Webbiquity

APRIL 4, 2019

Today, B2B marketers have the means to become publishers, cultivating their own audiences using an array of technologies, like AI and voice response, that enable businesses to connect even more personally with their customers.

Paid Content 259

Paid Content Advertising Agencies B2B Marketing Marketing AI 259

Webbiquity

FEBRUARY 25, 2016

A simple case study can help restore their faith in your blogs and you’ll have fresh hot leads in no time. Here are a few simple tips and tricks for creating a compelling case study: Use a First Person Format: All great content needs to sound like its coming from an actual human being, and not some figment of imagination.

Case Studies 100

Case Studies Case Study Small Business Marketing Studies 100

Webbiquity

JANUARY 8, 2019

Done wrong, it can seriously damage both your personal and brand reputation. At best you’ll get a small, temporary bump in rankings, while badly damaging your personal and brand reputation. Blogger outreach is one key tactic within a broader influencer marketing strategy. This is a bad idea.

Outreach 235

Outreach Autoresponders Blogger Marketing Proposals 235

Webbiquity

APRIL 10, 2018

Simplifying and personalizing the buying process is now the key differentiator. In addition, nearly three-quarters (73%) of B2B buyers say they want a personalized, consumer-like customer experience. But because of their reliance on channel partners, B2B vendors are having difficulty delivering a more personalized, B2C-like experience.

Marketing AI 243

Marketing AI Enterprise Management Stats Marketing Management 243

Webbiquity

AUGUST 22, 2017

Be personal and real. People love doing business with other people, not companies or logos. Create your own online platform such as a blog or customer community , and use it to consistently produce high-quality content that is interesting and useful for your target audience. Today, it is worth $1.2

Ad Building 273

Ad Building Brand Identity Branding Enterprise Management 273

Webbiquity

JUNE 16, 2015

In-person events are still the most effective channel for B2B marketers. The most effective content marketing tactics according to B2B marketers are: – In-person events (70%). – Blogs (62%). 5 Business Blogging Statistics and Facts. Want to know more? 22 Content Marketing Facts and Statistics.

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Webbiquity

OCTOBER 5, 2012

How to Write an Effective Business Blog (January 8, 2010). Helpful advice on choosing a blogging platform, authors, topics and frequency for an effective business blog. So which is best? This post is starting to show its age, but the guidance is still useful to beginning bloggers.

PR 100

PR Stats Social Media Twitter 100

Webbiquity

JANUARY 22, 2014

Comfort level: this is a bit amorphous, and will vary among individuals, but essentially: based on what you know about the person proposing the guest post, would you be open to connecting with him or her on various social media platforms? Possibly even to—under the right circumstances—write your own guest post for that person’s blog?

PageRank 100

PageRank Link Building Lead Scoring Lead Ranking 100

Webbiquity

MARCH 30, 2015

.” Among his favorites are several popular free images sites as well as lesser-known options like Picjumbo , Pexels , and Getrefe , a “tumblr blog that has free photos for personal or commercial purposes.” ” 53+ Free Image Sources For Your Blog and Social Media Posts by Buffer Social.

Best Practices 100

Best Practices Copyright Domain High Quality Lead 100

Webbiquity

MAY 6, 2020

Allows collaboration and sharing to fast track business processes. Helps in segmenting customers and delivering them personalized experiences. The software enables you to consolidate and automate all your customer engagement activities. Enables omnichannel communications, including email, social media, and online ads. Wrap Up.

Enterprise Management 201

Enterprise Management Work Management Marketing Management Multi-Channel 201

Webbiquity

MARCH 31, 2015

A well-written and consistently updates business blog is a vital core element of a successful content marketing program. As noted below, blogs are among the most effective tools for increasing website traffic, generating leads, and acquiring customers. What are the key elements of a successful business blog?

Business Blogging 100

Business Blogging Tactics Tips Business 100

Webbiquity

MARCH 13, 2019

Your blog is your place to be YOU; to be a real person. If someone finds your profile on Digg or thinks your answer to their question on LinkedIn is solid, they’re going to want to check you out a bit more. If you send them to your home page, they’ll probably leave. They want more of YOU. Keyword Research/SEO. Social Media.

Social Media 201

Social Media Search Marketing Social Marketing Optimization 201

Webbiquity

JULY 6, 2010

At its core, social media is not about doing new things, but about doing things you’ve always done as a business person differently.&#. Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009. How to Write an Effective Business Blog. Five Big Shifts in Social Media Marketing. Tweet This!

