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  • VERTICAL RESPONSE  |  THURSDAY, OCTOBER 15, 2015
    [Business] The Ultimate Guide to ‘Google My Business’
    Have you googled your business lately? Every small business can make a killer digital display, like the one below, that shows up on Google. By using Google My Business. Google My Business is a free marketing tool that connects customers with businesses. Sound like something your business should be a part of?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 12, 2016
    [Business] Using Data-Driven Marketing for Business Success
    Here are some tips on how to use data-driven marketing for business success: Start with how to measure the ROI of your marketing efforts. With the advent of huge amounts of data now available, thanks to online interactions and shopping, digital marketing has become hugely reliant on this data-type of information for decision-making.
  • B2B MARKETING INSIDER  |  THURSDAY, APRIL 11, 2013
    [Business] Digital Is Changing Marketing And Changing Business
    And so as we continue our Future of Marketing interview series, I asked the man responsible for putting on the Stream event, Mark Read, CEO of WPP Digital, to get his views on the challenges facing our industry and the impact of digital across the entire business. It was one of the most amazing professional experiences of my career.
  • HUBSPOT  |  WEDNESDAY, MAY 28, 2014
    [Business] Why Business Blogging Works
    While many of the people in that class know why blogging is important for business growth, I''m supposed to teach it as if that''s not the case. Fresh off the heels of last month''s training class, I realized it''s a little ridiculous that I''ve never written a post that explains business blogging in those terms on this very blog.
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 7, 2012
    [Business] Top 5 Social Business Myths
    As companies go through their social business journey, there are several “truths” about their use of social media that are not necessarily observed in real life, but still get treated as dogma, as if social technologies were so special and enigmatic that deserve a quasi-religious status. Photo credit: Wikipedia.
  • WRITING ON THE WEB  |  WEDNESDAY, SEPTEMBER 11, 2013
    [Business] 5 Ways to Make Your Business Blog Remarkable
    How do you make your business blog really remarkable? The main goal of writing a blog, whether for business or otherwise, is to get people to read what you write. So how do you build a readership base and continuously gain new readers to keep your blog and your business going. What are they asking you as a business?
  • BUZZ MARKETING FOR TECHNOLOGY  |  SATURDAY, OCTOBER 5, 2013
    [Business] How Are Serious Games Reinventing Businesses?
    LH: A serious game is a game that we play to solve a business problem as opposed to any other kind of game typically played for entertainment purposes. When I play a serious game, I’m trying to solve some kind of a business problem like managing a complex sale or developing a product-marketing plan.
  • HUBSPOT  |  FRIDAY, NOVEMBER 20, 2015
    [Business] Does IQ Matter in Business?
    What determines success in the business world? While it's likely that most businesses don't require employees to take an IQ test as part of the application process, IQ tests and scores have long been used as a measure of a person's intelligence and predictors of their success. But what about in the business world? Don't worry.
  • WRITING ON THE WEB  |  THURSDAY, AUGUST 25, 2016
    [Business] Your Business Newsletter: What’s Your Brand Personality?
    When it comes to a business newsletter, your brand is perceived in a blink of an eye. Your newsletter is a representation of you and your business. Ezines We Love Getting Read How to.Tips Attracting Clients Brand business newsletter e-newsletters personalityIt’s a part of your brand. In Dan Hill’s excellent book Emotionomics.
  • SAVVY B2B MARKETING  |  MONDAY, JUNE 4, 2012
    [Business] 25 Ways To Promote Brand Awareness For Your Small Business
    Rule #1,online or off, is to be genuine with business associates or potential clients. Whether on the blogs of potential customers or fellow businesses, comments can help get you noticed. Practicing the Golden Rule is more than a way to make business connections; it also establishes your brand as one that’s generous and helpful.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 18, 2017
    [Business] The Secret to Getting Exactly What You Want (In Business)
    Getting exactly what you want in life or in business seems next to impossible these days. Patience (In Business). As much as I want to celebrate that, I’m busy picking it apart so we can do the same or better this year. Getting what you want in life or business comes down to the same principles. Data (In Business).
  • VERTICAL RESPONSE  |  THURSDAY, NOVEMBER 21, 2013
    [Business] Hiring a Virtual Assistant Can Refocus Your Business Efforts
    Hours upon hours can be spent trying to grow or develop a business. This can be especially helpful during a crunch time or a busy season like the holidays. The post Hiring a Virtual Assistant Can Refocus Your Business Efforts appeared first on VR Marketing Blog. Determine your needs before hiring . Ask around. Take it slow.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 1, 2014
    [Business] Is being disruptive a business strategy?
