ViewPoint

OCTOBER 24, 2013

In a business-to-business world, the main connectors are on LinkedIn, but many people are underutilizing this social media platform, says my latest guest on PowerViews, Jill Rowley, aka the Eloqueen. Define Your Personal Brand. She said you must make sure your personal profile reflects your personal brand.

Eloqua 120

Eloqua Social Networks Linkedin Marketing Management 120

Only B2B

JANUARY 29, 2018

Connect with Douglas: Linkedin | Website | Twitter | Blog | Facebook | YouTube. Connect with Samantha: Linkedin | Twitter. Connect with Carlos: Linkedin | Twitter. Connect with Brynne: Linkedin | Website | Twitter. Connect with Laura: Linkedin | Website | Twitter.

Marketing Automation Services 115

Marketing Automation Services Lead Scoring Lead Ranking Peer-to-peer 115

MLT Creative

OCTOBER 28, 2010

I like to see a good idea keep getting better, and The B2B Twitterer of the Year Awards are a great example. If you’re in B2B marketing and new to Twitter, there are many industry experts for you to follow and, because most of them follow back, everyone gets smarter as a result. So what makes one B2B Twitterer the best?

Twitter 40

Twitter Advertising Agencies B2B Marketing B to B 40

ClickZ

JULY 12, 2023

Shifting from a traditional B2B (business-to-business) model to a B2B2C (business-to-business-to-consumer) approach, the company has recognized the importance of understanding and engaging with end users while supporting its B2B partners. They have tripled the size of the end-user database in the last two years.

Lead Ranking 69

Lead Ranking Privacy Policies Work Management B2B Thought Leadership 69

MLT Creative

NOVEMBER 9, 2010

Just when I started getting the hang of texting shortcuts and slang on my mobile, I found myself having to decifer a similar string of shortened, twangled words to stay within Twitter's 140-character limit. reply: The @reply is a Twitter update (a tweet) that is directed to another user in reply to their update.

Twitter 40

Twitter Social Media Media Tagging 40

B2B Marketing Traction

APRIL 28, 2014

Some business to business (B2B) marketers are still hesitant about investing in social media. They may view social media as a business to consumer (B2C) activity or they think that their target audience isn’t on social media. Think of Twitter as an online broadcasting tool. Here is why they are wrong.

Social Media 100

Social Media Social Marketing B2B Marketing Marketing Strategy 100

Sprout Social

AUGUST 24, 2022

Each person’s reason for becoming a social media manager differs depending on their professional goals and personal needs for fulfillment. I love how personal and genuine brands can get on social media and the communities they can create. Instead, practice honing your skills on your own personal social media accounts.

Social Media 102

Social Media Work Management Marketing Management Clickthrough 102

ViewPoint

JANUARY 24, 2012

Then consider the world of social media with its Twitter accounts, Facebook pages and YouTube videos. What is a business-to-business marketer to do with all that? Logistics companies aren't on Twitter. Do B2B marketers not sell to the "Business Consumer?" You're not in the business of selling to businesses.

P2P 120

P2P B2B Youtube Social Media 120

Go Beyond SEO

APRIL 26, 2023

This means that users are more likely to be receptive to business-related content, including ads from law firms. B2B Focus: LinkedIn is particularly effective for B2B (business-to-business) marketing. Facebook Ads are best for reaching audiences more personally. Which Platform is Best for Law Firms?

Advertising Agencies 78

Advertising Agencies Cost Per Click Advertisements Advertising 78

Go Beyond SEO

APRIL 26, 2023

This means that users are more likely to be receptive to business-related content, including ads from law firms. B2B Focus: LinkedIn is particularly effective for B2B (business-to-business) marketing. Facebook Ads are best for reaching audiences more personally. Which Platform is Best for Law Firms?

Advertising Agencies 78

Advertising Agencies Cost Per Click Advertisements Advertising 78

Convince & Convert

JUNE 24, 2014

Twitter, Facebook, Instagram, YouTube, Google+… the list goes on. For businesses marketing to these users, the dilemma is how to optimize your marketing investment, content, and business impact by reaching the right prospective customers in the right channels. Facebook and Instagram are more personal and consumer focused.

Advertising Channels 167

Advertising Channels Social Networks Enterprise Management Youtube 167

KoMarketing Associates

DECEMBER 7, 2017

Some marketers think there is a big difference between B2C (business to consumer) and B2B (business to business) marketing, but the fact is, there are facets of both that have similar qualities. Because of this, B2B marketers can employ many “traditional” B2C strategies of marketing into their own campaigns.

