Martech

NOVEMBER 11, 2022

B2C marketing is a strategy by which a business sells its products and services directly to the end consumer, rather than to other businesses. Business-to-business (B2B) marketing, on the other hand, refers to the marketing of goods and services to other businesses. Then you’ve seen social media marketing.

Digital Asset Management 112

Digital Asset Management Work Management Marketing Management Digital Experience Platform 112

SocialPilot

JANUARY 14, 2024

93% of B2B content marketers use LinkedIn for organic social marketing. There are over 10k business-to-business software product pages on LinkedIn. 46% of social media traffic to the company’s website comes from LinkedIn. 80% of B2B leads coming from social media are from LinkedIn.

Statistics 77

Statistics Linkedin User-Generated Content CTR 77

ClearVoice

MARCH 9, 2023

Social influencers hadn’t yet come on the scene. The B2C content marketing strategy checklist The goal of a business-to-consumer content strategy is transactional. Boosting your social media efforts. Go beyond Facebook or Twitter posts. Creating business pages on social media networks.

Marketing & Strategy 81

Marketing & Strategy Marketing Strategy Planning Content Marketing 81

ClearVoice

DECEMBER 29, 2021

The new year brings fresh, new updates for all social media platforms that marketers can’t live without and consumers can’t get enough of daily. Did you hear that @Facebook Gaming inked a deal with PAC-MAN ? Did you hear that @Facebook Gaming inked a deal with PAC-MAN ? Facebook Gaming launches PAC-MAN Community.

Social Media 52

Social Media Media Copyright Ideal Customer Profiles 52

KoMarketing Associates

MARCH 6, 2013

Fully developed business-to-business (B2B) social media marketing programs are becoming common practice; recent survey results show nearly half of all B2B marketers (47%) are currently “very involved” or “fully integrated” with social marketing.

Social Media 120

Social Media Social Marketing B2B Marketing BtoB 120

Webbiquity

JUNE 11, 2013

With more and more purchases, for business-to-business (b2b) and high-value consumer goods, now starting with online research, it’s imperative to make your business ubiquitous when potential buyers are searching for what you sell. Of course, what your prospective buyers find is just as important as where they find you.

Allocation 100

Allocation Optimization Peer-to-peer Social Networks 100

Crimson Marketing

JULY 11, 2013

Google+ is absolutely one of the best social media networks available to you. A lot of you plan your marketing strategies around Twitter, LinkedIn, and Facebook, but its a detriment to you if you don’t include Google+ in your marketing mix. You might be asking yourself why? This isn’t just any number folks.

Google 100

Google Marketing Mix Social Networks Social Media 100

Vidyard

JUNE 8, 2020

KITCHENER, Ontario – June 8, 2020 – Vidyard, the video platform for businesses, has been awarded a globally-recognized Telly Award in the category of Best Business-to-Business (B2B) Branded Content Video Campaign of the Year for its 2019 personalized holiday video. . Facebook: /TellyAwards . More Information.

Video Marketing 87

Video Marketing Advertising Agencies Television marketing Campaigns 87

Only B2B

JANUARY 29, 2018

Connect with Douglas: Linkedin | Website | Twitter | Blog | Facebook | YouTube. When they state that you’ve done an outstanding job and will provide you a testimonial, ask if there’s anyone in their network they can recommend your products or services to. Connect with Sam: Linkedin | Website | Twitter | Facebook.

Marketing Automation Services 115

Marketing Automation Services Lead Scoring Lead Ranking Peer-to-peer 115

BenchmarkONE

SEPTEMBER 5, 2019

The benefit of using Bing Ads is you reach a network that is untouched by Google. Facebook Ads. Facebook is the third most used website in the United States. Facebook Ads integrate into Instagram as well, so your ads can do double-time on Facebook. So, who can use Facebook for ads? per click and $18.68

Paid Search Agency 63

Paid Search Agency Advertising Agencies Ad Agencies Ads 63

Hubspot

MARCH 11, 2018

People have a lot of feelings about social media. Use it for business. With so many mixed messages, how are marketers supposed to stay on top of the right way to use social media -- and moreover, what users actually want from it? In fact, said Jacques, "Social media is the one thing that galvanizes a movement. [It]

Social Media 78

Social Media Media Peer-to-peer Privacy 78

Sharpspring

APRIL 29, 2020

Social media allows you to quickly share your website or blog content with your followers, their followers, and millions of more individuals across the platform. What separates LinkedIn most from other networks is that it’s intended to be professional. This is especially important for Business to Business (B2B) organizations.

