sagefrog

NOVEMBER 6, 2023

While B2B marketers are experimenting heavily with every platform, from Twitter to Instagram to TikTok to YouTube, it’s still true that B2B audiences primarily flock to LinkedIn’s professional-focused platform.

Social Media 52

Social Media Social Marketing Planning Tips 52

ClearVoice

DECEMBER 29, 2021

Promoting to a business-to-business audience requires a unique marketing approach with intentional messaging. YouTube updates: YouTube discovers millions of incorrect copyright claims. If you desire to see your year in Snaps, the platform is making it possible, and you have the option to share privately or publicly.

Social Media 52

Social Media Media Copyright Ideal Customer Profiles 52

Convince & Convert

JUNE 24, 2014

Twitter, Facebook, Instagram, YouTube, Google+… the list goes on. For businesses marketing to these users, the dilemma is how to optimize your marketing investment, content, and business impact by reaching the right prospective customers in the right channels. Google+ and YouTube are interesting.

Advertising Channels 167

Advertising Channels Social Networks Enterprise Management Youtube 167

ClearVoice

OCTOBER 14, 2022

Blogging continues to be a key strategy in both business-to-consumer (B2C) and business-to-business (B2B) content marketing. The top content marketing data pertaining to blogging that we’re seeing in 2022 include: 48% of businesses with a content marketing strategy incorporate blogging as part of this strategy ( Hubspot ).

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

Marketing Insider Group

JANUARY 27, 2020

That’s not only true for business-to-consumer (B2C) companies but even more so for business-to-business companies. However, the numbers show that some of your videos on DIY how-tos you’ve posted on Pinterest and YouTube have gained a wide female audience. Grab onto that new segment with new material aimed solely at them.

Startups 338

Startups Marketing & Strategy Marketing Strategy Content Marketing 338

ViewPoint

JANUARY 24, 2012

Then consider the world of social media with its Twitter accounts, Facebook pages and YouTube videos. What is a business-to-business marketer to do with all that? Manufacturing firms don't watch YouTube! Do B2B marketers not sell to the "Business Consumer?" Logistics companies aren't on Twitter. People are.

P2P 120

P2P B2B Youtube Social Media 120

KoMarketing Associates

MARCH 6, 2013

Fully developed business-to-business (B2B) social media marketing programs are becoming common practice; recent survey results show nearly half of all B2B marketers (47%) are currently “very involved” or “fully integrated” with social marketing.

Social Media 120

Social Media Social Marketing B2B Marketing BtoB 120

Vidyard

JUNE 8, 2020

KITCHENER, Ontario – June 8, 2020 – Vidyard, the video platform for businesses, has been awarded a globally-recognized Telly Award in the category of Best Business-to-Business (B2B) Branded Content Video Campaign of the Year for its 2019 personalized holiday video. . YouTube: /TellyAwards . Facebook: /TellyAwards .

Video Marketing 87

Video Marketing Advertising Agencies Television marketing Campaigns 87

B2B Marketing Traction

JANUARY 30, 2013

Many business owners want to get involved on social media, but don’t know where to start. The answer is simple, but it depends on whether you are a B2B (Business to Business) or B2C (Business to Consumer) marketer. Business to Business marketers should start with LinkedIn. The reasons are simple.

Social Media 100

Social Media Social Marketing Planning Media 100

DiscoverOrg

MAY 1, 2019

Well, this story starts when I had a great opportunity at a young age to work for a third-generation entrepreneur who taught me the way to really sell business to business over the phone. One of the first things that he taught my team was the distinction between a direct-dial phone number and a general business line or phone tree.

Contacts 120

Contacts Sales Cycle Youtube Training 120

Convince & Convert

JUNE 16, 2014

link] For more of this series (and others) please subscribe to my YouTube channel. Jay: Too often we are thinking about engagement and clicks and things that don’t necessarily lead to business outcome. It’s actually much easier in business to business because you have insight into the purchase process.

Content Marketing 158

Content Marketing Paid Search Agency Planning Advertising Agencies 158

KoMarketing Associates

JUNE 29, 2016

This LinkedIn group provides support and guidance for the platform and can be used in conjunction with the Analytics Help Center and YouTube channel. Why it’s great: The description is a bit of an understatement since as many as 50 million websites deploy Google Analytics as of late 2015 ( source ). Search Engine Land. BtoB Marketing.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

FMG Suite

SEPTEMBER 13, 2022

As the Chief Evangelist of FMG, Samantha Russell helps thousands of financial advisors grow their businesses through marketing tips, strategies and data shared across multiple social media channels, including Facebook, Twitter, LinkedIn and YouTube. “By

Marketing Automation Services 40

Marketing Automation Services Social Media Marketing Automation Marketing Management 40

Circle Studio

MARCH 8, 2018

While it was once customary for business-to-business firms to write about themselves in a very formal, third person style, today third person copy can come across as stodgy or off-putting to users. YouTube branded video embeds. But while embedded videos are a great idea, avoid using YouTube branded video embeds if possible.

