinventing Businesses?
    LH:      A serious game is a game that we play to solve a business problem as opposed to any other kind of game typically played for entertainment purposes.  When I play a serious game, I’m trying to solve some kind of a business problem like managing a complex sale or developing a product-marketing plan.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, AUGUST 29, 2014
    [Business] Move Beyond Sales With These Business KPIs
    By this point we all know that at the end of the day the top priority of marketing should be to create customers for the business – whatever the business may be. The business of the future should not simply measure their marketing by the dollar value returns that it creates. Customer Satisfaction: Are our customers happy?
  • VERTICAL RESPONSE  |  THURSDAY, NOVEMBER 21, 2013
    [Business] Hiring a Virtual Assistant Can Refocus Your Business Efforts
    Hours upon hours can be spent trying to grow or develop a business. This can be especially helpful during a crunch time or a busy season like the holidays. The post Hiring a Virtual Assistant Can Refocus Your Business Efforts appeared first on VR Marketing Blog. Determine your needs before hiring . Ask around. Take it slow.
  • PUZZLE MARKETER  |  WEDNESDAY, MAY 9, 2012
    [Business] The One Day Business Plan Worksheet
    The document is called The One Day Business Plan Worksheet. This is a great lead generation tactic that could get your more eyeballs and if your content is properly branded, sales will follow. 2) The One Day Business Plan Worksheet is a great document. This site offers documents both free and through their monthly payment plan.
  • TYPE A COMMUNICATIONS  |  TUESDAY, MAY 3, 2016
    [Business] 6 Business Skills Every B2B Marketer Must Master
    B2B Marketing Business Change ManagementMay 3, 2016 We’re barely into the week and I’ve already heard the same tale of woe from four different companies. They need a different kind of marketer. Well, to. read more.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 25, 2013
    [Business] 5 Great ideas to unleash business benefits from Twitter Lists
    Create Lists helpful to your target audience – Think of Lists as a marketing tool.  If you are in the metals business, would your customers appreciate a Twitter List of international resources? Why not build a community that also aligns with your business needs? Why not build a community that also aligns with your business needs?
  • SAVVY B2B MARKETING  |  MONDAY, JUNE 4, 2012
    [Business] 25 Ways To Promote Brand Awareness For Your Small Business
    Rule #1,online or off, is to be genuine with business associates or potential clients. 2. Whether on the blogs of potential customers or fellow businesses, comments can help get you noticed. Build a branded Twitter profile to represent your business. Be Authentic. Be Unique. Be Consistent. Choose a Memorable Name. Guest Post.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, AUGUST 11, 2015
    [Business] Digital Marketing for Manufacturers: Making a Business Case
    Uh […] The post Digital Marketing for Manufacturers: Making a Business Case by Achinta Mitra appeared first on Industrial Marketing Today. Imagine this all too common scenario if you are a manufacturer, distributor or an engineering company. Sales are slow; you need to do something right now to make the phones ring.
  • VERTICAL RESPONSE  |  WEDNESDAY, SEPTEMBER 18, 2013
    [Business] 10 Steps to Achieving Work-Life Balance: Small Business Edition
    When you run your own business, having a personal life tends to placed on the back burner, and not just when you’re first starting out. Cultivating a balance between running your business and living your life is essential to the health of your company. Do less. The quality of your work will improve and you’ll feel less burnt out. 2.
  • HUBSPOT  |  MONDAY, MAY 2, 2016
    [Business] 11 Helpful Resources for Improving Your Business Skills
    Whether or not business school is worth the investment is a hot topic these days. But regardless of where you stand, you don't have to go to business school to gain a better understanding of how businesses work. Business" is quite a versatile topic with many components. Haas School of Business' Speaker Series.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 28, 2012
    [Business] Does Google Hate Small Businesses?
    So I don't think Google really "hates" anyone, but I think over the years they've unintentionally made things a little bit more difficult for small business owners. This isn't to say small businesses should stop focusing on Google as a marketing engine -- it just means they'll have to work a little harder. They're a business.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, APRIL 15, 2014
    [Business] Matching Marketing Technology to Business Strategy: A Starting Framework
    When Scott asked for content suggestions during the early stages of the conference planning, my reaction was that one thing everyone needs is a framework for relating marketing technology investments to larger business strategy. The implication is that every business needs to adapt a strategy of customer intimacy. Bluff called. Norton.
