Kaon

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Manufacturing Industry Marketers Must Adjust to Industry 4.0

Kaon

Company-owned stores like Apple, Tesla and Nike are a testament to a trend of B2B (business-to-business) becoming D2C (direct-to-consumer), bypassing the middleman. B2B buying models have changed, too. Manufacturers are becoming omni-channel retailers and service providers.

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Kaon Interactive Incorporates Augmented Reality Into 3D Marketing Platform

Kaon

Kaon Interactive , a business-to-business software company and provider of 3D interactive product marketing applications, has launched new augmented reality (AR) experiences within its High Velocity Marketing Platform, a feature that was recently used by an exhibitor at CES in Las Vegas. Kaon AR (Augmented Reality).

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What customers want from their mobile marketing experience

Kaon

Today’s business-to-business buyers are increasingly more self-educated and turning to sources other than salespeople for product information. Original article published on Mobile Marketer. Ample research shows that buyers are already more than 70 percent through the buying cycle before reaching out to a sales rep.

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Smartphones Are Changing the Game for the Enterprise…

Kaon

There are business-to-business (B2B) applications, too. Companies like GE, Cisco and Dell EMC are enhancing the way they market and sell their large and often complex products to other businesses via AR and VR applications. Customers can now see how these products would really look (and fit) before they buy.

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Five Tips To Make Your Content Stand Out From The Crowd

Kaon

Filed under: 3D Products , CEO Corner Tagged: 3D interactive product marketing , 3D Product Models , Business-to-business , Content marketing , engagement , face to face , interactive marketing , marketing content. Click here to learn more about Kaon Interactive and our offerings.