B2B Marketing Traction

APRIL 17, 2015

Still haven’t dipped your toe into business-to-business social media marketing waters? A professional services company found me online last week and inquired about my outsource marketing services. LinkedIn is the number one most-used social media platform for business to business marketing.

Social Media 100

Social Media Linkedin Social Marketing B2B Marketing 100

B2B Marketing Traction

JUNE 27, 2014

There was certainly no acknowledgment that I freely shared a proven strategy for convincing business to business companies that are reluctant to get into social media. I truly respect their work and try to support their content when I see it online. Marketing Soapbox b2b marketing social media'

Social Media 100

Social Media Media Class Consulting 100

KEO Marketing

JULY 10, 2017

Business to business digital marketing is a type of marketing needed by companies who sell to other companies. Digital marketing leverages the internet and mobile devices and includes tactics like social media, video, email, content, mobile, search engine optimization, and account-based marketing.

Business to Business 48

Business to Business Business Paid Search Agency Planning 48

Marketing Insider Group

SEPTEMBER 1, 2021

Online marketing has changed significantly in the last few years—we’ve already discussed these developments in previous articles. But at the same time, that’s what makes online brand advocacy such fertile ground when it comes to building Business-to-Business leads. And 79% of firms report more online visibility?upon

B2B Marketing 288

B2B Marketing B2B Thought Leadership B2B Thought Leadership 288

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Creating and calibrating a social media strategy for any company should follow the same process.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

KEO Marketing

AUGUST 23, 2016

A strong online marketing program includes a healthy emphasis on social media because social media is where many people are connecting online these days. But before you think that the majority of social media users are not the right demographic, consider this: 84% of senior executives use social media.

Social Media 48

Social Media Media Marketing Management Budget Programs 48

Convince & Convert

FEBRUARY 3, 2011

Social Media is Inherently Measurable. Social media almost always offers the advantage of complete—rather than extrapolated—data. The same is true of all online marketing. The bad news is that there isn’t an easy-to-convey, standardized, one-size-fits-all metric, like Nielsen ratings, for social media.

Social Media 146

Social Media Paid Search Agency Companies Media 146

Convince & Convert

APRIL 13, 2011

Guest post by Eric Schwartzman , coauthor of S ocial Marketing to the Business Customer , the first book devoted exclusively to B2B social media communications. How do you know if your market is active in social media? Most organizations get the value of trying to land coverage in trade media.

Social Media 129

Social Media Lead Scoring Lead Ranking Work Management 129

B2B Marketing Traction

DECEMBER 4, 2013

According to analyst Sheryl Pattek of Forrester Research , by the time Business-to-Business (B2B) buyers engage with you online, they are 60% or more done with their buying process. It’s critical to have a strong presence online to attract buyers and then to engage with impact as they make their decision.

B2B Marketing 100

B2B Marketing Planning Brand Identity Branding 100

Marketing Insider Group

MARCH 27, 2023

Your clients are the heart of your business and it takes sincere dedication to gain their loyalty in return. For business-to-business (B2B) companies, in particular, the need to integrate lead generation efforts and guarantee client satisfaction is even more essential for retaining business clientele.

Tactics 245

Tactics Effectiveness B2B Marketing Management 245

Webbiquity

MAY 17, 2022

The evolving work environment has especially impacted business-to-business (B2B) organizations, as in-person interactions are often pivotal to success. You also need to expand your marketing outreach through social media and other platforms that put the customer in the driver’s seat.

Organization 305

Organization B2B B2B Sales Training 305

Webbiquity

APRIL 27, 2010

Whatever questions you may have about social media marketing, you’ll probably find the answers in the 2010 Social Media Marketing Industry Report from white paper guru Michael Stelzner. A year ago, the top questions most marketers had about social media related to tactics, with ROI second.

Social Media 100

Social Media Marketing Report Social Marketing Planning 100

Salesforce Marketing Cloud

NOVEMBER 30, 2023

These same payment applications let you check out in one click when you’re shopping online. Social commerce: This is the process of buying and selling goods and services through social media platforms like Facebook, Instagram, Snapchat, or TikTok. Global social commerce sales are estimated to reach $2.9

eCommerce 119

eCommerce Mobile Marketing Multi-Channel Customer Satisfaction 119

Martech

NOVEMBER 11, 2022

B2C marketing is a strategy by which a business sells its products and services directly to the end consumer, rather than to other businesses. Retail storefronts, ecommerce companies and even online streaming platforms such as Netflix all accomplish their sales via B2C transactions. Then you’ve seen social media marketing.

