28 (of the) Best Business Blogging Guides and Tips of 2013
JANUARY 27, 2014
Maintaining a company blog has numerous benefits for businesses of almost all shapes and sizes: blogging is an SEO best practice; it drives more website visitors lead conversions; it draws new visitors, expanding the reach of the company website; and it’s core element of a content marketing and online presence optimization strategy. Optimize your blog for search?
7 Social Media Mistakes Bloggers Should Avoid
Writing on the Web
APRIL 13, 2016
A Note from Patsi: This week’s guest post is about social media and it’s really important. Because if you want to engage your business blog readers and grow your reader base, you need to use social media. We’ve been writing about the CAST system for effective blog content: C ontent (compelling). ocial Media. ssets (free). Like-baiting.
102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
JANUARY 2, 2013
With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? What is the source of the largest share of social traffic to websites? (It’s not what you almost certainly think.). AddThis Blog ).
24 (of the) Best Business Blogging Guides, Tips and Tools of 2011
JANUARY 16, 2012
Despite any recent recent rants you may have seen about how blogging is dead or blogs are passé , the fact of the matter is that business blogging is now more important than ever. How can a company launch (or relaunch) a new blog properly? Write great blog post headlines? Optimize blog content for search? Emulate the best corporate blogs?
Your Business Blog Year 10: Is It Still Worth It?
Writing on the Web
FEBRUARY 19, 2014
Does blogging still make sense for your business? Is a business blog worth the time you need to research, write, format and publish quality content? Some busy professionals ask me if it’s worth it to blog or would keeping in touch with people through social media sites work just as well? million blogs (Technorati).
Business Blogging: How to Optimize Older Posts
Writing on the Web
JULY 11, 2013
Clearly, one of the most important things that you can do when it comes to a business blog is to share new content. But what about those older blog posts that are hanging out on your blog somewhere? Make it easy for your blog reader s to learn more about your solutions to their problems. Business blogs can be tricky creatures. Promote older posts.
103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)
NOVEMBER 12, 2013
As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. They are refining tactics, integrating social with other marketing channels, taking a hard look at new networks, and continuing to refine their measurements of success. Forbes ). 8.
Eight Factors to Consider When (Re)Launching a Business Blog
NOVEMBER 21, 2011
Over the last decade, business blogs have gone from being a novelty to a leading-edge practice to an essential element for any company seeking to optimize its presence on the web. According to Small Business Trends and HubSpot , the percentage of businesses with blogs has increased from less than half in 2009 to nearly two out of three in 2011. Why are so many companies now embracing blogging? blog helps on all three fronts much more than a standard corporate website. Will the blog be part of your corporate site or have its own unique URL ?
10 Reasons why you should have an active business blog
JANUARY 12, 2015
Blogs have been around for quite some time now. Although they were not widely used by businesses at their conception, they have been around since the 1980’s and 1990’s. Business blogs just started to go mainstream about 10 years ago. Blogs have been around for so long because they can be a very useful communication tool for businesses. Conclusion.
10 Social Media Marketing Mistakes Businesses Must Avoid
FEBRUARY 2, 2015
Social media is an integral component of any successful digital marketing strategy. With 74 percent of adults using social networking sites , the opportunity to increase your site’s online exposure to new customers cannot be ignored. Here is a list of social media marketing mistakes to avoid, and ways to ensure your campaign’s success. billion active users.
Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1
NOVEMBER 28, 2011
Sure, teenagers spend a lot of time on YouTube, but did you know that three-quarters of business executives watch work-related online videos weekly? companies now use social media for marketing (though the figure varies widely based on size of company)? ” Or that49% of B2B journalists write blogs, and 84% are on Twiter? Is a Blog Still Important in 2011?
Social Media for Busy Business Bloggers
Writing on the Web
JULY 4, 2012
With the onslaught of social media in the last 10 years, the ever constant question is, what can it do for my business and my business blog? First, why should you bother with social networking sites ( Facebook , LinkedIn , Twitter ) if you’re in business? If you want customers, you need to go where they are online. Not the only tool.
