Sprout Social

AUGUST 24, 2022

Olivia Jepson , Sprout’s Social Media Strategist, is the unofficial face of our brand on Instagram and TikTok. Not only is she on-camera talent, she’s also responsible for creating content, helping build our social strategy and analyzing social data. For Jepson, the path to social was indirect. “I sproutsocial.

Social Media 102

Social Media Work Management Marketing Management Clickthrough 102

Marketing Insider Group

JANUARY 24, 2013

Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

B2B Marketing Traction

APRIL 28, 2014

Some business to business (B2B) marketers are still hesitant about investing in social media. They may view social media as a business to consumer (B2C) activity or they think that their target audience isn’t on social media. B2B companies are getting traction on social media.

Social Media 100

Social Media Social Marketing B2B Marketing Marketing Strategy 100

Convince & Convert

JUNE 24, 2014

Twitter, Facebook, Instagram, YouTube, Google+… the list goes on. For the user of these social networks, the question is how much time do you want to spend posting, tweeting, pinning, creating or following? In social media, it’s about quality, not just quantity.

Advertising Channels 167

Advertising Channels Social Networks Enterprise Management Youtube 167

Biznology

JUNE 4, 2015

Facebook, Twitter, LinkedIn, YouTube, Instagram… the list of today’s social media platforms is alarmingly long. It is nearly impossible to effectively use every social media platform to promote your business. The key to a successful social media presence is a narrow focus that effectively engages your business’s audience.

Social Media 80

Social Media Media Youtube Linkedin 80

Biznology

JUNE 30, 2015

I am surprised how much of a one-man band I have become through social media thanks to a little help from my friends. Here are the top social media applications I use in order to help lead my clients and my own brand through all the background noise and into the spotlight. Engagement! That is where SOCi comes in.

Tools 80

Tools Campaigns Ideal Customer Profiles Enterprise Management 80

ClearVoice

DECEMBER 29, 2021

The new year brings fresh, new updates for all social media platforms that marketers can’t live without and consumers can’t get enough of daily. Learn more in this month’s social media updates with @ClearVoice. Twitter updates: Twitter is reviewing how it handles reported tweets. TikTok moderator sues the company.

Social Media 52

Social Media Media Copyright Ideal Customer Profiles 52

Televerde

JUNE 5, 2018

Think about the social butterflies in your life – they tend to have the most followers, they’re your go-to for what’s trending on Twitter and they know all of the hottest spots in town. As our world becomes increasingly connected, social media has more power than ever.

Forrester 53

Forrester Social Media Linkedin Account Based Marketing 53

ViewPoint

OCTOBER 24, 2013

In a business-to-business world, the main connectors are on LinkedIn, but many people are underutilizing this social media platform, says my latest guest on PowerViews, Jill Rowley, aka the Eloqueen. At Oracle she heads up social selling evangelism and enablement. Google Search: Jill Rowley Social Selling.

Eloqua 120

Eloqua Social Networks Linkedin Marketing Management 120

B2B Marketing Traction

JUNE 27, 2014

The commenter latched on to one statement in my blog post, said that I grossly misrepresented Twitter’s value to business and that my post was over three years behind best-in-class marketing. Marketing Soapbox b2b marketing social media' The comment was not thoughtful; there was nothing positive in it at all.

Social Media 100

Social Media Media Class Consulting 100

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Creating and calibrating a social media strategy for any company should follow the same process. Linkedin Groups vs. Twitter.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

KoMarketing Associates

MARCH 6, 2013

Fully developed business-to-business (B2B) social media marketing programs are becoming common practice; recent survey results show nearly half of all B2B marketers (47%) are currently “very involved” or “fully integrated” with social marketing.

Social Media 120

Social Media Social Marketing B2B Marketing BtoB 120

B2B Marketing Traction

JANUARY 30, 2013

Many business owners want to get involved on social media, but don’t know where to start. The answer is simple, but it depends on whether you are a B2B (Business to Business) or B2C (Business to Consumer) marketer. Business to Business marketers should start with LinkedIn. services.

Social Media 100

Social Media Social Marketing Planning Media 100

Chris Koch

OCTOBER 7, 2011

This week I was asked to speak on a panel about social media to a group of B2B marketers in financial services. But when the panel was over, I realized something scary: Most of the success factors we wound up talking about had nothing to do with social media. Social doesn’t happen in B2B without a culture change.

