Hubspot

DECEMBER 13, 2011

If you can adapt these editorial guidelines to your business blog , you'll see less editing and proofreading time, better quality content from internal writers and external contributors, and as a result, a better reputation, a growing readership, and more leads coming from your totally rockin' business blog.

Guidelines 28

Guidelines Business Blogging Business Blogger 28

Hubspot

DECEMBER 20, 2012

In this blog post, we'll pick apart the pieces of your new editorial calendar template so you can use it to to its fullest potential. First and foremost, accountability is the foundation to business blogging success. and ensure they never come back to your blog for more. Keywords and Target Personas.

Template 28

Template Business Blogging Planning Buyer Personas 28

ClearVoice

JUNE 13, 2022

For B2C marketing, a blog is a cost-effective and long-term lead generator for your business. With a B2C business blog , you can: Educate your customers. But how exactly do you write a great (or even good) B2C blog post? The feedback you get from your staff and market research both inform your buyer personas.

Buyer Personas 52

Buyer Personas Top of Funnel Work Management Keywords 52

Hubspot

JUNE 5, 2012

There is no shortage of different types of content you can create to feed your business blog. It's a business blogging classic. Like I said, how-to posts are an inbound marketer's business blogging staple, so why not take the opportunity to come up with a backlog of ideas? the options are numerous.

Business Blogging 28

Business Blogging Business B2B Thought Leadership Stats 28

B2B Marketing Traction

APRIL 27, 2012

Your blog should reflect “the voice” of your company. Any business-to-business blog must reflect your business’s marketing persona. The marketing persona is important whether or not you outsource your marketing. You need a strategy for your blog.

Buyer Personas 100

Buyer Personas Planning Blogger Opinions 100

Hubspot

FEBRUARY 23, 2021

Now that other content marketing channels – namely video and podcasting – have surpassed blogs, will blogs soon become redundant? Well, it all depends on the user personas you're targeting. But even as other platforms grow, blogs still offer many advantages. Well, what if your ideal user persona doesn't read blogs?

Paid Content 101

Paid Content Planning Work Management Paid Search Agency 101

Webbiquity

JUNE 16, 2015

V3B Blog ). 85% of corporate marketers are using buyer personas for content marketing and messaging. But only 15% say their buyer personas are very to significantly effective. And 60% of corporate marketers say they have no to very little understanding of what the best practices are for buyer persona development.

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Hubspot

JUNE 16, 2020

Once you identify the purpose of your blog, you can finalize a goal that will allow you to create content that reaches them. Determine your persona. Your business already has a buyer persona — a fictionalized idea of the perfect customer. For example, let's say you create a persona called "Enterprise Ernie."

Enterprise Management 91

Enterprise Management CMS Development Marketing Automation Services Marketing Management 91

Hubspot

SEPTEMBER 28, 2010

Write these personas down. Craft your articles based on the personas you have outlined. This will help you target your audience and solid blog content. Is your objective to entertain, educate or just drive visibility to your company/industry? You may think you’ve thought of everything, but you haven’t.

Business Blogging 28

Business Blogging Godaddy Business Domain 28

ClearVoice

MAY 26, 2022

Your business blog can: Position you as a thought leader in your industry. Increase your brand’s visibility on search engines and elsewhere online, such as on social media and guest blogs. Plus, business blogging is measurable and gives you plenty of data to work with. Examples of effective blogs from marketers.

Business Blogging 52

Business Blogging Work Management Business B2B Thought Leadership 52

Hubspot

NOVEMBER 2, 2018

Well, I have good news for you — there’s a software out there that’s so easy to use, virtually anyone can successfully create a unique and professional-looking website for their business, blog, portfolio, and more. Structure your website in a way that makes sense for your business, visitors, and buyer personas.

CMS Development 101

CMS Development Marketing Websites Godaddy Domain 101

Hubspot

JULY 10, 2019

If you’re not properly targeting your buyer persona, your promotions and advertisements will likely fall on deaf ears. Where target audiences vary the most, though, is between individual consumers and businesses. A strong B2B digital marketing strategy starts with defining your target audience, or buyer persona.