  • CONFLUENT FORMS  |  THURSDAY, JANUARY 3, 2013
    [Business] The 5 reasons your business should be on G+
    Getting your business to feature prominently in that local search is a much better strategy than trying to win the keyword wars. Do you have other reasons why a business should be on G+ or persons why it shouldn't? We know, you've probably heard that Google Plus is a ghost town. That nobody uses it. No paying to reach your fans!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 27, 2013
    [Business] My most important lesson in business almost killed my blog
    I’d like to tell you about one of the most important lessons I learned in business and how it almost ruined my blog. felt like a fish out of water. I was just not like the other hard-driving people on the team. I was much more interested in the personal relationships and what made people in business tick. Long curly hair.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 23, 2013
    [Business] Trash talk: 5 business lessons from a 10-year-old entrepreneur
    business is born … and lost. couple of them even offered to go into business with me so I franchised my bottle collection routes into a couple promising neighborhoods that I didn’t have time to reach on my own. I had started my first business. My second business was born! By Ryan Hanley, {grow} Community Member.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 12, 2015
    [Business] 6 Great B2B Business, Marketing, and Strategy Books
    That being said, we can assume that reading more for business and educational reasons can correlate with earning a higher income and having a more successful business. Below are some great business, marketing, and strategy books that can be extremely useful for those in the B2B industry. Good to Great by Jim Collins. Cohen.
  • VERTICAL RESPONSE  |  THURSDAY, APRIL 3, 2014
    [Business] The Top 20 Places Your Business Needs to Be Listed Online
    Remember when you had to find a phone book and flip through hundreds of pages in order to find a local business? Since Internet search is the primary tool to finding businesses today, it’s vital to make sure your business is listed on all applicable online directories. Business listings appear in Google Maps. Advantages.
  • JUNTA 42  |  SUNDAY, APRIL 1, 2012
    [Business] 15 Critical Business Success Tips after Five Years in Business [with special giveaway]
    According to the myriad of small business success studies , it seems that about 50% of startups fail after five years in business. It’s hard not a get at least a little romantic about celebrating our 5th year in business. After 1,825 days in business, we are stronger than ever. Don’t wait for permission.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 25, 2012
    [Business] Business tweeting is a life-sentence
    Before you decide on a whim to register, activate, populate, respond, and promote your business or brand via Twitter , take a second to think this through. 10 Easy-To-Digest Small Business Social Media Tips (amsterdamprinting.com). My first question is: why have you waited until now? My second is: why now? Is that your solemn vow?
  • LEADER NETWORKS  |  MONDAY, AUGUST 13, 2012
    [Business] Social Business Strategy Blog Must Reads
    There is a lot of information on the web about social media marketing, but relatively little of it explores B2B Social Business in ways that are useful to the enterprise or take into account the matrix of issues that must be considered when developing the right strategy for one's organization.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 6, 2013
    [Business] Three pros and cons of using Bitcoin for your business
    No matter if you’re into social media or other web related work, you should think about accepting Bitcoin for your business. Many startups and businesses around the globe are working to make Bitcoin mainstream, but it has a long way to go. You economics of social media innovation bitcoin business strategy social media business
  • BIZNOLOGY  |  TUESDAY, AUGUST 18, 2015
    [Business] The best automagical Twitter following tools for your business
    Here’s what I get for my spend, my  $ 49/month ManageFlitter  Business subscription : Unfollow people who are not following you back (Freebie plan limited to 200 daily unfollows). It’s impossible to start up a new business — or even personal — Twitter account without either making a huge spend over at Twitter Ads.
  • WRITING ON THE WEB  |  THURSDAY, JULY 11, 2013
    [Business] Business Blogging: How to Optimize Older Posts
    Clearly, one of the most important things that you can do when it comes to a business blog is to share new content. For business blogging, you’ll need to become keyword-savvy , and use a plugin or two will help make it easy and automatic. Business blogs can be tricky creatures. Why not make good use of older content? It’s free.
