Page 2 of 253 Previous | Next 
  • LOOPFUSE  |  THURSDAY, MARCH 28, 2013
    [Business] Building the business case for marketing automation
    The decision to invest in marketing automation requires the same scrutiny both in terms of whether it is appropriate for your business and will it deliver a return greater than your investment. We think these questions and the resulting business case are easy to address with LoopFuse.  more than justifies this monthly investment. 
  • PAUL GILLIN  |  WEDNESDAY, JANUARY 25, 2012
    [Business] Five Facebook Tips for Small Businesses
    Most small businesses are terrible at marketing in general and online marketing in particular. But with Facebook becoming the place you just have to be for businesses of all sizes, a little marketing know-how comes in handy. However, “Most small businesses are doing Facebook without knowing why they’re doing it.”.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, SEPTEMBER 26, 2010
    [Business] Social media and the big conversation “fail”
    One young lady had some in-depth questions about how she could improve her business. Tags: Personal business relationships sociology I am feeling sad and a bit ashamed of myself. Something happened — a wake-up call about this notion of social media “community&# and “conversation.&# What I’m about. Want to talk?
  • BLUE FOCUS MARKETING  |  TUESDAY, APRIL 9, 2013
    [Business] Secrets to Social Branding Success for Small Businesses
    'Welcome to the social media conversation of 2013, where business and marketing communities have accepted the why of social media, and now they have begun asking the how. Everywhere we look, small businesses are ready to go social, but many of them are wondering where to begin. Branding Marketing Social Business Social Media Marketin
  • B2B MARKETING INSIDER  |  THURSDAY, APRIL 11, 2013
    [Business] Digital Is Changing Marketing And Changing Business
    And so as we continue our  Future of Marketing  interview series, I asked the man responsible for putting on the Stream event, Mark Read, CEO of WPP Digital, to get his views on the challenges facing our industry and the impact of digital across the entire business. It was one of the most amazing professional experiences of my career.
  • B2B MARKETING INSIDER  |  WEDNESDAY, OCTOBER 9, 2013
    [Business] 99 Amazing Facts On The Future Of Business [Slides]
    'The Future of Business is being defined right in front of our eyes. Massive changes brought on by the internet, social media and mobile technologies are transforming business models faster than our ability to keep up. This is forcing businesses to consider the future of work. 99 Facts on the Future of Business. percent.
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 11, 2012
    [Business] Social Business And The Next Generation
    If you want to stay competitive, you have to become a true  Social Business. According to a recent paper by the Tapscott Group (and sponsored by SAP)  social businesses need to : Align employee social networking with business objectives. The social revolution has officially arrived at most corporate headquarters. Photo Source.
  • MARKETING TO BUSINESS EXECUTIVES BLOG  |  FRIDAY, JUNE 24, 2011
    [Business] Number One in Social Business
    The big takeaway…my number one in social business:  it all starts with a problem that needs to be solved…and that you can affect. Start with business metrics (e.g., The discrete problem of speeding information sharing about availability and need for parts is the level where social business can have an impact. 
  • WEBBIQUITY  |  MONDAY, JANUARY 16, 2012
    [Business] 24 (of the) Best Business Blogging Guides, Tips and Tools of 2011
    Despite any recent recent rants you may have seen about how blogging is dead or blogs are passé , the fact of the matter is that business blogging is now more important than ever. 12 things every business blogger should know how to do by Ragan’s PR Daily. Tips for Blogging for SEO in WordPress by Business Insider.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, APRIL 26, 2011
    [Business] MakesBridge Offers Powerful Features to Small Business Marketers
    ve written quite a bit recently about marketing systems for very small businesses – a category I’ve tentatively labeled “micro-business” and pegged at under $5 million revenue. There are plenty of other vendors serving micro-businesses. Most are small businesses but some are large corporations. per month email product.
  • TOMORROW PEOPLE  |  MONDAY, OCTOBER 17, 2011
    [Business] What is the Future of Business Marketing?
    Ever wished you could pick the brains of the brightest and best in marketing and business? In our eGuide 30 Smart Quotes on the New Business Marketing we bring together insight and expertise from some of the greatest thinkers - and do-ers - in inbound marketing , business and new media. ” Rand Fishkin, Founder, Seomoz.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, OCTOBER 11, 2011
    [Business] Marketo Spark Targets Small Business Marketing Automation
    Marketo today announced the launch of Spark , a new brand aimed at small and mid-size business. Most of these aren’t of interest to small business, and several involve additional charges even for Marketo’s regular packages. But the most ardent small business evangelists are companies including Infusionsoft and OfficeAutoPilot.
  • BIZNOLOGY  |  THURSDAY, AUGUST 9, 2012
    [Business] Olympics, Diversity and Social Business Platforms
