B2B Marketing Traction

APRIL 17, 2015

Still haven’t dipped your toe into business-to-business social media marketing waters? I provided some information, but they decided to hire a sales person instead of investing in marketing. LinkedIn is the number one most-used social media platform for business to business marketing.

Social Media 100

Social Media Linkedin Social Marketing B2B Marketing 100

B2B Marketing Traction

DECEMBER 4, 2013

According to analyst Sheryl Pattek of Forrester Research , by the time Business-to-Business (B2B) buyers engage with you online, they are 60% or more done with their buying process. We need to know our customers and how they access information, both business and personal. What does this mean for B2B Marketers?

B2B Marketing 100

B2B Marketing Planning Brand Identity Branding 100

B2B Marketing Traction

JANUARY 30, 2013

Many business owners want to get involved on social media, but don’t know where to start. The answer is simple, but it depends on whether you are a B2B (Business to Business) or B2C (Business to Consumer) marketer. Business to Business marketers should start with LinkedIn. The reasons are simple.

Social Media 100

Social Media Social Marketing Planning Media 100

B2B Marketing Traction

FEBRUARY 22, 2012

It’s no Secret that the Law of Attraction gets us what we want in our personal lives. But does it apply to business-to-business marketing? To be successful on social media platforms and on the Internet in general today means that you have to provide content about the value of your business and services.

B2B Marketing 100

B2B Marketing Internet Marketing B2B Social Media 100

B2B Marketing Traction

MARCH 25, 2013

With recent shifts in what business-to-business marketing tactics work, marketing departments have had to acquire new knowledge and new skill sets. This doesn’t mean that one marketing person has to have them all, but the person leading the team needs to understand and know the importance of each.

Planning 100

Planning B2B Marketing CMO Marketing & Strategy 100

B2B Marketing Traction

JUNE 27, 2014

I recently published one of my most popular blog posts on the Business 2 Community blog and was happy to see that it was widely shared and liked by readers. ” A person who says they are also a “B2B Marketing Consultant” wrote a comment that was dismissive of my entire post and, in my opinion, snarky in tone.

Social Media 100

Social Media Media Class Consulting 100

B2B Marketing Traction

MAY 11, 2012

I believe that primary market research in the form of one-on-one interviews and behavior observation yields more cost-effective results for business-to-business marketers – perhaps for business-to-consumer marketers as well. According to Dr. Robert T. What do you think?

Focus Group 100

Focus Group B2B Marketing B2B Analysis 100