The Effective Marketer

JANUARY 31, 2012

Either way, the sender is not inspiring me to interact or do business. LinkedIn for business updates relevant to employees and stakeholders. Any business in social media for the long haul needs a strategy that employs something other than convenience as the linchpin. Inappropriate style. For example, a B2C firm might use ….

Social Media 100

Social Media Media Merchandising Twitter 100

The Effective Marketer

AUGUST 5, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Best Companies Don’t Need Marketing Interesting set of articles on Inc’s Magazine June Edition “Inside America’s Best Run Companies&# , showing how the best small business companies run and the perks and (..)

Marketing Budget 100

Marketing Budget Paid Search Agency Planning Work Management 100

The Effective Marketer

FEBRUARY 14, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Effective Manager Defined From time to time I go back to some business books I’ve read that had big influences in my career, one of which is “The One Minute Manager&# , by Ken Blanchard.

Work Management 100

Work Management Marketing Management Effectiveness Marketing Budget Creation 100

The Effective Marketer

NOVEMBER 3, 2011

Your business goals should determine priorities. The purchasing process your buyers follow, your overall business objectives and competitive positioning should be taken into account when comparing what others are doing. New is good, but be careful.

Allocation 100

Allocation Spending Paid Search Agency Online Marketing 100

The Effective Marketer

DECEMBER 14, 2011

Business Blogging. In the eBook you will see metrics for the following marketing tactics: Social Media. Email Marketing. Lead Nurturing & Marketing Automation. Your Website & Landing Pages. Search Engine Optimization. Paid Search. The benefits of analyzing your marketing performance according to HubSpot are: 1.

Inbound Marketing 100

Inbound Marketing Analytics Paid Search Agency Landing Pages 100

The Effective Marketer

AUGUST 20, 2015

While a feature related to, let’s say, faster data synchronization might be translated into a benefit for the customer like “more accurate data”, the true value looks at what it means for the business and makes that connection obvious, like “up to the minute customer information when your support team most need it”.

Work Management 100

Work Management Marketing Management Class Press 100

The Effective Marketer

MARCH 13, 2012

The most important content to present on the initial launch of a business site is the overview. For instance, consider a restaurant supply business. Instead, identify the content you must have for launch, and then schedule the content you want to have for future phases of the project. Go from General to Specific over Time.

Planning 100

Planning Allocation Ad Building Content 100

The Effective Marketer

JUNE 21, 2009

Free Marketing Training from IMU After watching the classes, my take on the University is: Positives: Online archives from each class including slides available on-demand helps a lot when you have busy schedules like mine, and also allows watching at your own pace (i.e. and measure it religiously.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

The Effective Marketer

JULY 13, 2011

Yup, not the full featured MS Outlook businesses use via an Exchange server, but the stripped down consumer version that used to come free with every new MS Office installation. I wouldn’t say so, since Scott was able to book over $100,000 in new business but he definitely lost some potential business.

Viral Marketing 100

Viral Marketing Planning Bandwidth Landing Pages 100

The Effective Marketer

MAY 20, 2011

I was reminded once again of the importance of creating buyer personas during Bulldog Solutions event on Marketing Benchmark in which Rob Solomon walked us through their five step process for organizing your marketing programs: Business Case. Infrastructure. Process Planning. Program Execution. Measurement. I couldn’t agree more.

Buyer Personas 100

Buyer Personas Template Bulldog Solutions B2B Marketing 100

The Effective Marketer

OCTOBER 14, 2010

According to their post: “Last week in San Francisco, 211 business-to-business marketers spent two days sharing insights, case studies and advice on social media marketing, lead generation, Sales and Marketing alignment, and other hot-button issues on the West Coast swing of MarketingSherpa’s seventh annual B2B Marketing Summit.&#

Planning 100

Planning Work Management B2B Marketing Marketing Management 100

The Effective Marketer

FEBRUARY 29, 2012

Run : companies at this stage have production and creative as full, standalone business unit, and your company is creating content that is sold and licensed based on its standalone merit. There is also a concerted effort to connect content development with all parts of the organization’s communication teams.

