Chris Koch

OCTOBER 7, 2011

This week I was asked to speak on a panel about social media to a group of B2B marketers in financial services. But when the panel was over, I realized something scary: Most of the success factors we wound up talking about had nothing to do with social media. Social doesn’t happen in B2B without a culture change.

Social Media 100

Social Media B2B Thought Leadership Media Peer-to-peer 100

KEO Marketing

JULY 10, 2017

Business to business digital marketing is a type of marketing needed by companies who sell to other companies. Digital marketing leverages the internet and mobile devices and includes tactics like social media, video, email, content, mobile, search engine optimization, and account-based marketing.

Business to Business 48

Business to Business Business Paid Search Agency Planning 48

Sprout Social

MARCH 21, 2017

These days, it’s a given that anyone involved in digital marketing understands the importance of social media, from a content and engagement perspective. While those elements of a social media strategy can certainly help, there is another component of your efforts that is equally important, and that’s what this article is all about.

Top of Funnel 105

Top of Funnel Marketing Funnels Social Media Social Marketing 105

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Creating and calibrating a social media strategy for any company should follow the same process.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

KoMarketing Associates

MARCH 6, 2013

Fully developed business-to-business (B2B) social media marketing programs are becoming common practice; recent survey results show nearly half of all B2B marketers (47%) are currently “very involved” or “fully integrated” with social marketing.

Social Media 120

Social Media Social Marketing B2B Marketing BtoB 120

Webbiquity

JUNE 23, 2015

Social may be sexy, but search still pays the bills. As reported below, organic search drives 51% of all visitors to both B2B and and B2C Web sites, while paid-search drives 10% (and social 5%, on average). 89% of customers begin their buying process with a search engine. print industry. • Be like Avis.

Paid Content 100

Paid Content Stats Paid Search Agency Search Marketing 100

Webbiquity

OCTOBER 23, 2018

By understanding the effectiveness of inbound marketing, business-to-business (B2B) companies can achieve marketing goals in a faster, more efficient manner than previous efforts. “33% By placing informative material and content throughout, a potential consumer can receive relevant information based on their specific searches.

Inbound Marketing 263

Inbound Marketing Paid Content Top of Funnel High Quality Lead 263

The Lead Agency

APRIL 2, 2024

Search engine optimisation (SEO) may still be paramount to business-to-business (B2B) blog writing, but my oh my, how the rules are constantly changing. In this article, our focus is on on-page SEO: creating blog content that uses search engine optimisation techniques to rank highly and appeal to prospective customers.

Lead Scoring 118

Lead Scoring Lead Ranking SEO B2B 118

SalesIntel

FEBRUARY 19, 2024

By analyzing online activities such as searches, downloads, and website visits, businesses can gain a deeper understanding of prospect intent. 3 Sales Strategies for Lead Conversion Business to business sales strategies focuses on improving the lead-to-customer conversion rate.

Sales Management 95

Sales Management B2B Sales Top of Funnel Marketing & Strategy 95

Marketing Insider Group

MAY 12, 2021

Did you know that over 80% of business-to-business (B2B) marketing teams have a content marketing strategy? Social media engagement is considered in the top three metrics for measuring ROI on content marketing. This will help our content rank higher on search engine sites.

Work Management 280

Work Management B2B Marketing Marketing Management Budget Programs 280

Webbiquity

MAY 17, 2022

The evolving work environment has especially impacted business-to-business (B2B) organizations, as in-person interactions are often pivotal to success. You also need to expand your marketing outreach through social media and other platforms that put the customer in the driver’s seat. Remote Work Isn’t Going Away.

Organization 305

Organization B2B B2B Sales Training 305

Salesforce Marketing Cloud

NOVEMBER 30, 2023

Social commerce: This is the process of buying and selling goods and services through social media platforms like Facebook, Instagram, Snapchat, or TikTok. Global social commerce sales are estimated to reach $2.9 Optimize product search to make items easy to find on mobile.

eCommerce 119

eCommerce Mobile Marketing Multi-Channel Customer Satisfaction 119

Wondering Out Loud

SEPTEMBER 20, 2011

Every so often I run across an article that has me nodding in complete agreement, and this one from Search Engine Land had me doing exactly that. The article – while using the work “tips” – actually outlines four reasons B2B companies need to be involved in social media.

