Tony Zambito

JANUARY 23, 2012

Recently, I embarked on a series of articles related to buyer trends and how they are changing conventional business thinking as we know it. Business in general has been undergoing the most unprecedented period of economic challenges, social changes, technological changes, and rapid changes in buyer behaviors in several decades.

Trends 100

Trends Wikipedia Business Press 100

Tony Zambito

MARCH 31, 2010

While much attention has been paid to the consumer use of the Apple iPad , lost in the noise has been the business user and buyer.   I noted with much interest an article distributed by Bloomberg News and authored by Olga Kharif entitled IPad Wins Following Among Business Users for Work Outside Office.

Buyer Personas 100

Buyer Personas Business Customer Surveys Segmentation 100

Tony Zambito

FEBRUARY 1, 2010

have all been around the “business” or “company”, many senior leaders can tend to overlook the power of buyer personas. we look at how to reconcile this dilemma as well as misconception: The Business Persona.   Thus, we began to focus on the business persona that buyer personas are a part of daily.

Buyer Personas 100

Buyer Personas Business Ideal Customer Profiles Segmentation 100

Tony Zambito

FEBRUARY 27, 2022

Business Leaders Will Need To Account For Ongoing Uncertainty. The attempt by Russia to overthrow Ukraine’s leadership and bring the country into the sphere of Russia is intensifying uncertainty for businesses across the globe. As I have written about on several occasions, uncertainty has always been a part of the business world.

Thought Leadership 209

Thought Leadership Forecasting Rules Intent 209

Tony Zambito

JANUARY 11, 2022

Buyer insights and buyer personas act as a compass for business leaders in uncertain times. For businesses, this means understanding their buyers and customers is more critical than ever. Especially after 9/11, uncertainty reigned in the minds of business leaders, buyers, and customers. Nothing would ever be the same.

Buyer Personas 262

Buyer Personas Cross-Selling Act-On Research 262

Tony Zambito

JANUARY 14, 2022

Business buyers have had to navigate new and mounting challenges. Uncertainty reigns in business. Businesses and buyers will face disruptions in operations, talent development, and their abilities to retain customers. Especially in businesses that converted over the last few decades to just-in-time processes.

Buyer Personas 234

Buyer Personas Startups Planning Positioning 234

Tony Zambito

FEBRUARY 4, 2022

Business Leaders Must Adapt Buyer Insights Generation To Rapid Pace Of Change. In this world of new realities, business leaders in operations, marketing, and sales desire such deep understanding to expand and grow. . The pandemic has caused much of businesses to rethink many existing concepts. The world continues to evolve.

Buyer Personas 219

Buyer Personas Correlation Fulfillment Analysis 219

Tony Zambito

JANUARY 7, 2022

The word and the premise of empathy have become quite the buzzword in business and marketing. From this perspective then, businesses and their functions of marketing and sales must first earn the right to gain this deeper understanding. Earning the right to gain empathy is an investment business should make.

Buyer Personas 221

Buyer Personas Research Analytics Marketing Report 221

Tony Zambito

JANUARY 21, 2022

Business leaders must aspire for human-centered insights, not just intelligence. Many businesses today, in their marketing and sales operations, have an insatiable thirst for data and intelligence about their buyers and customers. What business leaders today need to be on guard for is this. It is expensive.

Marketing AI 204

Marketing AI Buyer Personas Marketing & Strategy Act-On 204

Tony Zambito

JANUARY 3, 2022

What does this mean for business and commerce? While many businesses have changed strategies and tactics in terms of their customer-facing operations, many on the other hand have under-invested in their own infrastructure. . This will be a year of reckoning for many businesses as well as government services.

Education 212

Education Tactics B2B Service 212

Tony Zambito

DECEMBER 23, 2020

While vaccines offer a pathway to an increase in business activity beyond the computer screen, it is still a ways off. All facets of business commerce will continue to be affected. As business commerce continues to struggle for growth, sales forces throughout will continue to experience reduction.

Marketing AI 235

Marketing AI Account Based Marketing Fulfillment Interactive Marketing 235

Tony Zambito

JANUARY 12, 2022

Qualitatively interviewing business buyers and consumers. In these various engagements over the past few years, I interviewed a few hundred business buyers in different parts of the world. Both B2C and B2B types of engagements. I pushed against the assumptions and stereotypes that are common.

Buyer Personas 228

Buyer Personas Display Trends Marketing & Strategy 228

Tony Zambito

MARCH 6, 2017

The digitization of the global business economy has been taking place at an unprecedented rate. A new era of business will develop in the next 10 years that will fundamentally change how organizations work, conduct business transactions, and establish relationships. Illustration entitled Insight by Yu Luck. Consider this.