Paid Content 198

Paid Content B2B Marketing Allocation Marketing & Strategy 198

B2B Digital Marketer

FEBRUARY 1, 2024

Pros and Cons Pros: Practical Advice : The episode offers practical advice on effectively using customer success stories, testimonials, and case studies to drive new business opportunities, enhancing the audience’s understanding of these strategies. How can I create meaningful case studies that resonate with prospects?

Case Study 52

Case Study Case Studies Business B2B Thought Leadership 52

B2B Marketing Traction

JUNE 27, 2014

” A person who says they are also a “B2B Marketing Consultant” wrote a comment that was dismissive of my entire post and, in my opinion, snarky in tone. There was certainly no acknowledgment that I freely shared a proven strategy for convincing business to business companies that are reluctant to get into social media.

Social Media 100

Social Media Media Class Consulting 100

Biznology

JUNE 30, 2015

When people join my Gaggle, they’re signing up to retweet and share some or all of what I share and post to GaggleAMP onto one or all of their social media platforms, either automatically via AutoAMP through Twitter and LinkedIn or moderated in a queue to Facebook and Google+. Makes sense, right?

Tools 80

Tools Campaigns Ideal Customer Profiles Enterprise Management 80

B2B Marketing Zone Posts

JULY 9, 2009

Three steps for B2B marketers to build a personal social media presence - Chris Koch , June 26, 2009. Is Twitter a Critical Part of your Resume? Is Twitter the Next Channel for Contact Centers? B2B Marketing | Business to Business Marketing Information Portal , June 3, 2009. Twitter (35). Top Other Items.

Social Media 40

Social Media Twitter Social Marketing B2B Marketing 40

KoMarketing Associates

AUGUST 3, 2012

According to a July Next Web blog post, “Once you delve into the word of Business-to-Business (B2B) communications, a lot of rules, regulations, and seriousness must be applied.” PERSON IN ROOM. Online, you have no more than a few seconds to grab _ [PERSON IN ROOM]’s attention. But who says it has to end there?

Content Marketing 120

Content Marketing Content Ideal Customer Profiles Viral Marketing 120

SocialPilot

JANUARY 14, 2024

98% of marketers on LinkedIn agree that personalization helps advance customer relationships. There are over 10k business-to-business software product pages on LinkedIn. Apart from personal branding, you can also leverage the network to make your brand a renowned name.

Statistics 77

Statistics Linkedin User-Generated Content CTR 77

B2B Marketing Traction

DECEMBER 4, 2013

According to analyst Sheryl Pattek of Forrester Research , by the time Business-to-Business (B2B) buyers engage with you online, they are 60% or more done with their buying process. We need to know our customers and how they access information, both business and personal. What does this mean for B2B Marketers?

B2B Marketing 100

B2B Marketing Planning Brand Identity Branding 100

Sharpspring

FEBRUARY 10, 2022

The people purchasing from these types of businesses are typically shopping for items for personal use. B2B, meaning business-to-business, are companies that sell directly to other companies. But ultimately they are still the sole person responsible for the purchase decision.

Sales Management 84

Sales Management Marketing Automation Services Webinar Metrics B2B Marketing 84

B2B Marketing Traction

JANUARY 30, 2013

Many business owners want to get involved on social media, but don’t know where to start. The answer is simple, but it depends on whether you are a B2B (Business to Business) or B2C (Business to Consumer) marketer. Business to Business marketers should start with LinkedIn. The reasons are simple.

Social Media 100

Social Media Social Marketing Planning Media 100

BenchmarkONE

SEPTEMBER 5, 2019

Fortunately, Google Ads offers free training for small businesses, both online and in-person seminars. Small, local businesses and large corporations both use Facebook sponsored ads with great success. Twitter Ads. Twitter’s platform is like Facebook, but there are some key differences.

Paid Search Agency 63

Paid Search Agency Advertising Agencies Ad Agencies Ads 63

Televerde

JUNE 5, 2018

Think about the social butterflies in your life – they tend to have the most followers, they’re your go-to for what’s trending on Twitter and they know all of the hottest spots in town. Implementing a layer of social selling is essential in order to keep up with the business-to-business buying trend.

Forrester 53

Forrester Social Media Linkedin Account Based Marketing 53

Sprout Social

JANUARY 16, 2020

This humorous and unconventional video ad eventually racked up tens of millions of views on YouTube and quickly made the rounds on the likes of Facebook and Twitter at the time: In a matter of months, subscriptions and overall interest in DSC spiked as highlighted by Google Trends. This is, they’re organic, personable and relatable.

