Vidyard

DECEMBER 16, 2020

In Forrester Research’s Predictions 2021: B2B Sales report, authors Principal Analyst Mary Shea, Ph.D., In Forrester Research’s Predictions 2021: B2B Sales report, authors Principal Analyst Mary Shea, Ph.D., But as sales teams head into 2021, the importance of embracing video as a new way to sell cannot be understated.

B2B Sales 65

B2B Sales Video Marketing Class B2B 65

Martech

NOVEMBER 11, 2022

B2C marketing is a strategy by which a business sells its products and services directly to the end consumer, rather than to other businesses. Business-to-business (B2B) marketing, on the other hand, refers to the marketing of goods and services to other businesses.

Digital Asset Management 113

Digital Asset Management Work Management Marketing Management Digital Experience Platform 113

B2B Marketing Traction

DECEMBER 4, 2013

According to analyst Sheryl Pattek of Forrester Research , by the time Business-to-Business (B2B) buyers engage with you online, they are 60% or more done with their buying process. It’s critical to have a strong presence online to attract buyers and then to engage with impact as they make their decision.

B2B Marketing 100

B2B Marketing Planning Brand Identity Branding 100

LeanData

JULY 13, 2020

LeanData Customer VMware Carbon Black Wins Prestigious Forrester SiriusDecisions 2020 ROI Honor for Revenue Operations Transformation . The annual award spotlights business-to-business (B2B) organizations that have achieved strong sales, marketing and/or product alignment, and have improved company performance as a result.

Marketing Analytics Tools 52

Marketing Analytics Tools Top of Funnel B2B Thought Leadership Work Management 52

Exo B2B

FEBRUARY 26, 2019

Or this post from Michael Brenner on Marketing Insider Group’s blog, covering the trend in content personnalisation to reach the right audience, also quoting a Forrester study. According to Caroline Robertson, analyst and author at Forrester , 70% of B2B marketing specialists will acquire a DMP in 2019.

Marketing AI 49

Marketing AI Trends Enterprise Management Forrester 49

Vidyard

OCTOBER 19, 2016

YouTube and Vine star Zach King, Forrester analysts Nick Barber and Laura Ramos, Solarwinds video director René Lego join top voices in video, marketing, content and customer success.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Vidyard

OCTOBER 19, 2016

Forrester Research analyst Laura Ramos is a leading expert in business-to-business marketing with hands-on senior management experience in corporate, industry and product marketing; demand management; and social media.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Tony Zambito

JUNE 5, 2016

These findings coincide with others (Forrester, IBM, Regalix, and others) that all point to challenges in providing stellar B2B customer experiences. With as much as 61% of those surveyed indicating they would not recommend their providers. And, a large percentage indicating a hesitancy to renew based on dissatisfactory post-sale experiences.

Buyer Personas 100

Buyer Personas Research B2B Correlation 100

Marketing Insider Group

AUGUST 11, 2015

In a recent survey conducted by ITSMA , business-to-business (B2B) marketers worldwide expect that understanding buyers will be their # 1 responsibility in two years (85%). Forrester and Gartner support the notion that today’s buyer embarks on an increasingly digital, empowered, and complex buyers journey.

B2B Marketing 100

B2B Marketing Marketing Management B2B Paid Search Agency 100

Televerde

JUNE 5, 2018

Implementing a layer of social selling is essential in order to keep up with the business-to-business buying trend. For instance, decision makers primarily use Twitter and LinkedIn, according to Forrester research , so an SDR on Facebook is not nearly as effective.

Forrester 53

Forrester Social Media Linkedin B2B Sales 53

Tony Zambito

APRIL 17, 2016

Recent surveys of marketing professionals by Rapt Media , Forrester , Seismic, SAP , IBM , and others all indicate that content personalization remains the biggest challenge for marketers this year and for the foreseeable future. The percentages of marketers indicating this as their top challenge are not measly either.

Buyer Personas 100

Buyer Personas Research Personalization Marketing Budget 100

Tony Zambito

NOVEMBER 22, 2015

According to recent surveys by PWC, Forrester, IBM , and McKinsey, disruptive trends in customer and buying behaviors are expected to continue over the next five years. by Yarden Gilboa. Changes in customer and buying behaviors continue to rock the very foundations of many industries.

