Chris Koch
OCTOBER 7, 2011
We need a lead management process to act as a place to bring people from social media. In our recent lead management survey, just 53% report consistent definitions of lead tracking that are adopted globally. Only 65% have defined the lead flow process. They care about the size, speed, and quality of the pipeline.
Chris Koch
OCTOBER 7, 2011
We need a lead management process to act as a place to bring people from social media. In our recent lead management survey, just 53% report consistent definitions of lead tracking that are adopted globally. Only 65% have defined the lead flow process. They care about the size, speed, and quality of the pipeline.
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Chris Koch
AUGUST 16, 2011
Yet even in B2B, we have a growing concern over privacy in lead management. Cookies help us learn more about our website visitors, but you won’t learn nearly as much about the spending patterns of B2B executives through web cookies as you do with B2C buyers. Privacy is a concern in B2B, too.
Chris Koch
AUGUST 16, 2011
Yet even in B2B, we have a growing concern over privacy in lead management. Cookies help us learn more about our website visitors, but you won’t learn nearly as much about the spending patterns of B2B executives through web cookies as you do with B2C buyers. Privacy is a concern in B2B, too.
Chris Koch
AUGUST 5, 2011
Every time we talk about it, we have an endless argument that leads nowhere.”. The marketer in charge of the company’s social media effort gave me a clear edict: “Look, I don’t want you focusing on Facebook, okay? We don’t see the value of it for B2B and we want it off the table. I’m not saying that B2B companies shouldn’t be on Facebook.
Chris Koch
DECEMBER 2, 2011
Can campaigns coexist comfortably with a thought leadership lead nurturing strategy? So maybe this is your funnel on Facebook: Build spikes in traffic with contests and giveaways and then try to slow the losses with content so that the overall pipeline grows somewhat after the giveaways have settled. What do you think? Related articles.
Chris Koch
DECEMBER 2, 2011
Can campaigns coexist comfortably with a thought leadership lead nurturing strategy? So maybe this is your funnel on Facebook: Build spikes in traffic with contests and giveaways and then try to slow the losses with content so that the overall pipeline grows somewhat after the giveaways have settled. What do you think? Related articles.
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