Guidelines 100

Guidelines Content Marketing Paid Search Agency Planning 100

The Effective Marketer

APRIL 16, 2012

In a recent Harvard Business Review article “ The New Science of Viral Ads” , assistant professor Thales Teixeira from HBS outlines the ingredients you will need: 1. Looking for a recipe to get your new video to go viral? Example is the “Happiness Factory” video for Coca-Cola.

Viral Marketing 100

Viral Marketing Ads Eye-Tracking Video Marketing 100

The Effective Marketer

NOVEMBER 28, 2011

Big organizations suffer from this problem more than others, but it also permeates small and medium businesses. A recent post by David Meerman Scott touched on a big pet peeve of mine… creating content that is easy to understand.

Effectiveness 100

Effectiveness Content Training Press 100

The Effective Marketer

MAY 10, 2010

A recent article I read on Harvard Business Review, “ Aflac’s CEO Explains How He Fell For The Duck ” made me think about brand messaging and the use of mascots. You can read more at my Web site, [link] , and see our collection of over 100 stock brand mascot clip art sets for small businesses. That’s what makes them memorable.

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

The Effective Marketer

MAY 24, 2012

Integrating email with other business areas. According to the census, the following key themes have been identified as having a big role in determining whether a company will see positive ROI from their email marketing efforts: Adaptation to priority inbox features. Awareness around data security issues. Addressing the challenges of mobile.

Customer Surveys 100

Customer Surveys ROI Email Marketing Effectiveness 100

The Effective Marketer

FEBRUARY 12, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Outlook Productivity Tips How to use MS Outlook to become more productive Most people have MS outlook as their business email client, but very few really know how to take full advantage of all the options Outlook offers.

Planning 100

Planning Product Effectiveness Tips 100

The Effective Marketer

JULY 21, 2009

They caution us saying it could be dangerous to our business if incorrectly used and it’s only helpful to build relationships and goodwill. Let’s put aside the fact that the press and the Internet in general are full of stories about how social media is transforming businesses and think in terms of marketing strategy. Please share!

Social Media 100

Social Media Planning Work Management Social Marketing 100

The Effective Marketer

MAY 3, 2012

It should be as easy as possible for readers to find relevant content on a business site or blog. Tripping up in any one of these areas invites readers to make a hasty exit and leave with a bad taste in their mouths. Multiple search options. Among the techniques to accomplish this: Internal search engines.

Paper 100

Paper Content Marketing Planning Paid Search Agency 100

The Effective Marketer

JANUARY 11, 2010

If you are new here, you might want to subscribe to the RSS feed for updates on this topic.Powered by WP Greet Box Tags: advertising, email marketing, small business resource This entry was posted on Friday, January 15th, 2010 at 12:11 pm and is filed under advertising, small-business.

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100

The Effective Marketer

FEBRUARY 9, 2012

That’s where lead nurturing comes in — you need to invest in the process of building relationships with qualified prospects, with the goal of earning their business when they are ready to buy. As Marketo puts it: “The leads you’ve generated via inbound marketing are often still conducting research and evaluating their solution options.

Inbound Marketing 100

Inbound Marketing Paid Search Agency Marketo Banner Ads 100

The Effective Marketer

APRIL 30, 2013

His solid business background shows that he is not just a “consultant”, “marketing guru” or some “speaker” But is this book for you? Scott,is the founder and CEO of Marketfish , a data management and lead generation platform. I hope the following review helps you make up your mind.

Lead Generation 100

Lead Generation Sales Qualified Leads Rules Lead Ranking 100

The Effective Marketer

APRIL 30, 2013

His solid business background shows that he is not just a “consultant”, “marketing guru” or some “speaker” But is this book for you? Scott, is the founder and CEO of Marketfish , a data management and lead generation platform. I hope the following review helps you make up your mind.

Lead Generation 100

Lead Generation Sales Qualified Leads Rules Lead Ranking 100

The Effective Marketer

JANUARY 19, 2012

In a Harvard Business Review article, Turn Customer Input into Innovation , Anthony Ulwick says “ companies go about listening to customers all wrong ”. I’ll show you the transcripts. Don: You can’t tell how people are going to behave based on how they have behaved. So, what’s the problem with focus groups?