Buyer Personas 100

Buyer Personas Lead Ranking Digital Transformation Buy 100

Biznology

MAY 25, 2015

98% of all business to business relationships are traced back to a search on Google. 88% of mobile search is for a local business or establishment. source: Forrester ). Companies that blog have 434% more indexed pages than companies that don’t, and companies with more indexed pages get far more leads. source: BrightEdge).

Stats 80

Stats SEO Paid Search Agency Click Rate 80

Content Standard

NOVEMBER 25, 2014

Business-to-business buyers are a lot like your average consumer: They devour digital content to help them make buying decisions. “We naturally seek recommendations, reviews, and want to research our options when purchasing holidays, goods, and services,” writes Sarah Goodall on Business 2 Community.

Studies 40

Studies Top of Funnel Digital Marketing Funnels B2B 40

KEO Marketing

JULY 31, 2017

Forrester projects that the global tech market will grow 5% this year alone. Digital marketing for technology companies differs from that of other businesses. The technology industry worldwide is expanding at a rapid pace. The United States has the largest tech market, and will also increase by 5% in 2017.

Paid Search Agency 48

Paid Search Agency Practices Companies B2B Thought Leadership 48

Marketing Insider Group

JANUARY 24, 2013

Forrester – Forrester Research, Inc – An independent research company that provides pragmatic advice to global leaders in business and technology. Arketi – Arketi Group – A high-tech business-to-business (B2B) public relations and digital marketing agency. Cambridege, MA – [link].

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

KEO Marketing

MARCH 9, 2016

Taking advantage of this effective tool, and the data it can provide, is a step that is allowing many savvy business-to-business marketers to better make their initial plans, and then adjust those plans accordingly as the metrics dictate.

Analytics 48

Analytics B2B Marketing Planning Tools 48

Vidyard

NOVEMBER 6, 2018

Runners-Up: Forrester, LeadIQ Honorable Mentions: KPA, Pipefy Combining personalized videos with experiential account-based marketing (ABM) campaigns—like the Sherlock Holmes themed video and campaign below! We asked all nominees to post a short video explaining why they should win a Video in Business Award. Winner: Punch!

Video Marketing 65

Video Marketing Sales Cycle Work Management Marketing Proposals 65

Mereo

JANUARY 25, 2018

Many business-to-consumer organizations have already discovered the benefits of selling with social media, however, business-to-business sellers have been left wanting for how to best leverage this tool. Today, leads are far more than a call from a friend, a business card from an event or a chance encounter on a flight.”.

Top of Funnel 61

Top of Funnel Cold Calling Social Media B2B Sales 61

Online Marketing Institute

NOVEMBER 1, 2010

Two of my recently published Forrester reports take a deeper look at marketing mix effectiveness and program spending trends. Or you can attend the MarketingProfs Business-to-Business Forum , May 3 through 5, 2010, in Boston, MA, were Forrester will jointly present more on this topic. " in the marketing mix.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Vidyard

JUNE 18, 2019

By analyzing first-party data from more than 324,000 videos published over a 12-month period, Vidyard uncovers vital insights on how businesses are using online video content to support their marketing, sales and customer experience programs.

Advertising Benchmark 65

Advertising Benchmark Marketing Report Video Marketing Analytics 65

Content Standard

NOVEMBER 11, 2014

The problem is that most business-to-business videos tend to be product-centric, writes B2B video expert Bruce McKenzie on MarketingProfs. Dr. James McQuivey of Forrester Research finds that one video is worth 1.8 “Buyers want information, not infomercials,” McKenzie says on the blog. The Value of Video.

Buy 40

Buy Video Marketing Marketing & Strategy Marketing Strategy 40

Vidyard

JUNE 18, 2019

By analyzing first-party data from more than 324,000 videos published over a 12-month period, Vidyard uncovers vital insights on how businesses are using online video content to support their marketing, sales and customer experience programs.

Advertising Benchmark 81

Advertising Benchmark Marketing Report Video Marketing Analytics 81

Online Marketing Institute

JUNE 26, 2009

focuses on the importance that readers, viewers, and attendees place on business info rmation to info rm and help the purchase/decision-making process. focuses on the importance that readers, viewers, and attendees place on business info rmation to info rm and help the purchase/decision-making process.

Research 40

Research Marketing Management Media Planning 40

PureB2B

MAY 30, 2022

Forrester highlights that the GDPR should actually be seen as a good thing for B2B sales teams. The ICO’s article on the rules around business to business marketing, the GDPR and PECR. This helps to make sure you’re contacting the right person, and confirm that they still want to receive your emails.

