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10 Ways to Generate More Leads from Your Business Blog

The Point

If you’re not generating leads – as in: a lot of leads – from your company’s blog, you’re missing out on what is perhaps not only your best opportunity to convert organic Web traffic into actionable, measurable sales inquiries, but also the best way to actually show real ROI from your social media investment. Here are 10 proven ways to generate more leads from your blog. No problem.

7 Reasons Why Your Business Blog Is Failing (And How To Fix Them)

Webbiquity

Having an online presence is all but a necessity for businesses today. So what’s a small business owner like you going to do about it? You can always set up a Facebook page or establish a company Twitter account, but these platforms may not be the best for every type of business. That’s why a regularly maintained blog is a must-have for every business.

How to Promote Blog Posts: 200+ Ideas from Eight Experts

Webbiquity

Company blogs have become virtually essential, and very powerful, component of digital marketing. In addition to their SEO benefits and role in maximizing web presence for brands , blogs produce sales and leads. Which content promotion tools are most useful? Which blog post promotion tactics are most effective? 25 Easy Ways to Promote Your Blog by Kim Garst.

24 (of the) Best Business Blogging Guides, Tips and Tools of 2011

Webbiquity

Despite any recent recent rants you may have seen about how blogging is dead or blogs are passé , the fact of the matter is that business blogging is now more important than ever. How can a company launch (or relaunch) a new blog properly? Write great blog post headlines? Promote new content most effectively? Optimize blog content for search?

4 Tips to Attract More Readers to Your Business Blog

Writing on the Web

How can you attract more readers to your business blog? Blogs have become a social media platform for everyone. When you know how to blog , you can write about anything relevant to your business’ audience that will enrich customers’ knowledge and show how your business will be beneficial to them. But coming up with a successful blog can be a tough job.

Business Blogging as an Equalizer for Small and Medium Businesses

Marketing Action

One of the most powerful ways to harness the power of content marketing is through a business blog. According to a LinkedIn study , blogging is one of the top three tactics used by content marketers. infrequent updates, a lack of promotion, and too much reliance on content that’s company-focused rather than reader-focused). Often, there is no time left for blogging.

9 Top Twitter Tips You Should Start Using Today!

B2B Marketing Insider

Yesterday was my 3-year twitter anniversary. To celebrate, I sent one small “ humble brag ” as one of my twitter friends called it. In the course of those 3 years, I have interacted with some of the smartest business and marketing people on the planet. Twitter Tip # 2 : Share Great Content. Twitter Tip # 3 : Engage With People. watched.

13 Great Guides to Growing Your Blog Audience

Webbiquity

You’ve put extensive effort into your business blog design, content strategy, research, and execution. The short answer is to write great content and then promote it effectively. Why isn’t your blog attracting a higher level of traffic? Business Blogging: Five Reasons You Have No Readers by Spin Sucks. Half write during business hours.

Content Promotion Strategy: 23 Proven Ways to Explode Website Traffic

Writtent

Over 2 million blog posts are published to the web each day. That being said, there’s a very fine line between effective content promotion and alienating your potential audience by being a spammer. Reach Your Tipping Point. Leading author Malcolm Gladwell wrote about the idea of a tipping point; “the levels at which the momentum for change become unstoppable.”

Twitter: the little bird that grew up strong

Writing on the Web

Why Twitter Is Such a Powerful Social Media Platform , this week’s guest post by Phyllis Zimbler Miller , When I first heard Twitter mentioned two years ago – in a teleseminar with the BlogSquad! – I checked it out because I valued Patsi’s advice. At the time the Twitter home page question was something such as: “Let your family and friends know what you are doing now.&#   I thought to myself: Why should they care about this and why should I join the site?  Another few days later I got my business partner Yael K. Her main blog is at [link].

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The Ultimate Cheat Sheet for Expert Twitter Marketing

Hubspot

With 200 million members, Twitter is one of the most popular social networks out there. Used effectively, Twitter can help you promote your content, provide helpful customer service, generate leads and customers, and much more. 35 Tips & Tricks for Getting the Most From Twitter. 1. Optimize your Twitter profile. Create a custom Twitter background.

The 9 Worst Ways to Use Twitter for Business

Hubspot

Twitter is a fantastic network for businesses. You can monitor your brand to garner valuable feedback, keep tabs on the competition, engage your customers in conversation, or even choose to use Twitter as a customer service channel. But there are several common mistakes that companies make on Twitter. Be Overly Self-Promotional. Of course not. ” Me neither.

5 Tips to Manage Your Social Media Efforts

PWB Marketing Blog

Managing Facebook, LinkedIn, Twitter and their blog – on top of managing their overflowing e-mail in-box, employees and day-to-day business functions. Many businesses out there are challenged by this juggling act! So here are some quick tips to align your social media strategies with your business goals to help you deliver your message to customers through social networks. #1 Give The Gift of Time. This also helps to keep your finger on the pulse of what is happening within your business and your industry. #2 Be Consistent and Frequent.