Paid Content 101

Paid Content B2B Marketing Work Management Marketing Management 101

Hubspot

JANUARY 20, 2021

Starting with your audience: Does vlogging align with your user persona? So, start by reviewing your persona and ensuring this venture is a worthy investment. Just as you would for a blog or social media account, you want to break down your content ideas. This is critical, as you want to meet your audience where they are.

Budget Programs 101

Budget Programs Youtube High Quality Lead User-Generated Content 101

Hubspot

NOVEMBER 11, 2020

Well, just as your website homepage is like the front door to your business, your blog's design -- much like a welcome mat -- is the front door to your business blog. Once you're done creating the quality content, you still have the challenge of presenting it in a way that clearly dictates what your blog is about.

Design 101

Design Examples Best Practices Microsite 101

Hubspot

FEBRUARY 23, 2016

Setting aside time to brainstorm blog topics, structure posts around relevant keywords, optimize calls-to-action and social sharing buttons, and strategically place relevant internal links can sound daunting to many marketers. Read this blog post to learn more about the benefits of business blogging.).

Traffic 28

Traffic Buyer Personas Top of Funnel SEO 28

PureB2B

AUGUST 28, 2018

Researching your sales leads will help you contextualize their situations , problems, and needs beyond a simple buyer persona or stage of the buyer’s journey. You need to build a persona so that you can better understand and relate to them. Business Blog. Check out the topics they talk about on their blog.

Research 96

Research Sales Qualified Leads Marketing Automation Services Work Management 96

Brandpoint

DECEMBER 27, 2018

Which one works best for you depends on your industry and buyer personas , how many case studies you have and what other kinds of gated content assets you offer. Related content: Is Business Blogging Still Worth It? ].

Lead Generation 131

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 131

Industrial Marketing Today

JUNE 19, 2010

Nothing happens until your site visitors and blog readers take some kind of an action after reading your content. Personas do matter in B2B content marketing You would be wasting your scarce resources if you pumped out marketing content without first having a clear and complete understanding of the personas of your B2B buyers.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

PureB2B

AUGUST 28, 2018

Researching your sales leads will help you contextualize their situations , problems, and needs beyond a simple buyer persona or stage of the buyer’s journey. You need to build a persona so that you can better understand and relate to them. Business Blog. Check out the topics they talk about on their blog.

Research 62

Research Sales Qualified Leads Marketing Automation Services Work Management 62

Webbiquity

FEBRUARY 2, 2015

Identifying the appropriate corporate persona and tone via social media. In order for social media marketing to reach its full potential, it has to be tied in with a business’s website, blog, product pages, and other digital platforms—the essence of the web presence optimization (WPO) framework. Using too many social networks.

Social Media 100

Social Media Social Marketing Media Business 100

Hubspot

APRIL 28, 2014

Once in a while I''ll hear from someone who''s sold on the value of business blogging, starts doing it, and then doesn''t see any results. Their blog is failing. These are the macro-level problems I always look at first when troubleshooting a failing blog. You''re using your blog as informal PR.

Thought Leadership 28

Thought Leadership Lead Gen Allocation Top of Funnel 28

Industrial Marketing Today

SEPTEMBER 3, 2010

They are: Buyer Personas – deep insights on the people who buy your products and services Buying Process – the steps buyers go through to acquire your products and services Buyer personas go a lot deeper than just demographics. There is plenty of information out there about buyer personas.

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

AUGUST 17, 2010

When developing content, it’s important to build customer personas, and create individual content paths for each of them. To deepen and strengthen this relationship, marketers (and sales) must optimize the “return on time spent” by increasing the value received through each touchpoint.

Optimization 60

Optimization Web 2.0 Planning Buying Cycle 60

Hubspot

DECEMBER 7, 2011

A big part of successful business blogging is starting with a strong idea that resonates with your target audience. Then use those topics as fodder for your business blog. Develop Clear Marketing Personas Based on Prospect Questions: Marketing will fail without a proper understanding of your target audience.

Linkedin 28

Linkedin Inbound Marketing Marketing & Strategy Blogger 28

Hubspot

NOVEMBER 29, 2018

Whether you’re looking for a simple theme for your business, blog, photography, or creative website, these multi-purpose themes can be manipulated and designed to fit your exact needs. No matter your industry, there’s a simple WordPress theme option that works your website, buyer personas, and company.