Focus Group 100

Focus Group Copyright CMO Social Media 100

The Effective Marketer

JANUARY 5, 2009

In 2004 Drucker wrote an article for Harvard Business Review Magazine titled “What makes an effective executive”. Anyone can learn how to become more effective as long as they apply themselves to it and marketers are no exception. Combining both sources, you have excellent material to guide you in becoming a better marketing manager.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Effectiveness 100

The Effective Marketer

JUNE 19, 2012

This guest post is written by Lior Levin, a marketing consultant for a neon sign store that offers a variety of custom neon signs for businesses and individuals, and who also consults for a company that specializes in a to do list app. Your community, your readers and even the people you link to will all thank you and reward you for it.

Curation 100

Curation Copyright Peer-to-peer RSS 100

The Effective Marketer

JUNE 29, 2011

If you or anyone else from the marketing team can’t stay for the duration of the show, make a point to get help from sales or a business partner to jot down some notes about the sessions going on at the show. Think “content marketing&# and put your content marketer hat during the show.

Trade Show 100

Trade Show Tips Marketing Budget Creation Planning 100

The Effective Marketer

NOVEMBER 16, 2009

I recently attended the Business of Software conference where I participated in a Pecha Kucha competition. What if you could change all that and have the message, whatever is was, delivered to you in six minutes and forty seconds? Welcome to the world of Pecha Kucha.

Work Management 100

Work Management Marketing Automation Services Marketing Budget Creation Marketing Management 100

The Effective Marketer

JUNE 13, 2009

From free PPC tips , free guide on Facebook for business , free eBook on Twitter for Business , free email marketing guide , and other miscellaneous free stuff (some of which you wish you had never found). And if you do a simple Google search, you’ll find tons of other free stuff that does not require registration.

Marketing Automation Services 100

Marketing Automation Services Work Management Budget Programs Marketing Management 100

The Effective Marketer

MAY 3, 2011

Marketers also need to work on their justifications and their business cases to make senior management understand why a technology can help the company especially when Facebook, Twitter, and other channels are still a mystery for most corporate executives.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

The Effective Marketer

MARCH 9, 2010

What I Don’t Like: Too busy, too many things happening in this email that makes it very distracting. Design #5 Email Sender: MarketingProfs Email Title: How Businesses are Marketing with Facebook and Twitter What I Like: Really great color combination makes it easy in the eye.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

The Effective Marketer

SEPTEMBER 27, 2010

One of our core objectives is to make our tool usable by people with different backgrounds, of course technical staff but designers or people more focused in the business side as well. Like Be the first to like this post. That’s why we made our best to create a really plain way of getting things done.

Planning 100

Planning Work Management Effectiveness Marketing Budget Creation 100

The Effective Marketer

JANUARY 6, 2009

Yes, we are all very busy in endless meetings and such but unless you spend time towards the activities you outlined in your plan you won’t be making any progress and you won’t be effective. The important thing is not to forget that the plan you devise may impact other areas (and require more actions) not originally thought.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

JUNE 9, 2011

It seems with all the systems we have today to generate, score, and nurture leads, it all comes down to sales. The amount of time it takes for a sales person to follow up with a lead can determine whether the deal is closed or not.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads Lead Scoring Sales Qualified Leads 100

The Effective Marketer

JANUARY 17, 2009

The business cards that are presented to partners and potential customers are part of marketing branding, the message being delivered about what the company does is tailored and perfected by marketing, the collateral material that is distributed and that sales people use at trade shows and site visits is also marketing, of course.

Planning 100

Planning Work Management Marketing Management Effectiveness 100

The Effective Marketer

MAY 9, 2011

When companies start to tailor content to different audiences and stages of the buying cycle, they greatly increase the amount of content, and the type of content needed changes&# Marketing Roles Are Evolving Marketing used to have clearly defined roles.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

MAY 27, 2015

The different audiences will require a different level of analysis and depth when it comes to the battle card.

Work Management 100

Work Management Marketing Management Marketing Proposals Paid Search Agency 100