Digital Transformation 253

Digital Transformation Buyer Personas Lead Ranking B2B 253

Tony Zambito

JANUARY 20, 2022

When you are faced with a major decision, be it personal or business in nature, you want all the information you can get. With such a high degree of uncertainty in today’s business climate, the temperature on major decisions has gone up a few degrees. Many of you know the feeling. You are looking to make an informed decision.

Buyer Personas 147

Buyer Personas Press Advertising Mediums Customer Surveys 147

Tony Zambito

MARCH 12, 2017

B2B companies are faced with the most transformative era in business history. On a greater scale than that of the first Industrial Revolution over a century ago, we are witnessing a technological and digital revolution that will disrupt business-to-business profoundly in the next 10 years. Illustration by Gregory Cresnar.

Buyer Personas 251

Buyer Personas B2B Digital Transformation B2B Sales 251

Tony Zambito

MAY 23, 2017

As business leaders and marketing leaders look ahead to the future, the ever-expanding global digital economy will undoubtedly cause further disruption. How should business leaders and CMOs look towards the future, then? 3 Forces Business And Marketing Leaders Will Need To Address.

B2B Marketing 227

B2B Marketing Planning Buyer Personas B2B 227

Tony Zambito

JANUARY 4, 2022

One of the big stories of the year 2021 and the Covid-19 pandemic has been the “Great Resignation” of workers in many consumer and business sectors. This has been predominantly noted in business markets and media as being driven by technology. . Businesses should not be so fooled. There are a variety of reasons cited.

Interactive Marketing 242

Interactive Marketing Loyalty Act-On B2B Marketing 242

Tony Zambito

JANUARY 18, 2022

Uncertainty has always been an element of business commerce. With this backdrop, business organizations will need to recognize that customer and buyer goals are changing. Each new world or commercial event brings new implications for businesses and buyers alike. What can business leaders do? Rapidly and frequently.

Buyer Personas 209

Buyer Personas Psychographics Customer Satisfaction Correlation 209

Tony Zambito

FEBRUARY 21, 2022

Even though the business world is experiencing tumultuous change, B2B’s structure and governance are still very much fragmented. B2B Leaders Must Develop Unified Approaches to Buyer Strategies and Customer-Centricity. Hierarchy dominates. Functions and departments are represented by an elevator button.

Marketing & Strategy 210

Marketing & Strategy B2B Sales Gartner Touchpoints 210

Tony Zambito

FEBRUARY 2, 2022

This ongoing state of unpredictability is surely putting business leaders and their marketing and sales teams in a bind. Where and how much to spend dollars to grow the business is just not an easy decision anymore. Every CEO should be asking the question of whether they have an early buyer insights system in their business.

Ad Building 228

Ad Building Blast Campaigns Broadcasting Forecasting 228

Tony Zambito

JANUARY 9, 2022

One perception that needs to change in business is that of believing buyers have changed only in how they interact and spend. These changes combined are causing significant gaps in the ability of businesses to understand and serve their buyers and customers. These combined changes now present a new set of risks to businesses.

Buyer Personas 196

Buyer Personas Correlation Buy Spending 196

Tony Zambito

OCTOBER 12, 2020

Putting pressure on B2B Executives to transform their businesses. Change the mindset of compartmentalizing online commerce : as a general observation, I suspect many B2B organizations are still possessing a mindset of their online business as separate from their traditional B2B sales efforts. No longer can they wait with a long view.

Buyer Personas 310

Buyer Personas B2B Amazon Fulfillment 310

Tony Zambito

DECEMBER 14, 2020

Including business and the act of buying. The COVID-19 pandemic has caused confidence to wane on the part of business and buyers. Although promising vaccines on the horizon may improve business outlooks, they may not impact buyer confidence in the same way. A business case presented as irrefutable. Confidence Wanes.

Ad Building 271

Ad Building Urgency Marketing Case Studies B2B Sales 271

Tony Zambito

OCTOBER 14, 2018

The notion of the “journey” came into the conscious stream of business around the time when the concept of “customer experience” was introduced in the late 1990’s. The biggest danger businesses can face is being caught off-guard as buyers shift to even faster and newer ways of engaging when seeking to solve a problem or fulfill a need.

Marketing AI 174

Marketing AI Buyer Personas Top of Funnel Digital Marketing Funnels 174

Tony Zambito

OCTOBER 7, 2018

Especially within business contexts. With digital disruption affecting many types of businesses and industries, gaining deeper buyer insights becomes critical for business leaders. A monumental shift in how people and business interact and in how commerce is conducted will undoubtedly happen.

