Savanta

OCTOBER 3, 2016

It’s a point of differentiation, especially in commoditised markets where there is little apparent difference between products and services. Read more about our approach to business-to-business (B2B) branding research. if the buyer has limited knowledge, if the product is complex) as it suggests inherent quality.

B2B Marketing 200

B2B Marketing Brand Identity Branding Work Management 200

markempa

AUGUST 18, 2014

This is especially true for companies that have a complex sale where B2B buyers face daunting decisions that involve huge risks, and sellers struggle to articulate their value propositions and differentiate themselves from competitors. Marketing Strategy b-to-b B2B business-to-business complex sale servant marketing'

B to B 120

B to B Marketing & Strategy B2B Sales Paid Search Agency 120

Savanta

NOVEMBER 14, 2016

How differentiated is your brand and where might there be white space? We can see that attribute 2 is an especially strong differentiator. Read more about our approach to business-to-business (B2B) branding research. Which attributes most closely define your brand? Which other brands are challenging you for this space?

Analysis 120

Analysis Brand Identity Branding Marketing Management 120

Savanta

NOVEMBER 14, 2016

How differentiated is your brand and where might there be white space? We can see that attribute 2 is an especially strong differentiator. Read more about our approach to business-to-business (B2B) branding research. Which attributes most closely define your brand? Which other brands are challenging you for this space?

Analysis 120

Analysis Brand Identity Branding Marketing Management 120

Kaon

FEBRUARY 28, 2019

Company-owned stores like Apple, Tesla and Nike are a testament to a trend of B2B (business-to-business) becoming D2C (direct-to-consumer), bypassing the middleman. For marketing and sales, AR applications extend customer engagement beyond interactivity and allow them to differentiate their brand and products over the competition.

Lead Ranking 147

Lead Ranking Paid Search Agency Television marketing B2B Sales 147

Biznology

JULY 19, 2018

Q: How is Ascend differentiating from its competitors? During my corporate career, I somehow found my way into a series of transformational challenges, like brand relaunches and new product work – which was really invigorating. We started Ascend Marketing in 2004, and it’s been a fun and interesting ride.

Automation 144

Automation B2B Marketing Advertising Agencies Cost per Acquisition 144

Biznology

JANUARY 22, 2019

If we marketers are not helping sales communicate a differentiated value, producing truly effective content, and developing insight into the detailed needs of the buying group, we should all fire ourselves. My fervent wish, anyway. Tip of the hat to Gavin Finn , who eloquently explains this need in a recent Entrepreneur article.

B2B Marketing 120

B2B Marketing B2B B2B Sales Forrester 120

The Customer

OCTOBER 22, 2021

Shift the approach from pure “compliance hygiene” to cross-functional business concern to differentiate and maintain relevance. CWT is a Business-to-Business-for-Employees (B2B4E) travel management platform on which companies and governments rely to keep their people connected – anywhere, anytime, anyhow.

Privacy 94

Privacy Business Paid Search Agency Digital Transformation 94

sagefrog

JANUARY 24, 2024

It acts as a guiding framework, allowing the marketing team to navigate the complexities of the landscape with confidence, ensuring that every initiative contributes to the business’s overarching goals.

B2B Marketing 62

B2B Marketing Marketing & Strategy Marketing Strategy Marketing Management 62

Schubert B2B

SEPTEMBER 29, 2023

In the pages that follow, we’ll delve deep into the intricate world of business-to-business demand generation. But how does one master the craft of B2B demand generation? Fear not, for we’ve got you covered.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand Generation 62

Martech

OCTOBER 30, 2023

Case study: A leading life insurance company’s success with a well-known digital experience platform A leading life insurance company leveraged a well-known digital experience platform’s capabilities to focus its marketing efforts on two specific audiences: direct-to-consumer (D2C) and business-to-business (B2B).

Personalization 122

Personalization Practices Allocation Enterprise Management 122

SmartBrief - Marketing

AUGUST 2, 2023

Consumer marketing tactics are frequently regarded as irrelevant by business-to-business sales operations. Just like B2B products, they too require significant differentiation and relationship-building. B2B, after all, is all about thoroughly educating customers and forming deep sales relationships.

B2B Marketing 52

B2B Marketing Paid Search Agency Advertising Agencies B2B 52

Vision Edge Marketing

NOVEMBER 28, 2023

We can use Salesforce, a leading CRM platform, as a solid example of a Business-to-Business (B2B) company that has experienced exceptional growth as a result of being highly customer-centric. A differentiated strategy allows you to charge premium prices, build customer loyalty and advocacy, and increase market share.

