Hubspot

JANUARY 20, 2021

But then, vlogging evolved into what we know it as today: a sustainable income source for influencers and an effective content marketing tool for brands. Develop a content strategy. Just as you would for a blog or social media account, you want to break down your content ideas. So, how do you start vlogging?

Budget Programs 101

Budget Programs Youtube High Quality Lead User-Generated Content 101

Directive Agency

MAY 24, 2017

It’s important that you are constantly analyzing your content strategy and campaign on a holistic level (as you go) to make sure you are heading in the right direction. If you aren’t sure where to start, your keyword strategy can offer some ideas. Create Writer’s Templates. See what other sites and blogs are saying.

Planning 40

Planning Marketing Plans B2B Marketing Ad Building 40

Hubspot

MAY 3, 2018

But it's important that you learn how to start a blog and write blog posts for it so that each article supports your business. So why, oh why, does almost every marketer I talk to have a laundry list of excuses for why they can't consistently blog? What Is a Blog? MakeMyPersona.com [Free Tool].

Template 101

Template CMS Development Domain Buyer Personas 101

Hubspot

FEBRUARY 23, 2016

Setting aside time to brainstorm blog topics, structure posts around relevant keywords, optimize calls-to-action and social sharing buttons, and strategically place relevant internal links can sound daunting to many marketers. Setting Up a Blog Strategy. Implementing the Blog Strategy.

Traffic 28

Traffic Buyer Personas Top of Funnel SEO 28

Hubspot

APRIL 30, 2018

You've probably heard how paramount blogging is to the success of your marketing. But it's important that you learn how to write a blog post correctly. So why, oh why, does almost every marketer I talk to have a laundry list of excuses for why they can't consistently blog? Don't have buyer personas in place for your business?

Template 78

Template CMS Development Buyer Personas Lead Scoring 78

Convince & Convert

SEPTEMBER 1, 2010

There’s a huge gap between the perception of social media as an instant, free, can’t miss marketing opportunity and the reality of social media as a long-term, time-intensive customer loyalty and brand advocacy opportunity. Early in my online career I did a lot of website strategy and online advertising.

Social Media 120

Social Media Media Paid Search Agency Advertising Agencies 120

Marketing Insider Group

OCTOBER 11, 2021

There’s a lot that goes into launching and maintaining a successful blog — strategic content, SEO, CMS systems, social media, image selection, article promotion, and more. In this article, I want to show you how to design your company blog for success. How to Start a Blog: The Set Up. Create Blogs Page.

Paid Search Agency 289

Paid Search Agency Companies RSS Ad Frequency 289

Hubspot

APRIL 6, 2012

First, a note about the role design should play in your content strategy. Creating easy-to-follow guides and templates for your various marketing assets like ebooks, presentations, etc. HubSpot, for example, has an ebook template created in InDesign to ensure our ebooks have a consistent look no matter who created them.

Design 28

Design Top of Funnel Work Management Marketing Management 28

Online Marketing Institute

MAY 18, 2010

When assessing B2B client resources for optimization, most marketers focus on web pages and increasingly, digital assets and social media content. Asking the right questions when sourcing content for search engine and social media optimization can reveal substantial assets that many marketers didn’t even think of using.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Hubspot

MARCH 10, 2014

4) There''s More to a Successful Blog Than the Content. There''s no question that quality content is critical to the success of a business blog, but at the same time, it can''t thrive on quality content alone. You need a knack for analyzing data to understand what''s working and what''s not on your blog.

Paid Search Agency 28

Paid Search Agency Blogger Hubspot Lead Scoring 28

Hubspot

SEPTEMBER 15, 2011

Consider creating custom templates for your company that your employees can use for their personal Twitter accounts as well. Doing this will eliminate the social media time-suck of maintaining multiple accounts, help you attract more followers, and centralize your web presence. Connect your blog to Twitter.

Paid Content 28

Paid Content Twitter Work Management Paid Search Agency 28

SmartBug Media

NOVEMBER 18, 2022

This can look like someone coming to your website, clicking a social media post, or downloading literature about a question they’re asking. Different tools are used to build this content—including search engine optimization (SEO), business blogging, and more—and analyze the performance data to scope your marketing efforts.

Inbound Marketing 98

Inbound Marketing Top of Funnel Lead Ranking Sales Qualified Leads 98

Hubspot

DECEMBER 29, 2014

It isn''t enough to simply have a blog -- businesses need to spend time creating a blogging strategy that allows for high quality content creation so you can, slowly, build a reputation for thought leadership that will pay off big time in the long term. It''s the strategy part that trips up a lot of businesses.

Marketing & Strategy 28

Marketing & Strategy Keywords Buyer Personas Template 28

Hubspot

OCTOBER 28, 2016

Folks who are just starting to get to know you might be interested in offers like checklists, contests, and templates. Either folks aren't blogging at all, or they're not putting lead capture forms or CTAs on their blog -- sometimes because they don't have any valuable content offers to put behind a form. How to Fix It.

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Lead Generation Sales Qualified Leads 28

B2B Marketing Zone Posts

NOVEMBER 2, 2010

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Is social media creating a generation of cowards?

