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Top 50 B2B Marketing Influencers On Twitter

Marketing Insider Group

A curated production process + a fully-vetted community of creative pros = outstanding and affordable video content. Arketi – Arketi Group – A high-tech business-to-business (B2B) public relations and digital marketing agency. NoyesJesse – Jesse Noyes – Managing Editor @ Eloqua. Taco connoisseur.

Twitter 100
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Nudge Leverages Artificial Intelligence to Identify Genuine Relationships

Nudge.ai

But Nudge.ai, the latest startup from Eloqua co-founders Paul Teshima and Steve Woods, is looking to transcend those convoluted networks, leveraging artificial intelligence to identify genuine connections for sales professionals. They also recently launched a business-to-business paid product. “A

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Best Social PR Guides and Tips of 2010 (So Far)

Webbiquity

Writing that “The most productive PR path…is a blended approach to social and traditional media,&# Len Stein offers a quick but valuable process for obtaining and promoting old and new media coverage using multiple tools like social bookmarking sites, internal company distribution, your own website, marketing emails and more.

PR 100
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Convertr look to provide integration in an increasingly crowded martech ecosystem

ClickZ

It’s compelled companies to confront and re-evaluate what’s at stake concerning commercial data collection and processing. According to PwC , only 12% of consumers said they trust businesses more than they did a year ago, while 17% trust companies more today than a decade ago.

Privacy 42
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B2B Lead Generation – Challenges & Strategies That Work

PureB2B

Generating leads for any marketing purpose is difficult, but it’s doubly challenging in the business-to-business realm. This process can indeed be frustrating. Since so many companies in the B2B space serve very niche markets of sub-markets, the process can be even more irritating. This process takes time and patience.

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Marketing Automation is Not Marketing Strategy

ViewPoint

Not only was it a nightmare to get up and running, the software served only to automate the processes—good or bad—that companies already had in place. Marketo, for example, sponsored a compelling study done by SiriusDecisions that explains the importance of a strong process in driving results when using marketing automation software.

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RedPoint Offers Broad, Deep B2C Marketing Automation

Customer Experience Matrix

On days when I have nothing else to be cranky about, I sometimes fuss at how business-to-business software vendors hijacked the term “marketing automation” despite its long and relatively honorable history describing systems for consumer marketing.