    It seems everywhere you go these days people are talking about Disruption as the next big business “thing.” MLT Creative is an occasional business partner and an advertiser on {grow}. The post Is being disruptive a business strategy? appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 27, 2016
    [Business] The business benefit of setting your knowledge free
    This is the story of how I became a “web missionary” and learned how setting your knowledge free is the key for building online businesses. This made me ponder the larger online business world. Lesson: you have no idea how many people outside of tech are clueless about the possibilities of online business building.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, FEBRUARY 13, 2011
    [Business] Case Study: How Twitter Saved My Business
    I loathe business networking. Business Networking International. But when I started my own business, this seemed to be the only alternative. And I didn’t realize it at the time, but I had stumbled upon the greatest business networking opportunity in the history of mankind. The Chamber of Commerce meetings.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 7, 2011
    [Business] Small businesses still grappling with social media benefits
    Optimism about the economy and the use of social media pervade a new report called the Small Business Success Index , a survey sponsored by Network Solutions® and the University of Maryland’s Robert H. Smith School of Business. 27 percent of small businesses have a Search Engine Optimization (SEO) plan, up from 19 percent a year ago.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, APRIL 15, 2014
    [Business] Matching Marketing Technology to Business Strategy: A Starting Framework
    When Scott asked for content suggestions during the early stages of the conference planning, my reaction was that one thing everyone needs is a framework for relating marketing technology investments to larger business strategy. The implication is that every business needs to adapt a strategy of customer intimacy. Bluff called. Norton.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 27, 2016
    [Business] Four actual, non-spammy strategies for Pokémon GO and local businesses
    But here’s the upshot for businesses: everyone’s playing Pokémon GO. In short, your customers are playing, and for brick and mortar businesses, this is a gold-plated opportunity for you to drive foot traffic to your business and, ideally, get people to come in and stay awhile. Something is happening. Seriously! Not bad!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 25, 2013
    [Business] 5 Great ideas to unleash business benefits from Twitter Lists
    If you are in the metals business, would your customers appreciate a Twitter List of international resources? Why not build a community that also aligns with your business needs? The post 5 Great ideas to unleash business benefits from Twitter Lists appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.
  • WRITING ON THE WEB  |  THURSDAY, AUGUST 21, 2014
    [Business] The ABC’s of Business Blogging:How to be Heard above the Noise
    How to be Heard above the Noise" width="232" height="232" title="The ABCs of Business Blogging: How to be Heard above the Noise" /> Let me ask you a couple of questions about your business blogging. Independent professionals who use the Web for marketing their services can learn a lot from big businesses with big budgets.
  • CONFLUENT FORMS  |  THURSDAY, JANUARY 3, 2013
    [Business] The 5 reasons your business should be on G+
    Getting your business to feature prominently in that local search is a much better strategy than trying to win the keyword wars. Do you have other reasons why a business should be on G+ or persons why it shouldn't? We know, you've probably heard that Google Plus is a ghost town. That nobody uses it. No paying to reach your fans!
  • VERTICAL RESPONSE  |  THURSDAY, APRIL 3, 2014
    [Business] The Top 20 Places Your Business Needs to Be Listed Online
    Remember when you had to find a phone book and flip through hundreds of pages in order to find a local business? Since Internet search is the primary tool to finding businesses today, it’s vital to make sure your business is listed on all applicable online directories. Business listings appear in Google Maps. Advantages.
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, MAY 14, 2013
    [Business] Important Grammar in Business Presentations
    Just How Important Is Proper Grammar When it Comes to Business Presentations? It takes more than just good speaking skills to give a top-notch business presentation. Whether you’re writing a business plan or chopping down a tree with a chainsaw, you’re much more prone to make mistakes if you’re rushing. Hope you enjoy!
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 28, 2012
    [Business] Does Google Hate Small Businesses?
    So I don't think Google really "hates" anyone, but I think over the years they've unintentionally made things a little bit more difficult for small business owners. This isn't to say small businesses should stop focusing on Google as a marketing engine -- it just means they'll have to work a little harder. They're a business.
  • FEARLESS COMPETITOR  |  WEDNESDAY, AUGUST 10, 2011
    [Business] The NetProspex Social Business Report
    B2B Marketing | NetProspex Social Business Report. Here is the permalink for the report – Netprospex Social Business Report. The Social Business Report. Check out the recent coverage from Huffington Post and Fox Business News.). And they did a superb job with the infographics. Way to go, Netpropex!