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Hubspot

SEPTEMBER 17, 2018

Brands need a video marketing strategy — this idea isn’t new. It’s central to your outreach and campaign efforts … especially your social strategy. Video has absolutely dominated social. In short, 2018 has transformed video from a singular marketing tactic to an entire business strategy.

Video Marketing 101

Video Marketing Sales Management Work Management Marketing Management 101

Moz

MAY 6, 2019

What are industry bloggers, social media, and even our competitors talking about? Keyword Explorer is a time-saving keyword research tool that helps you find profitable keywords and organize work. Optimizing your blog posts for keywords is not about incorporating as many keywords into your posts as possible.

Long Tail Marketing 71

Long Tail Marketing Clickthrough Content Lead Scoring 71

Hubspot

NOVEMBER 13, 2012

Not to mention all the individual parts of a solid marketing strategy where you might be falling short -- maybe it’s content creation, search engine optimization, or finally figuring out how to actually attract customers from Facebook. Are you on the right social networks ? Do you have a business blog? Check 'em out!

Work Management 28

Work Management Marketing Management Top of Funnel Buyer Personas 28

Online Marketing Institute

MARCH 24, 2011

Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable!

Paid Search Agency 40

Paid Search Agency Companies Mobile Advertising Advertising Agencies 40

Single Grain

OCTOBER 16, 2019

I know what you're thinking: What business owner has the time to build a blog from scratch? It doesn't matter if you're a one-person-band or the CEO of an international company, the thought of creating a business blog is a daunting prospect. 3 Benefits of Business Blogging. What Is Good Business Blogging?

Business Blogging 73

Business Blogging Linkbait Business Marketing Budget 73

CoSchedule

FEBRUARY 27, 2023

Learning from other successful blog examples can help you create a content strategy of your own. That’s where these templates come in. That’s where these templates come in. Download the blog post bundle to get templates to help you organize, write, and manage your blog. Keep it updated consistently.

Creativity 98

Creativity Examples Work Management Marketing Management 98

Hubspot

JULY 31, 2019

Content distribution is an integral, if not the most important, part of your content strategy. million blog posts published every day , there’s only so much content we can consume. Marketing influencer Mark Schaefer argues that, because of this “content shock,” content marketing may not be a sustainable strategy for every business.

Distribution 101

Distribution Paid Content Content Custom Publishing 101

Hubspot

OCTOBER 21, 2014

A big part of building a killer content strategy is experimenting with new types of content. Think of them as concise guides to terms, commands, or symbols, or other things like this laundry room cheat sheet from PartSelect or HubSpot''s cheat sheet for social media cover photo dimensions. 15) Templates. 2) Checklists.

Landing Pages 28

Landing Pages Lead Gen Leads Lead 28

Single Grain

SEPTEMBER 11, 2019

It’s no secret that publishing blog posts or articles on your business website is a great way to both build the content needed to enhance your site’s SEO strategy and to connect with your audience on a more personal level. Backlinks and a ton of social media shares. Where’s the disconnect? Get A Free Consultation.

Paid Content 111

Paid Content Top of Funnel Lead Scoring Lead Ranking 111

Hubspot

JANUARY 13, 2014

We''ve listed the ABCs of content marketing below to help you map out your content strategy and ensure you''re ticking all of the right boxes to be more successful with your campaigns this year. Agility is the difference between a content marketing strategy that succeeds and one that falls flat, so work on adjusting on the fly.

Top of Funnel 28

Top of Funnel Content Marketing Planning Content 28

Hubspot

SEPTEMBER 24, 2019

Add Facebook social media buttons to your blog and website. Subscribe to Facebook's Official Blog for future announcements from Facebook. Choose the right advertising tool. First thing's first: You need to create a business Page -- not a personal profile -- to represent your brand. Image Credit: Facebook.

Paid Content 78

Paid Content Facebook Tips Work Management 78

Hubspot

MARCH 10, 2016

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. 4) B2B (Business-to-Business). 5) B2C (Business-to-Consumer).

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Hubspot

APRIL 27, 2015

If you’re having a hard time demonstrating a measurable return from your efforts, it's likely that your blogging strategy is lacking direction. Below are some questions designed to help you assess your blogging strategy and ensure that you’re getting the results you deserve. Want to Improve Your Blog Strategy?

Long Tail Marketing 28

Long Tail Marketing Marketing Automation Services Buyer Personas Custom Publishing 28

Single Grain

JUNE 17, 2019

There’s no real formula for success, although a checklist and a bunch of tools can work as a support system for time-starved content creators to help ensure that what they're writing is awesome. Here are tips to create some smashing blog content. Dive Deeper: 7 Creative Ways to Make Your Blog Posts Stand Out.

Tips 111

Tips Lead Scoring Lead Ranking Banners 111

Hubspot

JULY 19, 2013

The point is to recognize that there isn''t just one type of blog post you can create -- and some formats are much more suitable for certain ideas than others. For example, if I wanted to write a post about social media, there is probably a different angle I could take that would work for each of the following formats.

Thought Leadership 28

Thought Leadership Curation Blogger Classified Ads 28