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Using Content To Create That Zero Moment Of Truth

Marketing Insider Group

Some people call that P2P or H2H, human to human, people to people – the bottom line for me is that when you create content that has one person, and helping one person is the sole objective, whether you’re a B2B company or a consumer company, you’re going to be effective.

P2P 100
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Sales Pipeline Radio, Episode 122: Q&A with Dave Gerhardt @davegerhardt

Heinz Marketing

You can find us on the iTunes store and Google Play anytime and anywhere that fine podcasts are sold and made available. I like to Google stuff. ” Based on what you just said, it almost sounds like this is the new way people in businesses buy from people in other businesses, right?

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B2B Search Marketing: 5 Must-Read Tips - Online Marketing Blog

Online Marketing Institute

TopRank has worked with many companies using search marketing to reach Business to Business audiences over the past 8 years and we’d like to share these 5 B2B search marketing tips that can help companies maximize their results: 1. For B2B companies, getting found is just the beginning. I need to implement them. smobot Good post.