Marketing Insider Group

AUGUST 11, 2015

In a recent survey conducted by ITSMA , business-to-business (B2B) marketers worldwide expect that understanding buyers will be their # 1 responsibility in two years (85%). Forrester and Gartner support the notion that today’s buyer embarks on an increasingly digital, empowered, and complex buyers journey.

B2B Marketing 100

B2B Marketing Marketing Management B2B Paid Search Agency 100

Biznology

MAY 25, 2015

98% of all business to business relationships are traced back to a search on Google. 88% of mobile search is for a local business or establishment. source: eMarketer ). 50% of mobile search users who search for a local business visit that business within the same day. source: Forrester ).

Stats 80

Stats SEO Paid Search Agency Click Rate 80

Marketing Insider Group

JANUARY 24, 2013

Forrester – Forrester Research, Inc – An independent research company that provides pragmatic advice to global leaders in business and technology. Arketi – Arketi Group – A high-tech business-to-business (B2B) public relations and digital marketing agency. Cambridege, MA – [link].

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Adobe Experience Cloud Blog

SEPTEMBER 29, 2010

US business-to-business (B2B) advertising and marketing spending will increase by 0.8% Source : eMarketer. Source : Forrester Research. Source : eMarketer. 93% of business buyers believe all companies should have a social media presence. this year, to $129 billion. billion this year. billion in 2014.

Statistics 48

Statistics B2B Marketing Emarketing B2B 48

Marketing Insider Group

JUNE 14, 2012

Forrester (@ Forrester ) – top analysts firm covering business and marketing. Harvard Business Review (@ HarvardBiz ) – thoughtful, intelligent and unique coverage of the latest in business. eMarketer (@ eMarketer ) – another great marketer resource for stats.

Curation 100

Curation Resources Emarketing RSS 100

Marketing Insider Group

SEPTEMBER 14, 2020

hours per day on their mobile devices.” ( Emarketer ). About 77% of business to business clients refuse to speak to salespeople until they have conducted their own research. Forrester ). 84% of business executives utilize contacts and information from their social networks as part of their acquisition process. (

Stats 271

Stats Webinar Metrics Marketing & Strategy Marketing Strategy 271

Online Marketing Institute

NOVEMBER 1, 2010

This is set to reach 12% by 2013 Source : AMR International B2B Online Marketing Assessment and Forecast to 2013 US business-to-business (B2B) advertising and marketing spending will increase by 0.8% billion this year Source : eMarketer B2B interactive marketing spending will climb to nearly $4.8

Statistics 40

Statistics B2B Marketing Top of Funnel B2B 40