11 Pro Tips for Better Business Blogging
MARCH 24, 2011
Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable! Then address those concerns on the blog. love it.
What the Future Holds for Business Blogging
MAY 23, 2013
And because business blogging is one of the most effective ways for marketers to consistently deliver content to their audiences -- and because it''s right in my wheelhouse as HubSpot''s blog manager -- I thought I''d share with you what I think the future of business blogging holds. Businesses realize the need to build in-house content teams. People like.
Three Dangerous B2B Social Media Mistakes
PWB Marketing Blog
SEPTEMBER 12, 2011
Social media is more effective when you’re not making mistakes. The worst case scenario is you get fired for making a social media mistake. Social media investment is expected to increase among B2B companies (Source: Worldcom Public Relations, 2011). It’s holding back social media success. Not measuring the impact of social media.
Is Blogging Right for my Business? The Benefits of a Business Blog
OCTOBER 28, 2011
The strategy of blogging, especially from a b2b perspective, can be somewhat misunderstood. Are my audiences really interested in my thoughts? So I thought I’d raise the question on the benefits of blogging to the NuSpark Marketing content alliance team, and get their reaction to the following question. “I’m not convinced a blog is right for my business, plus I’m concerned over time and resources. Give me some reasons how a blog on my site can contribute to lead generation and business growth”. blog is a wonderful tool. blog. 2.
The 5 Hidden Powers of Business Blogs
APRIL 21, 2011
Business blogs are becoming an increasingly common way to expand a company’s online presence. Six months ago I asked does your business blog? According to Hubspot , the number of companies that blog has risen 17% in the last two years to represent 65% of all businesses surveyed. Even successful B2B blog case studies are beginning to appear.
11 Ways to Get More Traffic to Your Business Blog Using Pinterest
NOVEMBER 25, 2014
If you are not using Pinterest to drive traffic to your blog, you are missing out on a potential gold mine. While search traffic has slipped in recent years, social referrals (namely Facebook, Pinterest, StumbleUppon, etc.) Julia helps nonprofits raise money and connect with supporters using websites, email marketing, social media and other online tools. social media specialist, she is the Principal and Founder of J Campbell Social Marketing, a boutique digital marketing firm in Beverly, MA. Pinterest
12 Social Media Tools for B2B Pre-Event Marketing
DECEMBER 1, 2010
Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations. Eventbrite Eventbrite empowers you with simple but powerful tools to manage, promote and sell out your event. Sharing photos, videos, press releases, media coverage, speaker updates, etc.
Case study: How 20 high school students ignited a social media success
grow - Practical Marketing Solutions
JUNE 6, 2011
This is a story to inspire even the grumpiest social media naysayer. After I met with the school management team and grasped their unique selling point of an academic education in English, I set about persuading the school to launch a daily blog, a Facebook Page and to get on Twitter ASAP. What are the implications for your own business? Now here is a neat trick. Enjoy!
7 Effective Ways to Market Your Business Blog
NOVEMBER 19, 2013
billion pages each month – and that’s just on WordPress-hosted blogs! Business blog marketing is a critical part of a modern content marketing strategy, and we’ve detailed 7 of the best ways to see better results here. In case you’re wondering there’s definitely a difference between business blog marketing and content distribution. Use Social Proof.
Connect Your Blog to Facebook Automatically
Writing on the Web
FEBRUARY 18, 2011
Are your blog posts fed automatically into Facebook? The other day I was horrified to learn that a dear client was manually posting his blog articles to Facebook. No wonder blogging seems tiresome and time-consuming. How to Automatically Link Blog Posts to Facebook. Facebook. 1. Use the networked blogs application. Blog this on Blogger. Yikes!
