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Why The Adobe-Marketo News Unlocks Exciting New Options For Marketers

PathFactory

By now, you’ve probably heard about the Adobe Marketo acquisition news. Marketo is arguably the leading independent marketing automation platform. Adobe is the go-to brand for content, creative, marketing and, in my opinion, making sophisticated tools available as part of on-demand clouds.

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Loosening your Prospect’s Status Quo is Demand Generation Job #1: Three Ideas for How to Do It

Adobe Experience Cloud Blog

Corporate Visions helps global business-to-business customers create more sales opportunities, overcome the status quo, and win more deals by improving the conversations sales representatives have with customers. We’ve been Marketo customers almost since the beginning. We are thrilled to welcome him.

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Demand Generation Tips: Thought Leadership With Sean Donahue of MarketingSherpa

Adobe Experience Cloud Blog

The next interview in the B2B Marketing thought leader interview series is with Sean Donahue , Senior Reporter for MarketingSherpa in charge of MarketingSherpa's newsletters that cover business-to-business marketing, mobile marketing, online publishing, search, subscription sales and great minds in marketing.

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Fractional Response Attribution is Worse Than Nothing

Customer Experience Matrix

I spent most of the past week in San Francisco at overlapping conferences for the Direct Marketing Association and Marketo. My Marketo presentation was based on the marketing measurement white paper I recently wrote for them, which argues that measurement should be based on tracking buyers through stages in the purchase process.

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Notes from the Marketing Operations Executive Summit 2014

ANNUITAS

3) why @marketo ? Demand generation marketing transformation takes time and requires patience. Redefine B2B from “business to business” to “business to buyer” – interesting @SherylPattek #marketingopssummit. Marketing owns 2/3 of the revenue process today. marketingopssummit.

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32 B2B Marketers to Add to Your Google Plus Circles

KoMarketing Associates

Paul Dunay (Maxymiser) – Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations. Jon Miller (Marketo) - Jon is VP Marketing and co-founder at Marketo.

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The Ultimate List of Marketing Conferences Through 2019

ClearVoice

The conference also includes an awards ceremony: “The Killer Content Awards” (aka, The Finnys) for outstanding business-to-business marketers and campaigns. Sponsor: Marketo. Great for: Marketo users, customer engagement representatives, and advertising executives. Cost: TBA. Date: June 20-23, 2018.