  • VERTICAL RESPONSE  |  MONDAY, APRIL 1, 2013
    [Business] 3 Businesses that Rock Pinterest
    Any company can create a business page on Pinterest , but it takes a savvy company to really get it right. In this post we’ll look at 3 very different businesses that have enviable Pinterest pages and what they’re doing to stand out amidst the piles of pins. The post 3 Businesses that Rock Pinterest appeared first on VR Marketing Blog.
  • SYNECORE  |  FRIDAY, APRIL 15, 2016
    [Business] Note to the Nearly Half of US Small Businesses Still Not Mobile Optimized: Get Crackin'
    An inveterate slacker who tends to view any sort of change with a wary eye, I understand how difficult it can be to embrace new technologies, especially as a small business with limited resources. small businesses still have not. Believe me, I get it. Web Development and Design
  • PWB MARKETING BLOG  |  THURSDAY, SEPTEMBER 29, 2011
    [Business] 11 Twitter Tips for Building Business Relationships
    More and more businesses are jumping into Twitter to find new customers and connect with current ones. The word’s out that Twitter builds relationships – but many businesses get it wrong. If you’re using Twitter to build business relationships, follow these eleven tips. Twitter has unwritten rules of engagement. Use their name.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 23, 2013
    [Business] Trash talk: 5 business lessons from a 10-year-old entrepreneur
    A business is born … and lost. A couple of them even offered to go into business with me so I franchised my bottle collection routes into a couple promising neighborhoods that I didn’t have time to reach on my own. I had started my first business. My second business was born! By Ryan Hanley, {grow} Community Member.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Business] Seth's Blog: How to read a business book
    How to read a business book. A lot of people read business books in just the same way. and business books , though. The stakes are a lot higher when it comes to business. m passionate about writing business books precisely for this reason. How to read a business book. So, how to read a business book: 1.
  • SALESFUSION  |  MONDAY, JUNE 9, 2014
    [Business] Marketing Automation for Small Businesses
    The post Marketing Automation for Small Businesses appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Email Marketing Nurture Marketing Website Tracking
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 27, 2013
    [Business] My most important lesson in business almost killed my blog
    I’d like to tell you about one of the most important lessons I learned in business and how it almost ruined my blog. I was much more interested in the personal relationships and what made people in business tick. Business is run by the numbers. I was certainly a better business leader by learning this lesson.
  • WRITING ON THE WEB  |  THURSDAY, DECEMBER 11, 2014
    [Business] Tips to Get Your Business Newsletter Read
    Does anyone read your business e-newsletter? In a previous post, I asked if you were sending a holiday newsletter for your business. How do you get your clients and prospects to open that email? Here are a few timeless tips to help you get your newsletter read. Grab Attention with a Compelling Subject Line and Headline. That’s it.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 29, 2014
    [Business] 3 Twitter best practices that unlock business success
    Here is one of the most common business inquiries I receive: “I am about to launch a (business/book/seminar) and want to use Twitter to do it. Twitter probably won’t work to help your business unless you follow three best practices first, and this is enough to stop most people in their tracks. Can you help me?”
  • BIZNOLOGY  |  THURSDAY, APRIL 7, 2016
    [Business] 10 essentials missing from your business website
    You want a business website that sells. There are two things a solid brand identity and your business website absolutely need to succeed. Almost any business website will benefit from a contact form that allows customers to instantly “reach out” online. Business Blog. Better Comments Setup. Automated Marketing System.
  • INDUSTRIAL MARKETING TODAY  |  SATURDAY, APRIL 14, 2012
    [Business] Industrial Marketing Company Celebrates 25 Years in Business
    We are celebrating 25 years in business! That was the impetus for me to quit my management job with an oil country tubular goods (OCTG) manufacturer and take the plunge into starting my own business. I learned my business in the early years by doing production work for other ad agencies and printers around town.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, AUGUST 16, 2013
    [Business] Transforming Marketing From Social Media to Social Business
    There’s no question that social has grown in relevance for most businesses in the past few years. The influx of content and self-service now available across these online channels has tasked businesses with a variety of new roles and requirements to respond to opportunities and risks. Erick Mott is a social business leader at Eloqua.
  • SALES LEAD DYNAMICS  |  THURSDAY, APRIL 26, 2012
    [Business] Business Development Survey
    I am conducting a short survey (Please see link to survey below) to find out how business owners and service professionals such as consultants, coaches, lawyers, and accountants get new business. What is your best source of new business? The questions pertain only to the business you personally generate. Cold Calling?