    Social business platforms often fall in the same trap:  instead of catering for a very diverse workforce, several of them seem to assume that the whole digital social world is like Facebook or Twitter. In the long term, social business platforms that understand that diversity of communication needs in the workplace will do much better.
  • WINDMILL NETWORKING  |  WEDNESDAY, AUGUST 3, 2011
    [Business] The Oxymoron of Small Business Social Media Marketing
    I’ve worked with a great number of small businesses that I admire, both as social media consulting clients as well as potential customers. Are small businesses ready to appreciate the value that they bring? Small businesses have limited budgets, especially in departments that are not immediately revenue-generating contributors.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 14, 2014
    [Business] Almost everything I knew about starting a business was wrong
    ” After thinking for a moment, I said, “Dear Mark: You don’t know s**t about business.” Because at that inflection point 10 years ago, many things I thought knew about how to start and run a business were about to be turned upside down. Here is what I thought you needed to be successful in business: Experience.
  • INBLURBS  |  FRIDAY, MAY 11, 2012
    [Business] Who get you more business leads Google+ or Pinterest?
    Social Media marketing has influenced the marketing strategies of business organizations online in recent years. Almost all of the niches are now using social media marketing for their business promotion online. This article gives a glimpse of using these two social media marketing sites for business. Infographic: Pininterest.
  • ACSELLERANT  |  WEDNESDAY, FEBRUARY 26, 2014
    [Business] Business Story Videos Are Viewed, Remembered and Shared
    'We work with clients to uncover stories about their businesses. Clients who aren’t experienced in the use of video often want to say as much as they possibly can about their […] The post Business Story Videos Are Viewed, Remembered and Shared appeared first on acSellerant Video Studios -- Stories Sell.
  • BLUE FOCUS MARKETING  |  TUESDAY, JUNE 26, 2012
    [Business] Power of the Journey for Social Businesses
    As more business have come to adopt this practice, they have also come to realize that to build a truly effective social brand they must build engaged communities from the inside out.  In short, a company must learn to evolve into a social business by empowering its employees to become effective brand ambassadors. Social Collaboration.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 15, 2013
    [Business] The number one business opportunity in marketing today
    'Here’s the number one business opportunity in marketing today: Teach marketing leaders, social media gurus and SEO professionals how to ask the right questions about data. The post The number one business opportunity in marketing today appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. by Mark W.
  • WRITING ON THE WEB  |  THURSDAY, JULY 11, 2013
    [Business] Business Blogging: How to Optimize Older Posts
    'Clearly, one of the most important things that you can do when it comes to a business blog is to share new content. For business blogging, you’ll need to become keyword-savvy , and use a plugin or two will help make it easy and automatic. Business blogs can be tricky creatures. Why not make good use of older content? It’s free.
  • BLUE FOCUS MARKETING  |  MONDAY, FEBRUARY 13, 2012
    [Business] The Rise of Social Business – Broader than Facebook, Twitter, LinkedIn, Google+ Combined
    The transformational trend of social business is disrupting and revolutionizing large and small businesses alike as the world becomes increasingly more interconnected, rewired and reoriented by social technology. Businesses are in the midst of fundamental changes that will neither reverse for stragglers nor offer them mulligans.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 5, 2011
    [Business] The business case for Facebook, in one sentence
    Here is the business value proposition for Facebook in one sentence: “Come waste time with me.” So, do you have a business that people want to waste their time with?  What is the most-debated question in social media today?  One candidate is,  “Should my company have a Facebook page?” ” Think about it. 
  • LEADER NETWORKS  |  WEDNESDAY, JUNE 1, 2011
    [Business] The Utility Of Social Business: 5 Strategic Wins
    Effective social business strategies connect people, processes and technologies in ways that strengthen a company’s competitive position and increases the value of its brand experience -- not to mention the bottom line -- with customers, employees, shareholders, partners and other stakeholders. Strengthen customer loyalty. Pretty basic, huh?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 24, 2013
    [Business] Moving your business from digital grief to social media enlightenment
    Instead of thinking narrowly about the “need to put up a Facebook page,” perhaps it is time to evolve in our thinking and consider how the success components embedded in these platforms can align with our specific business objectives. ” Anger — “What do you mean go digital? Let’s move with this new website!”
  • BIZNOLOGY  |  MONDAY, APRIL 29, 2013
    [Business] B2B Marketers Should Take Another Look at E-Commerce
    But with the new functionality now available, just about any business marketer can find ways to reduce selling expense and attract new customers by integrating e-commerce into their go-to-market strategies. Another example is Symantec, which created an online store specifically to serve its small-to-medium business customers in North America. 