Linkedin 86

Linkedin Distribution Practices Webcast 86

Sprout Social

AUGUST 24, 2022

Olivia Jepson , Sprout’s Social Media Strategist, is the unofficial face of our brand on Instagram and TikTok. Not only is she on-camera talent, she’s also responsible for creating content, helping build our social strategy and analyzing social data. For Jepson, the path to social was indirect. “I sproutsocial.

Social Media 100

Social Media Work Management Marketing Management Clickthrough 100

Chris Koch

DECEMBER 2, 2011

If you had asked me a few years ago whether the traditional marketing campaign had any place in social media I would have scoffed. Fly-by-night opportunists hoping to win your Facebook sweepstakes. After all, “engaging” is one of the four components of social media management. Facebook is the fun social network.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Chris Koch

DECEMBER 2, 2011

If you had asked me a few years ago whether the traditional marketing campaign had any place in social media I would have scoffed. Fly-by-night opportunists hoping to win your Facebook sweepstakes. After all, “engaging” is one of the four components of social media management. Facebook is the fun social network.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Vidyard

JUNE 8, 2020

All entries are judged by over 200+ working industry leaders that span video platforms, television, streaming networks, production companies, and more. Partners of The Telly Awards include Catalyst, LAPPG, NAB, Stash, Storyhunter, NYWIFT, Production Hub, IFP, Social Media Week and VidCon.

Video Marketing 65

Video Marketing Advertising Agencies Television marketing Campaigns 65

Schubert B2B

APRIL 1, 2019

Downingtown, Pa- Schubert B2B, a top-tier business-to-business marketing agency in the Philadelphia area, has hired Jackie Oberholtzer as their newest Digital Content Specialist. Jackie’s previous agency experience has helped her develop her skills in areas such as content marketing, social media, blogging, and SEO.

Work Management 48

Work Management B2B Marketing Management Paid Search Agency 48

Schubert B2B

APRIL 1, 2019

Downingtown, Pa- Schubert B2B, a top-tier business-to-business marketing agency in the Philadelphia area, has hired Jackie Oberholtzer as their newest Digital Content Specialist. Jackie’s previous agency experience has helped her develop her skills in areas such as content marketing, social media, blogging, and SEO.

Work Management 48

Work Management B2B Marketing Management Paid Search Agency 48

KEO Marketing

AUGUST 23, 2016

A strong online marketing program includes a healthy emphasis on social media because social media is where many people are connecting online these days. But many business people feel that social media outlets are primarily the realm of non-business discussions or are populated with young people who are just looking for a good time.

Social Media 48

Social Media Media Marketing Management Budget Programs 48

Mereo

JANUARY 25, 2018

Social selling has been a sales industry buzzword for the past few years, gaining steam in some circles the last six months – some even espousing it is the silver bullet to make selling (especially prospecting) “easy.” The study also found that salespeople using social media met and exceeded sales quotas 23% more often as well.

Top of Funnel 61

Top of Funnel Cold Calling Social Media B2B Sales 61

Biznology

APRIL 15, 2014

Promoting yourself, your brand, your products, your services, and your clients via social media is what we’re about here at Biznology. Social media marketing is what I have been doing for my clients, my business, and my own brand since 2003. Completely Fill Out Your LinkedIn Profile. Download the LinkedIn App.

Social Media 80

Social Media Linkedin Social Marketing Ideal Customer Profiles 80

ClearVoice

NOVEMBER 2, 2018

Go forth and network. The conference also includes an awards ceremony: “The Killer Content Awards” (aka, The Finnys) for outstanding business-to-business marketers and campaigns. Great for: SEOs, webmasters, podcasters, bloggers, content marketers, and social media marketers. Social Media Marketing World.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Online Marketing Institute

DECEMBER 23, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 A couple of months ago, we talked about ways to engage your fan base on Facebook.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

KoMarketing Associates

AUGUST 19, 2013

Building a network in Google+ could be the next critical tactic when it relates to B2B search engine optimization and broader social media initiatives. SEO impact aside, recent statistics indicate Google Plus is on pace to overtake Facebook (the current leader) in social shares by 2016.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

Sprout Social

JANUARY 16, 2020

In fact, raising brand awareness is number one among the top social media goals of marketers today. This explains why so many businesses look toward viral marketing as an opportunity to catapult themselves into social media superstardom. Shouldn’t brands be focusing on social media as part of a bigger marketing funnel instead?

