B2B Marketing Traction

MAY 8, 2013

Whether you’re selling business-to-business technology, smartphones or even shoes, the ZMOT matters. It’s nice the Internet has caught up other types of buyers in making more informed decisions before they buy. What Does ZMOT Mean for You?

Peer-to-peer 100

Peer-to-peer Planning Cross-Selling Paid Search Agency 100

B2B Marketing Traction

JUNE 27, 2014

The commenter latched on to one statement in my blog post, said that I grossly misrepresented Twitter’s value to business and that my post was over three years behind best-in-class marketing. The comment was not thoughtful; there was nothing positive in it at all.

Social Media 100

Social Media Media Class Consulting 100

B2B Marketing Traction

JANUARY 10, 2014

What does that mean for business-to-business marketers? According to Dave Kerpen in his book Likeable Business, buyers want simplicity. We’re out of time because our customers are out of time. We need to simplify our marketing, tell more stories and use more visuals. Simplify your marketing.

B2B Marketing 100

B2B Marketing B2B B2B Sales Click Rate 100

B2B Marketing Traction

MAY 11, 2012

I believe that primary market research in the form of one-on-one interviews and behavior observation yields more cost-effective results for business-to-business marketers – perhaps for business-to-consumer marketers as well. This is not a mind reader we can only measure whether you are paying attention.”.

Focus Group 100

Focus Group B2B Marketing B2B Analysis 100

B2B Marketing Traction

MARCH 25, 2013

With recent shifts in what business-to-business marketing tactics work, marketing departments have had to acquire new knowledge and new skill sets. This doesn’t mean that one marketing person has to have them all, but the person leading the team needs to understand and know the importance of each.

Planning 100

Planning B2B Marketing CMO Marketing & Strategy 100

B2B Marketing Traction

MAY 10, 2013

B2B marketers should sit up and take note of why it was successful, and what it means for business-to-business marketing. McDonald’s Canada released an online video ad that showed the truth about how they market their products. Many years ago when I lived in San Francisco, one of my friends was a food photographer.

Product 100

Product Paid Search Agency Transparency B2B Marketing 100

B2B Marketing Traction

APRIL 15, 2013

Most are business-to-business (B2B), and some set up their Facebook pages in a very controlled fashion: they are the only ones that can post on their page. If you’re puzzling over why you no longer see posts by others directly on your Facebook company page, puzzle no more. This issue has not come up that much for my clients.

Facebook 100

Facebook Companies Work Management CAN-SPAM 100

B2B Marketing Traction

OCTOBER 28, 2014

In today’s fast-moving business-to-business world, competitive analyses can yield surprising benefits. Identify what kind of marketplace your business competes in. Mature with larger companies acquiring smaller businesses? Here are some of the ways a competitive analysis can help your B2B marketing.

Analysis 100

Analysis B2B Marketing Planning B2B 100

B2B Marketing Traction

JULY 20, 2012

Should you base your business to business website on a closed, proprietary technology or an open source technology platform that a majority of web developers can work with? I came out of the software industry to found my marketing consulting business, New Incite, fifteen years ago. In most cases, I recommend open source.

Marketing Websites 100

Marketing Websites Work Management Marketing Management B2B 100

B2B Marketing Traction

APRIL 27, 2012

Any business-to-business blog must reflect your business’s marketing persona. One solution can be to hire a blog ghostwriter. Here are three important things to consider if you hire a blog ghostwriter. Your blog should reflect “the voice” of your company.

Buyer Personas 100

Buyer Personas Planning Blogger Opinions 100

B2B Marketing Traction

APRIL 28, 2014

Some business to business (B2B) marketers are still hesitant about investing in social media. They may view social media as a business to consumer (B2C) activity or they think that their target audience isn’t on social media. Here is why they are wrong.

Social Media 100

Social Media Social Marketing B2B Marketing Marketing Strategy 100

B2B Marketing Traction

FEBRUARY 9, 2012

Blog entry excerpted from the Marketing chapter written by Jennifer Beever in The Book on Business from A to Z. How much should you spend on your business-to-business (B2B) marketing budget? The answer requires a combination of science and art.

