Chris Koch

DECEMBER 2, 2011

If you had asked me a few years ago whether the traditional marketing campaign had any place in social media I would have scoffed. After all, “engaging” is one of the four components of social media management. But my monism was shaken not just by our social media award winners but by something else I saw this week.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Chris Koch

DECEMBER 2, 2011

If you had asked me a few years ago whether the traditional marketing campaign had any place in social media I would have scoffed. After all, “engaging” is one of the four components of social media management. But my monism was shaken not just by our social media award winners but by something else I saw this week.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Online Marketing Institute

NOVEMBER 28, 2012

); E-Mail Alert Sign-Up. --> Subscribe Now. --> Media Kit. --> About FOLIO. B2B: Business Media. Consumer Media. E-Media Summit -->. Study: B-to-B Marketers Lagging With Social Media. Data shows about 40 percent of b-to-b brands aren’t using social marketing. MediaPRO Community. Careers Home.

B to B 40

B to B Paid Content Social Media CMS Development 40

Marketing Insider Group

JANUARY 24, 2013

BtoBsocialmedia – BtoBSocialMedia (b2b) offers daily tips on using Twitter, Facebook and other social media to increase brand awareness and social influence. Arketi – Arketi Group – A high-tech business-to-business (B2B) public relations and digital marketing agency. Social Media Bouncer.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

ViewPoint

OCTOBER 24, 2013

In a business-to-business world, the main connectors are on LinkedIn, but many people are underutilizing this social media platform, says my latest guest on PowerViews, Jill Rowley, aka the Eloqueen. At Oracle she heads up social selling evangelism and enablement. Here are some salient points to our conversation.

Eloqua 120

Eloqua Social Networks Linkedin Marketing Management 120

KoMarketing Associates

JANUARY 25, 2013

In a poll of 155 primarily C-level marketing experts, social media received the largest percentage of votes for demand generation channels that marketers will spend more on in 2013. B2B SEO and social media efforts should at least focus a percentage of efforts toward building the list for that channel. Most Used Channels.

Demand Generation 120

Demand Generation Advertising Benchmark Customer Surveys Demand 120

Webbiquity

SEPTEMBER 1, 2010

Social media has fundamentally altered the practice of public relations. Of course, there’s more to (successful) blogger outreach than just pitching, and there’s more to the new practice of social PR than just blogger outreach. Will Traditional, Social Media Blend?

PR 100

PR Marketing Automation Services Blogger Eloqua 100