Chris Koch

DECEMBER 2, 2011

I’m a content guy and I think thought leadership is the best way to build nurturing relationships with contacts in B2B marketing. Marketing automation vendor Eloqua released a SlideShare entitled 10 ways to “solve” Facebook for B2B. Actually, I’m not a slut. I’m more of a snob. I still believe that. This is your funnel on Facebook.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Chris Koch

DECEMBER 2, 2011

I’m a content guy and I think thought leadership is the best way to build nurturing relationships with contacts in B2B marketing. Marketing automation vendor Eloqua released a SlideShare entitled 10 ways to “solve” Facebook for B2B. Actually, I’m not a slut. I’m more of a snob. I still believe that. This is your funnel on Facebook.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Industrial Marketing Today

MAY 11, 2010

Wait a minute, isn’t that what Content or Inbound marketing is all about? IMO, content is still the king in B2B lead generation, sales and marketing need to agree on a unified lead definition and figure out how best to use relevant content in driving sales. He is the Founder & President of Tiecas, Inc. –

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

PureB2B

MAY 30, 2022

Generating leads for any marketing purpose is difficult, but it’s doubly challenging in the business-to-business realm. At worst, your tactics will be seen as what they are—spam—and you will alienate even the prospective clients that might have had a relevant interest in your product or service. Content marketing.

Work Management 62

Work Management Lead Generation Paid Content Sales Qualified Leads 62