Directive Agency

MAY 24, 2017

Customers, site visitors, and readers expect to see consistent activity, indicating that a blog and business are up and running. When a site is idle for too long, customers can lose interest, and site traffic can drop. A worthy goal is to publish up to three posts a week: two blog articles and one evergreen source.

Planning 40

Planning Marketing Plans B2B Marketing Ad Building 40

Hubspot

MARCH 4, 2019

While no content marketing tool can replace a solid strategy and talented humans, having the right tech stack can certainly help you get the job done better, easier, and more efficiently. WordPress contains plugin architecture and a template system so you can customize any website to fit your business, blog, portfolio, or online store.

Marketing Automation Services 77

Marketing Automation Services Budget Programs Work Management Tools 77

Hubspot

SEPTEMBER 27, 2013

Sure, you can create tons of content & have the most effective marketing strategy of all time, but all of it means nothing without being able to show some ROI for it. Use this Introduction to Inbound Marketing Analytics to find out how to measure and analyze all of your marketing efforts from email campaigns to blogging.

Landing Pages 28

Landing Pages Planning Inbound Marketing High Quality Lead 28

Industrial Marketing Today

JUNE 3, 2010

Six months later, very little traffic, even fewer leads and no sales > The new web site sucks, hasn’t done anything for our business. Poor results stemming from bad or no content strategy and focusing solely on the design aspects. Develop content templates – sometimes it helps to develop a template for creating new content.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Marketing Insider Group

OCTOBER 11, 2021

There’s a lot that goes into launching and maintaining a successful blog — strategic content, SEO, CMS systems, social media, image selection, article promotion, and more. In this article, I want to show you how to design your company blog for success. Add the Blog to Main Navigation. Create Blogs Page.

Paid Search Agency 297

Paid Search Agency Companies RSS Ad Frequency 297

Hubspot

APRIL 28, 2014

Once in a while I''ll hear from someone who''s sold on the value of business blogging, starts doing it, and then doesn''t see any results. This isn''t because they''re looking for overnight results -- they''ve probably waited 3-6 months, but they still aren''t seeing a meaningful quantity of traffic and leads come through.

Thought Leadership 28

Thought Leadership Lead Gen Allocation Top of Funnel 28

Online Marketing Institute

MAY 18, 2010

When assessing B2B client resources for optimization, most marketers focus on web pages and increasingly, digital assets and social media content. Asking the right questions when sourcing content for search engine and social media optimization can reveal substantial assets that many marketers didn’t even think of using.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Hubspot

MARCH 10, 2014

According to our Marketing Benchmarks From 7,000 Businesses report, the average company will see a 45% growth in traffic when increasing total blog articles from 11-20 to 21-50 articles. In other words, the more content you create, the better your blogging results -- and building up to that amount of content takes time.

Paid Search Agency 28

Paid Search Agency Blogger Hubspot Lead Scoring 28

Hubspot

SEPTEMBER 15, 2011

Consider creating custom templates for your company that your employees can use for their personal Twitter accounts as well. Doing this will eliminate the social media time-suck of maintaining multiple accounts, help you attract more followers, and centralize your web presence. Connect your blog to Twitter.

Paid Content 28

Paid Content Twitter Work Management Paid Search Agency 28

SmartBug Media

NOVEMBER 18, 2022

This can look like someone coming to your website, clicking a social media post, or downloading literature about a question they’re asking. Different tools are used to build this content—including search engine optimization (SEO), business blogging, and more—and analyze the performance data to scope your marketing efforts.

Inbound Marketing 98

Inbound Marketing Top of Funnel Lead Ranking Sales Qualified Leads 98

Hubspot

OCTOBER 28, 2016

Folks who are just starting to get to know you might be interested in offers like checklists, contests, and templates. Either folks aren't blogging at all, or they're not putting lead capture forms or CTAs on their blog -- sometimes because they don't have any valuable content offers to put behind a form. How to Fix It.

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Lead Generation Sales Qualified Leads 28

Hubspot

DECEMBER 29, 2014

It isn''t enough to simply have a blog -- businesses need to spend time creating a blogging strategy that allows for high quality content creation so you can, slowly, build a reputation for thought leadership that will pay off big time in the long term. It''s the strategy part that trips up a lot of businesses.

Marketing & Strategy 28

Marketing & Strategy Keywords Buyer Personas Template 28

Moz

MAY 6, 2019

What are industry bloggers, social media, and even our competitors talking about? In other words, you'll attract the right type of traffic to your website. This will help create a longer-term blogging strategy, making a list of topics that support a specific conversion. Search engines are funny that way.

Long Tail Marketing 71

Long Tail Marketing Clickthrough Content Lead Scoring 71

Hubspot

AUGUST 25, 2014

You might drink the inbound marketing Kool-Aid and get so excited to optimize every part of your marketing strategy that you get overwhelmed or burnt out. until you have tons of blog posts and your email lists are perfect and you''re posting on your social media accounts at the exact right times. Stick to that deadline!

