Optinmonster

APRIL 9, 2020

Share Your YouTube Videos. Do you have a YouTube channel for your business? If you do, start sharing your YouTube videos in your newsletter. It’s important to remember though, your YouTube video will not necessarily play right inside an email. Share Your Company Story. Videos are super engaging.

Newsletter 120

Newsletter Webinar Metrics Peer-to-peer Paid Search Agency 120

ClearVoice

OCTOBER 14, 2022

51% of companies that have invested in content marketing publish content daily ( The Manifest ). Large businesses publish more frequently than small businesses ( The Manifest ). 60% of companies use data in their content marketing strategy ( The Manifest ). 69% of marketers invest in SEO ( Hubspot).

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

sagefrog

NOVEMBER 6, 2023

While B2B marketers are experimenting heavily with every platform, from Twitter to Instagram to TikTok to YouTube, it’s still true that B2B audiences primarily flock to LinkedIn’s professional-focused platform. Encourage company-wide engagement on every post with likes, comments, and shares.

Social Media 52

Social Media Social Marketing Planning Tips 52

Convince & Convert

JUNE 24, 2014

Twitter, Facebook, Instagram, YouTube, Google+… the list goes on. For businesses marketing to these users, the dilemma is how to optimize your marketing investment, content, and business impact by reaching the right prospective customers in the right channels. Google+ and YouTube are interesting.

Advertising Channels 167

Advertising Channels Social Networks Enterprise Management Youtube 167

ClearVoice

DECEMBER 29, 2021

By the way, the Facebook App name remains the same, but its parent company is no longer Facebook, Inc. TikTok moderator sues the company. A TikTok social media moderator is now suing the company over mental trauma caused by graphic videos and content on the platform. It’s now called Meta.).

Social Media 52

Social Media Media Copyright Ideal Customer Profiles 52

SocialPilot

JANUARY 14, 2024

Over 90% of Fortune 500 companies use LinkedIn. Companies posting weekly see an engagement rise by 2x on LinkedIn. According to LinkedIn, companies that post 20 times per month reach at least 60% of their unique audience. Links to Youtube videos play directly in the LinkedIn feed and typically give a 75% higher share rate.

Statistics 77

Statistics Linkedin User-Generated Content CTR 77

ViewPoint

JANUARY 24, 2012

Then consider the world of social media with its Twitter accounts, Facebook pages and YouTube videos. What is a business-to-business marketer to do with all that? Manufacturing firms don't watch YouTube! Logistics companies aren't on Twitter. Do B2B marketers not sell to the "Business Consumer?" People are.

P2P 120

P2P B2B Youtube Social Media 120

Vidyard

JUNE 8, 2020

KITCHENER, Ontario – June 8, 2020 – Vidyard, the video platform for businesses, has been awarded a globally-recognized Telly Award in the category of Best Business-to-Business (B2B) Branded Content Video Campaign of the Year for its 2019 personalized holiday video. . YouTube: /TellyAwards . More Information.

Video Marketing 87

Video Marketing Advertising Agencies Television marketing Campaigns 87

ClickZ

APRIL 16, 2020

30-second summary: Marketers can incorporate AR into their proposed business plan of action to enhance the way the company operates and give it more publicity. The action plan as it is also called outlines how a business will be operated and managed. makeup even before they buy it. Adopt augmented touring and assistance.

Planning 127

Planning Work Management Marketing Management Paid Search Agency 127

Convince & Convert

JUNE 16, 2014

link] For more of this series (and others) please subscribe to my YouTube channel. Jay: Too often we are thinking about engagement and clicks and things that don’t necessarily lead to business outcome. It’s actually much easier in business to business because you have insight into the purchase process.

Content Marketing 158

Content Marketing Paid Search Agency Planning Advertising Agencies 158

Zoominfo

SEPTEMBER 17, 2019

And as one unified company, we humbly believe there’s no one better equipped to discuss the importance of high-quality contact information. Well, this story starts when I had a great opportunity at a young age to work for a third-generation entrepreneur who taught me the way to really sell business to business over the phone.

Zoominfo 166

Zoominfo Top of Funnel High Quality Lead Work Management 166

B2B Marketing Traction

JANUARY 30, 2013

The answer is simple, but it depends on whether you are a B2B (Business to Business) or B2C (Business to Consumer) marketer. Business to Business marketers should start with LinkedIn. LinkedIn has personal profiles and company profiles. Business to Consumer marketers should start with Facebook.