  • SOCIAL MARKETING FORUM  |  FRIDAY, MARCH 22, 2013
    [Business] From Social Media to Social Business: Moving Beyond Social Contacts
    Social business is not just about social media marketing but can involve all business functions. It’s about collaboration, community, customer-centricity and changing evolutions in the way we do business, based on social principles and technologies. There is no universal list of tips to become a social business.
  • VERTICAL RESPONSE  |  MONDAY, APRIL 1, 2013
    [Business] 3 Businesses that Rock Pinterest
    Any company can create a business page on Pinterest , but it takes a savvy company to really get it right. In this post we’ll look at 3 very different businesses that have enviable Pinterest pages and what they’re doing to stand out amidst the piles of pins. The post 3 Businesses that Rock Pinterest appeared first on VR Marketing Blog.
  • BLUE FOCUS MARKETING  |  WEDNESDAY, DECEMBER 26, 2012
    [Business] 14 Experts Predict 2013 Social Media Trends for Small Business
    When I started this post, I wanted to share 13 Social Media Predictions for Small Business in 2013. The experts I consulted see only a bright future ahead for small businesses. 1. – “In 2013, small businesses will need to strengthen their ties to their customers as the world keeps getting smaller. Meghan M.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 7, 2011
    [Business] Small businesses still grappling with social media benefits
    Optimism about the economy and the use of social media pervade a new report called the Small Business Success Index , a survey sponsored by Network Solutions® and the University of Maryland’s Robert H. Smith School of Business.  A few highlights from this wide-ranging report: Technology investments on the rise. Searching for Search.
  • SYNECORE  |  FRIDAY, APRIL 15, 2016
    [Business] Note to the Nearly Half of US Small Businesses Still Not Mobile Optimized: Get Crackin'
    An inveterate slacker who tends to view any sort of change with a wary eye, I understand how difficult it can be to embrace new technologies, especially as a small business with limited resources. small businesses still have not. Believe me, I get it. Web Development and Design
  • B2B MARKETING INSIDER  |  TUESDAY, NOVEMBER 6, 2012
    [Business] In A Social Business The Marketing Nerds Will Win
    In the digital marketing age, that means 3 things: digital and social business leaders who use analytics to drive their decisions. The answer is simple: a culture and social business leaders who reward decisions based on data. But what attracts the marketing leaders of the future? But it’s hard to argue with results. Strategy
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 4, 2012
    [Business] The 2013 Marketing Predictions Post: Content Marketing And Social Business
    predicted that we would see increased buzz talking about how to become a social business , how to execute content strategy  and how to create a more mobile-optimized digital experience for our customers. I’m pretty happy to see that I wasn’t too far off. Personal Branding and Social Business Thought Leaders. Do you Agree?
  • B2B MARKETING INSIDER  |  WEDNESDAY, MARCH 26, 2014
    [Business] Business Buyers Relying More On 3rd Party Content
    New content marketing  research  by the Chief Marketing Officer (CMO) Council reveals insight-hungry business buyers are increasingly reliant on trusted third-party information to make more educated decisions. The post Business Buyers Relying More On 3rd Party Content appeared first on B2B Marketing Insider. Hence the article here!).
  • HINGE MARKETING  |  WEDNESDAY, SEPTEMBER 23, 2015
    [Business] Driving Business: When Business Development and Marketing Are in Sync
    Business development and marketing go hand-in-hand. There are quite a few opportunities for these two distinct groups to work together toward their common goal: growing the business. It's common for marketing and business development departments to not work together. What’s the Difference? Why the Disconnect?
  • WRITING ON THE WEB  |  THURSDAY, AUGUST 21, 2014
    [Business] The ABC’s of Business Blogging:How to be Heard above the Noise
    How to be Heard above the Noise" width="232" height="232" title="The ABCs of Business Blogging: How to be Heard above the Noise" /> Let me ask you a couple of questions about your business blogging. Independent professionals who use the Web for marketing their services can learn a lot from big businesses with big budgets.
