Online Marketing Institute

JUNE 25, 2009

Home News Contact Services Marketing ROI Case Studies Company B2B Resources Blog Business to business marketing to accelerate your sales Business Communications Group is the only Sacramento marketing consulting company specializing in business to business (B2B) marketing services.

Consulting 40

Consulting Paid Search Agency B2B Marketing Privacy Policies 40

Marketing Insider Group

JANUARY 27, 2020

Although you can engage the services of a content marketing agency if you need a little help in some areas, you can get started for next to nothing. There are a wealth of free or low-cost tools that can help you get your content strategy off the ground, as digital marketing expert Neil Patel points out.

Startups 336

Startups Marketing & Strategy Marketing Strategy Content Marketing 336

Televerde

APRIL 4, 2023

Key Takeaways: B2B telemarketing helps businesses find qualified leads to improve the conversion rate of their nurturing strategies. Business-to-business telemarketing is connecting with potential B2B customers through solicited and unsolicited phone calls. That’s how goals can help you increase your returns.

Telemarketing 59

Telemarketing ROI B2B Cold Calling 59

sagefrog

JANUARY 31, 2024

AI-driven telehealth tools, virtual assistants, and chatbots can enable access to healthcare services, help educate and explain diagnoses and treatments to patients, contribute to an engaging patient experience, and promote patient adherence to medication usage and treatment plans.

Marketing AI 57

Marketing AI Work Management Marketing Management Trends 57

The Lead Agency

APRIL 2, 2024

Search engine optimisation (SEO) may still be paramount to business-to-business (B2B) blog writing, but my oh my, how the rules are constantly changing. Experience: While this sounds a lot like expertise, experience is the one that helps to flush out AI-generated content.

Lead Scoring 118

Lead Scoring Lead Ranking SEO B2B 118

Launch Marketing

APRIL 19, 2023

When you think of “B2B” marketing, you think of “Business to Business,” not “Business to Customer.” 56% of B2B customers find testimonials to be helpful and 92% of people search out testimonials when making a purchase decision. Contact us today or request a free marketing consultation! Check out this blog.

Top of Funnel 118

Top of Funnel Tactics B2B Marketing Work Management 118

Webbiquity

FEBRUARY 14, 2019

Business Database Marketing. Geared primarily towards business-to-business (B2B) marketers, business database marketing focuses on targeting (industry segment, company size, user role) and interaction data rather than demographic and behavioral characteristics used by consumer marketers. Better Customer Service.

Database Marketing 187

Database Marketing Marketing Automation Services Paid Search Agency Ad Frequency 187

SalesIntel

FEBRUARY 19, 2024

This is where SalesIntel helps you with accurate B2B data that includes the contact information of your prospects along with additional company information like demographic and technographic data. #2: 2: Sales Strategies for Repeat Business This is a no-brainer. Here’s where a plan to nurture leads helps.

Sales Management 95

Sales Management B2B Sales Top of Funnel Marketing & Strategy 95

Top Rank Marketing

NOVEMBER 15, 2023

We offer many thanks to each for sharing their helpful insight on what the future holds for successful B2B influencer marketing. We are going to continue to see more co-marketing efforts between brands and between brands and influencers.

Work Management 122

Work Management Marketing Management B2B Marketing B2B 122

Only B2B

FEBRUARY 12, 2023

Outsourcing appointment generation is a service offered by third-party companies that specialize in booking appointments for businesses. This can include scheduling appointments for customer consultations, sales meetings, service appointments, or any other type of appointment that a business requires.

Work Management 116

Work Management Marketing Management B2B Lead Ranking 116

Marketing Insider Group

MARCH 9, 2020

Identifying your top performers can help you spot trends that can help you choose the types of content you need to focus on during the coming months. We then help their experts (more on that below) to build thought leadership content. This helps us give them more bang for their content marketing buck.

Marketing Budget Creation 267

Marketing Budget Creation Paid Social Agency Paid Search Agency Cost 267

Lead Forensics

NOVEMBER 21, 2023

As world leaders, activists, and policymakers converge to discuss the pressing issue of climate change, the ripple effects are expected to touch every corner of the global economy, including the business-to-business (B2B) sector. Scenario Planning: Businesses should engage in scenario planning to anticipate various policy outcomes.

Paid Search Agency 52

Paid Search Agency Companies B2B Work Management 52

Tony Zambito

MAY 6, 2020

The main categories include Business-to-Business companies, Consumer-based companies, and Cultural institutions. For many businesses and leaders today, uncertainty regarding the future will hover over all of us for the coming months and years. If this type of participation sounds right to you, then please schedule time.