RFP 100

RFP Paid Search Agency Advertising Agencies Digg 100

Webbiquity

NOVEMBER 21, 2011

Over the last decade, business blogs have gone from being a novelty to a leading-edge practice to an essential element for any company seeking to optimize its presence on the web. Why are so many companies now embracing blogging? Why are so many companies now embracing blogging? Informative? Sophisticated?

Business Blogging 100

Business Blogging CMS Development Work Management Marketing Management 100

Webbiquity

APRIL 29, 2010

What plugins and techniques should you use to truly personalize your blog? 3 Plug-ins That Every Blog Needs for SEO by Clicktelligence. A quick review of three complementary plugins for improving blog SEO. One of the fastest, easiest tools for adding photos to blog posts. Photo Dropper. Share this on Technorati.

Tools 100

Tools Tips SIC Best Practices 100

Webbiquity

JUNE 23, 2010

Though the ultimate objective of either a website or blog is ultimately to drive increased sales, the two platforms have fundamentally distinct characteristics. Here are six key differences between business blogs and websites. Blog: frequently updated content. Blog: dialog. Website: static content. Tweet This!

Enterprise Management 100

Enterprise Management Marketing Websites Marketing Management Tools 100

Webbiquity

OCTOBER 18, 2016

To be sure, a thoughtfully written business blog can generate leads (and sales). In my consulting days, I attracted new clients through this blog, and I worked with companies that generated some pretty respectable lead gen and conversion rate figures through blogging. There’s no upside for business bloggers.

Lead Gen 100

Lead Gen Lead Scoring Lead Ranking Blogger 100

Webbiquity

JANUARY 8, 2010

Factors to consider include the option of hosting the blog on your own existing Web site, RSS feed capabilities, Trackback functionality, and of course personal preference. Personally, I’ve found Blogger to be the easiest, but WordPress to be the most powerful. Who should write for your blog? Avoid being derivative.

Business Blogging 100

Business Blogging Adsense RSS Effectiveness 100

Webbiquity

FEBRUARY 9, 2021

For a B2B business blog, the “niche” is based on the key interests and concerns of the target customer. ? How can a writer monetize their blog, and what are the key things to keep in mind? For personal blogs – it’s tough. How can I figure out what content my target audience wants?

Paid Content 290

Paid Content Traffic Lead Ranking Blogger 290

Webbiquity

JANUARY 28, 2016

I discuss how content curation has helped B2B companies I’ve worked with generate business results, as well as some of the personal value I’ve received from content aggregation and blogging, such as connecting with expert WordPress designers like Alice Elliott (a.k.a.

Aggregage 100

Aggregage Curation Aggregators B2B 100

Webbiquity

OCTOBER 19, 2012

From carrying out ideas and choosing a domain name to selecting a design and comparing web hosts on a site like webhostingchoice.com , the steps for publishing a blog should be carefully considered and taken to avoid poor aesthetics or a unreliable CMS program. Identify the type of blog that you want to create. Organize Your Ideas.

CMS Development 100

CMS Development Domain Blogger Bandwidth 100

Webbiquity

JANUARY 30, 2012

JT Pedersen provides a short list of his favorite plugins for personal and corporate (non-ecommerce) blogs, including both popular favorites (the AddThis Social Bookmarking Widget, BackUpWordPress) and some interesting but lesser-known add-ons (Twitter Mentions as Comments, and WP Smush.it to improve load times).

CMS Development 100

CMS Development Best Practices Marketing Analytics Tools Lead Scoring 100

Webbiquity

AUGUST 1, 2017

This blog, Webbiquity, is dedicated to B2B marketing. It covers a range of related topics: social media, SEO, business blogging, content marketing, WordPress, and marketing technology tools. Make It Personal. But using a person’s first name is just a start, a foot (or perhaps just a toe) in the door.

Outreach 270

Outreach Blogger Paid Search Agency PR 270

Webbiquity

AUGUST 30, 2010

Okay, so you understand the benefits of business blogs , and you’re ready to make the commitment to developing and maintaining a blog for the long haul. The next question is: where should I put the blog? There are five common options: Free hosting on a blogging platform site. by SEO Inc Blog.

CMS Development 100

CMS Development Enterprise Management Marketing Websites Domain 100

Webbiquity

APRIL 14, 2014

The top three content marketing tactics used by B2B marketers are social media other than blogs (87%); articles on their own websites (83%); and e-newsletters (80%). B2B marketers rate in-person events and case studies as the most effective content marketing tactics (see full list below). 7 Business Blogging Stats and Facts.

