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B2B Reads: The Hybrid Era, Building Phenomenal Customer Experience, & the Power of Twitter

Heinz Marketing

5 Reasons Business-to-Business Companies Should Not Ignore Twitter. Most people think of Twitter as a broadcast platform, but in reality, it’s the best listening platform there is. Visual content continues to soar, but you could be leaving out a crucial portion of your audience.

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What Business-to-Business Marketing Trends and Tactics Will Define 2018?

Navigate the Channel

The world of business-to-business marketing continues to evolve in 2018. The trends and tactics that will move business forward may not be the strategies that experts thought would work months ago. Expect this trend to continue as the FCC continues to regulate outlets such as YouTube, Instagram, and Twitter.

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How to Build a Vibrant Community on Twitter with Madalyn Skylar

Adobe Experience Cloud Blog

In one of our bi-monthly #marketochat’s, we discussed How to Build a Vibrant Community on Twitter with Social Media Influencer, Madalyn Sklar. Twitter continues to be a place that people go in order to find out brand information, so it is critical that you are building the right community for your brand and follower base.

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What is Business to Business Digital Marketing?

KEO Marketing

Business to business digital marketing is a type of marketing needed by companies who sell to other companies. Why is business to business digital marketing so widely utilized? . Business to business digital marketing is blossoming now and will only continue to grow as companies increasingly go online.

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Is Twitter “social?”

Chris Koch

Majority opinion seems to be that Twitter isn’t really a social platform it’s a broadcast medium. For these reasons, pundits say that Twitter isn’t much use for reaching B2B customers. Twitter isn’t for conversation, it’s for learning. So I treat Twitter like a reporter rather than a cocktail party host.

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Is Twitter “social?”

Chris Koch

Majority opinion seems to be that Twitter isn’t really a social platform it’s a broadcast medium. For these reasons, pundits say that Twitter isn’t much use for reaching B2B customers. Twitter isn’t for conversation, it’s for learning. So I treat Twitter like a reporter rather than a cocktail party host.

Twitter 100
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Top 50 B2B Marketing Influencers On Twitter

Marketing Insider Group

Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. New York, NY.

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