Digital Asset Management 113

Digital Asset Management Work Management Marketing Management Digital Experience Platform 113

Webbiquity

JANUARY 19, 2023

Business-to-business (B2B) and business-to-consumer (B2C) marketing are two distinct types of marketing strategies with different focuses. B2B is focused on developing relationships between businesses, while B2C is focused on connecting directly with end consumers. Contributed post.

Work Management 217

Work Management Marketing Management B2B Marketing B2B 217

Webbiquity

MARCH 10, 2016

Brand-building in the business-to-business (B2B) sphere is a little different from the consumer world. Take a look at this post for more on harnessing social media to your advantage. Guest post by Irma Hunkeler. Isn’t it all about rational decision making, not emotions? Not necessarily. Dive into LinkedIn. Tell stories.

Ad Building 100

Ad Building Brand Identity Branding B2B Thought Leadership 100

Webbiquity

OCTOBER 23, 2018

By understanding the effectiveness of inbound marketing, business-to-business (B2B) companies can achieve marketing goals in a faster, more efficient manner than previous efforts. “33% Search engine optimization (SEO) helps make your online content presence more visible and discoverable during search queries. Social Media.

Inbound Marketing 263

Inbound Marketing Paid Content Top of Funnel High Quality Lead 263

Optinmonster

DECEMBER 21, 2023

Are you planning to launch a new business or product online? Drawing up a pre-launch marketing plan can help you attract customers to your brand-new business even before the actual launch day. This means investing in search engine optimization (SEO) so relevant people can find your website online. But why stop there?

Campaigns 91

Campaigns Ad Building Planning Paid Search Agency 91

Buzz Marketing for Technology

NOVEMBER 6, 2008

Admittedly, Paul Gillin wrote this book for the 90% of marketers still trying to figure out social media, I can tell you it makes and excellent resource for even the most polished social media expert. Check out my podcast with Paul as we discuss some of the Secrets of Social Media Marketing.

Social Media 100

Social Media Social Marketing BtoB Media 100

Marketing Insider Group

MARCH 17, 2021

Surprisingly, statistics also show that the emotional factor is just as relevant to business decision-makers’ purchases. And with more people online than ever before, a multi-channel content strategy is a must to capture the lion’s share of your target market. Content marketing checks off all three boxes. It’s not alone.

Content Marketing 296

Content Marketing Paid Search Agency Advertising Agencies Business 296

SalesIntel

FEBRUARY 19, 2024

By analyzing online activities such as searches, downloads, and website visits, businesses can gain a deeper understanding of prospect intent. 3 Sales Strategies for Lead Conversion Business to business sales strategies focuses on improving the lead-to-customer conversion rate.

Sales Management 95

Sales Management B2B Sales Top of Funnel Marketing & Strategy 95

Navigate the Channel

MARCH 11, 2024

Even if you didn’t order anything online (WHO are you?), you know business shifted. Some brick-and-mortar businesses closed. Online companies overall grew and many remain strong. eCommerce can be a substitute for brick-and-mortar stores, although some businesses choose to remain both (Target, anyone?),

eCommerce 65

eCommerce SWOT B2B Paid Search Agency 65

KEO Marketing

JANUARY 18, 2016

Popular Publication Lists Company as Top Social Media/SEO Firm and Top Web Design Firm. Phoenix, AZ ( [January 18, 2016 ) – KEO Marketing ( www.keomarketing.com , a leading B2B marketing agency, just received two accolades from the Phoenix Business Journal. About KEO Marketing Inc.

Social Media 48

Social Media Design Advertising Agencies Social Marketing 48

Tomorrow People

MARCH 8, 2018

This can be business-to-consumer (connecting with people through positives like pleasure) or business-to-business (helping people to resolve their problems). Social media networks are booming and blogs are part of the everyday online landscape. Specific business pains. Online communities.

Marketing Budget 267

Marketing Budget Top of Funnel Lead Scoring Lead Ranking 267

sagefrog

NOVEMBER 8, 2023

Marketing is an absolute necessity, especially in today’s modern world, where most buyers begin their search for a product like yours online. With fewer interactions in person these days and more exchanges online, investing in updated SEO practices is essential to B2B healthcare marketing success.