  • WRITING ON THE WEB  |  WEDNESDAY, AUGUST 28, 2013
    [Business] Google Images: How to Add Great Images to Business Blogs
    'Business blogs are better when they lead with a spectacular eye-catching image. But are you bored like I am with the standard business photos offered on free photo sites ? How many happy smiling people have you actually seen in a business meeting lately? Give me a break and some more coffee. Caution: keep it simple.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MAY 26, 2011
    [Business] Oracle Real-Time Decisions Empowers Business Users
    These systems manage outbound campaigns and real-time interactions using a combination of business rules and predictive models. Oracle now sells it as a general purchase decision platform, positioned as one of its business intelligence and middleware products. One of the few dependable rules in the software industry is that Suites Win.
  • DELICIOUS B2BMARKETING  |  WEDNESDAY, JUNE 3, 2009
    [Business] B2B Marketing | Business to Business Marketing Information Portal
    The B2B social networking site – which was launched with the ‘specific mission’ of helping SMEs promote themselves, communicate with other businesses and grow – marked its second anniversary this month by signing up its 350,000th member. Tags: marketing business b2bmarketing HOW TO. HOW TO. only little!
  • FEARLESS COMPETITOR  |  FRIDAY, DECEMBER 31, 2010
    [Business] Can Find New Customers help my business?
    To learn if your business can benefit from Find New Customers, we have just 3 questions. Do you sell products … Continue reading → Business relationships Buying Process Content marketing Demand Generation lead generation Lead Nurturing Lead Scoring Leadership Leadership Lessons Sales-Marketing Alignment
  • TOMORROW PEOPLE  |  FRIDAY, JANUARY 6, 2012
    [Business] Why your Business needs a Marketing Holiday
    But have you ever wondered whether your business could also do with a holiday in 2012? Join the party and make it work for your business. It will also have a big role in business marketing. Business marketing in 2012 is just the same. Are you planning ahead for your holidays in 2012?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 27, 2013
    [Business] My most important lesson in business almost killed my blog
    'I’d like to tell you about one of the most important lessons I learned in business and how it almost ruined my blog. was much more interested in the personal relationships and what made people in business tick. Business is run by the numbers. was certainly a better business leader by learning this lesson. Crickets.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JUNE 29, 2011
    [Business] 7 Personality Traits of Top Salespeople – from Harvard Business Review
    Love this article in Harvard Business Review, as the author, Steve W. The personality tests were given to high technology and business services salespeople as part of sales strategy workshops I was conducting. With my background in sales, I relate to the personality traits that made me so successful in winning business. Modesty.
  • WRITING ON THE WEB  |  WEDNESDAY, AUGUST 21, 2013
    [Business] Is Your Business Blog “Just Okay?” Here’s How to Change It
    'Heres How to Change It" src="[link] width="300" height="300" title="Is Your Business Blog Just Okay? Heres How to Change It" /> Let’s be honest – in the realm of successful business blogs yours is probably mediocre. Here’s what I mean by “ successful business blog.” But few business people do this.
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 9, 2013
    [Business] Do best practices really exist in the realm of Social Business?
    If you narrow that down to “social business best practices,” you’ll end up with still impressive 82 million results and change. “Ultimately, adoption is the leading indicator of social business success” (Forrester, “Mapping the value of social business and collaboration,” 2013).
  • SOCIAL MARKETING FORUM  |  WEDNESDAY, AUGUST 29, 2012
    [Business] Should businesses ignore Facebook for B2B marketing?
    Is it suitable for business-to-business? Business buyers are people and they also use Facebook. The first social network that comes to mind when thinking about B2B marketing is obviously LinkedIn. However, what about Facebook? Of course it all depends on your market, goals and target groups. An overview and an infographic.
  • EMAGAZINE B2B BLOG  |  THURSDAY, NOVEMBER 17, 2011
    [Business] Using LinkedIn for business: best practices – II
    This is the second of a four-part series aimed at helping our readers understand how best to use LinkedIn for their companies’ benefit.  It assumes some beginning familiarity with LinkedIn, but nothing approaching proficiency.  The next part will appear here in 2 weeks. In the first installment of this series, I showed you how to [.].
  • LEAD VIEWS  |  WEDNESDAY, APRIL 27, 2011
    [Business] 4 Proven Ways For Generating Business Leads On LinkedIn
    The growth of social media coincides with the emergence of a more informed, involved and evolved buyer. study by Nielsen, June, 2010 , showed that “the world now spends over 110 billion minutes on social networks and blog sites&#. LinkedIn emerged as the most-used channel with 72% of B2B marketers using it to for their marketing efforts.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 9, 2013
    [Business] The Failure Manifesto and Why it is Hurting Your Business