  • PAUL GILLIN  |  MONDAY, NOVEMBER 28, 2011
    [Business] As Business Goes Social, CIOs Sit on Sidelines
    The disconnect between CIOs and the emerging world of social business became clear to me at a conference I attended about two years ago. technology that was revolutionizing the way business people communicate was being completely unused by the executives who manage technology in America’s largest corporations. Playing pays off.
  • CONFLUENT FORMS  |  TUESDAY, MARCH 26, 2013
    [Business] Why your business needs to claim its Google Places page
    For location-relevant businesses these types of searches are the most important queries that you can hope to win. You might have created your business listing in this service, it still exists, you can still edit your existing listings, and in fact you can create new listings. Immediately. When does your location matter?
  • BIZNOLOGY  |  FRIDAY, MARCH 29, 2013
    [Business] Social Media Listening Is Sound Business Practice
    Few if any champions in business or sports got there by doing the basics poorly. Real online listening impacts all of these areas and likely more depending on your business: Legal. Photo credit: highersights. If you are honest, there are likely more than you would like to admit. Having Why is listening so hard for people? Yes and no.
  • ACSELLERANT  |  SUNDAY, FEBRUARY 23, 2014
    [Business] Capturing the Voice of Your Customer for Business Video
    And customers talk about business results – not product features. The post Capturing the Voice of Your Customer for Business Video appeared first on acSellerant Video Studios -- Stories Sell. Business Story Marketing Business Story Video Visual Storytelling B2B video marketing video marketing Because CUSTOMERS SELL!
  • HUBSPOT  |  FRIDAY, JANUARY 8, 2016
    [Business] Business Etiquette 101: The Ultimate Guide to Surviving Your Next Business Dinner
    Whether you're dining with a recruiter, prospective business partner, or your boss of several years, you should always follow the rules of dinner etiquette. There's a reason people conduct business over a meal: It's a strategic way to get to know someone. When it comes to business dining, there are a lot of little tidbits to remember.
  • SYNECORE  |  TUESDAY, AUGUST 14, 2012
    [Business] A Guide to Using Pinterest for Business [INFOGRAPHIC]
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 8, 2011
    [Business] The Anatomy of Truly “Social” Business
    There is increasing discussion these days about developing a “social business.&# The vital word to remember in this name is business — real work tied to a bottom line. The social business doesn’t start or end in the digital space but rather in the human universe. But without business, it’s a hobby shrouded in theory.
  • PAUL GILLIN  |  WEDNESDAY, OCTOBER 19, 2011
    [Business] Facebook Tips for Midsize Businesses
    With Facebook presenting a tempting target of 800 million potential customers, small businesses are flocking to social network as a fast and easy way to generate business. The series is underwritten by IBM Midsize Business , but the content is entirely my own. Match the offer to the business. Capture and communicate.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 12, 2014
    [Business] 31 business building benefits of Buyer Personas
    They are a foundation for any business that relies on customer acquisition, conversion and retention which, of course, is every business. To convince you it’s worthwhile, here are 31 business building benefits of Buyer Personas. To convince you it''s worthwhile, here are 31 business building benefits of Buyer Personas.
  • VIEWPOINT  |  TUESDAY, DECEMBER 18, 2012
    [Business] PowerViews with Anthony Iannarino: Changing Business Models
    In many businesses marketing and sales are two separate departments. Changing Business Models. Click to start video at this point — When I opened up the floor to let Anthony talk about what he thought was important he went straight to business models. Businesses need to look at this change in society and how it will impact them.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 25, 2012
    [Business] Book Review: Michael Brito Goes for Broke in “Smart Business, Social Business”
    Smart Business, Social Business (Que) might just be the most thoroughly researched book on the larger topic of social marketing. Every chapter in Smart Business, Social Business is a study in zooming out – then zooming in so fast year ears pop. To read it is to gorge on information. He shares actual formulas. Then: boom!
  • WRITING ON THE WEB  |  THURSDAY, DECEMBER 11, 2014
    [Business] Tips to Get Your Business Newsletter Read
    Does anyone read your business e-newsletter?  In a previous post, I asked if you were sending a holiday newsletter for your business. How do you get your clients and prospects to open that email? Here are a few timeless tips to help you get your newsletter read. Grab Attention with a Compelling Subject Line and Headline. That’s it.
