B2B Marketing Traction

JANUARY 16, 2014

The role of the CMO has changed dramatically in the last six years as companies struggle with new buying paradigms and increased competition. But now CMOs need to have more say in how their company or organization is run. If you need a CMO to drive change and results at your business, contact New Incite today. Persuasive.

CMO 100

CMO Marketing Analytics Tools Paid Search Agency Work Management 100

B2B Marketing Traction

MAY 9, 2012

Business to consumer (B2C) companies spend hundreds of thousands of dollars on market research before they brand and launch new products. Business to business marketers should do the same. About to jump off and launch a new product or service? You should “look before you leap,” and do some market research.

B2B Marketing 100

B2B Marketing B2B Analysis Paid Search Agency 100

B2B Marketing Traction

MAY 8, 2013

Why ZMOT is Not That New for Technology Companies. Whether you’re selling business-to-business technology, smartphones or even shoes, the ZMOT matters. Now, after seeing an ad, people will consult on average 10.4 different sources (online and offline) before buying something. This is the Zero Moment of Truth.

Peer-to-peer 100

Peer-to-peer Planning Cross-Selling Paid Search Agency 100

B2B Marketing Traction

JUNE 4, 2015

But what about video for your business-to-business (B2B) products or services? Clear rooms or cubicles of any notes or signs that may provide sensitive information about your company. These can be done by different employees in your company or by one person. A video of your company party.

Creativity 100

Creativity Video Marketing B2B Marketing Paid Search Agency 100

B2B Marketing Traction

JUNE 27, 2014

There was certainly no acknowledgment that I freely shared a proven strategy for convincing business to business companies that are reluctant to get into social media. The comment was not thoughtful; there was nothing positive in it at all.

Social Media 100

Social Media Media Class Consulting 100

B2B Marketing Traction

MARCH 27, 2012

Here are 12 benefits business to business marketers can gain from blogging. Blog posts that include how-to information or provide insightful opinions about your industry serve your audience, create goodwill for your company, and move you away from just selling. Create credibility for your business. Please comment below.

B2B Marketing 100

B2B Marketing Planning B2B Word of Mouth 100

B2B Marketing Traction

APRIL 27, 2012

Your blog should reflect “the voice” of your company. Any business-to-business blog must reflect your business’s marketing persona. Can you re-purpose content from other marketing or company materials? One solution can be to hire a blog ghostwriter. How frequently will you blog?

Buyer Personas 100

Buyer Personas Planning Blogger Opinions 100

B2B Marketing Traction

JANUARY 10, 2014

What does that mean for business-to-business marketers? According to Dave Kerpen in his book Likeable Business, buyers want simplicity. We’re out of time because our customers are out of time. We need to simplify our marketing, tell more stories and use more visuals. Simplify your marketing.

B2B Marketing 100

B2B Marketing B2B B2B Sales Click Rate 100

B2B Marketing Traction

MAY 10, 2013

B2B marketers should sit up and take note of why it was successful, and what it means for business-to-business marketing. Is it about how your company’s founders left their industry to do things differently? McDonald’s Canada released an online video ad that showed the truth about how they market their products.

Product 100

Product Paid Search Agency Transparency B2B Marketing 100

B2B Marketing Traction

JULY 1, 2015

At a software company where I was Director of Marketing, our President allowed a Customer Service Rep to develop (in his spare time) a handheld device that would allow our users to more easily enter data into our system. If your company is a leader in your industry or region, tell your story about your history and timeline.

Planning 100

Planning B2B Marketing B2B Buyer Personas 100

B2B Marketing Traction

FEBRUARY 6, 2012

When it comes to your business-to-business website, it’s important to establish credibility and trust with site visitors. A business with no humans behind it is suspect. Show who runs the company and tell their stories. Your company history doesn’t include information about the last five years.

Marketing Websites 100

Marketing Websites Copyright B2B CAN-SPAM 100

B2B Marketing Traction

JUNE 17, 2014

Since 1998 we’ve developed many successful business-to-business websites that generate leads and revenues for our clients, and we’ve also seen how B2B websites can go terribly wrong. There are some great deals in web hosting, now that that industry has consolidated into a few big companies that rely on volume.

Marketing Websites 100

Marketing Websites Paid Search Agency B2B Guidelines 100

B2B Marketing Traction

AUGUST 11, 2011

Blog entry excerpted from Jennifer Beever's Marketing chapter in The Book on Business from A to Z. What’s the best way to price your product or service for business to business (B2B) marketing? This is one of the most common questions B2B marketers have, and pricing your product or service wrong can be a disaster.

Pricing 100

Pricing Price Elasticity Work Management 100

B2B Marketing Traction

MAY 8, 2009

Strategic marketing consulting, implementation, and results measurement services for (B2B) technology, manufacturing and green companies. Home | Services | Blog | About | Resources | Contact. All Rights Reserved. ©2000-2010 New Incite.

Newsletter 100

Newsletter Internet Marketing Consulting Contact Marketing 100

B2B Marketing Traction

JUNE 16, 2015

In the two years from 2012 to 2014, millennials became the biggest researchers of business-to-business purchases. B2B marketing needs to be transparent, and the human side of a company’s story needs to come out. Not so fast. Just when you think you know your B2B buying audience; it’s changed.

B2B Marketing 100

B2B Marketing Planning B2B B to B 100