  • SALES LEAD DYNAMICS  |  THURSDAY, APRIL 26, 2012
    [Business] Business Development Survey
    I am conducting a short survey (Please see link to survey below) to find out how business owners and service professionals such as consultants, coaches, lawyers, and accountants get new business. What is your best source of new business? The questions pertain only to the business you personally generate. Cold Calling?
  • CLIENT BRIDGE  |  WEDNESDAY, FEBRUARY 17, 2016
    [Business] Small Business Marketing Strategies for 2016
    Everyone wants to stay on the cutting edge, but how can you, as a small business? We’re here to show to you 2016 is actually set-up very well for small businesses to join, and even innovate the current marketing best practices, and make a huge impact on your business' bottom line. small business marketing
  • B2B MARKETING INSIDER  |  SATURDAY, AUGUST 22, 2015
    [Business] Nine Arguments Against Business Storytelling
    I’ve noticed a content marketing backlash, recently, with a particular vitriol directed toward business storytelling. In Storytelling: For And Against , a Content Director made cases for and against business storytelling. Business, on the other hand, has always been self-serving. Every business solves problems for a fee.
  • PAUL GILLIN  |  MONDAY, NOVEMBER 28, 2011
    [Business] As Business Goes Social, CIOs Sit on Sidelines
    The disconnect between CIOs and the emerging world of social business became clear to me at a conference I attended about two years ago. A technology that was revolutionizing the way business people communicate was being completely unused by the executives who manage technology in America’s largest corporations. Playing pays off.
  • CONVERSIONATION  |  SUNDAY, FEBRUARY 3, 2013
    [Business] Successful Social Business Pilot Projects: Benefits of Starting Small
    In a previous post I looked at how the ‘people and process’ part matters before all in what we call social business (WIIFM, speaking the same language, common intended benefits, etc.). This post makes the case for social business pilot projects. Social business pilot projects So, pick that pilot.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 12, 2014
    [Business] 31 business building benefits of Buyer Personas
    They are a foundation for any business that relies on customer acquisition, conversion and retention which, of course, is every business. To convince you it’s worthwhile, here are 31 business building benefits of Buyer Personas. To convince you it''s worthwhile, here are 31 business building benefits of Buyer Personas.
  • BLUE FOCUS MARKETING  |  WEDNESDAY, DECEMBER 26, 2012
    [Business] 14 Experts Predict 2013 Social Media Trends for Small Business
    When I started this post, I wanted to share 13 Social Media Predictions for Small Business in 2013. The experts I consulted see only a bright future ahead for small businesses. – “In 2013, small businesses will need to strengthen their ties to their customers as the world keeps getting smaller. Meghan M.
  • SAZBEAN  |  MONDAY, JANUARY 26, 2015
    [Business] Using Pinterest for Business
    Signing up your business for Pinterest is not unlike most social media sites. Businesses will want a strong profile picture, a clear bio that defines who you are and what you do, and visual branding that is consistent across all websites and social media accounts. The post Using Pinterest for Business appeared first on Sazbean.
  • VERTICAL RESPONSE  |  WEDNESDAY, SEPTEMBER 18, 2013
    [Business] 10 Steps to Achieving Work-Life Balance: Small Business Edition
    When you run your own business, having a personal life tends to placed on the back burner, and not just when you’re first starting out. Cultivating a balance between running your business and living your life is essential to the health of your company. Do less. The quality of your work will improve and you’ll feel less burnt out.
  • SYNECORE  |  TUESDAY, AUGUST 14, 2012
    [Business] A Guide to Using Pinterest for Business [INFOGRAPHIC]
  • BIZNOLOGY  |  FRIDAY, OCTOBER 16, 2015
    [Business] Two reasons to invest in online business video production
    To get informed and educated quickly, the people who make decisions are watching more and more online business videos every single day for a reason. But if they ARE busy, they will prefer to watch. The typical amortization of an evergreen business sales or promotional video on a website is about four years. Like this post?
  • CONFLUENT FORMS  |  TUESDAY, MARCH 26, 2013
    [Business] Why your business needs to claim its Google Places page
    For location-relevant businesses these types of searches are the most important queries that you can hope to win. You might have created your business listing in this service, it still exists, you can still edit your existing listings, and in fact you can create new listings. Immediately. When does your location matter?
  • BIZNOLOGY  |  MONDAY, JULY 16, 2012
    [Business] Inventing Social Business
    Is there anything that will be left unaffected as the technologies we create and the social media programs we implement help transform organizations to social businesses? Tomorrow’s social businesses will be a far cry from the “tops down” and “command and control” organizations that proliferated in the past century.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 22, 2016
    [Business] The disconnect between social media popularity and business effectiveness
    I enjoyed getting to know this fella in real life but could not help but note that there is certainly a vast disconnect between the “social proof” of his humongous online presence and the relatively little true business experience this young guy possessed. It adds a level of complexity to the business world. By Mark W.