15 Unbelievably Powerful Pro-Tips for Rockstar Blog Titles

Writtent

What’s the easiest thing you can do to improve your blog’s traffic, subscribers, and lead generation overnight? Write better blog titles. I’m firmly convinced that nothing matters more to how well your blog will perform than really nailing your article headlines. Do leading bloggers suddenly wake up with the power to write outstanding blog titles? Bonus Tip: Retitle.

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Best Business Blogging Tips and Guides of 2010 (So Far), Part 1

Webbiquity

Stumped for new blog post topic ideas? Struggling to increase blog traffic? Learn how to make your blog the center of your social media efforts, build traffic, write great posts and more here in some of the best tips, tactics and guidance for blogging of 2010 so far. 100+ SMB Blogging Ideas to Kick Start 2010 by Small Business Trends. Lisa Barone offers 100 topic ideas to kick start your blog posts, divided into various categories such as Go Social, Highlight Your Customers and Get Personal. On LinkedIn, you want to be all about business.

How to Write an Effective Business Blog

Webbiquity

Blogs are not a traditional marketing medium. Blogs written like extended brochures (in promotional language) don’t get read. blog is rather, a place to share useful content. Instead of saying “We’re the leading producer of widgets…” or some other such self-promoting statement, demonstrate your leadership by writing about the many creative uses of widgets, what to look for in a widget, recent developments in the widget field, or whatever. blog is not an ad, a traditional Web site or an online brochure. Who should write for your blog?

Checklist: How to Start a Business Blog

Hubspot

People like to get something from blogs they read. You don’t have to be Shakespeare to have a good blog. The fact is that web sites with a blog received 55% more visitors , 97% more inbound links and 434% more indexed pages than those that didn’t have a blog. Keep content topical, informative, and non promotional. Focus on the "who" of your blog.

10 Social Media Marketing Mistakes Businesses Must Avoid

Webbiquity

When businesses have low engagement rates, platforms limit the reach of certain accounts because the numbers indicate low relevance and interest among followers. Research shows that marketers generally focus on three social networks: LinkedIn (91%), Twitter (85%), and Facebook (81%). Twitter, 255 million active users. For example, on Twitter : Photos average 35% more Retweets.

Why Every Business Should Have a Blog

WindMill Networking

Is a business blog right for your business? If your business – local or worldwide, small or large – does not have a blog, then make that one of your online marketing goals for this year. In this post, we’re going to look at how to determine if your business needs a blog and the benefits of having one. Photo credit: inju).

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29 Reasons Why Your Company Blog Has Stalled

grow - Practical Marketing Solutions

At {grow} we spend a lot of time talking (sometimes arguing) about the intersection of social marketing and smart business. In almost every situation, publishing a blog is an excellent strategy. blog creates a new marketing asset that generates leads, qualifies prospects, builds loyalty and retains customers. Email is still an essential communication channel for businesses.

What Makes Top Company Blogs So Successful? [New Data]

Hubspot

Anyone who runs a business blog knows how much of a challenge it is. Developing a great blog with great content that attracts lots of readers and subscribers requires you to be consistent, resourceful, and creative on a daily basis. But with blogging's challenges come its many benefits, often in the form of traffic, leads, loyal fans, and -- eventually -- customers.

10 Steps to Creating a Network of Guest Bloggers

Social Media B2B

Anyone running a B2B blog is always on the lookout for guest bloggers from outside their own organization. But how do you get those quality guest bloggers to contribute to your blog? Here are the ten steps to building a network of guest bloggers that I have followed for the B2B PR Blog and the B2B Social Media Guide. 1. Create a quality blog. Drive traffic to your blog.

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Online Reputation? 4 Tips

Writing on the Web

Friday’s guest post is by Robert Stretch , author of VA Mortgage Center blog: For business people, few things are more important than reputation. By taking some simple precautionary steps, you can not only reduce invalid criticisms about you, but you can also promote yourself. In fact, having a good online reputation is essential to branding yourself or your business.

Best WordPress Tips and Tools of 2009

Webbiquity

Which tactics and plugins provide the most powerful SEO boost for a WordPress blog? Which tools are best for Twitter integration? What plugins and techniques should you use to truly personalize your blog? Noting that “SEO for a WordPress blog is different than SEO for static websites, mainly because of the social nature of blogging technology,&# this post provides 16 excellent tips for optimizing a blog for search. great list, though some promote use of the insidious nofollow tag. 20 of the Best SEO Plugins for WordPress by Mashable.