Webinar Metrics 225

Webinar Metrics SWOT Marketing & Strategy Lead Ranking 225

Savanta

OCTOBER 3, 2016

It’s a point of differentiation, especially in commoditised markets where there is little apparent difference between products and services. Read more about our approach to business-to-business (B2B) branding research. if the buyer has limited knowledge, if the product is complex) as it suggests inherent quality.

B2B Marketing 120

B2B Marketing Brand Identity Branding Work Management 120

Circle Studio

MARCH 13, 2019

Strong, differentiated brands; loyal, raving clients; and a culture driven by engaged, client-centric employees. Branding is the process of defining, conveying and maintaining your firm’s core values and differentiators. The rewards in terms of differentiation and loyalty make it well worth the effort.

Brand Identity 60

Brand Identity Branding Differentiation Thought Leadership 60

sagefrog

JANUARY 24, 2024

It acts as a guiding framework, allowing the marketing team to navigate the complexities of the landscape with confidence, ensuring that every initiative contributes to the business’s overarching goals.

B2B Marketing 52

B2B Marketing Marketing & Strategy Marketing Strategy Marketing Management 52

B2B Digital Marketer

SEPTEMBER 14, 2023

This business-to-business telemarketing venture marked a turning point in McDade’s professional journey, leading him to explore various opportunities that would shape the rest of his career. Despite his initial reservations about telemarketing, McDade found himself unexpectedly drawn into the industry.

Telemarketing 52

Telemarketing Account Based Marketing Marketing Prospects Segmentation 52

Tomorrow People

MARCH 23, 2021

Develop a memorable brand story that differentiates your offering. Highlights here include: Conversion Rates by Channel What's considered a "conversion" will vary from business to business. As you organize and implement your Go-to-Market plan, you must: Find a real market problem that your product or service will solve.

Lead Ranking 156

Lead Ranking Planning Marketing Qualified Leads Cost per Lead 156

Only B2B

JUNE 23, 2022

What Differentiates Leads to Opportunities? Must Read: 5 Steps for a Successful Business to Business Sales. An organization’s interest in your product or service increases as you move them deeper down your B2B sales funnel. This also means that you have a better possibility of closing a deal.

Top of Funnel 118

Top of Funnel B2B Sales Sales Qualified Leads Leads 118

Kaon

MARCH 21, 2017

Kaon Interactive , a business-to-business software company and provider of 3D interactive product marketing applications, has launched new augmented reality (AR) experiences within its High Velocity Marketing Platform, a feature that was recently used by an exhibitor at CES in Las Vegas. Kaon AR (Augmented Reality).

Interactive Marketing 100

Interactive Marketing Trade Show Paid Search Agency Advertising Agencies 100

B2B Marketing Traction

AUGUST 11, 2011

Blog entry excerpted from Jennifer Beever's Marketing chapter in The Book on Business from A to Z. What’s the best way to price your product or service for business to business (B2B) marketing? Customers will be more sensitive to prices if they know there are substitutes or if they think your product lacks differentiation.

Pricing 100

Pricing Price Elasticity Work Management 100

The Lead Agency

APRIL 28, 2020

Its visualisation extends from the initial ‘awareness’ stage, where they first learn about your business/product, all the way through to purchase. Business-to-business (B2B) and business-to-consumer (B2C) marketers aim to capture the attention of two distinct audiences.

Top of Funnel 90

Top of Funnel Marketing Funnels B2B Marketing B2B 90

The Lead Agency

JULY 24, 2023

The term “Marketing Mix” is synonymous with “the four Ps”: Product Price Promotion Place However, what many people don’t realise is that the business-to-consumer (B2C) marketing mix and the business-to-business (B2B) marketing mix are not one and the same.

Marketing Mix 118

Marketing Mix B2B Marketing Advertising Agencies Paid Search Agency 118

Biznology

DECEMBER 8, 2014

Consider dividing your contest into tiers like boxing does, grouping salespeople together by performance, experience, or any other differentiator. B2B Marketing business-to-business contests; employees; incentives; boost sales; marketing Sales sales enablement' Give the prize(s) out ASAP. Like this post?

B2B Sales 80

B2B Sales Differentiation B2B Marketing Business to Business 80

Lattice

DECEMBER 14, 2015

Customer Lifecycle – Moderate to large number of existing customers that receive differentiated outreach. With a business to business, not business to lead mentality in mind, Jon highlighted the following metrics: Coverage – Are you building a database with the right contacts?