  • BLUE FOCUS MARKETING  |  TUESDAY, JUNE 26, 2012
    [Business] Power of the Journey for Social Businesses
    As more business have come to adopt this practice, they have also come to realize that to build a truly effective social brand they must build engaged communities from the inside out. In short, a company must learn to evolve into a social business by empowering its employees to become effective brand ambassadors. Social Collaboration.
  • BLUE FOCUS MARKETING  |  TUESDAY, JUNE 26, 2012
    [Business] Power of the Journey for Social Businesses
    As more business have come to adopt this practice, they have also come to realize that to build a truly effective social brand they must build engaged communities from the inside out. In short, a company must learn to evolve into a social business by empowering its employees to become effective brand ambassadors. Social Collaboration.
  • B2B MARKETING INSIDER  |  TUESDAY, MARCH 24, 2015
    [Business] Content Marketing ROI Starts With A Strong Business Case
    Content Marketing ROI is probably the biggest question I get from marketers who are struggling to build their own business case internally. But building the business case is often a tricky proposition. It is also important to remember that everyone inside the business creates content. A couple of ways to build the business case.
  • HUBSPOT  |  MONDAY, MARCH 6, 2017
    [Business] The Beginner's Guide to Small Business Marketing Online
    Whether you're in the process of launching a new business or already have one, having an strong online presence for your brand is extremely important. Small business owners looking for a way to track ROI and brand awareness need digital marketing. The Core Elements of Small Business Marketing. Social Media for Local Businesses.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 3, 2015
    [Business] What is the ideal blogging frequency for your business?
    First, let’s start at a very high level and set the stage about blogging as a business imperative in general. I think that most businesses need to have a source of rich content to fuel their social media presence. Like almost every business question, the answer is, “It depends!” How much is too much?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 10, 2016
    [Business] Four online business rules that don’t exist any more
    I had a chance to talk to online entrepreneurs from all over the world and listened to their unique business stories. It reminded me how much the online world had changed the rules of business … which a lot of people still haven’t realized. This still creates a distance, which keeps the joint venture business-y.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 8, 2011
    [Business] The Anatomy of Truly “Social” Business
    There is increasing discussion these days about developing a “social business.&# The vital word to remember in this name is business — real work tied to a bottom line. The social business doesn’t start or end in the digital space but rather in the human universe. But without business, it’s a hobby shrouded in theory.
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 20, 2016
    [Business] How long should your online business video production be?
    In the office, commuting to work, and during off hours; on our desktops, laptops, tablets and mobile devices…we are all watching more online videos for business than ever before. But what is the optimal length of an online business video production ? What is the golden rule for how long an online video should be for business?
  • THE EFFECTIVE MARKETER  |  SUNDAY, AUGUST 10, 2014
    [Business] What Marketing Org Charts Tell You About The Business
    A small startup will have a head marketing person with a few helpers below, but as it grows more people are added to handle the other facets of promoting the business.. Marketing Management Marketing Planning Marketing Strategy electrolux harvard business review hp hubspot marketing organization marketing structure org chart p&g
  • B2B MARKETING INSIDER  |  THURSDAY, APRIL 4, 2013
    [Business] Marketing Must Be Integrated Into The Whole Business
    One of the biggest questions in marketing is ‘what is the role of marketing in the future of business?’ It encompasses the entire business. It is the whole business seen from the point of view of its final result, that is from the customer’s point of view. Promotion and Business Development. Processes.
  • BIZNOLOGY  |  FRIDAY, JANUARY 6, 2017
    [Business] 5 tips to help you make business decisions that get results
    Small business owners tend to do it all and wear all of the business hats when running their business. When it comes to the myriad of decisions to make, it can be stressful to feel the pressure of making the best decision to ensure your business has a profitable existence. Know everything about your business.
  • HUBSPOT  |  MONDAY, FEBRUARY 6, 2017
    [Business] 8 Timeless Business Lessons From Bill Belichick
    As a student of business strategy, I find Belichick to be a fascinating character. 8 Timeless Business Lessons From Bill Belichick. What business lessons did we miss? Business Leadership Daily TacticalEditor's Note: This post was published in 2006. For the rest of you, he is the head coach of the New England Patriots.
