Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead.
Industrial Marketing Today
MAY 11, 2010
Wait a minute, isn’t that what Content or Inbound marketing is all about? IMO, content is still the king in B2B lead generation, sales and marketing need to agree on a unified lead definition and figure out how best to use relevant content in driving sales. He is the Founder & President of Tiecas, Inc. –
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