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The Ultimate B2B Marketing Glossary

Envy

B2B (Business to Business) companies sell their products or services to other businesses, not to consumers. B2C means Business to Consumer, because surprise surprise, they sell directly to consumers. It's an alternative metric to CPA. PPC ads use CPC, CPA, or CPL to decide how much you'll pay each time.

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Growing your business in a world without Google

Biznology

How much from Google? If you're like most businesses, you probably get a fair bit of your traffic from the Big G. Well, Google changes its search algorithm hundreds of times each year , on average more than once a day. Selling business-to-business? But don't forget cost-per-action/acquisition (CPA).

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The Top 35 Digital Marketing Acronyms You Need to Know

ClickDimensions

B2B (Business to Business)- It is a communication between two different businesses, such as manufacturers and wholesalers. CLV (Customer lifetime value)- Shows the total revenue a business can expect from a single customer throughout their whole business relationship. It acts as a digital middleman.

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42 B2B Marketing Acronyms and Abbreviations

Digital B2B Marketing

The Basics B2B : Business to business. SMB : Small and Medium Businesses. In the US, research generally considers businesses with less than 100 employees to be small businesses and those with 100 to 1,000 employees to be medium buisnesses. CPA : Cost per Action. BI : Business Intelligence.

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The Big List of Content Marketing Acronyms

Brandpoint

B2B: Business-to-Business. Individuals and businesses choose a CMS based on qualities such as the level of coding required, how and why the website will be used, cost and other factors. CPA: Cost-per-Action. When measuring CPA, you only pay Google for every conversion rather than for every click.

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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

B2B: Business-to-Business. Companies that sell to other businesses. Examples: Salesforce.com, Google. B2C: Business-to-Consumer. CPA: Cost-per-Action. GA: Google Analytics. Find out why HubSpot and Google Analytics don''t match here. Learn more about how marketers can use APIs here.

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The 4 Main Stages of the Customer Journey Map in Professional Services [Infographic & Video]

Hinge Marketing

In business-to-business (B2B) and the professional services, there are many different paradigms in which to view marketing systems. It is seldom a quick process to upgrade your software, find a new accounting partner, design a new office space, or market your business. These are not impulse decisions. Researching issues.