  • BIZNOLOGY  |  THURSDAY, AUGUST 9, 2012
    [Business] Olympics, Diversity and Social Business Platforms
    Social business platforms often fall in the same trap:  instead of catering for a very diverse workforce, several of them seem to assume that the whole digital social world is like Facebook or Twitter. In the long term, social business platforms that understand that diversity of communication needs in the workplace will do much better.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 3, 2015
    [Business] What is the ideal blogging frequency for your business?
    First, let’s start at a very high level and set the stage about blogging as a business imperative in general. think that most businesses need to have a source of rich content to fuel their social media presence. Like almost every business question, the answer is, “It depends!” Why is that right for my business?
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JANUARY 20, 2016
    [Business] How Does Social Listening Change the Way You Do Business (and Create ROI)?
    This week I moderated another Social Media Today webinar as part of their Best Thinker webinar  series, this time on the topic of How Does Social Listening Change the Way You Do Business (and Create ROI)? We discussed a ton of ideas on how to capture ROI or create impact using social media! Can’t get to ROI?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, AUGUST 11, 2014
    [Business] How Big Data is Driving Business Growth
    With millions of Petabytes of structured and unstructured data being created each year, the volume will only continue to grow exponentially leaving us as business leaders and consumers to figure out what potential lies herein. Kaggle’s business model is built around this type of challenge and the results have reportedly been impressive.
  • SALESFUSION  |  MONDAY, JUNE 9, 2014
    [Business] Marketing Automation for Small Businesses
    The post Marketing Automation for Small Businesses appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Email Marketing Nurture Marketing Website Tracking
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 29, 2014
    [Business] 3 Twitter best practices that unlock business success
    Here is one of the most common business inquiries I receive: “I am about to launch a (business/book/seminar) and want to use Twitter to do it. Twitter probably won’t work to help your business unless you follow three best practices first, and this is enough to stop most people in their tracks. Can you help me?”
  • BIZNOLOGY  |  MONDAY, SEPTEMBER 10, 2012
    [Business] The problem with your social business roadmap
    In the corporate world of business and technology, we are often asked to produce roadmaps for products and processes. However, in the case of social business roadmaps, there is a fundamental issue with that approach. Columbus – Photo by Aaron Kim. All that is very good, reasonable and wise. So get ready. Internet Marketing
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 20, 2013
    [Business] Brian Solis goes bold with the “Future of Business”
    Brian Solis is among the world’s most prolific business authors but when you see his new book,  What’s the Future of Business: Changing the Way Businesses Create Experiences ,  you’ll immediately notice a difference. This is not your father’s business book. . Hope you enjoy the interview!
  • VERTICAL RESPONSE  |  WEDNESDAY, NOVEMBER 26, 2014
    [Business] How a Small Business Owner Turns Instagram Followers into Customers
    Small businesses are flocking to Instagram to create an album of marketing eye candy. Kate Marie Grinold Sigfusson, the owner of luxury baby brand Babies4Babies , says her small business gets more customer conversions through Instagram than any other channel, social media or otherwise. They are our community,” Sigfusson says.
  • VERTICAL RESPONSE  |  WEDNESDAY, AUGUST 20, 2014
    [Business] 5 Small Businesses Excelling on Social
    When it comes to social media, it often seems that large businesses get all the buzz, with high-profile marketing campaigns and monumental budgets. Eventually, they got so busy with the stand, they opened up a physical location as well, which has since expanded to four Bay Area restaurants. However, SMBs are making waves of their own.
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 8, 2014
    [Business] Social business and the competitive landscape
    They were companies that offered similar products or services to one’s own company, and to succeed in business one needed to beat them. Quite often the sole goal of advertising was to differentiate one’s business from that of key competitors, and to point out all their faults. Competitors were, simply put, one’s rivals.