    'How many times have you led a business failure? really think you’ll like this edition, as we explore: The romance of catastrophic business failure. The true source of business innovation and progress. Is technology an enabler or a leveler of business innovation? How many times have you led a business failure?
  • DIANNA HUFF - B2B MARCOM  |  WEDNESDAY, OCTOBER 17, 2012
    [Business] For Freelancers / Consultants: Under What Name Should You Do Business?
    ” Unfortunately, I couldn’t use “James’ Mom” as a business name when I was thinking about what to name my business back in 1998. wanted to change my business name to Dianna Huff, Inc. as my official business name). Do you want to grow your business? How long have you been in business?
  • SAZBEAN  |  MONDAY, NOVEMBER 15, 2010
    [Business] An Important Driver of Business Success – Follow-through
    When you decide something is important for your business, do you follow-through and get it done? Successful business people figure out what’s important and make sure they get those tasks or projects done. If something like social media is important to the future of your business, it doesn’t mean you have to do it yourself.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 7, 2013
    [Business] 5 social media tools to kickstart your business
    Here are 5 great tools that you can kick-start your business in 2013: Convert Facebook Fans to customers with Agorapulse. It’s very easy to get caught up with the number of fans you have on Facebook but we’re in the business of selling our products and services and your time spent on Facebook needs to be rewarded. Love IFTTT.
  • WINDMILL NETWORKING  |  THURSDAY, NOVEMBER 1, 2012
    [Business] Unraveling the Mysteries of How Pinterest Generates Business!
    Rebecca Dillon was one of those business owners who saw the potential of Pinterest. That’s well more than double the number on her Facebook business page. Since Pinterest is set up in a way that makes it easy for people to find and follow you, why not use it to market your business? Here Here’s how you can, too.
  • INBLURBS  |  TUESDAY, MAY 8, 2012
    [Business] How B2B Marketers can connect to Small Business Owners
    Magazine found the majority (52%) of US small-business owners felt companies did not market to them effectively. Moreover 43% – 45% of the small business owners said companies made little effort to understand their individual needs and their business. In March 2012, marketing agency Cargo and Inc.
  • WRITING ON THE WEB  |  WEDNESDAY, SEPTEMBER 4, 2013
    [Business] 4 Tips to Attract More Readers to Your Business Blog
    'How can you attract more readers to your business blog? When you know how to blog , you can write about anything relevant to your business’ audience that will enrich customers’ knowledge and show how your business will be beneficial to them. She has helped several businesses and individuals succeed through great content.
  • WRITING ON THE WEB  |  WEDNESDAY, MARCH 28, 2012
    [Business] 5 Uses for Your Business Blog
    Maintaining a business blog is time-consuming. Below are five common uses for feeding regular content into a business blog. For retailers and service providers, the most obvious reason to host a business blog is to peddle products or services. Businesses of all types use their blogs to keep customers and clients in the know.
  • EMAGAZINE B2B BLOG  |  THURSDAY, NOVEMBER 10, 2011
    [Business] Using LinkedIn for business: best practices – I
    This is the first of a four-part series aimed at helping our readers understand how best to use LinkedIn for their companies’ benefit. It assumes some beginning familiarity with LinkedIn, but nothing approaching proficiency. The second part will appear here within 2 weeks. B2B Web Strategy Social Media
  • ENGAGE  |  MONDAY, MAY 7, 2012
    [Business] 4 Tips on How Businesses Can Be Better Communicators
    That conversation got me thinking about how businesses communicate their message in today’s marketplace. challenging economy has made many businesses become bruised and battered in the eyes of the public to the point where they aren’t recognizable as the companies they started out being. So are businesses today screwed? Got it?
  • INBLURBS  |  THURSDAY, JUNE 9, 2011
    [Business] Small Business SEO Strategies
    What’s the biggest mistake that most small businesses make when it comes to SEO? Does this mean that it’s not possible for a small business to gain considerable rewards from search engine optimization? What does this mean for small business owners? But it also reveals an opportunity for small business owners.
  • CONVERSIONATION  |  SUNDAY, FEBRUARY 3, 2013
    [Business] Successful Social Business Pilot Projects: Benefits of Starting Small
    In a previous post I looked at how the ‘people and process’ part matters before all in what we call social business (WIIFM, speaking the same language, common intended benefits, etc.). This post makes the case for social business pilot projects. Social business pilot projects So, pick that pilot.
  • EMAGAZINE B2B BLOG  |  THURSDAY, DECEMBER 15, 2011
    [Business] Using LinkedIn for business: Best practices – IV
    This is the last of a four-part series aimed at helping our readers understand how best to use LinkedIn for their companies’ benefit.  It assumes some beginning familiarity with LinkedIn, but nothing approaching proficiency. B2B Web Strategy Social Media
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 23, 2013
    [Business] Trash talk: 5 business lessons from a 10-year-old entrepreneur