Social Media 40

Social Media Tips Media B2B 40

KEO Marketing

SEPTEMBER 19, 2017

SEO 101: Best Practices from a Search Engine Optimization Agency. Things are always changing in the world of search engine optimization (SEO). Search engines drive as many as 70% of all business to business leads. As such, it is important to ensure you optimize your content, and your website, for search engines.

Paid Search Agency 48

Paid Search Agency Advertising Agencies Ad Agencies Optimization 48

Zoominfo

JULY 25, 2023

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Layer intent data on top of this view to find prospects in your ICP that are actively searching for your product or a similar solution.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

KEO Marketing

JANUARY 18, 2016

Popular Publication Lists Company as Top Social Media/SEO Firm and Top Web Design Firm. Phoenix, AZ ( [January 18, 2016 ) – KEO Marketing ( www.keomarketing.com , a leading B2B marketing agency, just received two accolades from the Phoenix Business Journal. About KEO Marketing Inc.

Social Media 48

Social Media Design Advertising Agencies Social Marketing 48

Marketing Insider Group

MARCH 17, 2021

Content marketing works whether yours is a startup, a small-to-medium-sized business, or a multi-national enterprise. Both business-to-business (B2B) and business-to-consumer (B2C) brands find major success when they build their marketing strategy around content. Put industry-leading content to work for your brand.

Content Marketing 296

Content Marketing Paid Search Agency Advertising Agencies Business 296

sagefrog

NOVEMBER 8, 2023

Marketing is an absolute necessity, especially in today’s modern world, where most buyers begin their search for a product like yours online. Investing in SEO Search engine optimization (SEO) is nothing new. Being lost on the later pages of a Google search can spell disaster for your brand and product.

Trends 52

Trends B2B Marketing Paid Search Agency Account Based Marketing 52

SocialPilot

JANUARY 14, 2024

LinkedIn Engagement Statistics Did you know 99.63% of LinkedIn search traffic comes from organic search alone? 22.04% of LinkedIn traffic comes from search alone. 99.63% of LinkedIn search traffic comes from organic search. There are over 10k business-to-business software product pages on LinkedIn.

Statistics 77

Statistics Linkedin User-Generated Content CTR 77

sagefrog

NOVEMBER 14, 2023

To harness the full potential of these channels, consider the following tactics: Search Engine Marketing (SEM) Harness the power of search engines to target and capture high-intent leads. Social Media Ads Leverage social platforms to connect directly with industry professionals and decision-makers.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

SalesIntel

FEBRUARY 19, 2024

By analyzing online activities such as searches, downloads, and website visits, businesses can gain a deeper understanding of prospect intent. 3 Sales Strategies for Lead Conversion Business to business sales strategies focuses on improving the lead-to-customer conversion rate.

Sales Management 52

Sales Management B2B Sales Top of Funnel Marketing & Strategy 52

KEO Marketing

FEBRUARY 25, 2015

KEO Marketing, a leading B2B marketing agency, recently published a report entitled “Marketer’s Guide: How to Leverage a Strategic Mix of Search and Display Advertising for Maximum ROI.” A few important statistics to consider: Search for related brand terms saw an average lift of 278% among consumers exposed to display advertising.

Display 48

Display iProspect Paid Search Agency Advertising Agencies 48

Industrial Marketing Today

APRIL 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media and B2B Marketing Do Pair Well by Achinta Mitra on April 20, 2010 in B2B Lead Generation , Industrial Marketing Strategies , Social Media Marketing , Social Networking For a while, it was difficult to find hardcore data to make a business case for social media.

Social Media 60

Social Media Social Marketing B2B Marketing Web 2.0 60

KoMarketing Associates

JUNE 29, 2016

It is no secret that LinkedIn is a valuable social media platform for B2B marketers. LinkedIn Groups – participation and ownership – can be part of the mix of when it pertains to B2B social media marketing. Search Engine Land. B2B Sales, Marketing, Social Media & Lead Generation.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

Oktopost

MARCH 7, 2022

Social listening is the act of monitoring feeds and platforms for references to your brand, products, competitors, and related keywords, and then taking the extra step to analyze and comprehend what’s being said, who’s saying it, and why, so that you can take action based on that information. Why Social Listening is Important.