  • WRITING ON THE WEB  |  THURSDAY, JULY 11, 2013
    [Business] Business Blogging: How to Optimize Older Posts
    Clearly, one of the most important things that you can do when it comes to a business blog is to share new content. For business blogging, you’ll need to become keyword-savvy , and use a plugin or two will help make it easy and automatic. Business blogs can be tricky creatures. Why not make good use of older content? It’s free.
  • VERTICAL RESPONSE  |  WEDNESDAY, NOVEMBER 26, 2014
    [Business] How a Small Business Owner Turns Instagram Followers into Customers
    Small businesses are flocking to Instagram to create an album of marketing eye candy. Kate Marie Grinold Sigfusson, the owner of luxury baby brand Babies4Babies , says her small business gets more customer conversions through Instagram than any other channel, social media or otherwise. They are our community,” Sigfusson says.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, AUGUST 11, 2015
    [Business] Digital Marketing for Manufacturers: Making a Business Case
    Uh […] The post Digital Marketing for Manufacturers: Making a Business Case by Achinta Mitra appeared first on Industrial Marketing Today. Imagine this all too common scenario if you are a manufacturer, distributor or an engineering company. Sales are slow; you need to do something right now to make the phones ring.
  • NUSPARK  |  FRIDAY, OCTOBER 28, 2011
    [Business] Is Blogging Right for my Business? The Benefits of a Business Blog
    I’m not convinced a blog is right for my business, plus I’m concerned over time and resources. Give me some reasons how a blog on my site can contribute to lead generation and business growth”. People prefer to buy from businesses that seem active online and produce helpful, quality content—not just sales messages. Often.
  • BIZNOLOGY  |  MONDAY, APRIL 7, 2014
    [Business] Social business: enterprise knowledge goes retail
    The major transformation that Social Business platforms bring to the workplace is the ability to create highways of information between people, content and places, making information flow in a way that it can serve supply and demand patterns more efficiently, playing the role of an eBay-of-sorts for enterprise knowledge. Why does that happen?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 6, 2013
    [Business] Three pros and cons of using Bitcoin for your business
    No matter if you’re into social media or other web related work, you should think about accepting Bitcoin for your business. Many startups and businesses around the globe are working to make Bitcoin mainstream, but it has a long way to go. economics of social media innovation bitcoin business strategy social media business
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 20, 2013
    [Business] Brian Solis goes bold with the “Future of Business”
    Brian Solis is among the world’s most prolific business authors but when you see his new book, What’s the Future of Business: Changing the Way Businesses Create Experiences , you’ll immediately notice a difference. This is not your father’s business book. . Hope you enjoy the interview!
  • HUBSPOT  |  MONDAY, MAY 2, 2016
    [Business] 11 Helpful Resources for Improving Your Business Skills
    Whether or not business school is worth the investment is a hot topic these days. But regardless of where you stand, you don't have to go to business school to gain a better understanding of how businesses work. Business" is quite a versatile topic with many components. 1) A Mentor With Business Experience.
  • SYNECORE  |  SUNDAY, FEBRUARY 24, 2013
    [Business] Vine is Open for Business
    Businesses did not hesitate to jump onto the app for marketing purposes, while amateur users haven’t been shy about testing it out for…other reasons. If your business deems this mobile application’s capabilities fitting to your brand image, by all means, try it out! Today marks the 1 month anniversary of the new mobile app, Vine.
  • BLUE FOCUS MARKETING  |  MONDAY, JULY 18, 2011
    [Business] Getting Your Small Business Ready for Google+
    There are many useful features that will work for your personal brand now and, coming soon, for your small business. That is, different messages for different groups which has strong marketing implications when business pages are available from Google+. What Google+ circles mean to your small business. What is a trusted brand?
  • SYNECORE  |  THURSDAY, MAY 1, 2014
    [Business] Small Businesses: Is Your Website a Novelty or a Utility?
    Over time, this will create increasingly dire consequences for these small businesses. Many Consumers Prefer Small Businesses. In April of this year, AYTM Market Research released data outlining various reasons why US Internet users prefer small businesses over larger companies. Many Small Business Websites Are Coming Up Short.
  • HUBSPOT  |  TUESDAY, AUGUST 13, 2013
    [Business] What Is Business Blogging? [FAQs]
    For instance, business blogging. What''s the difference between regular blogging and business blogging? But I''ll keep it short. :-) And if you''re currently employed as a full-time business blogger, maybe bookmark this for future family gatherings. What Is Business Blogging? that helps support business growth.
  • WRITING ON THE WEB  |  WEDNESDAY, APRIL 27, 2016
    [Business] 5 Ways Blog Analytics Improve Your Business Blog
    Here are the top five practices in business blog tracking, using analytic tools, and what to do to improve the performance of your blog so that you and your business blog get found, get known and get clients. How do you use your blog analytics ? A ssets (free). S ocial Media. T rack. Post views/clicks. Referral sources. Subscribers.