    business is born … and lost. couple of them even offered to go into business with me so I franchised my bottle collection routes into a couple promising neighborhoods that I didn’t have time to reach on my own. I had started my first business. My second business was born! 'By Ryan Hanley, {grow} Community Member.
  • SAZBEAN  |  WEDNESDAY, AUGUST 7, 2013
    [Business] Your Website is Your Online Business Card
    'Business card origami (and kirigami) (Photo credit: Wikipedia) When you attend business networking events or conferences, you always bring plenty of business cards to hand out, right? Well, what about your online business card? The post Your Website is Your Online Business Card appeared first on Sazbean.
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 4, 2012
    [Business] The 2013 Marketing Predictions Post: Content Marketing And Social Business
    predicted that we would see increased buzz talking about how to become a social business , how to execute content strategy  and how to create a more mobile-optimized digital experience for our customers. Personal Branding and Social Business Thought Leaders. New Roles Emerge: Content Strategist, Data Scientist, Social Business Manager.
  • FOLLOW THE LEAD  |  FRIDAY, DECEMBER 3, 2010
    [Business] Business to business sales trends for 2011
    As b2b sales reps budget for 2011, sales expert and author Steve Martin discussed Big Picture items in store for next year and their sales implications: Consolidation on steroids: Martin points to a slew of major deals this year – SAP’s purchase of Sybase for $5.8 billion and Intel buying McAfee for nearly $8 billion [.].
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 18, 2012
    [Business] Why content marketing will make your small business sexy
    Let that emotion seep out, people love that and want to do business with folks they know and trust. If you own a basement waterproofing business , why not put your own gurus in front of the camera? But the added benefit is this: Businesses have the ability to truly stand out like never before. But here’s the thing. Be human.
  • CONFLUENT FORMS  |  TUESDAY, MARCH 26, 2013
    [Business] Why your business needs to claim its Google Places page
    For location-relevant businesses these types of searches are the most important queries that you can hope to win. You might have created your business listing in this service, it still exists, you can still edit your existing listings, and in fact you can create new listings. Immediately. When does your location matter?
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, DECEMBER 8, 2010
    [Business] Case Study: Using a Scenario to Select Business Intelligence Software
    data visualization business intelligence software software selectionSummary: Testing products against a scenario is critical to making a sound selection. But the scenario has to reflect your own requirements. While this post shows results from one test, rankings could be very different for someone else. Define Requirements. How fun is that?)
  • WINDMILL NETWORKING  |  THURSDAY, SEPTEMBER 12, 2013
    [Business] 5 Reasons Why Your Facebook Page for Business Needs Help
    'It’s the year 2013 and pretty much every business either has or feels the need to have a Facebook page. And perhaps they should — eventhough many businesses are probably better off focusing their efforts elsewhere. Facebook Business coca cola engagement Facebook Page Insight Likes Monday Twitter It takes.
  • INBOUND SALES NETWORK  |  TUESDAY, OCTOBER 11, 2011
    [Business] How Business-to-Business Lead Generation Best Practices Have Changed
    The small size of mast target audiences in business-to-business may mean that this 2nd option is the only statistically significant viable option. But what is it and how can you leverage it for business-to-business lead generation? Marketing automation is quickly gaining traction in most business-to-business companies.
  • BUYEROLOGY  |  MONDAY, JANUARY 23, 2012
    [Business] Free eBook: How Buyer Trends Are Impacting the Future of Business Thinking
    Recently, I embarked on a series of articles related to buyer trends and how they are changing conventional business thinking as we know it.  Business in general has been undergoing the most unprecedented period of economic challenges, social changes, technological changes, and rapid changes in buyer behaviors in several decades. 
  • FOLLOW THE LEAD  |  TUESDAY, NOVEMBER 30, 2010
    [Business] Business Blogging 101
    According to Socialtext, through 2009 16% (or 79) Fortune 500 companies actively blogged, including Advanced Micro Devices, Cisco Systems, IBM, Pitney Bowes and UPS. Just a wild guess that most other Fortune 500s are seriously thinking about getting into the act in 2011. Indeed, along with social media platforms, blogs are a fundamental way for [.].
  • BUSINESS GROWTH DEVELOPMENT  |  FRIDAY, JANUARY 20, 2012
    [Business] Small Business Advice – Don’t go on site if you’re not insured
    However busy you are, you should never be too busy to take a look at your current insurance cover. BusinessIf you work in the construction and building industry, you are probably used to dealing with a large number of job locations, both inside and outside. It makes sense to shop around before you commit to an insurance package.
  • B2BBLOGGERS  |  WEDNESDAY, APRIL 28, 2010
    [Business] 6 Tips for Understanding the B2B Business Decision-Making Process.