Advertising Agencies 83

Advertising Agencies Marketing Websites Ideal Customer Profiles Press 83

Vidyard

JUNE 8, 2020

Find The Telly Awards Online: Website: www.TellyAwards.com Facebook: /TellyAwards Twitter: @TellyAwards Instagram: @TellyAwards YouTube: /TellyAwards The landing page for our 2019 Holiday Video Campaign. Partners of The Telly Awards include Catalyst, LAPPG, NAB, Stash, Storyhunter, NYWIFT, Production Hub, IFP, Social Media Week and VidCon.

Video Marketing 65

Video Marketing Advertising Agencies Television marketing Campaigns 65

SocialPilot

JANUARY 14, 2024

Links to Youtube videos play directly in the LinkedIn feed and typically give a 75% higher share rate. There are over 10k business-to-business software product pages on LinkedIn. Including the links in a post can drive twice the engagement than a post without it on LinkedIn.

Statistics 77

Statistics Linkedin User-Generated Content CTR 77

The Marketing Blender

MAY 17, 2022

Fortunately, there are proven ways to help you properly engage in business-to-business content marketing. Here are five steps to help you create great content and build an effective business-to-business content marketing strategy template. . A B2B content marketing strategy needs buyer personas. But it pays off.

B2B Marketing 52

B2B Marketing Marketing & Strategy Marketing Strategy Content Marketing 52

Zoominfo

SEPTEMBER 17, 2019

Well, this story starts when I had a great opportunity at a young age to work for a third-generation entrepreneur who taught me the way to really sell business to business over the phone. One of the first things that he taught my team was the distinction between a direct-dial phone number and a general business line or phone tree.

Zoominfo 166

Zoominfo Top of Funnel High Quality Lead Work Management 166

Directive Agency

JULY 31, 2023

Key Elements of Successful B2B Marketing Campaigns When looking for the best B2B (business-to-business) marketing campaigns, there are a few key points to keep in mind that separate the nine examples below from the rest. This video content on YouTube has 1.3

Marketing AI 52

Marketing AI B2B Marketing Examples Campaigns 52

Convince & Convert

JANUARY 19, 2014

This is most egregiously true in a category where the transactional stakes are often the highest: business to business marketing. Global biosciences company Life Technologies operates in a business category not typically known for its cutting edge use of YouTube, nor its embrace of new marketing principles.

B2B Marketing 143

B2B Marketing Work Management Top of Funnel Marketing Management 143

ClickZ

APRIL 16, 2020

AR can enhance B2B (Business to Business) customer/vendor experience by improving the way the sales process is handled. A YouTube video showcasing the AR technology was able to garner over six million views. Augmented reality offers businesses in various industries immense benefits. Use AR for B2B. Conclusion.

Planning 127

Planning Work Management Marketing Management Paid Search Agency 127

Zoominfo

SEPTEMBER 17, 2019

Well, this story starts when I had a great opportunity at a young age to work for a third-generation entrepreneur who taught me the way to really sell business to business over the phone. One of the first things that he taught my team was the distinction between a direct phone number and a general business line or phone tree.

Zoominfo 130

Zoominfo Top of Funnel B2B Sales Work Management 130

Webbiquity

JUNE 11, 2013

With more and more purchases, for business-to-business (b2b) and high-value consumer goods, now starting with online research, it’s imperative to make your business ubiquitous when potential buyers are searching for what you sell.

Allocation 100

Allocation Optimization Peer-to-peer Social Networks 100

Sprout Social

JANUARY 16, 2020

This humorous and unconventional video ad eventually racked up tens of millions of views on YouTube and quickly made the rounds on the likes of Facebook and Twitter at the time: In a matter of months, subscriptions and overall interest in DSC spiked as highlighted by Google Trends. What do most viral marketing campaigns have in common?

