Customer Experience Matrix

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The Pond Just Got More Crowded: Google, Salesforce.com and Sequoia Invest in HubSpot

Customer Experience Matrix

Summary: HubSpot announced a $32 million investment yesterday by Sequoia Partners, Google and Salesforce.com. This could be a real game-changer in the small business marketing automation landscape. It’s selling to small and mid-size companies and business-to-business marketers, who are just dipping their toes into marketing automation.

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Alsa Marketing Adds Multi-Language Capabilities to Low-Cost Marketing Automation

Customer Experience Matrix

They support multiple languages, which should gain them some business. It’s harder every day for a new company to enter the business-to-business marketing automation industry. Also can capture results of Google Adwords campaigns and has a URL-shortener to track traffic from social media.