Webbiquity

APRIL 10, 2018

The research and observations presented here may not answer all of those questions, but provide a good start and a solid foundation. 75% of B2B buyers use social media to support their purchase decision. Digital Media Stream ). Search, social, and live chat are the best ways to reach buyers. Social Media Today ).

Marketing AI 246

Marketing AI Enterprise Management Stats Marketing Management 246

Online Marketing Institute

DECEMBER 1, 2010

Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations. Eventbrite Eventbrite empowers you with simple but powerful tools to manage, promote and sell out your event.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Writing on the Web

NOVEMBER 1, 2010

I recently designed and recorded a presentation for the Content Marketing Institute on everything that goes into creating and publishing a quality blog post. It’s published on a neat tool called Brain Shark : you make a power point presentation, then record the notes over the phone. Online Reputation?

Tips 100

Tips Digg Social Media Buzz 100

Webbiquity

MAY 10, 2011

The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic. I summarized arguments from both sides a few months ago in The Social Media ROI Debate. It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase.

ROI 100

ROI Generation Advertising Agencies Case Studies 100

Webbiquity

DECEMBER 5, 2011

Many of the same principles apply to optimizing a blog for search as for optimizing a business website : use keywords in the body copy, post titles, subheadings, permalink URL, image alt tags and meta tags. Syndication and blog directories. Technorati and AllTop are two of the general-topic blog directories. Social media.

Optimization 100

Optimization Marketing Analytics Tools Lead Scoring Lead Ranking 100

Writing on the Web

JULY 2, 2010

Blogging about those things that are part of the authors passions, likes, dislikes, opinions etc. allows followers to connect with the blog. It’s what makes blogging different than reading commercial news. He will be all over the board, start-ups, social media, politics, (usually on the left), internet, telephony, etc.

Personalization 100

Personalization Ning Business Digg 100

ClearVoice

APRIL 21, 2022

Business blogs are a vital tool for any company looking to improve its online presence. Not only does a blog improve your search engine optimization, but it can also showcase your expertise, hone your brand identity, build customer relationships, and offer a space to create shareable content. Get your blog rolling.

Business Blogging 98

Business Blogging Business Paid Search Agency Lead Scoring 98

Hubspot

JULY 23, 2010

Lists – People like to read posts with a nice, simple presentation of information. Within a click you will have subscribers to your blog. Social Media – This seems like it should be common sense by now, but many bloggers still seem to miss out on this one. Blog Checklist. MEASUREMENT. Don't forget it.

Business Blogging 28

Business Blogging Webinar Metrics RSS Ning 28

Webbiquity

FEBRUARY 10, 2011

An outstanding list of useful WordPress plugins from Andy Beal, author of Radically Transparent: Monitoring and Managing Reputations Online and the brain behind the Trackur social media monitoring tool. Code to Create Custom Share Buttons for Facebook, Twitter, LinkedIn & Delicious by B2B Online Marketing.

Auto Responder 100

Auto Responder Digg Best Practices RSS 100

Hubspot

JULY 13, 2010

Online marketing, or inbound marketing as well call it at HubSpot , has many moving pieces. But as a CEO, you don’t need to get caught up in the details of your company’s online marketing efforts. As a busy CEO, you likely don’t have much time. Why Online Marketing Is Important. SEO has two main parts.

Online Marketing 28

Online Marketing Work Management Marketing Management Advertising Agencies 28

Hubspot

MAY 19, 2011

Dan Zarrella , social media scientist, author, and speaker, joins us for another exciting episode of Inbound Now, HubSpot's Social Media and Inbound Marketing Podcast ! Dan is our internal social media scientist here. In this episode, we chat about: Becoming a social media scientist.

Social Media 28

Social Media Webinar Metrics Media Co-Registration 28

Webbiquity

JANUARY 30, 2012

WordPress SEO – 10 Essential Actions by WP Blog Talk. 11 WordPress Plugins You’ve Gotta Have by Social Media Today. Dainis Graveris presents 33 plugins to “power up and evolve comment form possibilities and security,” including Disqus, WP Ajax Edit Comments, Comment Rating and Twitter Avatars in Comments.