Marketing AI 155

Marketing AI B2B Work Management Marketing Management 155

Moz

JANUARY 28, 2019

If I say “B2B” and you think “tech,” then you’re having the same problem I was finding reliable information about local search marketing for business-to-business models. Read the Guidelines for Representing your business on Google to be 100% sure your business qualifies and to familiarize yourself with Google’s rules.

Search Marketing 60

Search Marketing B2B Marketing Work Management Lead Ranking 60

KoMarketing Associates

DECEMBER 7, 2017

Some marketers think there is a big difference between B2C (business to consumer) and B2B (business to business) marketing, but the fact is, there are facets of both that have similar qualities. Facebook reviews are becoming a more mainstream way to evaluate businesses. Exact Match Search Results. Facebook Reviews.

Paid Content 198

Paid Content B2B Marketing Allocation Marketing & Strategy 198

Industrial Marketing Today

JUNE 24, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media with Email Marketing – is it the Super Combo? Can we deliver a powerful 1-2 punch by combining social media and email marketing? Do you have any good examples of social media used in email marketing?

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

Sprout Social

MAY 5, 2021

Social media posts. Some examples of sales enablement content that’s prime for social media include: Blog posts. Top-of-the-funnel content published to social media allows you to introduce customers to your business and put them on the path toward becoming qualified leads. Landing pages.

Paid Search Agency 117

Paid Search Agency Top of Funnel Work Management Sales Qualified Leads 117

Online Marketing Institute

NOVEMBER 28, 2012

SEARCH FOLIO: Search. Search Jobs. Search Jobs. B2B: Business Media. Study: B-to-B Marketers Lagging With Social Media. Data shows about 40 percent of b-to-b brands aren’t using social marketing. 56 percent use social media to get visitors to share messages socially, broadening reach.

B to B 40

B to B Paid Content Social Media CMS Development 40

Sprout Social

JULY 1, 2021

The practice and industry of Search Engine Optimization (SEO) has been around for quite a while now. People generally tend to think about an SEO strategy in terms of ranking high in popular keyword searches. But for business-to-business (B2B) companies, the strategy shifts from a broad audience to a very specific one.

SEO 124

SEO Top of Funnel Buyer Personas B2B 124

Optinmonster

DECEMBER 21, 2023

This means investing in search engine optimization (SEO) so relevant people can find your website online. Once the article is published, be the first one to share it on your social media network. Go Heavy on Social In today’s day and age, you are missing a great deal if you aren’t leveraging social media marketing.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

ClearVoice

OCTOBER 14, 2022

Large businesses publish more frequently than small businesses ( The Manifest ). 60% of searches came from mobile devices ( Rellify ). 95% of marketers stated that key performance indicators (KPIs) should be tied to business goals to matter ( Rock Content ). 71% of bloggers update old content ( Orbit Media Studios ).

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

Industrial Marketing Today

SEPTEMBER 27, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Have Digital Marketing and Social Media Killed the Industrial Sales Job? And digital marketing and social media are as disruptive as they come. They don’t have the time to sift through volumes of general search results. Not so fast!

Social Media 60

Social Media Social Marketing Media Planning 60

Navigate the Channel

MARCH 11, 2024

, and it operates, according to Investopedia, in market segments that include business-to-business, business-to-consumer, consumer-to-consumer, and consumer-to-business. That’s a lot of business. But because we’re interested in business-to-business (B2B) eCommerce, let’s go deep there. Organic search?

eCommerce 65

eCommerce SWOT B2B Paid Search Agency 65

Marketing Insider Group

JANUARY 27, 2020

Simply plug in your products and services, and the tool will spit back a long list of related words, along with the number of searches for those words. Social media sites: Create a profile and use them to promote your blog posts, podcasts, or videos. Look at their demographics and where they hang out on social media.

Startups 336

Startups Marketing & Strategy Marketing Strategy Content Marketing 336

The Marketing Blender

MAY 17, 2022

Reading reviews, researching topics, skimming online articles, and browsing social media content. . Fortunately, there are proven ways to help you properly engage in business-to-business content marketing. If so, where do they search, and what specific keywords are they searching for?

B2B Marketing 52

B2B Marketing Marketing Strategy Marketing & Strategy Content Marketing 52