Viral Marketing 105

Viral Marketing Work Management Planning Paid Search Agency 105

KEO Marketing

MARCH 6, 2015

LinkedIn has just unveiled a new suite of products aimed at business-to-business (B2B) marketers, and it looks like this could mean big things for marketers, especially those looking to maximize their online marketing budgets. In addition, LinkedIn has also greatly expanded its display ad network, now known as LinkedIn Network Display.

Lead Gen 48

Lead Gen Display Linkedin Marketing Budget 48

The Customer

MAY 4, 2020

Social Media is a recent example, and sadly as new platforms, like TikTok and Snap before it, roll out it’s probably still a current example. As social finally became the purview of marketers and bona fide strategists, so is podcasting becoming their darling now, too. Our focus is the more narrow business to business ecosystem.

B2B 95

B2B Ideal Customer Profiles RSS Paid Search Agency 95

Televerde

JUNE 5, 2018

Think about the social butterflies in your life – they tend to have the most followers, they’re your go-to for what’s trending on Twitter and they know all of the hottest spots in town. As our world becomes increasingly connected, social media has more power than ever. LinkedIn has more than 400 million users and 1.8

Forrester 53

Forrester Social Media Linkedin Account Based Marketing 53

Biznology

JUNE 20, 2012

Too many guys in black turtlenecks and very cool eyeglasses try to fit their standard portfolio of tricks and tips to your business, without really considering how to various social channels fit your brand’s needs. Anyone who does that, though, isn’t a social media marketer. Actually, you might. For others, LinkedIn.

Linkedin 80

Linkedin Psychographics PR Segmentation 80

EMagine B2B Blog

AUGUST 4, 2014

Businesses and corporations across the world are all embracing new forms of lead generation and sales tactics with social media savvy. Business professionals understand the concept and need for social media but struggle to determine the ROI or generate leads via the networks. A Multi- Network Effort.

Social Media 40

Social Media Traffic Tactics Media 40

KoMarketing Associates

MAY 31, 2012

With so many marketers finding social media stumbling blocks standing in their way, how can they effectively find ways to “leapfrog” over them? Research shows social media usage is steadily on the rise as companies look to promote brand awareness and nurture leads. What kind of social media channels—i.e.,

Social Media 120

Social Media Media Work Management Marketing Management 120

BOP Design

MARCH 29, 2019

You’ll find a ton of advice online and offline about how to market business-to-business (B2B). While not all of those searches are business-based, the figure shows the sheer volume of data on the internet and how difficult it is to shout over the clamoring crowd. Failing to Network. Not Investing in Automation.

B2B Marketing 51

B2B Marketing B2B Planning Work Management 51

Content Standard

OCTOBER 22, 2014

According to ShareThis , major news stories and events such as the Super Bowl tend to get people talking on social media quickly, with shares surrounding such events being five times more likely to earn clickbacks within 24 hours of their occurrences. Chatter about an event also tends to last longer on Facebook.

Distribution 40

Distribution Tips Marketing & Strategy Content 40

Exo B2B

JUNE 5, 2018

Hence the importance of planning and establishing its presence in social media and engaging in a relationship of trust, based among other things, on the production of high-quality content that supports its traditional offer and, an openness to socio-professional interactions. The importance of media and social networks.

B2B Thought Leadership 40

B2B Thought Leadership Thought Leadership B2B Marketing Planning 40

Biznology

JUNE 30, 2015

I am surprised how much of a one-man band I have become through social media thanks to a little help from my friends. Here are the top social media applications I use in order to help lead my clients and my own brand through all the background noise and into the spotlight. Engagement! That is where SOCi comes in.

Tools 80

Tools Campaigns Ideal Customer Profiles Enterprise Management 80

Adobe Experience Cloud Blog

SEPTEMBER 1, 2016

Competition for attention has never been fiercer; the din from news, entertainment, web, and social chatter never quite so deafening. Stop thinking business-to-business or business-to-consumers and realize that your buyers are people just like you. The stakes are higher and there’s less room for error. Get Personal.

Campaigns 91

Campaigns Paid Search Agency Marketing Automation Services Thought Leadership 91

LEADership

JULY 16, 2013

I find these rich in simple, common sense type of wisdom, which is exactly what’s lacking most of the time when it comes to social media marketing. 10 Enlightening Quotes from Marketing Gurus – There is Light at the End of the B2B Social Media Tunnel. Focus on how to be social, not on how to do social. ” – Jay Baer.

Social Media 40

Social Media B2B Thought Leadership Media B2B 40