    content marketing communications strategy that recognizes this as every business buyer’s position can make the difference between an engaged prospect or an unsubscribe, a loyal customer or a lost sale. Fortunately, business buyers don’t stop being human when they clock in for the day as managers, developers, and owner/operators.
  • B2B MARKETING INSIDER  |  THURSDAY, APRIL 4, 2013
    [Business] Marketing Must Be Integrated Into The Whole Business
    'One of the biggest questions in marketing is ‘what is the role of marketing in the future of business?’ It encompasses  the entire business. It is the whole business seen from the point of view of its final result, that is from the  customer’s point of view. Promotion and Business Development. Processes.
  • WRITING ON THE WEB  |  MONDAY, JULY 26, 2010
    [Business] Blog Marketing: How Readers Find Your Business
    What’s your favorite excuse for not blogging for your business? “Oh, that means I’ve got to write about my business every week?&#. It’s not likely they go online looking for you, your business or your blog. Blog Content: Are you personal… or all business? I’m not saying that. Digg this!
  • B2B MARKETING UNPLUGGED  |  THURSDAY, SEPTEMBER 6, 2012
    [Business] Stop Clubbing Small Businesses — It’s Cruel
    Small Business Season is practically here, and there is much to do before we start stalking our quarry through the underbrush of the economy. Do I sound a little bit cynical about “Small Business Month?” American small businesses are clubbed in  May.). And from that day to this we’ve been making a mess of Small Business Week.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 21, 2010
    [Business] Seven Ways to Use Social Media for Business
    Though business use of social media is rapidly increasing, many executives remain skeptical of its value. Rather than trying to force the proverbial square peg into a round hole by using social media in ways it’s not effective, take a broader view of the business benefits it offers. Share content (your own and others’).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 4, 2013
    [Business] Handling isolation in your worklife
    was speaking with a fellow consultant a while back, and the subject wandered over to one of the difficulties of being a solopreneur/small business owner. Because building a business in isolation is a heavy load. really wonder at times how many promising businesses we lose to isolation burnout. ISOLATION. Yeah – join the club.
  • WINDMILL NETWORKING  |  THURSDAY, JUNE 10, 2010
    [Business] 5 Ways to Prospect for New Business on LinkedIn
    While many social media marketers concentrate on Twitter and Facebook , a lot of Business-to-Business (B2B) Business Development professionals already know that LinkedIn is the preferred place to prospect for new business in social media. Are you listening to what your business prospects are asking on Answers?
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 18, 2010
    [Business] Stop sending business emails on the weekend
    If you sell to businesses, set your emails to skip weekends. Do you get Spammy business emails on the weekend too? Find New Customers helps business develop and implement programs to improve the way they find and acquire new customers using best practices in lead generation. Face it. use a Blackberry. My Blackberry buzzes.
  • TOMORROW PEOPLE  |  THURSDAY, APRIL 12, 2012
    [Business] Three questions you must ask before you rebrand your business
    If you’re thinking about a business rebrand, you probably have more questions than answers right now. How will you link it with your overall business plan? What will your new business represent? What it is that you like about them and how you can apply this insight to your own business? Which brands inspire you?
  • TOMORROW PEOPLE  |  THURSDAY, APRIL 5, 2012
    [Business] Five reasons you should never ignore your business branding
    Every business-owner needs more time. Addressing your business branding can seem like yet another addition to your ‘to do’ list. But there are some very important reasons why you should never ignore your business branding: Credibility. If not, ignoring your business brand could undermine your growth as a company.
  • FEARLESS COMPETITOR  |  WEDNESDAY, AUGUST 10, 2011
    [Business] The NetProspex Social Business Report
    B2B Marketing | NetProspex Social Business Report. Here is the permalink for the report – Netprospex Social Business Report. The Social Business Report. Check out the recent coverage from  Huffington Post  and  Fox Business News.). And they did a superb job with the infographics. Way to go, Netpropex!
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, MAY 14, 2013
    [Business] Important Grammar in Business Presentations
    'Just How Important Is Proper Grammar When it Comes to Business Presentations? It takes more than just good speaking skills to give a top-notch business presentation. Whether you’re writing a business plan or chopping down a tree with a chainsaw, you’re much more prone to make mistakes if you’re rushing. Hope you enjoy!
  • INBLURBS  |  THURSDAY, SEPTEMBER 29, 2011
    [Business] Is Google+ a good bet for your business?
    Position your business now, before you competitor does! The best thing what you can do as a business person or marketer is to register a personal profile with G+ which is now open for everybody and help your employees and coworkers to do the same. This could jumpstart your G+ Business Page in a very powerful way.
  • CONTENT MARKETING EXPERIENCE  |  WEDNESDAY, SEPTEMBER 11, 2013
    [Business] Forrester: knowledge dissemination and dimensions of business agility
