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Who Goes to Eloqua Experience?

It's All About Revenue

by Jesse Noyes | Tweet this The sponsorships are spoken for, registration is closed and Eloqua Experience is less than a week away. But some of you out there might be asking, “Who goes to Eloqua Experience?”. So we decided to answer that question by breaking down some of the data. First off, we should note that this is poised to be the biggest Eloqua Experience yet.

6 Marketing Lessons I Learned from Lean Software Geeks

It's All About Revenue

That’s why I made my way to Lean Startup panel on the Product Lifecycle today. Hosted by Lean Startup guru, Eric Ries , it was an opportunity to dig out some agile marketing tips from the unexpected source of three software geeks: author Mary Poppendieck , Etsy CEO Chad Dickerson , and Spark59 Founder Ash Maurya. While the theme was geared towards lean startup fans, there was plenty of wisdom for B2B marketing. Sell Your Business, Not Your Product. Your solution is your business model ,” Maurya said. Marketers rub elbows with CTOs. It worked.

Study Shows SMB Marketers Want to Communicate Value with Metrics

It's All About Revenue

by Erick Mott | Tweet this Marketers from small-to-midsize companies are taking greater advantage of modern marketing techniques and are more reliant on key digital marketing activities than marketers overall, according to a new study by BtoB Magazine — SMBs: Maximizing Synergies in Technology, Branding, Customer Interaction. Erick Mott is a social business leader at Eloqua.

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What Marketers Should Know About Big Data – and How to Put it to Use

It's All About Revenue

by contributor | Tweet this Editor’s Note: Today’s blog post comes courtesy of Amanda Maksymiw , Content Marketing Manager at Lattice Engines , a company that delivers business applications to help marketing and sales predict and close their next customer. Throughout her career, she has advised and worked with several technology startups on their content strategies. The business world is being transformed by big data as more and more companies seek actionable insights from the mountains of raw data that is all around us. Determine How To Get Started. Wrong.