Sales Management 100

Sales Management Account Based Marketing Top of Funnel ABM 100

ClearVoice

JANUARY 20, 2019

Based on the differentiating factors that you’ve found, you should be able to split up your customers into separate categories, without much overlap. Handling business-to-business segmentation and content marketing. Data source: Vision Critical. Craft the new segments. Diagram source: HubSpot.

Segmentation 86

Segmentation Top of Funnel Content Marketing Planning 86

B2B Digital Marketer

FEBRUARY 1, 2024

Pros and Cons Pros: Practical Advice : The episode offers practical advice on effectively using customer success stories, testimonials, and case studies to drive new business opportunities, enhancing the audience’s understanding of these strategies.

Case Study 52

Case Study Case Studies Business B2B Thought Leadership 52

Martech Advisor

SEPTEMBER 11, 2019

So, when Amazon Business comes calling in your market, is the only option to get out? Today the ability to quickly and conveniently source items is a specific and powerful competitive differentiator, but it’s not the only one, and increasingly, it may not be the most effective one. Perhaps not.

Amazon 61

Amazon B2B Paid Search Agency Differentiation 61

Tony Zambito

JUNE 5, 2016

Whereas in an age of hard to come by differentiation the actual product or service offering plus price combination accounts for only 20% of buying decisions. These findings are consistent with others over the years. This 80/20 correlation is not a surprising revelation. goes towards the 20% of decisions based on offerings and price.

Buyer Personas 100

Buyer Personas Research B2B Correlation 100

Eric Mower + Associates

NOVEMBER 20, 2018

Recently, the ANA (Association of National Advertisers) asked for my thoughts about Customer Obsession for an article on business-to-business marketing. In the context of the competitive environment we live and die in, all of us worry about two key business issues — commoditization and confusion, and they are related.

Work Management 42

Work Management Marketing Management Differentiation Customer Satisfaction 42

Savanta

APRIL 20, 2011

It’s pretty clear to me through my work on Business Superbrands that branding is becoming more important in many b2b categories. That said there is still a battle for marketeers working in business-to-business to convince some of their peers that it’s important, but I think for most there is a feeling that they’re starting to win that battle.

Analysis 120

Analysis Brand Identity Branding Peer-to-peer 120

Adobe Experience Cloud Blog

OCTOBER 20, 2017

Consumers don’t differentiate between offline and online brand interactions, so why should brands?—Drew For that matter, customers don’t differentiate between marketing, sales, or customer service—online or offline, or from one channel to the next. People do business with people and mainly with people they like. Drew Neisser.

Paid Content 134

Paid Content Paid Search Agency Advertising Agencies Work Management 134

Martech Advisor

JANUARY 21, 2020

Finally, it was a decade where traditional frameworks were reinvented to become “modern” to differentiate innovative disciplines from the status quo. What works in Business to Consumer (B2C) now works in Business to Business (B2B).

Top of Funnel 105

Top of Funnel Digital Marketing Funnels Marketing Automation Services Funnel Advertising 105

Customer Experience Matrix

OCTOBER 19, 2010

They support multiple languages, which should gain them some business. It’s harder every day for a new company to enter the business-to-business marketing automation industry. Otherwise, though, it will be tough for them to compete with better-established players.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Automation Marketing Management 120

markempa

FEBRUARY 4, 2013

Golfing is a social sport; you tend to see more business-to-business interaction within the golfing community, and you can enjoy the game no matter your skill level. It’s good for up-and-coming people and businesses, and gives them easier access to people they normally wouldn’t have an opportunity to meet.”.

Lead Generation 120

Lead Generation Lead Scoring Lead Ranking Software 120

Tony Zambito

OCTOBER 18, 2015

Personalization is an extension of database marketing, whereby attempts are made to differentiate through personalized marketing. The advent of big data and analytics is driven by the need to gain insights into buyers and to drive the concept of personalization.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Buyer Personas Marketing Management 100

Circle Studio

DECEMBER 28, 2017

According to research from Walker, by the year 2020 client experience will overtake price and product as the key brand differentiator for business-to-business clients. Client experience (CX) is emerging as an antidote for these and other persistent competitive challenges for A/E/C firms of all shapes and sizes.

B2B Thought Leadership 107

B2B Thought Leadership Advertising Agencies Demand Generation Agencies Thought Leadership 107