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Define and Conquer: Tips to Improve Sales and Marketing Alignment

It's All About Revenue

by contributor | Tweet this Editor’s Note: Today’s blog post comes courtesy of Sam Boush, the President of Lead Lizard , a marketing automation agency based in Portland, Oregon that delivers world-class demand generation strategy, lead nurturing and lead scoring programs, lead management processes, and sales enablement programs. Check out Eloqua’s Grande Guide to Lead Scoring.

How To Predict Conversion Rates From Lead to Close With an ‘Exit Criteria’

It's All About Revenue

The truth is that the measurement linking lead to closed deal is precarious at best. Far too many steps occur between those two moments to offer clarity and insight into our company’s “a typical deal.” Traditional lead scoring and buyer profiling is valuable to marketing, and sales stage definition is equally useful to sales. Why You Now?™”, Sound familiar?

3 Reports Every Marketer Should Run to Measure Lead Scoring Effectiveness

It's All About Revenue

Lead scoring isn’t an “old fashioned trick” we used two or three years ago when automation system adoption began to grow rapidly. To focus on ramping up your automation efforts, you focus on lead nurturing to advance your engagement with prospects and customers. Have you checked back up on your initial step to check if your lead scoring system is running correctly?

4 Must Haves To Enhance Your Marketing Analysis Strategy [New Guide]

It's All About Revenue

by Eloqua | Tweet this Are you reporting on the right information to support your organization’s efforts, and more importantly, maximized experiences with your brand? While it may seem like there’s no silver bullet path to determining the right mix of marketing analytics, there are some key decisions that you can make to move down the right strategic path.