Viral Marketing 107

Viral Marketing Work Management Planning Paid Search Agency 107

FMG Suite

SEPTEMBER 13, 2022

The FMG mobile app comes equipped with compliance-ready, personalized, and AI-driven content, allowing financial advisors to share content across email and social media with a click of a button. “As About Informa Informa PLC is a leading international business-to-business information services Group operating in over 30 countries.

Marketing Automation Services 40

Marketing Automation Services Social Media Marketing Automation Marketing Management 40

Biznology

APRIL 15, 2014

Social media marketing is what I have been doing for my clients, my business, and my own brand since 2003. LinkedIn is not just an optional social network to use when you’re either between jobs or looking for a business upgrade. I use “chrisabraham” everywhere, on Twitter , Facebook , and even Google+.

Social Media 80

Social Media Linkedin Social Marketing Ideal Customer Profiles 80

The Customer

MAY 4, 2020

While podcasting technically pre-dated Facebook and Twitter, it didn’t gain its executive-awareness raising stature until some time after Serial won a Peabody in 2014 and MailChimp was laughing all the way to the bank as an early-in, low CPM sponsor. Our focus is the more narrow business to business ecosystem.

B2B 95

B2B Ideal Customer Profiles RSS Paid Search Agency 95

ANNUITAS

MARCH 20, 2014

Rather than write a summary of the fantastic Marketing Operations Executive Summit , which just wrapped up in San Diego yesterday, I thought I might share the highlights by pulling together my “stream of consciousness” twitter stream from the event. RT @RHsays What does sales need from marketing?

Work Management 100

Work Management Marketing Management Marketing Automation Services Demand Generation 100

Marketing Insider Group

NOVEMBER 4, 2010

Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Click here to cancel reply. Share your thoughts, post a comment. Augmented Reality For B2B Marketing in 2011?"

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Click here to cancel reply. Share your thoughts, post a comment. Augmented Reality For B2B Marketing in 2011?"

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

MarketJoy

OCTOBER 10, 2022

Simply put, a qualified lead is a person who has shown clear indication that they are interested in your business and have converted. What counts as a qualified lead will vary from business to business. This is why you must qualify your leads before engaging them in what you have to offer. What is a Qualified Lead?

Sales Qualified Leads 52

Sales Qualified Leads High Quality Lead Lead Ranking Marketing Qualified Leads 52

Chris Koch

DECEMBER 2, 2011

HP questioned Facebookers about their work styles and matched them to an “IT personality.” It drove them to a microsite featuring a hand-picked group of HP experts (such as these HP cloud experts) with the same “personality.” Facebook is the fun social network. Then HP did something cool. Let them win stuff.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Chris Koch

DECEMBER 2, 2011

HP questioned Facebookers about their work styles and matched them to an “IT personality.” It drove them to a microsite featuring a hand-picked group of HP experts (such as these HP cloud experts) with the same “personality.” Facebook is the fun social network. Then HP did something cool. Let them win stuff.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Sharpspring

APRIL 29, 2020

It’s ok to be conversational but the content you share on your company page and your personal profile should depict yourself and your organization in a professional light. This is especially important for Business to Business (B2B) organizations. Follow BankBound on Social Media on Twitter and Facebook.

Linkedin 86

Linkedin Distribution Practices Webcast 86

Content Marketing Institute

OCTOBER 7, 2017

This week, Robert ponders the nature of our personal power – and how we should choose to wield it. Google and Amazon begin the war to end all wars, while Twitter is wasting everyone’s time by going to 280 characters. 30:40): Twitter to test doubling tweet length to 280 characters. In this week’s episode.

Amazon 94

Amazon Internet Marketing Google Content Marketing 94

Convince & Convert

SEPTEMBER 20, 2010

Linkedin Groups vs. Twitter. Twitter is even narrower at 36% – 46%. Whether you’re spending millions per year on marketing, or less than $50,000, your proclivity toward being active on Facebook, Twitter, Linkedin and YouTube is strikingly similar. Private brand communities vs. Facebook. Podcasts vs. YouTube.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Optinmonster

NOVEMBER 20, 2023

Whether you run a 1-person direct-to-consumer (D2C) brand or own a $100-million-dollar business-to-business (B2B) company, you can use discount coupons to your advantage. As a business owner (or a marketer), if you’re considering using fun promo code ideas to boost sales during the upcoming holiday season, this blog is for you.

Examples 59

Examples Urgency Marketing Loyalty Mobile Advertising 59