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Five Surprising Findings from the 2017 Marketing Strategy Report

Webbiquity

CoSchedule, a top content planning and research tool vendor, just released its State of Marketing Strategy Report 2017 , based on a survey of nearly 1,600 marketing professionals. That said, there are numerous reasons a blog should be the center of a business’s content marketing and social media strategy.

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Businesses Investing More in UX to Enhance Customer Experience in 2017

KoMarketing Associates

To provide an enhanced customer experience, businesses across industries are investing more in their user experience (UX) strategies, and new research shows that UX testing is becoming more common. To gain more insight into what generates a positive customer experience, Clutch and Brave UX conducted the “2016 User Experience Consumer Survey.”

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7 takeaways from a study on B2B thought leadership; why it works or doesn’t

Sword and the Script | B2B

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

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70% of Marketers Are Sharing Video Content on Facebook

KoMarketing Associates

To better understand its overall impact on marketing strategies, Buffer and Social Media Week recently conducted the “State of Social 2018.” The majority of respondents (96 percent) claimed that their business is actively using Facebook. About 1,800 marketers – from both SMBs and enterprises – took part in the survey.

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Report: Marketers Struggle to Improve their Access to Useful Data

KoMarketing Associates

MIT SMR and SAS recently conducted the “2019 Data Analytics Report” and statistics showed that in 2017, nearly 78 percent of marketers “somewhat” or “significantly” improved their access to useful data over the past 12 months. In 2018, this percentage fell to 76 percent. In 2018, this percentage fell to 76 percent.

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CMO Survey: Social Media Marketing Budgets Expected to Increase

KoMarketing Associates

The American Marketing Association, Deloitte and Duke University’s Fuqua School of Business recently conducted “The CMO Survey,” and discovered that spending on social media has increased more in the last year (between August 2017-2018) than in any prior survey year. Back in August 2017, about 9.8

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B2B Sales Cycles Require 27 Interactions both Digital and Human [Study]

Sword and the Script | B2B

“Buyers now exercise more due diligence than ever before, conducting more research and engaging in more conversations with vendors and third parties,” according to Forrester. That analysis is how the research firm sets up a paper that compares the results of several surveys over time. That’s up from 17 interactions in 2019.