CMS Development 100

CMS Development Best Practices Marketing Analytics Tools Lead Scoring 100

ActiveDEMAND

APRIL 18, 2016

It is vital to know what your brand strategy is going to encompass, what it’s built on and how it’s going to be reflected in all aspects of your communication – whether that’s via website, email, social media or even a blog. ActiveDEMAND includes all the tools required to deploy online marketing campaigns.

Marketing Automation Services 40

Marketing Automation Services Ad Building Brand Identity Branding 40

ClearVoice

MAY 26, 2022

Your business blog can: Position you as a thought leader in your industry. Increase your brand’s visibility on search engines and elsewhere online, such as on social media and guest blogs. Improve customer trust in your business. Your content can live online for decades to come.

Business Blogging 52

Business Blogging Work Management Business B2B Thought Leadership 52

Writing on the Web

JULY 29, 2011

It’s published on a neat tool called Brain Shark : you make a power point presentation, then record the notes over the phone. Tell me what you think: If you’d like the transcript of the Brain Shark presentation, plus all the steps in a check list, please visit the Content Marketing Institute and download them.

Optimization 100

Optimization Tips Blogger SEO 100

Hubspot

MARCH 1, 2012

The truth is, not everything can always be perfected online alone -- but you should still make an effort to fuse your online and offline marketing to get the most out of all your marketing campaigns. How Do You Integrate Your Offline and Online Marketing? Let Offline Lead to Online. With some inbound wisdom of course!

Online Marketing 28

Online Marketing Paid Search Agency Advertising Agencies Planning 28

Online Marketing Institute

JUNE 15, 2009

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. For example, we get pitches from PR firms about major brands running new viral or social media campaigns. That’s great, but what does it have to do with search marketing?

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Convince & Convert

JUNE 15, 2010

A major component of answering those questions effectively is understanding in which social outposts your customers are concentrated. Here are 4 ways to find out where your customers are in social media: 1. Hire a Spy Flowtown and Rapleaf are two of the leaders in the emerging field of social anthropology. What do I do?”

Social Media 153

Social Media Ideal Customer Profiles Paid Content Media 153

Webbiquity

DECEMBER 21, 2021

Looking at the list overall, the most popular topics were marketing technology tools; graphic design, particularly website design; social media; and influencer marketing. The 12 Best Competitive Intelligence and Benchmarking Tools. The 15 Best Audio and Video Editing Tools. Honorable Mention.

B2B Marketing 315

B2B Marketing Screencast Budget Programs B2B 315

Convince & Convert

MARCH 4, 2010

Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers. This is especially misplaced with group written blogs, where the broad content focus and inconsistent tonality makes RSS subscription less likely. Mark, you're spot on!

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

PureB2B

AUGUST 3, 2016

However, as the term evolved into what we now refer to as a “blog,” its purpose and content have changed right along with its name. From highly personal journals and day-in-a-life updates, blogs have metamorphosed into its present day format as an important online business tool.

Lead Generation 48

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 48

Writing on the Web

NOVEMBER 28, 2012

There’s no doubt that infographics are an extremely useful internet marketing tool, and as such, they’re becoming ever more commonplace when trying to gain new blog readers. There is also a temptation when creating an infographic to present all the information that you’ve got. This is especially when presenting data.

Landing Pages 100

Landing Pages Loyalty Statistics Internet Marketing 100

Online Marketing Institute

NOVEMBER 7, 2010

As more content floods through all aspects of the web (as well as print and online), we’ll need more brands stepping up to make sense of what we really should be paying attention to. Then just tap into your network that does, and package that content to present you as the trusted industry leader.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Convince & Convert

SEPTEMBER 1, 2010

There’s a huge gap between the perception of social media as an instant, free, can’t miss marketing opportunity and the reality of social media as a long-term, time-intensive customer loyalty and brand advocacy opportunity. This has happened before online. Or that a lot more people were now online.

Social Media 120

Social Media Media Paid Search Agency Advertising Agencies 120

Hubspot

MAY 24, 2012

In addition to information on inbound marketing, SEO, blogging, and social media, the 2012 edition of this presentation also includes data on email, Pinterest , Google+ and mobile marketing. 1) Research is a vital part of online shopping. 9) Social media & blogging generate real customers.

