B2B Marketing Traction
MAY 10, 2013
McDonald’s Canada released an online video ad that showed the truth about how they market their products. B2B marketers should sit up and take note of why it was successful, and what it means for business-to-business marketing. Many years ago when I lived in San Francisco, one of my friends was a food photographer.
B2B Marketing Traction
APRIL 17, 2015
Still haven’t dipped your toe into business-to-business social media marketing waters? LinkedIn is the number one most-used social media platform for business to business marketing. Provide links to your and others’ content about your products, services and industry. ” Market on LinkedIn.
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B2B Marketing Traction
JANUARY 10, 2014
What does that mean for business-to-business marketers? According to Dave Kerpen in his book Likeable Business, buyers want simplicity. This is a common problem with technology products. Lengthy descriptions of product or service features are all well and good, but buyers make their decision based on emotion.
B2B Marketing Traction
NOVEMBER 22, 2013
Today more thank ever, buyers want a human experience from the brands and businesses they buy from. This is true of both the business-to-business (B2B) and business-to-consumer (B2C) environments. I think this is most difficult for many of my clients, who provide technology products and services.
B2B Marketing Traction
MAY 9, 2012
About to jump off and launch a new product or service? Business to consumer (B2C) companies spend hundreds of thousands of dollars on market research before they brand and launch new products. Business to business marketers should do the same. Who are your competitors in the product or service space?
B2B Marketing Traction
MAY 8, 2013
Before the Internet, consumers would see an ad (the stimulus), go to the store and buy the product (first moment of truth) and use the product (second moment of truth). Whether you’re selling business-to-business technology, smartphones or even shoes, the ZMOT matters. What Does ZMOT Mean for You?
B2B Marketing Traction
JUNE 4, 2015
It seems easy to come up with ideas for videos for consumer products. But what about video for your business-to-business (B2B) products or services? A video of how your product is tested. Do you have a quality assurance or testing process for your product or service that you can convey in a video?
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