Social Media 100

Social Media B2B Thought Leadership Media Peer-to-peer 100

Chris Koch

OCTOBER 7, 2011

This week I was asked to speak on a panel about social media to a group of B2B marketers in financial services. But when the panel was over, I realized something scary: Most of the success factors we wound up talking about had nothing to do with social media. Social doesn’t happen in B2B without a culture change.

Social Media 100

Social Media B2B Thought Leadership Media Peer-to-peer 100

KoMarketing Associates

MAY 31, 2012

With so many marketers finding social media stumbling blocks standing in their way, how can they effectively find ways to “leapfrog” over them? Research shows social media usage is steadily on the rise as companies look to promote brand awareness and nurture leads. What kind of social media channels—i.e.,

Social Media 120

Social Media Media Work Management Marketing Management 120

FMG Suite

SEPTEMBER 13, 2022

FMG, an industry-leading SaaS company specializing in marketing software and services for financial advisors and insurance agents, today announced that it has been selected as the winner of the Technology Providers Marketing Automation and Social Media Leadership awards in the 2022 WealthManagement Industry Awards.

Marketing Automation Services 40

Marketing Automation Services Social Media Marketing Automation Marketing Management 40

Biznology

APRIL 15, 2014

Promoting yourself, your brand, your products, your services, and your clients via social media is what we’re about here at Biznology. Social media marketing is what I have been doing for my clients, my business, and my own brand since 2003. Completely Fill Out Your LinkedIn Profile. Download the LinkedIn App.

Social Media 80

Social Media Linkedin Social Marketing Ideal Customer Profiles 80

Chris Koch

DECEMBER 2, 2011

If you had asked me a few years ago whether the traditional marketing campaign had any place in social media I would have scoffed. After all, “engaging” is one of the four components of social media management. Facebook is the fun social network. I would have had only slightly less disdain for the audience for these campaigns.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Chris Koch

DECEMBER 2, 2011

If you had asked me a few years ago whether the traditional marketing campaign had any place in social media I would have scoffed. After all, “engaging” is one of the four components of social media management. Facebook is the fun social network. I would have had only slightly less disdain for the audience for these campaigns.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

KEO Marketing

AUGUST 23, 2016

A strong online marketing program includes a healthy emphasis on social media because social media is where many people are connecting online these days. But many business people feel that social media outlets are primarily the realm of non-business discussions or are populated with young people who are just looking for a good time.

Social Media 48

Social Media Media Marketing Management Budget Programs 48

Biznology

SEPTEMBER 24, 2012

Business marketers have embraced social media with enthusiasm. One of the reasons social media is working so well in B2B, in my opinion, is that business marketers tend to wear their direct marketing hats when they strategize and plan how to apply social media to their marketing objectives. And in social media.

Social Media 80

Social Media Direct Marketing Social Marketing B2B Marketing 80

Top Rank Marketing

NOVEMBER 10, 2023

Social Media Today “Not everyone gets it – not our parents or friends or loved ones. In the meantime, you can follow us on our LinkedIn page , or at @TopRank on Twitter/X for even more timely daily news. But even if they don't understand, LinkedIn has the people who do.

Advertising Benchmark 106

Advertising Benchmark Marketing Report B2B Marketing Linkedin 106

Optinmonster

DECEMBER 21, 2023

Once the article is published, be the first one to share it on your social media network. Go Heavy on Social In today’s day and age, you are missing a great deal if you aren’t leveraging social media marketing. Social media platforms like Facebook and Twitter have millions of daily users. 69%) and Facebook (.77%).

Campaigns 91

Campaigns Ad Building Planning Paid Search Agency 91

Convince & Convert

APRIL 13, 2011

Guest post by Eric Schwartzman , coauthor of S ocial Marketing to the Business Customer , the first book devoted exclusively to B2B social media communications. How do you know if your market is active in social media? How do you gauge if they’re open to being sold through these channels? And how do you measure success?

Social Media 129

Social Media Lead Scoring Lead Ranking Work Management 129

Webbiquity

APRIL 27, 2010

Whatever questions you may have about social media marketing, you’ll probably find the answers in the 2010 Social Media Marketing Industry Report from white paper guru Michael Stelzner. A year ago, the top questions most marketers had about social media related to tactics, with ROI second. Social Media Takes Time.