Social Media 100

Social Media Social Marketing Planning Media 100

Directive Agency

JULY 31, 2023

Most importantly, it hits the B2B marketing KPIs the company is looking for. Key Elements of Successful B2B Marketing Campaigns When looking for the best B2B (business-to-business) marketing campaigns, there are a few key points to keep in mind that separate the nine examples below from the rest.

Marketing AI 52

Marketing AI B2B Marketing Examples Campaigns 52

FMG Suite

SEPTEMBER 13, 2022

FMG, an industry-leading SaaS company specializing in marketing software and services for financial advisors and insurance agents, today announced that it has been selected as the winner of the Technology Providers Marketing Automation and Social Media Leadership awards in the 2022 WealthManagement Industry Awards.

Marketing Automation Services 40

Marketing Automation Services Social Media Marketing Automation Marketing Management 40

Vidyard

JUNE 8, 2020

All entries are judged by over 200+ working industry leaders that span video platforms, television, streaming networks, production companies, and more. Established in 1979, The Telly Awards receives over 12,000 entries from all 50 states and 5 continents.

Video Marketing 65

Video Marketing Advertising Agencies Television marketing Campaigns 65

The Marketing Blender

MAY 17, 2022

However, B2B companies often have a tendency to skip this component of marketing. . Fortunately, there are proven ways to help you properly engage in business-to-business content marketing. Here are five steps to help you create great content and build an effective business-to-business content marketing strategy template. .

B2B Marketing 52

B2B Marketing Marketing Strategy Marketing & Strategy Content Marketing 52

Convince & Convert

JANUARY 19, 2014

To get familiar with the company. This is most egregiously true in a category where the transactional stakes are often the highest: business to business marketing. This is most egregiously true in a category where the transactional stakes are often the highest: business to business marketing. To learn more.

B2B Marketing 143

B2B Marketing Work Management Top of Funnel Marketing Management 143

KoMarketing Associates

JUNE 29, 2016

Why it’s great: Quite simply, it is one of the largest LinkedIn marketing groups available, run by an experienced team of marketers and supported by the eMarketing Association, an international association of marketers, companies and governments committed to the advancement of marketing in the digital era. Search Engine Land.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

Zoominfo

SEPTEMBER 17, 2019

Well, this story starts when I had a great opportunity at a young age to work for a third-generation entrepreneur who taught me the way to really sell business to business over the phone. One of the first things that he taught my team was the distinction between a direct phone number and a general business line or phone tree.

Zoominfo 130

Zoominfo Top of Funnel B2B Sales Work Management 130

Sprout Social

JANUARY 16, 2020

Prior to being a $1 billion company , DSC was a relatively unknown up-and-comer in the then-untapped shaving subscription space. This brand of funny-focused and self-aware advertising slowly was slowly but surely adopted by a number of companies over the years. Viral videos are prime for YouTube, TikTok and Instagram as well.

Viral Marketing 107

Viral Marketing Work Management Planning Paid Search Agency 107

SalesIntel

JULY 21, 2023

Business-to-business search engine optimization, or B2B SEO, is an online marketing strategy with two closely connected goals. The basic objective is to improve your rankings in the search engine results and boost your SEO to make it easier for businesses that are interested in your products or services to find your website.

B2B Sales 52

B2B Sales SEO Buyer Personas Marketing & Strategy 52

QuanticMind

NOVEMBER 9, 2017

SEM for B2B (business-to-business companies) is a bit different than what marketers normally think about when they discuss search engine marketing. Specifically, many marketers consider SEM to primarily be a B2C (business-to-consumer) space. These ads are shown as pre-roll ads before YouTube videos.

SEM 56

SEM Top of Funnel Paid Search Agency Ads 56

Only B2B

JANUARY 29, 2018

Connect with Douglas: Linkedin | Website | Twitter | Blog | Facebook | YouTube. However, if you offer insights that create curiosity and gets your buyers thinking differently about their current situation, company or industry, you gain credibility and earn the right for them to take your call. Laura Ferruggia. Vikas Bhatt.

Marketing Automation Services 115

Marketing Automation Services Lead Scoring Lead Ranking Peer-to-peer 115

Vidyard

OCTOBER 19, 2016

YouTube and Vine personality Zach King headlines an impressive speakers list featuring industry analysts, video experts, marketing innovators and other business leaders. Online video is changing the way businesses connect and communicate with modern buyers,” said Michael Litt, co-founder and CEO of Vidyard.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Vidyard

OCTOBER 19, 2016

YouTube and Vine star Zach King, Forrester analysts Nick Barber and Laura Ramos, Solarwinds video director René Lego join top voices in video, marketing, content and customer success. Online video is changing the way businesses connect and communicate with modern buyers,” said Michael Litt, co-founder and CEO of Vidyard.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

SpotMe Blog

JUNE 2, 2021

Lead generation is the engine that fuels and drives your company’s revenue. Without leads, your company wouldn’t be able to expand or reach its sales quotas. For your company to thrive and become more profitable, you have to feed your sales team with valuable, high-quality leads that will convert into paying customers.

