Biznology
APRIL 29, 2013
Photo credit: Wikipedia. But with the new functionality now available, just about any business marketer can find ways to reduce selling expense and attract new customers by integrating e-commerce into their go-to-market strategies. B2B Marketing e-Commerce Business business-to-business Dow Corning go-to-market marketing Symantec'
Biznology
APRIL 6, 2011
Image via Wikipedia. Some people think that B2B and B2C social media are very different. I think they are similar, however. But one thing people often see as the hallmark of B2B social media is actually useful in some B2C situations as well.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Biznology
DECEMBER 21, 2011
Image via Wikipedia. The Internet has driven dramatic changes in business buying behavior. Just as no one buys a car anymore without first checking prices and features online, business buyers now research and educate themselves online, months—even years—before ever seeing a sales person.
Tony Zambito
JANUARY 30, 2012
Image via Wikipedia. I would not be surprised today if a group of B2B executives said they were using fortune tellers to peer into a crystal ball to make predictions about the future. The fast pace of change makes the crystal ball of how buyers will behave in the future enveloped in a hazy fog.
Exo B2B
MAY 16, 2018
As professionals or companies engaged in a Business-to-Business (B2B) marketing process, there is something we should ask ourselves when we publish a blog post, a case study, or a white paper. How do we make sure that what we publish doesn’t just look authentic but, actually is?
Biznology
AUGUST 22, 2010
Image via Wikipedia. I risk being ostracized by just about everyone when I reveal the following: Business can be very boring. These are two desired results that are rare in the world of business to business marketing, let alone marketing as a whole. by Frank Reed. OK, I am about to share a very well-kept secret.
Tony Zambito
OCTOBER 4, 2010
Image via Wikipedia. This quote from David Meerman Scott is relevant because with all the shiny new objects that have been introduced the past few years, we can forget it is still about relationships: "It’s fascinating how the fundamentals of business-to-business marketing are the same today as they were 50 years ago.
Expert insights. Personalized for you.
80 
Let's personalize your content