30 Awesome Blogging Guides, Tips and Resources
MAY 14, 2013
Despite the occasional “death of blogging” pronouncements (often made, ironically, in blog posts), blogs remain the core of a robust social media strategy. For those who still aren’t convinced of the value of business blogging (as well as those who need to convince others), the “why blog” posts below provide compelling evidence.
34 Compelling Content Marketing Stats and Facts
JUNE 16, 2015
And trying to use content too blatantly to drive sales often backfires. • Blog. Blogs are one of the most effective tools for increasing organic search traffic, and are highly influential with buyers. Yet just 31% of Fortune 500 enterprises now maintain an official blog. • Make email a key component. – Blogs (62%). Social Media Today ). 6.
20 Ways to Generate ROI from a Corporate Blog
MAY 10, 2011
The “ROI of social media (or lack thereof) is a hot, and still hotly contested, topic. summarized arguments from both sides a few months ago in The Social Media ROI Debate. More recently, numerous writers including Olivier Blanchard , Neil Glassman and Mark Schaefer have tried to make the case that social media ROI is real, can be measured, and must be measured.
The Ultimate Guide to Designing the Perfect Business Blog
DECEMBER 2, 2011
Yes, as an inbound marketer, your blog content has to be amazing. As a business becoming a blogging machine, it is easy to focus 100% on content and ignore valuable design elements of your blog that can act as powerful boosters of traffic and leads of your business. So what does a great business blog look like? Look at your blog design.
Tips on Blog Post Optimization
Writing on the Web
JULY 29, 2011
What are the steps you need to follow to ensure each blog post is optimized for search engines as well as well-written for your readers’ interests ? It’s published on a neat tool called Brain Shark : you make a power point presentation, then record the notes over the phone. CMI offers frequent information on Content Marketing from some of the finest experts both online and off.
Social Media Strategy? Think Like a Reporter
JULY 12, 2010
Recent surveys have shown that while businesses are embracing social media in droves, many are doing so without any real strategy in place. Just as these questions are critical to solid journalism, so they can be invaluable to social media strategy development. Who: the first who question is who will be in charge of social media efforts? Tweet?
Six Ways to Search-Optimize a Blog
DECEMBER 5, 2011
Many of the same principles apply to optimizing a blog for search as for optimizing a business website : use keywords in the body copy, post titles, subheadings, permalink URL, image alt tags and meta tags. But a blog also presents additional opportunities for search optimization beyond those that apply to standard websites (which is why Google loves blogs ). Take advantage of these six techniques to help get your blog ranked highly in relevant searches, and increase your overall web presence. 1. Syndication and blog directories. Social media.
45 Free or Super Cheap Tools for Creating Amazing Visual Content
AUGUST 1, 2013
High-quality visual content can reduce your website’s bounce rate, improve social media engagement, and help you create content that people want to share. To help you boost your business blogging strategy without an enormous investment in software and apps, we’ve created a comprehensive list of the best free and low-cost tools on the web. Marketing Tools
8 Ways to Improve Your Online Content Marketing
JANUARY 20, 2016
It’s 2016, and the digital tsunami rages on, drenching us all in a virtual deluge of online content and forcing companies of all sizes and industry segments to contribute to the endless content flow or be mercilessly drowned out by the competition. In the midst of such a content cataract, the question on everyone’s mind is numbingly simple but profoundly important: how do I improve my online content marketing? To survive and thrive in the digital age, we all know that brands need to develop personalized online content that connects with their customer base. Good question.
B2B Lead Generation Using a Business Blog
Industrial Marketing Today
SEPTEMBER 20, 2010
Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers. Do you have or need a lead generating business blog?
11 Essential Business Blogging Software Features
JANUARY 3, 2011
So you've made the decision to start a business blog. blog is a powerful tool to help your business get found online, increase organic traffic, and generate leads and customers. But before you dive head-first into the blogosphere, it's important to take precaution when evaluating blogging software options. Blog Functionality. 1. Good for you!
What’s So Funny About Social Media and Online Marketing?