Inbound Marketing 28

Inbound Marketing Clickthrough Top of Funnel Paid Search Agency 28

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Is social media creating a generation of cowards? &# My take on it may surprise you … and provide uncomfortable reading if you are a parent or social media junkie. Social media and leadership. Social media and leadership. The end of human social skills? in the 1960s. in the 1960s.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Hubspot

NOVEMBER 13, 2012

Although we typically share similar goals, some marketers are stuck on lead generation , while others are having trouble converting leads into customers, and some just aren’t generating the traffic to their site they need in the first place. 1) Generating Awareness and Driving Traffic. Are you on the right social networks ?

Work Management 28

Work Management Marketing Management Top of Funnel Buyer Personas 28

Online Marketing Institute

MARCH 24, 2011

Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable!

Paid Search Agency 40

Paid Search Agency Companies Mobile Advertising Advertising Agencies 40

Single Grain

OCTOBER 16, 2019

I know what you're thinking: What business owner has the time to build a blog from scratch? It doesn't matter if you're a one-person-band or the CEO of an international company, the thought of creating a business blog is a daunting prospect. 3 Benefits of Business Blogging. What Is Good Business Blogging?

Business Blogging 73

Business Blogging Business Linkbait Marketing Budget 73

Hubspot

SEPTEMBER 17, 2018

Brands need a video marketing strategy — this idea isn’t new. It’s central to your outreach and campaign efforts … especially your social strategy. Video has absolutely dominated social. In short, 2018 has transformed video from a singular marketing tactic to an entire business strategy. highly addicting.

Video Marketing 101

Video Marketing Work Management Sales Management Marketing Management 101

Hubspot

OCTOBER 21, 2014

A big part of building a killer content strategy is experimenting with new types of content. Think of them as concise guides to terms, commands, or symbols, or other things like this laundry room cheat sheet from PartSelect or HubSpot''s cheat sheet for social media cover photo dimensions. 15) Templates. 2) Checklists.

Landing Pages 28

Landing Pages Lead Gen Leads Lead 28

Single Grain

SEPTEMBER 11, 2019

It’s no secret that publishing blog posts or articles on your business website is a great way to both build the content needed to enhance your site’s SEO strategy and to connect with your audience on a more personal level. 9 Effective SEO Techniques to Drive Organic Traffic in 2019. Where’s the disconnect?

Paid Content 111

Paid Content Top of Funnel Lead Scoring Lead Ranking 111

Hubspot

JANUARY 13, 2014

We''ve listed the ABCs of content marketing below to help you map out your content strategy and ensure you''re ticking all of the right boxes to be more successful with your campaigns this year. Agility is the difference between a content marketing strategy that succeeds and one that falls flat, so work on adjusting on the fly.

Top of Funnel 28

Top of Funnel Content Marketing Planning Content 28

Hubspot

NOVEMBER 19, 2020

But first, let’s answer that nagging question in the back of your brain: So, we know what percentage of marketers feel their blogs aren’t successful, but what might have contributed to this failure? Why Blogs Fail. The blog lacks a content strategy. Do you know why your blog exists? Orbit Media ).

Blogger 101

Blogger Work Management Marketing Management Statistics 101

CoSchedule

FEBRUARY 27, 2023

Learning from other successful blog examples can help you create a content strategy of your own. That’s where these templates come in. That’s where these templates come in. Download the blog post bundle to get templates to help you organize, write, and manage your blog. Lifestyle Blog Examples 30.

Creativity 98

Creativity Examples Work Management Marketing Management 98

Hubspot

JULY 31, 2019

Content distribution is an integral, if not the most important, part of your content strategy. million blog posts published every day , there’s only so much content we can consume. Marketing influencer Mark Schaefer argues that, because of this “content shock,” content marketing may not be a sustainable strategy for every business.

Distribution 101

Distribution Paid Content Content Custom Publishing 101

Hubspot

MARCH 10, 2016

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. 4) B2B (Business-to-Business). 7) Business Blogging.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Hubspot

APRIL 27, 2015

If you’re having a hard time demonstrating a measurable return from your efforts, it's likely that your blogging strategy is lacking direction. Below are some questions designed to help you assess your blogging strategy and ensure that you’re getting the results you deserve. Want to Improve Your Blog Strategy?

Long Tail Marketing 28

Long Tail Marketing Marketing Automation Services Buyer Personas Custom Publishing 28

Single Grain

JUNE 17, 2019

For example, if you run a blog for CXO-level professionals, then posting beginner level content might irk the audience. Here are some tips for understanding your readers better: Join social media groups where your readers hang out and exchange views. Dive Deeper: 7 Creative Ways to Make Your Blog Posts Stand Out.

Tips 111

Tips Lead Scoring Lead Ranking Banners 111

Hubspot

JULY 19, 2013

The point is to recognize that there isn''t just one type of blog post you can create -- and some formats are much more suitable for certain ideas than others. For example, if I wanted to write a post about social media, there is probably a different angle I could take that would work for each of the following formats.

Thought Leadership 28

Thought Leadership Curation Blogger Classified Ads 28