Contingency Planning 173

Contingency Planning Buyer Personas Consulting Buy 173

Biznology

JULY 19, 2018

We work in a model quite different from traditional agencies or consultancies. It requires a rethink of a whole lot of marketing, sales, and business processes. We started Ascend Marketing in 2004, and it’s been a fun and interesting ride. Q: How is Ascend differentiating from its competitors?

Automation 144

Automation B2B Marketing Advertising Agencies Cost per Acquisition 144

Online Marketing Institute

JUNE 3, 2009

The B2B social networking site – which was launched with the ‘specific mission’ of helping SMEs promote themselves, communicate with other businesses and grow – marked its second anniversary this month by signing up its 350,000th member.

Business to Business 40

Business to Business Paid Search Agency B2B Marketing Advertising Agencies 40

Biznology

DECEMBER 23, 2016

Multiple studies have included questions to determine why buyers rely on social media in general, LinkedIn especially, to help them find solutions to problems and make buying decisions. Think about it: let’s say you’re in the US and you need a consultant to help you determine why your employee churn is so high and to fix the leak.

Ideal Customer Profiles 80

Ideal Customer Profiles Profiling Linkedin Peer-to-peer 80

SalesIntel

FEBRUARY 19, 2024

This is where SalesIntel helps you with accurate B2B data that includes the contact information of your prospects along with additional company information like demographic and technographic data. #2: 2: Sales Strategies for Repeat Business This is a no-brainer. Here’s where a plan to nurture leads helps.

Sales Management 52

Sales Management B2B Sales Top of Funnel Marketing & Strategy 52

markempa

SEPTEMBER 29, 2014

The response to your A/B tests will help you understand which style is most relevant and effective with your audience. Read how to create more effective content marketing that your audience will actually be interested in reading here: Content Marketing: Consulting firm nets 388% more leads with 4-step strategy. You might also like.

Lead Nurturing 120

Lead Nurturing Relevance Leads Lead 120

Tony Zambito

SEPTEMBER 6, 2016

For example, accounting software designed for independent accountants who consult can include segments of independent accountants and accounting firms. And, it can help gauge the size of a market opportunity. This is where buyer profiling can be helpful. What buyer profiling cannot help you with, buyer personas can.

Buyer Personas 100

Buyer Personas Ideal Customer Profiles Segmentation Profiling 100

B2B Marketing Traction

MAY 8, 2013

Now, after seeing an ad, people will consult on average 10.4 Granted, it might not have been on the Internet, but they were consulting respected sources before they bought software or computers and other technology. Whether you’re selling business-to-business technology, smartphones or even shoes, the ZMOT matters.

Peer-to-peer 100

Peer-to-peer Planning Cross-Selling Paid Search Agency 100

B2B Marketing Traction

JANUARY 30, 2013

Many business owners want to get involved on social media, but don’t know where to start. The answer is simple, but it depends on whether you are a B2B (Business to Business) or B2C (Business to Consumer) marketer. Business to Business marketers should start with LinkedIn. The reasons are simple.

Social Media 100

Social Media Social Marketing Planning Media 100

Adobe Experience Cloud Blog

OCTOBER 20, 2017

It helps specify five levels of involvement, showing who is responsible, accountable, support, consulted, and informed. John Jantsch—marketing consultant, speaker, and author of Duct Tape Marketing —agrees that storytelling needs to remain central. Measure things that help you make decisions based on your priorities.—John

Paid Content 134

Paid Content Paid Search Agency Advertising Agencies Work Management 134

Biznology

OCTOBER 14, 2015

You need to get a grip on customer data, and figure out how to put it to work for your business. This seminar will help. In this free 30-minute Biznology® webinar, Ruth Stevens shows you how to take advantage of B2B data as a source of leverage for business profitability. And we guarantee you’ll stay awake!

B2B Marketing 80

B2B Marketing Emarketing B2B Webinar Metrics 80

Valasys

OCTOBER 9, 2023

Understanding the differences between B2B (Business-to-Business) and B2C (Business-to-Consumer) customer service is essential, as each has its own unique challenges and requirements. B2B customer service often involves long-term, high-value relationships with knowledgeable clients that require technical and consultative support.

Service 52

Service B2B Best Practices Paid Search Agency 52

ViewPoint

OCTOBER 24, 2013

In a business-to-business world, the main connectors are on LinkedIn, but many people are underutilizing this social media platform, says my latest guest on PowerViews, Jill Rowley, aka the Eloqueen. She spent six years in management consulting and 52 quarters in software sales. A lot of people don’t know how to use LinkedIn.