  • VIDYARD  |  TUESDAY, FEBRUARY 23, 2016
    [Business] Businesses See 500% Lift in Email Conversion with Personalized Video
    Personalized video has shown that it can get more viewers watching and keep them watching longer, but video holds the power to help businesses generate more value than increasing engagement alone. So now that you’ve heard about personalized video and see how others are using it, how could you see it fitting into your business?
  • SAZBEAN  |  WEDNESDAY, AUGUST 7, 2013
    [Business] Your Website is Your Online Business Card
    Business card origami (and kirigami) (Photo credit: Wikipedia) When you attend business networking events or conferences, you always bring plenty of business cards to hand out, right? Well, what about your online business card? The post Your Website is Your Online Business Card appeared first on Sazbean.
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 14, 2012
    [Business] The 30 Best Content Curation Resources for Marketers and Business Pros
    When I first graduated from college almost 20 years ago, I quickly learned that I was not prepared to have conversations with experienced business professionals on the reality of the business challenges they were confronting. Forrester  (@ Forrester ) – top analysts firm covering business and marketing. Photo Source.
  • LEADER NETWORKS  |  THURSDAY, OCTOBER 18, 2012
    [Business] Introducing The Social Business Benchmark ™ Program
    Last month I blogged about "Ten Questions: A B2B Online Community Readiness Checklist" to identify the key elements for successful social business programs. I was very pleased to learn these ideas touched readers far and wide as they struggled to develop social business strategies for their organizations. Not so fast!
  • I-SCOOP  |  FRIDAY, MAY 20, 2016
    [Business] Digital business transformation – close the gaps, connect the dots
    The rather siloed and often hierarchical ways in which businesses operate and adapt/evolve/optimize are the result of a mix of human factors, organizational traditions, management views and reasons […]. Organizations change, restructure, innovate and transform themselves constantly.
  • SAZBEAN  |  WEDNESDAY, MARCH 16, 2011
    [Business] 19 Reasons to Use Google Analytics for Your Business
    This is a guest post by David Murton, whose company, a small orange, provides personal and business hosting services. Let’s get down to business! 1. This is also useful for filtering out traffic from your own company, as well as companies that provide web hosting for businesses and regularly check your site. 3.
  • B2B MARKETING INSIDER  |  THURSDAY, DECEMBER 1, 2011
    [Business] Marketing IS Business: The Wisdom of Peter Drucker
    But isn’t marketing and management and Drucker’s writings all about business? It’s also important to understand that Drucker considered marketing to be the responsibility of the managing leadership within a business, not a separate function. It encompasses the entire business. Webster Jr., Optimistic Future.
  • SYNECORE  |  WEDNESDAY, JANUARY 27, 2016
    [Business] Note to Businesses: We’re All in eCommerce Now
    While remarkable news for eTailers, these muscular growth numbers point to a broader and more significant business trend: we’re all in eCommerce now. One needn’t look any further than Amazon to bear witness to the growing power of eCommerce. Marketing Technology Trends Web Development and Design
  • WRITING ON THE WEB  |  WEDNESDAY, SEPTEMBER 4, 2013
    [Business] 4 Tips to Attract More Readers to Your Business Blog
    How can you attract more readers to your business blog? When you know how to blog , you can write about anything relevant to your business’ audience that will enrich customers’ knowledge and show how your business will be beneficial to them. She has helped several businesses and individuals succeed through great content.
  • WRITING ON THE WEB  |  WEDNESDAY, AUGUST 21, 2013
    [Business] Is Your Business Blog “Just Okay?” Here’s How to Change It
    Heres How to Change It" src="[link] width="300" height="300" title="Is Your Business Blog Just Okay? Heres How to Change It" /> Let’s be honest – in the realm of successful business blogs yours is probably mediocre. Here’s what I mean by “ successful business blog.” But few business people do this.
  • VERTICAL RESPONSE  |  MONDAY, MAY 26, 2014
    [Business] Small Business Owners: Time to up Your Digital Game [Infographic]
    In a recent study conducted by our parent company, Deluxe , more than 500 small business owners were surveyed about their digital marketing practices. Small business owners have a digital footprint, but not a very active one! The Top 20 Places Your Business Needs to Be Listed Online. Small Business Guide to Google AdWords.
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