Top 40 Posts and Hot Topics of Inbound Marketing and Social Media
B2B Marketing Zone Posts
JULY 7, 2010
&# If you’re a business to business marketer, you ought to check it out. Lead scoring assigns points based on the prospects’ behavior in relation to specific content over time—in addition to points for demographic fit and recency. What’s a Facebook fan worth? We need one, too. They likely create a workaround.
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