    'Forrester’s Craig Le Clair identifies ten dimensions that shape an organization’s business agility. Welcome to the connected digital business. Forrester analyst Craig Le Clair wrote a great blog post this week on a new Forrester report looking at 10 measurable dimensions shaping an organization’s business agility.
  • BIZNOLOGY  |  TUESDAY, MARCH 20, 2012
    [Business] Extended Video “How To Use Google+ For Business” Tutorial
    started with nothing, creating a Gmail account, filling out all the private info about myself, joining G+, played around with it some, and then proceeded to create a simple, starter, Google+ Page for Business, using my Lodge as an example–since they didn’t have one. Google Plus (Photo credit: ivanpw). Thanks!
  • LOOPFUSE  |  TUESDAY, JANUARY 3, 2012
    [Business] Do you have all the pieces of your business puzzle?
    Even creating a successful business tends to be an exercise in finding the right pieces to complete the overall picture you’re trying to illustrate. The need for Marketing Automation is an increasingly important piece essential to completing the business puzzle. The business puzzle. Where does Marketing Automation fit?
  • EB2BLEADS  |  WEDNESDAY, JUNE 15, 2011
    [Business] Google Invests 280 Million in Solar Panels for Private Homes
    It may sound like Google is just giving the stuff away, but they are a business and will get their return on investment through charging SolarCity interest and taking advantage of state and federal tax benefits. businessGoogle, the company with the policy “Don’t be evil,&# often does things that are downright saintly.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, NOVEMBER 15, 2013
    [Business] ReachLocal Provides Turn-Key Lead Management for Small Business
    Many small businesses do their marketing through CRM, email, and search advertising. Companies that provide small businesses with online directories and ratings, search engine optimization, Web sites, and paid search marketing all have client bases that dwarf the small business marketing automation industry. according to Manta.
  • BIZNOLOGY  |  WEDNESDAY, MARCH 5, 2014
    [Business] The second screen: what it means for small business marketers
    Having a mobile-friendly small business is no longer a suggestion; it is a necessity in reaching consumers. Whether your small business uses traditional television or radio commercials alongside digital promotion or not, there are some lessons to be gleaned from the trend toward multi-screen marketing. Think graphically. Photo Source).
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 15, 2013
    [Business] Is Empathy The Secret Ingredient To A Social Business
    What separates a social business from a “regular” business? The truth is, identifying a social businesses and separating those traits from less social peers is not easy. What is a Social Business? The Social Business Imperative. Is Empathy The Secret Ingredient To A Social Business? Social Medi
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 14, 2011
    [Business] The Myth of Business vs. Personal Profiles in Social Media
    Is there any real separation in our business and our personal profiles no matter where we are and what we do? Like most people I started out using social tools for very distinct purposes. LinkedIn was for connecting with current and former colleagues. Facebook was for friends. But is this all a myth? Computing is Social. Knowledge is Power.
  • EMAGAZINE B2B BLOG  |  THURSDAY, DECEMBER 1, 2011
    [Business] Using LinkedIn for business: best practices – III
    This is the third of a four-part series aimed at helping our readers understand how best to use LinkedIn for their companies’ benefit.  It assumes some beginning familiarity with LinkedIn, but nothing approaching proficiency.  The final part will appear here within 2 weeks. In the second installment of this series, I showed you how to [.].
  • BIZNOLOGY  |  MONDAY, JULY 8, 2013
    [Business] Why your social business platform doesn’t have 100% adoption
    Team calendars – with more and more people working from home, traveling on business, taking leaves of absence or simply taking days off, having a place where you can see at a glance who’s in and who’s out may be extremely helpful when organizing team events or planning for main activities. 'Photo credit: Wikipedia.
  • SAZBEAN  |  TUESDAY, JUNE 29, 2010
    [Business] 9 Reasons Why You Need to Have a Business Blog
    In case you’re still not sure you need a blog for your business, here are nine reasons why I think you do. Showing a bit of personality through blogging and other social media goes a long way towards showing the human side of your business. Blogging opens up your business to an international (or at least national) audience.
  • PAUL GILLIN  |  MONDAY, JANUARY 16, 2012
    [Business] IBM Expands Social Business Services
    Seeking accelerate its pole position as a leader in the emerging concept of “social business,” IBM introduced new programs, services and partnerships to help organizations grasp the concept and make it work for their organizations. The term “social business” has been gaining traction in the last year.
  • TRADESMEN INSIGHTS  |  THURSDAY, OCTOBER 20, 2011
    [Business] Blogging: Helps Increase New Business Leads by 69%
    Blogging greatly improves search engine optimization, which has proven to be a key lead generating factor for new business. How new business is being acquired for companies is currently undergoing a paradigm shift; instead of pursuing clients, it’s now more important for your prospective clients to find your co m pany.