Wordpress Beats Out Typepad 4 to 1 in Poll

Writing on the Web

Two-thirds of readers of this blog use Wordpress as a blogging platform,  according to results of the poll set up 6 days ago. Typepad users make up 14.5% of my blog readers, and the other platforms are in the single digits. Of Wordpress users, 25.3% use a platform hosted by Wordpress.com , 44% use a self-hosted Wordpress blog. It no longer made sense.

4 Common Sense Social Media Tips for PR and Marketing Pros

Content Marketing Today

The Institute’s interest in how PR or “business communication” professionals practice exemplifies the social media requirement to reach beyond the way we’ve always done things. Moreover, even new elements such as business blogging don’t need to be intimidating. Your business will benefit from a blog because you give customers reasons to keep coming back.

11 Thought-Provoking Guides to Content Marketing for 2014

Webbiquity

A few months ago, the Webbiquity blog celebrated content marketing week —six posts in eight days showcasing the best content marketing insights and guides from the year, starting with  30 Remarkable Content Marketing Facts and Statistics and culminating with  14 Best Content Marketing Tips, Tactics and Techniques. What impact are blogs having on corporate website traffic in search?

How To Turn Your B2B Blog Into a Golden Egg-Laying Goose

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer With the right marketing alchemy and gestation, a blog can produce valuable awareness, preference and leads for your company. So now that we know not to kill the goose, we thought it would be helpful to show how to re-engineer a similar situation, but with a business-to-business blog instead of a goose.

4 Can't Miss Social Media Tips for Small Businesses

Savvy B2B Marketing

If you own a small business and you aren’t using social media by now, you are giving yourself a massive disadvantage in the market. Social media takes the idea that there is no better form of advertisement than word of mouth, and lets the business interact with that word of mouth directly. The world has changed, people don’t find out about things the way they used to.

How to Convert Casual Blog Visitors Into Dedicated Subscribers

Hubspot

And for the inbound marketers who embrace that, a business blog is one of the most reliable and effective platforms for publishing much of the content they create. But if you’ve been consistently blogging for a while, you probably have all the business blogging basics down pat. So wouldn’t it be great if you could take your blogging to the next level, scaling the impact of your blog so it makes an even bigger, better, and more powerful dent in your marketing results? Step 1: Blog Frequently. Step 2: Create a Blog Subscription Landing Page.

7 Ways to Use Social Media to Rock Your Next Event

Hubspot

know that at HubSpot, we’re currently busy hosting our INBOUND 2012 conference (seriously -- it's happening RIGHT NOW). We’ll help you out with a few tips to rock your next event. Tip #1: Create a hashtag. A lot of people will undoubtedly be tweeting about your event. Tip #2: Promote regular updates about your event. Certain people may only follow you on Twitter.

12 Social Media Tools for B2B Pre-Event Marketing

delicious b2bmarketing

If you are running an event, consider promotion in the following areas: 1. LinkedIn users will be shown events that match their specific business needs based on the information they’ve added to their LinkedIn profile (Job Title, Industry, etc.), so your event may show up in their recommendations. Twitter Twitter can offer limitless value in promoting your event.

Top Internet strategy, marketing and technology links for the week of December 1, 2012

Sazbean

News & Notes

19 New Featured Sources on the B2B Marketing Zone

Webbiquity

the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. Should You Use Foursquare for Your Business? CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ). B2B Social Media: Why Do Business Professionals Use Social Media? How to Convert Readers into Clients on Your Blog , May 26, 2010.

9 Lead Generation Mistakes Marketers Need to Stop Making

Hubspot

For many businesses, the key to making sales is to first generate leads. Leads are valuable because they're the people who have indicated organic interest in your content and your business by giving you their information in some way, whether it's by filling out a form to download an ebook, completing an online survey, or something else. But leads don't grow on trees. How to Fix It.

Blog Marketing: How Readers Find Your Business

Writing on the Web

What’s your favorite excuse for not blogging for your business? Here are some that I hear: “I don’t have time to blog.&#. “My clients aren’t surfing the Web reading blogs.&#. “Oh, that means I’ve got to write about my business every week?&#. And they do  go to Facebook , Twitter , and LinkedIn. Blog this on Blogger.

Top 5 Mistakes to Avoid on Your Company Blog

delicious b2bmarketing

Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable! What business objective do I want to accomplish? Analysis?

Top Internet strategy, marketing and technology links for the week of September 15, 2012

Sazbean

News & Notes

Content Marketing Ideas: Rethinking Blogging

Writing on the Web

There was a time I was in love with blogging … I had already been in the business of content marketing for 5 years on the Web, using an old-fashioned website platform. In 2004, I started blogging. But my lover wasn’t really “the blog.&# It was being able to speak with a world-wide audience. What does this mean to you and your business? Digg this!

The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. Well, we thought it was time to create a blog post that could serve as a holistic marketing glossary -- one that not only defines each term, but also offers some helpful resources in case you want to learn about them in more depth. 63) Net Promoter Score (NPS).