KoMarketing Associates

JANUARY 25, 2013

While it is clear that business-to-business marketers will throw more weight behind social channels, the B2B Demand Generation Benchmark Survey illustrated the range in tactics and channels B2B marketers use for lead generation initiatives. Eloqua and CMO.com helped coordinate survey information.

Demand Generation 120

Demand Generation Advertising Benchmark Customer Surveys Demand 120

Customer Experience Matrix

MARCH 8, 2011

Both Unica and Aprimo were long-established vendors with fundamentally stable products sold primarily to large enterprises: although their new owners may market them more broadly, they’ll be selling pretty much what IBM and Teradata always sold (big systems) to pretty much the same customers (big companies).

Salesforce.com 120

Salesforce.com Enterprise Management Hubspot Marketing Automation Services 120

Chris Koch

DECEMBER 2, 2011

Marketing automation vendor Eloqua released a SlideShare entitled 10 ways to “solve” Facebook for B2B. The presentation mostly hypes Eloqua’s Facebook campaign, but a couple of things stood out for me. One was that a sweepstakes drove 43% of the traffic to Eloqua’s Facebook page, far more than other sources.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Chris Koch

DECEMBER 2, 2011

Marketing automation vendor Eloqua released a SlideShare entitled 10 ways to “solve” Facebook for B2B. The presentation mostly hypes Eloqua’s Facebook campaign, but a couple of things stood out for me. One was that a sweepstakes drove 43% of the traffic to Eloqua’s Facebook page, far more than other sources.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

ClickZ

JANUARY 13, 2020

But in a market that is constantly getting saturated by vendors, how is Convertr looking to stand out? There are a ton of vendors in the market today and the problem consistently keeps getting worse, because for the buyer – they’re still operating and buying technology in silos.

Privacy 50

Privacy Work Management Privacy Policies Marketing Management 50

Online Marketing Institute

NOVEMBER 28, 2012

Business-to-business marketers are underutilizing social media and its potential, according to new data from Eloqua , a marketing automation company. Of 548 b-to-b marketers surveyed by Eloqua, about 40 percent say they are not yet using social media marketing. By TJ Raphael. 11/27/2012 -15:36 PM. Marketing/Comm/PR.

B to B 40

B to B Paid Content Social Media CMS Development 40

PureB2B

MAY 30, 2022

Generating leads for any marketing purpose is difficult, but it’s doubly challenging in the business-to-business realm. Using marketing automation technologies such as Eloqua, Marketo, or Pardot makes it easier to track client data, nurture leads through the pipeline, and maximize revenue. Assessing the market need.

Work Management 62

Work Management Lead Generation Paid Content Sales Qualified Leads 62