  • TOMORROW PEOPLE  |  THURSDAY, MARCH 7, 2013
    [Business] How is Mobile Changing Business? [INFOGRAPHIC]
    Check out the impact of mobile phone ownership on business in this KissMetrics infographic. Source: How Mobile is Changing Business – Infographic. Mobile marketing and social media are closely linked — find out how to harness social media to generate real business leads The mobile world is where we all live now.
  • B2B MARKETING INSIDER  |  WEDNESDAY, APRIL 9, 2014
    [Business] 29 Signs Your Business Is Not Ready For Content Marketing
    How do you know your business is ready for content marketing? One question I get asked a lot is “how do we know our business is ready for content marketing?” And that’s what I’m doing here, with these 29 signs your business is not ready for content marketing. You’re not alone. Content Marketing
  • CUSTOMER EXPERIENCE MATRIX   |  SATURDAY, JANUARY 24, 2015
    [Business] New Marketing Automation Options for Small Business in the VEST Report
    GreenRope workflow GreenRope is all-in-one software sold primarily to very small businesses such as lawyers, real estate agents, consultant, coaches and membership organizations. GreenRope is also small-business-friendly, starting at $149 per month for up to 1,000 contacts and costing $199 per month for 5,000 contacts.
  • CRIMSON MARKETING  |  THURSDAY, JUNE 5, 2014
    [Business] Debunking Digital Business Myths [Infographic]
    It’s no secret that our world is becoming increasingly digital, and will naturally begin to determine and effect many key business decisions. The post Debunking Digital Business Myths [Infographic] appeared first on. When thinking about what this means for your. Digital Marketing Infographics
  • VERTICAL RESPONSE  |  TUESDAY, NOVEMBER 4, 2014
    [Business] Big Ideas to Make the Most of Small Business Saturday
    Small Business Saturday, a day set aside to celebrate and shop at small businesses was created four years ago by American Express to rally people to shop local during the busy holiday season. Small Business Saturday is always held on the Saturday after Thanksgiving – this year it’s on November 29th.
  • WEBBIQUITY  |  TUESDAY, MARCH 31, 2015
    [Business] 22 Exceptional Business Blogging Guides, Tips & Tactics
    A well-written and consistently updates business blog is a vital core element of a successful content marketing program. What are the key elements of a successful business blog? Find the answers to those questions and more here in almost two dozen of the best guides to business blogging strategy and tactics of the past year.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 18, 2014
    [Business] Business Lessons from Bruce Lee and the World Cup
    I was in the middle of my business review, an exercise I do twice a year, and frowned when I looked at the numbers from the last couple months. 2014 started off with a bang, but the recently business hadn’t been great, to say the least. But as I soon realized, complaining is not a business strategy. First, I complained.
  • WRITING ON THE WEB  |  WEDNESDAY, NOVEMBER 27, 2013
    [Business] Smart Business Blog Linking: Top 25 Content Marketing Blogs
    Top 25 Content Marketing Blogs" src="[link] width="300" height="300" title="Smart Business Blog Linking: Top 25 Content Marketing Blogs" /> If your business blog needs to get inbound links , here’s a prime example of how to do it. No matter what business or field you’re in, you can do this research. Who cares? I am.
  • WRITING ON THE WEB  |  THURSDAY, FEBRUARY 10, 2011
    [Business] When Business Blogging Works Too Well…
    Blogging for your business works like this: You blog about the problems you solve for your clients. But then your business grows, you get busy, and what happens to the blog? I guess the problem is this: blogging for your business is the best darn way to market on the planet. Blogging for Business: Persistence Pays.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 5, 2011
    [Business] The business case for Facebook, in one sentence
    Here is the business value proposition for Facebook in one sentence: “Come waste time with me.” So, do you have a business that people want to waste their time with? What is the most-debated question in social media today? One candidate is, “Should my company have a Facebook page?” ” Think about it.
  • WEBBIQUITY  |  FRIDAY, SEPTEMBER 23, 2016
    [Business] 7 Reasons Why Your Business Blog Is Failing (And How To Fix Them)
    Having an online presence is all but a necessity for businesses today. So what’s a small business owner like you going to do about it? You can always set up a Facebook page or establish a company Twitter account, but these platforms may not be the best for every type of business. Anyone can start a blog for their business.
