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B2B vs B2C Marketing: 10 Key Differences Every Marketer Should Know

Webbiquity

Business-to-business (B2B) and business-to-consumer (B2C) marketing are two distinct types of marketing strategies with different focuses. B2B is focused on developing relationships between businesses, while B2C is focused on connecting directly with end consumers. B2B marketing targets buying groups within businesses.

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Manufacturing Industry Marketers Must Adjust to Industry 4.0

Kaon

Automation and access to ever-increasing amounts of data have sped up the rate of production as well as the diversity of product. Today, customers are less focused on product features and more on how the technology will lead them to improved outcomes. Cloud computing and micro-computing puts technology in almost everything.

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The CMO’s practical guide to personalization

Martech

Despite what some martech vendors might promise, there are no shortcuts or magic buttons for crafting tailored customer experiences. This could include things like: Product recommendations based on purchase history. For CMOs like you, personalization has shifted from a competitive edge to a baseline expectation.

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Does Your Pricing Leave Money on the Table?

B2B Marketing Traction

Blog entry excerpted from Jennifer Beever's Marketing chapter in The Book on Business from A to Z. What’s the best way to price your product or service for business to business (B2B) marketing? This is one of the most common questions B2B marketers have, and pricing your product or service wrong can be a disaster.

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Alsa Marketing Adds Multi-Language Capabilities to Low-Cost Marketing Automation

Customer Experience Matrix

It’s harder every day for a new company to enter the business-to-business marketing automation industry. Of the three classic competitive strategies – low price, great service and innovative products – there are plenty of low price options and leading vendors work aggressively to help their clients succeed.

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B2B Buyers Know Their Customers. Does Amazon?

Martech Advisor

Amazon is expanding into B2B purchasing with Amazon Business, utilizing their famed efficient global distribution for broad range B2B product shipping. ” The old business adage has been applied to difficult competitive situations since the mid ’90s at least (and probably much earlier than that.). Perhaps not.

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AI-Driven Marketing Offers High Hopes to B2B Firms

Versium

Versium on Tuesday announced a partnership with LiveRamp , an Axiom company, to launch artificial intelligence-powered B2B audience segments,as part of a new business-to-business data management platform. Increasingly, buyers don’t trust vendor reps. “What happens when a customer has a problem? Who takes the lead?”