Stats 28

Stats Lead Scoring Lead Ranking Planning 28

Industrial Marketing Today

AUGUST 20, 2010

You need to move beyond the free Google Custom Search tool for websites. Add a link that carries the part number to the shopping cart if you also have an online store or to the RFQ form on your site. For other engineering disciplines and architects, you can create an online library of detailed CAD drawings.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Hubspot

JANUARY 25, 2012

Successful inbound marketing requires a hand in a number of different marketing channels, from blogging , to social media, to email, SEO, PPC, and even live events. Email and Social Media. For many marketers, email is one of the most powerful tools in their inbound marketing toolbox. Share on Facebook!'

Planning 28

Planning Paid Search Agency Work Management Mobile Advertising 28

Webbiquity

JANUARY 1, 2019

The 12 Best Competitive Intelligence and Benchmarking Tools. Understanding this, a number of smart vendors have developed marketing technology (tools) to help with evaluation. The 26 Best All-in-One SEO Tool Suites. Another is to implement an all-in-one SEO tools suite, which covers all the bases in a single package.

Work Management 209

Work Management Marketing Management Screencast Stats 209

Online Marketing Institute

MAY 18, 2010

When assessing B2B client resources for optimization, most marketers focus on web pages and increasingly, digital assets and social media content. Asking the right questions when sourcing content for search engine and social media optimization can reveal substantial assets that many marketers didn’t even think of using.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Webbiquity

JULY 12, 2010

Recent surveys have shown that while businesses are embracing social media in droves, many are doing so without any real strategy in place. Just as these questions are critical to solid journalism, so they can be invaluable to social media strategy development.

Social Media 100

Social Media Media B2B Thought Leadership Marketing & Strategy 100

Hubspot

NOVEMBER 16, 2010

While the BBB will remain an important player in this landscape, small business owners should take the time to build credibility for their companies independently of other parties. With emerging new media technologies and online tools, building reputation as a small business and communicating with customers has never been easier.

Small Business Marketing 28

Small Business Marketing Ad Building Business Word of Mouth 28

Hubspot

JUNE 21, 2010

Does your business blog have a unique, recognizable voice? If it doesn't, you could be in trouble, since voice is one of the most important elements of a successful blog , according to our top inbound marketing of the past week. So what is voice, and how can you express it through your blog? So, what's the problem?

Inbound Marketing 28

Inbound Marketing B2B Thought Leadership Blogger Lead Scoring 28

Hubspot

JANUARY 2, 2012

With all the changes in inbound marketing over the past few years, one tactic has bubbled up and stayed at the top as a crucial part of a successful marketing strategy: business blogging. The site teaches you how to write compelling copy, the genesis of online marketing success.

Blogger 28

Blogger Thought Leadership RSS CAN-SPAM 28

Hubspot

JUNE 8, 2012

Whether it’s Facebook or Twitter, LinkedIn or Google+, a company’s online presence and brand is often enhanced through engagement and interaction on such social media sites. New social networks are born every day. Who would have thought that Facebook would become the social media mecca that it is today?

Social Networks 28

Social Networks Paid Search Agency Word of Mouth Companies 28

ClearVoice

NOVEMBER 30, 2021

Content can include videos, podcasts, blogs, social media posts, infographics, and images. Investing in content marketing can provide significant advantages for your business. 75 percent of marketers were able to increase their traffic by investing only 6 hours per week in their social media content.

Top of Funnel 122

Top of Funnel Content Marketing Planning Work Management 122

WebMarketCentral

SEPTEMBER 18, 2007

The second group is the diminishing number of old-school PR and marketing practitioners, those who still believe that press releases are only for the media, that you have to interrupt people with your marketing message to get their attention, and that campaigns aren't real unless they are on TV. social media.

PR 20

PR Rules Web 2.0 Wiki 20

Hinge Marketing

MAY 18, 2020

Virtual Marketing is the use of online or digital techniques to achieve strategic marketing and sales objectives without resorting to traditional in-person marketing strategies such as networking at live events, face-to-face meetings, seminars or trade shows. Our research shows that over 70% of pre-engagement activity already happens online.

Marketing Automation Services 118

Marketing Automation Services Paid Content Service Top of Funnel 118