Best Practices 76

Best Practices Enterprise Management Blogger Display 76

Webbiquity

FEBRUARY 9, 2021

For a B2B business blog, the “niche” is based on the key interests and concerns of the target customer. ? How can a writer monetize their blog, and what are the key things to keep in mind? For personal blogs – it’s tough. Tony Zambito is “the guy” when it comes to developing customer personas.

Paid Content 294

Paid Content Traffic Lead Ranking Blogger 294

Hubspot

MAY 31, 2013

First, a lot of the assets built through inbound -- a business blog, calls-to-action, landing pages -- are actually components that should be developed to align with the redesign. Content creation is obviously a cornerstone of any company''s inbound marketing shift, and most companies start (smartly) with a business blog.

Buyer Personas 28

Buyer Personas Inbound Marketing Allocation Paid Search Agency 28

Hubspot

SEPTEMBER 30, 2015

I had a co-worker email me the other day asking for a blog post about the benefits of business blogging. I told her I'd shoot over one of our up-to-date blog posts about why businesses should blog and. The Benefits of Business Blogs for Marketing. Secondary Benefits of Business Blogging.

Business 28

Business Work Management Lead Ranking Lead Scoring 28

Hubspot

SEPTEMBER 27, 2013

Lesson 4: Creating Personas. Start now with this customizable template for buyer personas. Assignment: Ensure that you never fall behind on your blog by filling out this Excel template that will help you stay organized and maintain a solid blog publishing schedule. Lesson 3: Business Blogging.

Landing Pages 28

Landing Pages Planning Inbound Marketing High Quality Lead 28

Industrial Marketing Today

JUNE 3, 2010

Don’t be persona non grata – take the time to really understand the persona of the target audience. B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card?

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Hubspot

JUNE 8, 2011

Brainstorm Personas & Titles. Once the group had a grasp of the basics, we broke up into small groups to define personas, detailed descriptions of specific target audiences , and brainstorm a list of potential blog post titles. Free Download: Better Business Blogging in 2011. Connect with HubSpot :

Peer-to-peer 28

Peer-to-peer Blogger Lock-In Thought Leadership 28

Industrial Marketing Today

APRIL 30, 2010

Re-purpose - The same content can be modified for use with different personas and verticals to increase relevance and personalization rather than relying on general, one-size-fits-all content to meet the needs of a variety of audiences. Refresh - Content gets stale over time. This white paper aims to change that perception of them.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Hubspot

JUNE 24, 2011

It fuels your business blog, website, email marketing, search engine optimization, and well pretty much everything else. Understand the Audience Persona - Great B2B marketing is about having a clear persona for your target buyer. Content is the linchpin of inbound marketing. Great content is no different.

Content 28

Content Storytelling Segmentation Inbound Marketing 28

SmartBug Media

NOVEMBER 13, 2020

And 57 percent of marketers say they have “ gained customers specifically through blogging.” So, how do you turn your blog into a lead generation engine? The Benefits of Business Blogging. For marketers looking to build a scalable content marketing strategy, one of the most impactful places to start is blogging.

Lead Generation 111

Lead Generation Traffic Lead Ranking Lead Scoring 111

Industrial Marketing Today

JULY 9, 2010

B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card? Automating the “garbage in, garbage out” marketing approach benefits no one.”

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Hubspot

JUNE 21, 2010

Business copywriting must convey core brand messages, tell your organization’s story and create positive perceptions that motivate action. Buyer Persona Focused - Great c opy writing makes personal connections with readers. Copy n eeds to speak directly to buyer personas , address their pain points and bring value.

Copywriting 28

Copywriting Paid Search Agency Business Buyer Personas 28

Hubspot

SEPTEMBER 10, 2014

To inspire all you business bloggers out there, we''ve curated a list of some of the most entertaining business blogs on the internet. Blogs with a lot of personality are always entertaining, and EAT24 does an amazing job of not holding theirs back. (.At Which business blogs inspire you? Blogging'

Paid Search Agency 28

Paid Search Agency Companies Blogger Curation 28