Trends 52

Trends B2B Marketing Paid Search Agency Account Based Marketing 52

KEO Marketing

OCTOBER 26, 2015

An alternative to landing pages is using click-to-call buttons in your online advertising campaigns. Business-to-business companies in particular are much more likely to convert a lead once you engage individually with a prospect and are able to talk to that person directly. There is a good way to solve this problem.

Advertising Agencies 48

Advertising Agencies Advertisements Advertising Conversion 48

Oktopost

MARCH 7, 2022

Social listening is the act of monitoring feeds and platforms for references to your brand, products, competitors, and related keywords, and then taking the extra step to analyze and comprehend what’s being said, who’s saying it, and why, so that you can take action based on that information. Why Social Listening is Important.

Marketing AI 155

Marketing AI B2B Work Management Marketing Management 155

ClearVoice

OCTOBER 14, 2022

22% of businesses want to create original content ( The Manifest ). When it comes to content marketing usage, the majority of your audience is online with 85% of adults going online on a daily basis ( Pew Research ). 80% of bloggers report that blogging delivers results ( Orbit Media Studios ). Blog Content Statistics.

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

Industrial Marketing Today

SEPTEMBER 27, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Have Digital Marketing and Social Media Killed the Industrial Sales Job? And digital marketing and social media are as disruptive as they come. Provide online access to your in-house subject matter experts via a blog or live chat.

Social Media 60

Social Media Social Marketing Media Planning 60

Online Marketing Institute

NOVEMBER 28, 2012

Study: B-to-B Marketers Lagging With Social Media. Data shows about 40 percent of b-to-b brands aren’t using social marketing. Business-to-business marketers are underutilizing social media and its potential, according to new data from Eloqua , a marketing automation company. By TJ Raphael.

B to B 40

B to B Paid Content Social Media CMS Development 40

The Lead Agency

APRIL 2, 2024

Search engine optimisation (SEO) may still be paramount to business-to-business (B2B) blog writing, but my oh my, how the rules are constantly changing. It added another acronym to its content guidelines, cutting AI-generated content at the knees and once again redefining what “quality content” looks like online.

Lead Scoring 118

Lead Scoring Lead Ranking SEO B2B 118

MLT Creative

JANUARY 31, 2012

The manufacturing industry has been somewhat slow to accept social media as a marketing tool. This is largely because it can be difficult to see how social media plays into the larger business-to-business (B2B) marketing strategy. That, however, appears to be changing.

Social Media 40

Social Media Top of Funnel Media B2B Thought Leadership 40

Industrial Marketing Today

JUNE 24, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media with Email Marketing – is it the Super Combo? Can we deliver a powerful 1-2 punch by combining social media and email marketing? Do you have any good examples of social media used in email marketing?

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

KoMarketing Associates

JUNE 29, 2016

It is no secret that LinkedIn is a valuable social media platform for B2B marketers. LinkedIn Groups – participation and ownership – can be part of the mix of when it pertains to B2B social media marketing. B2B Sales, Marketing, Social Media & Lead Generation. BtoB Marketing.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

Online Marketing Institute

NOVEMBER 8, 2010

Home » B2B Marketers Have Little Social Media Engagement B2B Marketers Have Little Social Media Engagement Almost 60% of B2B marketers have little or no engagement in social media, according to a recent study by digital marketing firm White Horse.

Social Media 40

Social Media Paid Search Agency Social Marketing B2B Marketing 40

Sprout Social

NOVEMBER 17, 2022

Use video to carry out a social media contest. Give your engagement a boost by creating a social media contest fueled by video. MeUndies collaborated with creators like Lauren-Ashley Beck to promote their social media contest, #GetSpookywithMe. A post shared by ASU Online (@asuonline).

Brand Identity 118

Brand Identity Branding Advertising Agencies B2B Thought Leadership 118

KoMarketing Associates

DECEMBER 7, 2017

Some marketers think there is a big difference between B2C (business to consumer) and B2B (business to business) marketing, but the fact is, there are facets of both that have similar qualities. She is an avid Facebook and LinkedIn user, and uses social media to relax and research companies.

Paid Content 198

Paid Content B2B Marketing Allocation Marketing & Strategy 198