Viral Marketing 107

Viral Marketing Work Management Planning Paid Search Agency 107

Vidyard

OCTOBER 19, 2016

YouTube and Vine personality Zach King headlines an impressive speakers list featuring industry analysts, video experts, marketing innovators and other business leaders. Video continues to be one of the fastest growing and most effective areas of modern digital marketing. Since that moment, he’s had the film bug in his blood.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Vidyard

OCTOBER 19, 2016

YouTube and Vine star Zach King, Forrester analysts Nick Barber and Laura Ramos, Solarwinds video director René Lego join top voices in video, marketing, content and customer success. Video continues to be one of the fastest growing and most effective areas of modern digital marketing. Since that moment, he’s had the film bug in his blood.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

QuanticMind

NOVEMBER 9, 2017

SEM for B2B (business-to-business companies) is a bit different than what marketers normally think about when they discuss search engine marketing. Specifically, many marketers consider SEM to primarily be a B2C (business-to-consumer) space. These ads are shown as pre-roll ads before YouTube videos.

SEM 56

SEM Top of Funnel Paid Search Agency Ads 56

Only B2B

JANUARY 29, 2018

Connect with Douglas: Linkedin | Website | Twitter | Blog | Facebook | YouTube. He is the owner of Only-B2B, a business to business lead generation company based in San Francisco with operational offices in India. Visit his website to know more about him. Vikas Bhatt. Vikas has 10+ years of experience in generating B2B leads.

Marketing Automation Services 115

Marketing Automation Services Lead Ranking Lead Scoring Peer-to-peer 115

SalesIntel

JULY 21, 2023

Business-to-business search engine optimization, or B2B SEO, is an online marketing strategy with two closely connected goals. The basic objective is to improve your rankings in the search engine results and boost your SEO to make it easier for businesses that are interested in your products or services to find your website.

B2B Sales 52

B2B Sales SEO Buyer Personas Marketing & Strategy 52

Exo B2B

FEBRUARY 26, 2019

In-house video production of vlogs, hosted on video platforms like YouTube, or live-streamed are all the rage in companies. I publish a new episode everyday on the GaryVee Video Experience , which is distributed on my YouTube channel , Facebook Watch Page , and IGTV.

Marketing AI 49

Marketing AI Trends Enterprise Management Forrester 49

Optinmonster

DECEMBER 21, 2023

And if you are launching a new product in the business-to-business (B2B) domain, nothing comes close to LinkedIn. HubSpot recently ran a study among 5000 businesses and found that LinkedIn converted 2.74% of leads, more than Twitter (.69%) Ability to stream YouTube & Netflix when car is stopped coming to your Tesla soon!

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Leadspace

AUGUST 15, 2019

You want your business-to-business (B2B) customers talking. Business white papers and customer case studies provide substantial data to back up your claim and they are excellent ways of generating leads. No, you don’t need to have a professional video done to benefit from websites like DailyMotion and YouTube.

Webcast 48

Webcast Business Case Studies Case Study 48

SpotMe Blog

JUNE 2, 2021

Business-to-business (B2B) lead generation is the process of identifying potential business customers and attracting their interest through cold calling, content marketing, and other sales and marketing tactics. Increased engagement boosts the video’s results in YouTube’s algorithm, making it reach more people.

Webinar Metrics 52

Webinar Metrics Lead Generation Paid Content Lead Ranking 52

B2B Marketing Traction

JULY 1, 2015

Do they have an Instagram or YouTube presence and you don’t? ( Don’t dismiss this because you’re a business to business marketer; photo sharing and videos are very popular – read my recent post here. ). Look for where your competitors have created a marketing presence.

Planning 100

Planning B2B Marketing B2B Buyer Personas 100

LEADership

JULY 16, 2013

It’s fascinating how the fundamentals of business-to-business marketing are the same today as they were 50 years ago. BONUS (FUNNY) QUOTE: “ I hear YouTube, Twitter and Facebook are merging to form a super Social Media site – YouTwitFace. ” – Conan O’Brien, The Tonight Show. Don’t engage in ‘premature solicitation’.

Social Media 40

Social Media B2B Thought Leadership Media B2B 40

KoMarketing Associates

MAY 31, 2012

Everyday 200 million tweets are shared and 70,000 hours of video are uploaded to YouTube. In fact, with more than 5 billion mobile phones (70 percent of the world’s population) and 2 billion Internet users, the number of social media posts is staggering. So what’s a marketer to do? Identify solutions and figure out ways to execute them.

Social Media 120

Social Media Media Work Management Marketing Management 120

Directive Agency

JULY 23, 2020

For many business-to-business (B2B) software organizations, paid advertising is essential to generating leads and driving revenue. Business-to-business (B2B) advertising refers to any advertising activities created to target a business audience. It has been updated for relevancy and accuracy. Google Display ads.

Funnel Advertising 59

Funnel Advertising Top of Funnel Enterprise Management Advertisements 59