MAY 30, 2010
This blog post! From social media cartoons and contextual advertising gone wrong to dysfunctional agency-client relationships and the best (and worst) online ads, here are some of the most amusing, creative and remarkable blog posts and videos of 2009. Amusing, Creative and/or Just Plain Odd Blog Posts. Social Media. Episode 4 by Thoughtpick.
4 Business Blogging Best Practices
MAY 12, 2010
Great business blogs have to walk a fine line: they have to create value for current and prospective customers while at the same time supporting a strategy that provides business growth. Business blogs are often measured by very different metrics than blogs that function as media outlets. The media business online is about impressions and clicks.
Checklist: How to Start a Business Blog
JULY 23, 2010
People like to get something from blogs they read. You don’t have to be Shakespeare to have a good blog. The fact is that web sites with a blog received 55% more visitors , 97% more inbound links and 434% more indexed pages than those that didn’t have a blog. Try things like current news, opinion, and media rich content. INTERACTIVE MEDIA.
12 (of the) Best WordPress Guides and Plugin Reviews of 2011
JANUARY 30, 2012
WordPress is not only the most popular blogging platform , but is increasingly becoming a leading website content management system (CMS) as well. These add-ons make it easy to add an incredible variety of functionality to the platform, from contact forms and photo galleries to social sharing and ecommerce capabilities. How did WordPress emerge as the leading blog platform?
How to Put Social Media Marketing to Work for Your Company
Content Marketing Today
JANUARY 30, 2012
Social media marketing is a trend, not a fad. What’s clear from current research is that when we evaluate social media, we are not talking about the marketing longevity equivalent of the hula hoop or the Lambada. you have someone with the time, skill, and enthusiasm to execute a consistent social media program–either inside or outside your organization.
Choose Your B2B Social Media Words and Metrics Wisely
Social Media B2B
SEPTEMBER 9, 2011
Today’s shared B2B social media posts can show you some new ways of managing your online marketing to connect with your target audience, measure your success, run your social profiles more efficiently and start a blog with the correct things in mind. Better understanding of what you are doing and why, along with solid writing, will get further than you are today in your social media marketing. from Search Engine Land Strictly Business. from Hubspot Blog. The Risks of Writing a Company Blog. Please share them below.
Putting content marketing on time out for a moment
grow - Practical Marketing Solutions
FEBRUARY 4, 2016
Are you in the content marketing business, or are you in the content creation business? Last week I saw this provocative and interesting blog post title: “The Top 100 Blog Posts About Content Marketing in 2015.” Here’s a sample of topics from the blog posts listed: Before You Hit Publish, Here Are 10 Things To Do With Your Blog Content.
The Evocative Visual Approach to Social Media Marketing
JULY 20, 2012
Gutenberg , 20 th century printing press technology and the public education mandate changed all that. So it is somewhat ironic that the Internet, which started as a pure text medium, is now responding to social business influences that stress persuasive images as essential (and sometimes valued even more than text). The latest social business trends illustrate that compelling graphics are practically a prerequisite in every site design and as illustrations for every post. Joel Don ( 6 Posts ) This monthly Social Business Trends column is contributed by Joel Don.
How One Company’s Investment in Blogging & SEO Increased Traffic By Over 2,500% in One Year
FEBRUARY 23, 2016
Setting aside time to brainstorm blog topics, structure posts around relevant keywords, optimize calls-to-action and social sharing buttons, and strategically place relevant internal links can sound daunting to many marketers. This is especially true for those marketers who are just starting to ramp up their business blogging efforts and don't have much bandwidth.
Are Infographics Becoming Too Complex?
Writing on the Web
NOVEMBER 28, 2012
There’s no doubt that infographics are an extremely useful internet marketing tool, and as such, they’re becoming ever more commonplace when trying to gain new blog readers. It might all seem relevant to you as a business owner, but if this is the first thing a reader sees, are they going to come back again? Get Your Point Across. This is especially when presenting data.