  • WRITING ON THE WEB  |  WEDNESDAY, AUGUST 21, 2013
    [Business] Is Your Business Blog “Just Okay?” Here’s How to Change It
    Heres How to Change It" src="[link] width="300" height="300" title="Is Your Business Blog Just Okay? Heres How to Change It" /> Let’s be honest – in the realm of successful business blogs yours is probably mediocre. Here’s what I mean by “ successful business blog.” But few business people do this.
  • SYNECORE  |  WEDNESDAY, JANUARY 27, 2016
    [Business] Note to Businesses: We’re All in eCommerce Now
    While remarkable news for eTailers, these muscular growth numbers point to a broader and more significant business trend: we’re all in eCommerce now. One needn’t look any further than Amazon to bear witness to the growing power of eCommerce. Marketing Technology Trends Web Development and Design
  • VERTICAL RESPONSE  |  MONDAY, OCTOBER 21, 2013
    [Business] Let’s Party! 16 Business Event Planning Tips
    Hosting a business event like a happy hour or networking event is a great way to get in front of people and learn more about them at the same time. Use these tips and ideas to make business event planning a breeze: Planning Your Event. Find a similar or complementary business to co-host an event with you. What will you need?
  • TONY ZAMBITO  |  FRIDAY, JULY 1, 2016
    [Business] Why Brexit Will Affect The Future Of Global Business Marketing
    The stunning outcome of Britain’s decisive vote to exit the European Union has caught the political, economic, and business world by surprise. One area of concern for businesses is how to approach and conduct global business marketing. Some have been busy preparing for such a day. They have been busy on two fronts.
  • KOMARKETING ASSOCIATES  |  THURSDAY, SEPTEMBER 3, 2015
    [Business] Does That “Affordable SEO Package” Make Sense For Your Business?
    A couple weeks back, a small business owner, that had found my information through my columns on Search Engine Land , emailed looking for guidance on how to make a decision on SEO services. “I am a small business in the mist of redesigning our website… I have not had time to research SEO to be at comfortable place.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, AUGUST 16, 2013
    [Business] How to Eliminate Fluff From Your Business Blog
    It would be difficult for a single person to generate eye-opening content for a business every single day. I don''t like fluff on my sandwiches or on my computer screen. How many times have you read a long article or blog post and wanted to yell "Duhhh" at your computer or phone because the content was so obvious and unhelpful?
  • WRITING ON THE WEB  |  WEDNESDAY, NOVEMBER 6, 2013
    [Business] How to Find Great Blogs for Better Business Blogging
    Writing quality content is key for your business blog. Never stop focusing on better business blogging. If you want to build a better business blog, this is key: you must read the other great blogs in your field, and some others as well. But you can’t reach that point if you’re not reading other great business blogs.
  • CONVERSIONATION  |  SUNDAY, APRIL 6, 2014
    [Business] The customer has a voice: your business is the audience
    as “audiences” It’s time to look at our businesses as audiences. The significantly grown attention for “content marketing” and the “brands as publishers” and storytelling narrative has made marketers look at their customers, prospects, etc. Content marketing Integrated marketing
  • HUBSPOT  |  THURSDAY, NOVEMBER 3, 2016
    [Business] 10 of the Best Podcasts About Business and Management
    We’re busy, we’re distracted, we’re ambitious, and we’re always on the hunt for new sources of inspiration. That’s why business management-oriented podcasts are so perfect for today’s professionals. 10 of the Best Podcasts About Business and Management. 8) For book-driven business insights: Jeff Brown. It makes sense.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 16, 2014
    [Business] The A-Z Guide of Must-Read Business Books [SlideShare]
    Our business books reading list is tailored just for grownups looking to expand their knowledge or refine their professional tactics. Check out our A to Z list of classic and modern business books to get back to business basics while simultaneously staying up to date on the latest trends. Business Or does it?
  • VERTICAL RESPONSE  |  MONDAY, SEPTEMBER 30, 2013
    [Business] 3 Emails Your Business Should Be Sending
    Include improvements to your products or services, new management, or new business practices. (If Because newsletters are more comprehensive, once or twice a month is typically a good practice, however, depending on your business, and how much content you produce, weekly might work as well. Don’t worry, we won’t tell!). Welcome Email.
  • VERTICAL RESPONSE  |  WEDNESDAY, AUGUST 20, 2014
    [Business] 5 Small Businesses Excelling on Social
    When it comes to social media, it often seems that large businesses get all the buzz, with high-profile marketing campaigns and monumental budgets. Eventually, they got so busy with the stand, they opened up a physical location as well, which has since expanded to four Bay Area restaurants. However, SMBs are making waves of their own.
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