B2B 62

B2B CAN-SPAM Opt-out B2B Sales 62

PureB2B

MAY 30, 2022

Forrester highlights that the GDPR should actually be seen as a good thing for B2B sales teams. Additional Useful Resources: Read the entire GDPR here The ICO’s article on the rules around business to business marketing, the GDPR and PECR The post How Does GDPR Affect B2B Data: The Ultimate Guide appeared first on DemandScience.

B2B 62

B2B CAN-SPAM Opt-out B2B Sales 62

Vidyard

NOVEMBER 6, 2018

Runners-Up: Forrester, LeadIQ. Ellie Twigger at Forrester is boosting attendance at events and booking more meetings for their account team with authentic one-to-one video messages. Congratulations to these teams on taking a big step towards the future, and for making Business-to-Business look a lot more like Human-to-Human.

Video Marketing 51

Video Marketing Sales Cycle Work Management Marketing Proposals 51

Adobe Experience Cloud Blog

SEPTEMBER 29, 2010

US business-to-business (B2B) advertising and marketing spending will increase by 0.8% Source : Forrester Research. Source : AMR International B2B Online Marketing Assessment and Forecast to 2013. this year, to $129 billion. Interactive spending will climb 9.2%, to $51.5 billion this year. Source : eMarketer. billion in 2014.

Statistics 48

Statistics B2B Marketing Emarketing B2B 48

Vidyard

JUNE 18, 2019

By analyzing first-party data from more than 324,000 videos published over a 12-month period, Vidyard uncovers vital insights on how businesses are using online video content to support their marketing, sales and customer experience programs.

Advertising Benchmark 51

Advertising Benchmark Video Marketing Marketing Report Analytics 51

Industrial Marketing Today

AUGUST 3, 2010

Defining B2B Customer Engagement Forrester Research has proposed a definition of customer engagement that makes a lot of sense to me. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. The trick is to learn how to use all its power. He is the Founder & President of Tiecas, Inc. –

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

MLT Creative

JANUARY 31, 2012

This is largely because it can be difficult to see how social media plays into the larger business-to-business (B2B) marketing strategy. Acccording to a Forrester report released in March 2011, 30 percent of global manufacturers intended to increase social media investments in 2012. That, however, appears to be changing.

Social Media 40

Social Media Top of Funnel Media B2B Thought Leadership 40

Industrial Marketing Today

JUNE 19, 2010

The chart below from a research study done by Forrester illustrates this point very clearly. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. And they use different sources to get their information. He is the Founder & President of Tiecas, Inc. –

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Markempa

AUGUST 12, 2021

According to Forrester, top performers convert just 1.54% of marketing qualified leads to revenue. Here’s where that Forrester statistic I mentioned earlier comes in. I’ve seen companies spend too much time getting people to raise their hands (i.e., leads) but not enough towards progression. That means 98% of leads fail. Crazy, right?

Lead Nurturing 133

Lead Nurturing Buy Lead Ranking Sales Qualified Leads 133

Online Marketing Institute

MARCH 13, 2011

Laura Ramos , a principal analyst at Forrester Research who focuses on business-to-business marketing trends and technology, says that services like Demandbase could prove useful, but adds that it may be hard to measure its impact on sales and marketing.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Salesforce Marketing Cloud

MARCH 4, 2023

Whether you’re selling business-to-consumer (B2C), business-to-business (B2B), or direct-to-consumer (D2C), you need to manage a myriad of connections with your buyer across a number of platforms (web, social, customer service, etc.), As your company grows, these connections become more sophisticated.

CRM 98

CRM Work Management Marketing Management Paid Search Agency 98

Ambal's Amusings

SEPTEMBER 17, 2009

Forrester Blog for Interactive Marketing Professionals. Here’s a stat that will make you feel better: A recent study of business-to-business buyers shows that sales people who become trusted advisors and understand the needs of economic buyers are 69% more likely to come away with a sale! Rebel Brown's blog Phoenix Rising.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

Vidyard

MARCH 17, 2021

Forrester Research Finds that User-Generated Video Tools Are Here to Stay . The use of video is certainly not new for most businesses, but the room for growth and adoption is booming. The Vidyard Desktop App is an important extension to our product offerings to ensure every sales rep can make video a seamless part of how they sell.”.

User-Generated Content 98

User-Generated Content Video Marketing Generation Forrester 98