Marketing AI 187

Marketing AI Peer-to-peer Buyer Personas Segmentation 187

Tony Zambito

DECEMBER 9, 2020

The year 2020 will go down as the most challenging year for businesses in many decades. Business leaders will need to take care that long-held assumptions do not get baked into their organization’s DNA thinking. How should business leaders take steps to validate assumptions about buyers? Built Into Company DNA.

Marketing Analytics Tools 318

Marketing Analytics Tools Validation Planning Intent 318

Tony Zambito

JANUARY 15, 2022

On the minds of many CEOs entering 2022 is how to make business growth a top priority. With businesses facing endemic new realities , businesses are bent on growing. A struggle for leaders is in aligning their teams and tactical operations with business growth strategies. A brand vision that is buyer-focused.

Buyer Personas 147

Buyer Personas Marketing & Strategy Validation Paid Search Agency 147

Tony Zambito

JUNE 6, 2017

That is, the actual outcome is a business by data-centricity versus business by customer-centricity. An outcome of insularity is organizations can develop an over-reliance on quantitative data in all aspects of a business. Through natural laws of inertia, companies can become insular because of data.

Marketing AI 214

Marketing AI Paid Search Agency Buyer Personas Companies 214

Tony Zambito

MAY 24, 2021

Recently, I encountered the business speak of how “we need to operationalize empathy.” Once again, be careful about getting MBA-ish and Business Speak-ish about “operationalizing” empathy and humility. Buyers will notice the business-speak of “what we can do…and we are agile…” that can permeate seller-buyer conversations.

Ad Building 303

Ad Building Buyer Personas Trust Marketing B2B Sales 303

Tony Zambito

MAY 4, 2020

The COVID-19 pandemic has forever altered the global business economy. There have been crises in the past where disruptive impact rippled through business commerce. In the past few weeks, we have engaged in an informal polling of business leaders on the impact of COVID-19. We are living in unprecedented times. Pandemic Persona.

Marketing AI 173

Marketing AI Buyer Personas Advertising Agencies Conference 173

Tony Zambito

NOVEMBER 4, 2020

Now, buying behavioral trends have been lit with lighter fluid as the coronavirus pandemic shocks business commerce. What this can indicate is that B2B businesses will need to enable buyers to have what they need when they interact with buying teams. These will mean their interactions with businesses will need to be more responsive.

B2B 202

B2B Buyer Personas B2B Sales Buyer's Journey 202

Tony Zambito

FEBRUARY 28, 2018

As business leaders and marketing leaders look ahead to the future, the ever-expanding global digital economy will undoubtedly cause further disruption. How should business leaders and CMOs look towards the future, then? 3 Forces Business And Marketing Leaders Will Need To Address.

B2B Marketing 113

B2B Marketing Planning Buyer Personas B2B 113

Tony Zambito

NOVEMBER 23, 2020

Your and Your Buyer’s Businesses Have Evolved. As is the case for your own business. Which then begs the question: have your buyers’ businesses changed? How buyers are interacting with business and commerce is undergoing a major transformation. Analytics are helpful in informing where updating is needed.

Buyer Personas 228

Buyer Personas Terms and Conditions Interactive Marketing B2B Sales 228

Tony Zambito

MARCH 4, 2022

The world order of business and commerce has been changed forever because of the Russia-Ukraine conflict. These questions and choices related to a new world of business commerce will, without a doubt, affect buying decisions. Heeding to calls to adapt or educate. And make strategic course corrections as well. And that is the point.

Activities 231

Activities B2B Buyer Personas B2B Marketing 231

Tony Zambito

MAY 6, 2020

Where does this leave our understanding of how the COVID-19 pandemic will affect human behavior in the context of business commerce, consumerism, and cultural participation? Businesses will need to understand the “Pandemic Persona” in the context of business and commerce. Maybe longer. What Is The Call To Action?

Contingency Planning 173

Contingency Planning Buyer Personas Consulting Buy 173

Tony Zambito

MAY 12, 2021

In the world of business and commerce, we are seeing the beginnings of a “new world order” that will fully realize in 3-5 years. In the world of business, commerce, B2B marketing, and B2B sales, a “new world order” will emerge. A “new world order” future in business, commerce, and buying will soon be upon us.

Buyer Personas 221

Buyer Personas Marketing AI Personalization B2B Sales 221

Tony Zambito

FEBRUARY 15, 2022

In today’s business climate, the right to gain this deeper understanding must be earned. In today’s environment of business uncertainty , the need for insights has never been higher. Important decisions are forthcoming for many business leaders. Earned Buyer Insights Are Critical to Being Relevant to Buyers.

B2B Marketing 147

B2B Marketing B2B Trust Marketing Marketing & Strategy 147