Social Media 100

Social Media Marketing Report Social Marketing Planning 100

Mereo

JANUARY 25, 2018

Social selling has been a sales industry buzzword for the past few years, gaining steam in some circles the last six months – some even espousing it is the silver bullet to make selling (especially prospecting) “easy.” The study also found that salespeople using social media met and exceeded sales quotas 23% more often as well.

Top of Funnel 61

Top of Funnel Cold Calling Social Media B2B Sales 61

Webbiquity

SEPTEMBER 1, 2010

Social media has fundamentally altered the practice of public relations. Of course, there’s more to (successful) blogger outreach than just pitching, and there’s more to the new practice of social PR than just blogger outreach. Will Traditional, Social Media Blend? by MediaPost Marketing Daily Commentary.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

B2B Marketing Zone Posts

JULY 9, 2009

The following are the top posts from featured sources based on social signals. 7 Tips on how B2B marketers can leverage social media - B2B Lead Generation Blog , June 29, 2009. Socialize B2B Customer Advocacy - Marketing Interactions , June 25, 2009. True Social Selling - Modern B2B Marketing , June 9, 2009.

Social Media 40

Social Media Twitter Social Marketing B2B Marketing 40

MLT Creative

NOVEMBER 9, 2010

Just when I started getting the hang of texting shortcuts and slang on my mobile, I found myself having to decifer a similar string of shortened, twangled words to stay within Twitter's 140-character limit. reply: The @reply is a Twitter update (a tweet) that is directed to another user in reply to their update.

Twitter 40

Twitter Social Media Media Tagging 40

Hubspot

MARCH 11, 2018

People have a lot of feelings about social media. Use it for business. With so many mixed messages, how are marketers supposed to stay on top of the right way to use social media -- and moreover, what users actually want from it? In fact, said Jacques, "Social media is the one thing that galvanizes a movement. [It]

Social Media 78

Social Media Media Peer-to-peer Privacy 78

seo.co

FEBRUARY 21, 2022

best practices for B2B marketing via email, content, social media, and more! B2B marketing, which stands for business-to-business marketing, is one of two major types of marketing. The other being B2C marketing, or business-to-consumer marketing.). Primary channels include email, SMS, social media, etc.

Business to Business 98

Business to Business Paid Content B2B Marketing Work Management 98

Sprout Social

MAY 5, 2021

Social media posts. Some examples of sales enablement content that’s prime for social media include: Blog posts. Top-of-the-funnel content published to social media allows you to introduce customers to your business and put them on the path toward becoming qualified leads. Landing pages. Blog posts. How-to videos.

Paid Search Agency 117

Paid Search Agency Top of Funnel Work Management Sales Qualified Leads 117

ClearVoice

MARCH 9, 2023

Social influencers hadn’t yet come on the scene. The B2C content marketing strategy checklist The goal of a business-to-consumer content strategy is transactional. Boosting your social media efforts. Go beyond Facebook or Twitter posts. Creating business pages on social media networks.

Marketing & Strategy 81

Marketing & Strategy Marketing Strategy Planning Content Marketing 81

EMagine B2B Blog

AUGUST 4, 2014

Businesses and corporations across the world are all embracing new forms of lead generation and sales tactics with social media savvy. Business professionals understand the concept and need for social media but struggle to determine the ROI or generate leads via the networks. A Multi- Network Effort.

Social Media 40

Social Media Traffic Tactics Media 40

Sprout Social

JANUARY 16, 2020

In fact, raising brand awareness is number one among the top social media goals of marketers today. This explains why so many businesses look toward viral marketing as an opportunity to catapult themselves into social media superstardom. Shouldn’t brands be focusing on social media as part of a bigger marketing funnel instead?

Viral Marketing 107

Viral Marketing Work Management Planning Paid Search Agency 107

Industrial Marketing Today

JULY 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Business Value of Social Networking by Achinta Mitra on July 29, 2009 in Social Media Marketing , Social Networking Saw a very interesting video where Seth Godin talks about how useful social media is to businesses.

Social Networks 60

Social Networks Lead Scoring Lead Ranking Web 2.0 60