B2B Marketing Traction

JULY 16, 2014

” In business to business (B2B) marketing now more than ever, there’s a lot of hammering going on – and a lot of noise out there – because marketing tactics keep changing. You’ve probably heard the saying, “If all you have is a hammer, everything looks like a nail.”

B2B Marketing 100

B2B Marketing B2B Trade Show Paid Search Agency 100

B2B Marketing Traction

OCTOBER 28, 2014

In today’s fast-moving business-to-business world, competitive analyses can yield surprising benefits. Identify what kind of marketplace your business competes in. Mature with larger companies acquiring smaller businesses? Are they getting press or running ads in trade publications?

Analysis 100

Analysis B2B Marketing Planning B2B 100

B2B Marketing Traction

APRIL 28, 2014

Some business to business (B2B) marketers are still hesitant about investing in social media. They may view social media as a business to consumer (B2C) activity or they think that their target audience isn’t on social media. Here is why they are wrong. Then, use Facebook to bring out the human side of your company.

Social Media 100

Social Media Social Marketing B2B Marketing Marketing Strategy 100

B2B Marketing Traction

JUNE 4, 2015

But what about video for your business-to-business (B2B) products or services? A video of your exhibit at a trade show. Do a time lapse video of your trade show booth and post it online. It’s time to produce some videos to help your prospective customers learn about what you do.

Creativity 100

Creativity Video Marketing B2B Marketing Paid Search Agency 100

B2B Marketing Traction

JULY 1, 2015

Don’t dismiss this because you’re a business to business marketer; photo sharing and videos are very popular – read my recent post here. ). Are they “everywhere” on LinkedIn and you’re not? Do they have an Instagram or YouTube presence and you don’t? ( What strengths do we have to maximize?

Planning 100

Planning B2B Marketing B2B Buyer Personas 100