Eloqua 120

Eloqua Social Networks Linkedin Marketing Management 120

B2B Marketing Traction

DECEMBER 4, 2013

According to analyst Sheryl Pattek of Forrester Research , by the time Business-to-Business (B2B) buyers engage with you online, they are 60% or more done with their buying process. If you need help integrating better online marketing with your traditional marketing campaigns, contact New Incite today.

B2B Marketing 100

B2B Marketing Planning Brand Identity Branding 100

B2B Marketing Traction

NOVEMBER 22, 2013

Today more thank ever, buyers want a human experience from the brands and businesses they buy from. This is true of both the business-to-business (B2B) and business-to-consumer (B2C) environments. I read with interest a recent B2B Magazine interview with Rick Segal, Chief Practice Officer at the B2B agency gyro.

B2B Marketing 100

B2B Marketing Planning B2B Advertising Agencies 100

SalesIntel

JULY 21, 2023

Business-to-business search engine optimization, or B2B SEO, is an online marketing strategy with two closely connected goals. The basic objective is to improve your rankings in the search engine results and boost your SEO to make it easier for businesses that are interested in your products or services to find your website.

B2B Sales 52

B2B Sales SEO Buyer Personas Marketing & Strategy 52

Tony Zambito

SEPTEMBER 19, 2016

There has been a bewildering outgrowth of technology and consulting related to content marketing. Trying to gain a sense of what fits for them and how does a product or set of solutions help them. What marketers are lacking today is understanding the contextual nature of problems they can help solve.

Buyer Personas 0

Buyer Personas Planning Paid Search Agency Content 0

Sprout Social

AUGUST 24, 2022

Not only is she on-camera talent, she’s also responsible for creating content, helping build our social strategy and analyzing social data. Stepping into a social media manager role is the right choice for people who want to help shape a brand’s story, build an online community, reach business goals and pursue a long-term marketing career.

Social Media 102

Social Media Work Management Marketing Management Clickthrough 102

KEO Marketing

AUGUST 21, 2017

If you market for a business to business (B2B) brand, you may already engage in parts of Account Based Marketing (ABM) without calling it ABM. They also reported 84% of marketers said ABM significantly helped them keep and expand existing client relationships. Who is using Account Based Marketing? 36% more than $1.1

Account Based Marketing 79

Account Based Marketing Marketing & Strategy Marketing Strategy Planning 79

Scoop.it

FEBRUARY 10, 2022

Content curation can help you take over social media and boost your site’s traffic. When used in combination with powerful email marketing software it can help you stand out from your competition, increase the reach of your brand and reveal new and untapped markets. What Is Content Curation?

Curation 68

Curation Content Click Rate Long Tail Marketing 68

KEO Marketing

JULY 13, 2017

Business to customer and business to business companies are realizing the benefits of digitally connecting with their audiences. Business owners who want to invest in the success of their organizations need to create a digital marketing plan, and this is where a digital marketing company can help.

Paid Search Agency 48

Paid Search Agency Companies Planning Advertising Agencies 48

SocialPilot

FEBRUARY 29, 2024

Businesses turn to social media management services to leverage the expertise of professionals to help create effective social media strategies and navigate the complexities. We will help you navigate the murky waters of social media management pricing models. But fear not, this guide has the answers you seek.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Social Media 52

B2B Marketing Traction

APRIL 15, 2013

Most are business-to-business (B2B), and some set up their Facebook pages in a very controlled fashion: they are the only ones that can post on their page. This very “lack of control” with the way it worked before may have been one of the many things preventing businesses from using Facebook. Change is good.

Facebook 100

Facebook Companies Work Management CAN-SPAM 100

The Customer

MAY 4, 2020

The concept is to be helpful and informative on a topic endemic to your expertise. Look around (and feel free to use MossAppeal as your Blubrry promo code if that helps!) Our focus is the more narrow business to business ecosystem. To inquire about help with a B2B podcast please email podcasts@mossappeal.com.

B2B 95

B2B Ideal Customer Profiles RSS Paid Search Agency 95

ViewPoint

FEBRUARY 13, 2018

Dan McDade: Yes, but I still always thought it was ironic that while they were railroading me out the door, they valued me enough to ask me to stay for a year, and I did everything I could to help them be successful, including training my replacement, who ended up lasting about six weeks, but that's another story. You're absolutely right.

PointClear 149

PointClear Ethics Budget Programs Business 149