  • BIZNOLOGY  |  FRIDAY, SEPTEMBER 28, 2012
    [Business] Successful Social Business Practices Need C-Suite Support
    Smart business tweeters know that the network is a great tool in promotion, brand recognition and customer interaction. Smart business tweeters know that the network is a great tool in promotion, brand recognition and customer interaction. Social media IS important in business promotion and brand image. Read on to find out more.
  • TOMORROW PEOPLE  |  THURSDAY, MAY 10, 2012
    [Business] Three copywriting tips every business needs to know
    Using content to market your business? Want your content to create results and help boost your company’s performance? Here are three copywriting tips you’ll want to know: 1. Insight creates better content. It’s tempting to ask your copywriter to quickly create content to fill that gap on your website or your blog.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 20, 2013
    [Business] Brian Solis goes bold with the “Future of Business”
    Brian Solis is among the world’s most prolific business authors but when you see his new book,  What’s the Future of Business: Changing the Way Businesses Create Experiences ,  you’ll immediately notice a difference. This is not your father’s business book. . Hope you enjoy the interview!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 22, 2012
    [Business] Punching through blogging barriers to find business benefits
    I dutifully wrote about commercial issues affecting the business and my frustrations of the complex R&D process (a new drug can take up to 10 years and over $1 billion to develop). decided that I needed to make the time and this needed to be central to my business. This is fantastic exposure for me and my business.
  • PAUL GILLIN  |  MONDAY, NOVEMBER 28, 2011
    [Business] As Business Goes Social, CIOs Sit on Sidelines
    The disconnect between CIOs and the emerging world of social business became clear to me at a conference I attended about two years ago. technology that was revolutionizing the way business people communicate was being completely unused by the executives who manage technology in America’s largest corporations. Playing pays off.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, FEBRUARY 13, 2011
    [Business] Case Study: How Twitter Saved My Business
    I loathe business networking. Business Networking International. But when I started my own business, this seemed to be the only alternative.  And I didn’t realize it at the time, but I had stumbled upon the greatest business networking opportunity in the history of mankind.  The Chamber of Commerce meetings.
  • BLUE FOCUS MARKETING  |  TUESDAY, MARCH 13, 2012
    [Business] Do the Math to Calculate the ROI of Business Blogs
    Marketers are being held increasingly accountable for delivering positive, measurable results that align with their businesses’ goals and objectives. There’s no doubt business blogging has a tremendous influence on business growth. The study also found that 75% of businesses believed SEO was a primary factor. 
  • E-QUIP  |  WEDNESDAY, AUGUST 11, 2010
    [Business] Bungled Business Relationships
    Yet the business of relationship building receives little formal attention in the average A/E firm. Last week I shared a few tips for building better business relationships. This project focus is also evident in how we pursue new business. Client Service Strategy Business Developmentthink so. It shows. Ready to begin?
  • THE CONTENT FACTOR  |  WEDNESDAY, MARCH 10, 2010
    [Business] The Call to Action Has Become a Call to Knowledge
    Tags: Business to Business (B2B
  • WRITING ON THE WEB  |  WEDNESDAY, AUGUST 7, 2013
    [Business] You Business Blog: Should You Make Money with Sponsored Posts?
    'Want to make money with your business blog ? Your business blog can use these sponsored posts to provide a valuable service to your readers. Here are some pros and cons when it comes to having sponsored blog posts on your business blog –. She specializes on the topic of small business tips and resources. Pros: Money!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 15, 2012
    [Business] Social Media Good Samaritan donates tweets to save businesses
    first visited  Ray’s Candy Store , an old-fashioned, hole-in-the-wall family business, when I was strolling around New York’s East Village.  There were also articles and reviews covering the history of this beloved 40-year business. ” But even this benevolence was not enough to keep Ray in business for long. Tweet.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 25, 2013
    [Business] The best digital business idea that just never worked
    But the strangest hold out of all is the business card. probably passed out (and received) 250 business cards at the event. “Bumping” a business card is such a great idea. Secondary consideration is to then include one on the business card to at least save the tech-savvy folks from having to type in the information.
<< 1 2 3 4 ... 252 253 >>
 

B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

Sign in with Twitter

Sign in with LinkedIn

or

We need your email and password to allow you to log into your personalization features.

Forgot password?

I don't have an account

 
 

Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.

 
 

Based on...

  • Your interests
  • Your LinkedIn profile
  • What you share on Twitter
          and LinkedIn
  • What people like you are
          sharing

Learn more about Content
Personalization...

 
B2b-Blogging-White-Paper

agg_ad_1