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Webbiquity

JULY 26, 2010

B2B Social Media: Why Do Business Professionals Use Social Media? Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). B2B Internet Marketing Strategies ( Amazon Viral Marketing Plan Aggregator Pricing Examples Strategy Personalization Measure Ads ). Business Blogging.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Webbiquity

SEPTEMBER 4, 2012

After laying the foundation, the book steps through best practices for developing eBooks and webinars; business blogging; marketing through LinkedIn, Twitter and Facebook; making email social; B2B social mobile marketing; and integrating tradeshows with social efforts. ” You have to ask for leads. ” Keep videos short.

Social Media 100

Social Media Media B2B Lead Scoring 100

Webbiquity

JUNE 29, 2016

You can show your team that contributing to the company blog doesn’t have to be a daunting task. Ask Each Employee Personally. If you have specific employees who you think would make great writers, then you should try speaking with them in private about contributing to the blog.

Tips 169

Tips Work Management Marketing Management Conversion Rate 169

Webbiquity

OCTOBER 31, 2017

B2B PR Sense Blog. From a personal perspective, I like to see 10 premiere thought leaders with valuable opinions. But I personally like 3-5 experts so you can have a diverse set of opinions, and start to see some areas of overlap. No right answer here, but I’d probably go with something in the 3-5 range. Wendy Marx.

Opinions 224

Opinions PR Outreach Paid Search Agency 224

Webbiquity

JULY 12, 2010

Twitter is probably the closest thing to a universal social media tool for business, while Facebook is huge in b2c, and LinkedIn is indispensable on the b2b side. These are the tools to start with, but by no means should a social media strategy be limited to these: depending again on talent, resources, corporate personality etc.,

Social Media 100

Social Media Media B2B Thought Leadership Marketing & Strategy 100

Webbiquity

OCTOBER 16, 2012

B2C companies who blog regularly see an 88% increase in median monthly leads and B2B companies who blog see a 67% increase in leads. ( V3 Integrated Marketing ). Roughly 60% of business blogs are updated at least twice per week. Another study found that while 60% of businesses have a blog, only 35% of those (i.e.,

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Webbiquity

JULY 25, 2019

To get a better understanding of your audience likes and dislikes, consider asking your readers the following: What topics would they like to see more often in your blog; Which heading or title is better for the next article; What style of writing do they find most appealing—for example, personal or formal? Summing Up.

Interactive Marketing 137

Interactive Marketing Communities Video Marketing Planning 137

Webbiquity

OCTOBER 8, 2019

In our consumer lives, most of our purchases are for our own personal, individual use: our phones, shoes, shampoo, and myriad other items are things we buy for ourselves. But in the business world, products and services often impact multiple users across different functions. Multiple Users / Stakeholders. One Key Similarity.

Enterprise Management 230

Enterprise Management Work Management Marketing Management B2B Marketing 230

Webbiquity

MARCH 22, 2016

Include a snippet of your blog in your newsletter, along with a link that readers can follow and read the full post. Remember to entice your readers with an interesting and personalized subject line as well. Post user-generated content. Content marketing is all about focusing on the consumer.

Traffic 100

Traffic User-Generated Content Social Media Public Relations 100

Webbiquity

MARCH 6, 2018

According to the Twitter for Business blog , 91% percent of B2B marketers are doing content marketing. 53% of respondents have small or one-person content teams serving their entire organizations.” According to Gartner, businesses focused on personalized marketing in 2018 could outsell their competitors by 20 percent. (

Stats 257

Stats Marketing Budget Marketing Strategy Marketing & Strategy 257

Webbiquity

MAY 14, 2020

It’s quaint to recall that just a few years ago, top business blogs were still featuring posts on how to convince your boss to invest in social media marketing. Influencers are social media personalities who endorse brands and products by creating high-quality content. Guest post by Shane Barker.

Planning 299

Planning Advertising Agencies Social Media Marketing Budget 299

Webbiquity

SEPTEMBER 5, 2019

It’s what every visionary person believes, but there is no guarantee people will embrace your ideas. If you want to promote your business through visual content marketing, check out his business blog at Billacholla.com for more actionable tips. Use social media channels to validate your product.

Startups 192

Startups Budget Programs Marketing Budget Tips 192