Spending 100

Spending Planning B2B Marketing Marketing Budget 100

B2B Marketing Traction

JANUARY 16, 2014

Business-to-consumer CMOs have been using consumer research data more than Business-to-business CMOs, but now the technical aspect of online marketing has added heaps of analysis to the marketing function. With the rise of marketing technology and big data, a knowledge and appreciation of analytics is critical.

CMO 100

CMO Marketing Analytics Tools Paid Search Agency Work Management 100

B2B Marketing Traction

FEBRUARY 6, 2012

When it comes to your business-to-business website, it’s important to establish credibility and trust with site visitors. You’ve invested in search engine optimization and lots of great, relevant content so that your prospects can find you online. But what is really happening once a prospect lands on your B2B website?

Marketing Websites 100

Marketing Websites Copyright B2B CAN-SPAM 100

B2B Marketing Traction

MARCH 27, 2012

Here are 12 benefits business to business marketers can gain from blogging. Create credibility for your business. Is blogging worth it for B2B marketers? Add value for prospects and customers.

B2B Marketing 100

B2B Marketing Planning B2B Word of Mouth 100

B2B Marketing Traction

AUGUST 11, 2011

Blog entry excerpted from Jennifer Beever's Marketing chapter in The Book on Business from A to Z. What’s the best way to price your product or service for business to business (B2B) marketing? This is one of the most common questions B2B marketers have, and pricing your product or service wrong can be a disaster.

Pricing 100

Pricing Price Elasticity Work Management 100

B2B Marketing Traction

JULY 1, 2015

Don’t dismiss this because you’re a business to business marketer; photo sharing and videos are very popular – read my recent post here. ). Are they “everywhere” on LinkedIn and you’re not? Do they have an Instagram or YouTube presence and you don’t? ( What strengths do we have to maximize?

Planning 100

Planning B2B Marketing B2B Buyer Personas 100

B2B Marketing Traction

DECEMBER 28, 2009

Too few businesses track marketing results, especially B2B (business-to-business) marketers. It’s very difficult to plan marketing if you don’t have hard results numbers that prove the success or failure of your tactics.

Planning 100

Planning Marketing Plans Tactics Marketing Prospects 100

B2B Marketing Traction

JUNE 17, 2014

Since 1998 we’ve developed many successful business-to-business websites that generate leads and revenues for our clients, and we’ve also seen how B2B websites can go terribly wrong. Here are eleven website mistakes and tips on how to avoid them.

Marketing Websites 100

Marketing Websites Paid Search Agency B2B Guidelines 100

B2B Marketing Traction

MAY 8, 2009

The page you requested could not be found. Here are some options: If you got here by typing a URL, please make sure the spelling, capitalization, and punctuation are correct, then try loading the URL again. If you got here by clicking a link on a NewIncite.com page, please send us an email telling us how you reached this page.

Newsletter 100

Newsletter Internet Marketing Consulting Contact Marketing 100

B2B Marketing Traction

DECEMBER 16, 2010

I’m still hearing a lot of misconceptions about Facebook from business owners. Here are 11 reasons you may want to create a presence on Facebook in 2011 and beyond, no matter if you are a business-to-consumer or business-to-business (B2B) company.

Facebook 100

Facebook Paid Search Agency Companies Ideal Customer Profiles 100

B2B Marketing Traction

JUNE 4, 2015

But what about video for your business-to-business (B2B) products or services? It’s time to produce some videos to help your prospective customers learn about what you do. It seems easy to come up with ideas for videos for consumer products. Beyond customer service videos, what can you do?

Creativity 100

Creativity Video Marketing B2B Marketing Paid Search Agency 100

B2B Marketing Traction

JUNE 16, 2015

In the two years from 2012 to 2014, millennials became the biggest researchers of business-to-business purchases. Not so fast. Just when you think you know your B2B buying audience; it’s changed. In 2012 millennials made up 27% of B2B purchasers. By 2014, millennials made up almost half of B2B buying decision makers at 46%.

B2B Marketing 100

B2B Marketing Planning B2B B to B 100