Business to Business Related Topics 
Customer Experience Matrix
AUGUST 22, 2013
Each buyer needs to run her own tests since results may vary from business to business. The only real way to measure relative quality is through competitive testing of which scores work better. How many buyers will take the time to do this, and which vendors will agree to cooperate, is a very open question.
Customer Experience Matrix
OCTOBER 19, 2010
They support multiple languages, which should gain them some business. It’s harder every day for a new company to enter the business-to-business marketing automation industry. Otherwise, though, it will be tough for them to compete with better-established players.
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Customer Experience Matrix
FEBRUARY 6, 2008
Reflecting Red Herring’s own audience, the speakers and audience were largely from technology companies and many presentations were about business-to-business rather than business to consumer marketing. LinkedIn) and for business-oriented communities.
Customer Experience Matrix
OCTOBER 15, 2010
Many of the business-to-business marketers at the Marketo conference have exactly this problem: their data volumes are too small to accurately measure the incremental impact of most marketing programs. Both vendors also offer more advanced methods and both made clear that they used such methods in appropriate situations.
Customer Experience Matrix
APRIL 20, 2010
Summary: A survey of business-to-business salespeople finds they (still) consider themselves their best source of qualified leads. But marketing-generated leads are gaining increasing respect and salespeople are increasingly looking for help from outside data vendors.
Customer Experience Matrix
MARCH 25, 2009
But this distinction is less important given the power of modern databases, particularly at the relatively low volumes of most business-to-business marketers. In fact, the division between demand generation and sales automation today is probably more a reflection of organizational divisions than technical imperatives.
Customer Experience Matrix
MARCH 8, 2011
It’s selling to small and mid-size companies and business-to-business marketers, who are just dipping their toes into marketing automation. But HubSpot plays in a different pond, where the frogs are more numerous and much livelier.
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