Webinar Metrics 52

Webinar Metrics Lead Generation Paid Content Lead Scoring 52

Optinmonster

DECEMBER 21, 2023

But the company actually uses them to create hype about the product they are about to launch. And if you are launching a new product in the business-to-business (B2B) domain, nothing comes close to LinkedIn. HubSpot recently ran a study among 5000 businesses and found that LinkedIn converted 2.74% of leads, more than Twitter (.69%)

Campaigns 91

Campaigns Ad Building Planning Paid Search Agency 91

Exo B2B

FEBRUARY 26, 2019

For instance, this study conducting by the University of Massachusetts Dartmouth’s Center for Marketing Research about Fortune 500 companies and their usage of social media. This dominance does however present some challenges to companies, especially in B2B. Content marketing dominates. By using paid content distribution ?

Marketing AI 49

Marketing AI Trends Enterprise Management Forrester 49

Leadspace

AUGUST 15, 2019

You want your business-to-business (B2B) customers talking. Finally, customer references are just as important in business markets, but it’s the way those references are presented that matters most. Well, to help, here are five ways to make content speak to a business audience. A company blog is another great tool.

Webcast 48

Webcast Business Case Studies Case Study 48

B2B Marketing Traction

JULY 1, 2015

At a software company where I was Director of Marketing, our President allowed a Customer Service Rep to develop (in his spare time) a handheld device that would allow our users to more easily enter data into our system. Do they have an Instagram or YouTube presence and you don’t? ( Are there new opportunities we can leverage?

Planning 100

Planning B2B Marketing B2B Buyer Personas 100

KoMarketing Associates

MAY 31, 2012

Research shows social media usage is steadily on the rise as companies look to promote brand awareness and nurture leads. Everyday 200 million tweets are shared and 70,000 hours of video are uploaded to YouTube. Watch what’s being said, and where, about your company, product or service.”. What kind of social media channels—i.e.,

Social Media 120

Social Media Media Work Management Marketing Management 120

Directive Agency

JULY 23, 2020

For many business-to-business (B2B) software organizations, paid advertising is essential to generating leads and driving revenue. Business-to-business (B2B) advertising refers to any advertising activities created to target a business audience. It has been updated for relevancy and accuracy. Google Display ads.

Funnel Advertising 59

Funnel Advertising Top of Funnel Enterprise Management Advertisements 59

Oktopost

APRIL 18, 2022

A business-to-business podcast is a show produced by a B2B company with the primary outcome to build relationships with their ideal customers. Any public media your company produces becomes the voice of your company. This method led to one company driving over $4m in revenue through their podcast.

B2B Marketing 62

B2B Marketing B2B Planning Best Practices 62

LeadsRX

MARCH 9, 2022

LeadsRx offers several different attribution models and allows you to change them at any time to see what works best for your company. The default time period is 2 minutes, and this can be changed to any value appropriate for your company. Business-to-Business (B2B). Business-to-Consumer (B2C). Over-The-Top (OTT).

Marketing Attribution 84

Marketing Attribution Multi-Touch Attribution Paid Search Agency Lead Ranking 84

BenchmarkONE

SEPTEMBER 5, 2019

Through the Google Ads platform, you can create pay-per-click and pay-per-impression ads for Google searches, display ads on websites, video ads on YouTube, and even email-like ads on Gmail. What type of company suits Twitter ads, best? It has a shorter reach but is great for business networking. LinkedIn is for professionals.

Paid Search Agency 63

Paid Search Agency Advertising Agencies Ad Agencies Ads 63

Content Marketing Institute

OCTOBER 7, 2017

25:00 ): Google pulls YouTube off the Amazon Echo Show. According to The Wall Street Journal , the Hunger Games-like title has spent no money on marketing; but the demo version of the game, which the company updates every day based on tester comments and critiques, has drawn enough attention to get the pre-release sales flowing.

Amazon 94

Amazon Internet Marketing Google Content Marketing 94

ClearVoice

NOVEMBER 2, 2018

The conference also includes an awards ceremony: “The Killer Content Awards” (aka, The Finnys) for outstanding business-to-business marketers and campaigns. Conference sessions run the gamut of video tips for family vloggers to YouTube ad strategies. Date: July 15-17, 2018. Location: Seattle, Washington.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107