Anything Goes Marketing

AUGUST 19, 2006

These days everyone has advice on how to improve your online presence for your business and generate leads through e-marketing strategies. If you've had enough of e-marketing, here is what I recommend: Simplify your website. Hey, if you're going to tank your e-marketing channels, make sure you use some best practices!

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Anything Goes Marketing

AUGUST 26, 2006

Good tip over on ClickZ in an article called " When an E-Mail Marketing Campaign Goes Bad ". In this way, you can determine where you should focus your marketing dollars on as your email opens and click-throughs will tell you what was successful and what wasn't. Tags: email marketing business blog newsletters.

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Anything Goes Marketing

FEBRUARY 12, 2007

Any marketer who is considering a blog should take a look at this one - whether you are B2B or B2C. Think about what you are trying to convey with your brand and use a blog to build on that. PPS - Do you have any other blogs that stick out that other companies have done that you really liked?

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Anything Goes Marketing

AUGUST 31, 2006

Here are some great blogs to be aware of: Check out Sante's Search Engine Marketing blog - great tips to help drive traffic to your blog and you can work on your Spanish at the same time Do you what Demand Generation is? If you're in B2B marketing, you should. Tags: business blog search b2b.

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Anything Goes Marketing

AUGUST 26, 2006

Marketing Sherpa released a case study this week that looked at how CareerBuilder.com increased its click-through rate by writing more informational content that its readers could appeal to. Have fun blogging and remember that as good as your content may be, if the headline isn't good, no one will read it.

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Anything Goes Marketing

AUGUST 24, 2006

Whether you have some products on e-Bay , your own e-commerce site or a B2B business with real sales people, it's much easier to sell when your prospect says "where do I sign" or clicks the checkout button. If you have business blog (which you should), you can even send them a link and encourage them to subscribe.

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Anything Goes Marketing

OCTOBER 1, 2006

Here are my blogs that I want to give a shout out to for October as part of Easton's Blogtipping : Realty Blogging - Besides being a great resource for real estate agents, this provides some great tips for bloggers and all marketers. I also thought that their is a lot of wasted space at the top center of the blog.

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Anything Goes Marketing

NOVEMBER 29, 2006

Chad H PS - I'm reading Seth Godin's' "All Marketers Are Liars" which discuses how important authentic stories are in marketing. Tags: business blog B2B lead generation Marketing Sherpa.

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Anything Goes Marketing

SEPTEMBER 20, 2006

These are great questions to consider that will help you generate new customers that will understand the importance of the service that you are providing and that service is the new medium of blogging - an easy concept for bloggers to get but much harder for the rest of the business world that is still stuck setting their VCRs.

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Anything Goes Marketing

DECEMBER 9, 2007

If a three year old can play Guitar Hero and have it posted to YouTube, your marketing team can handle this. It's no longer "Back to the Future" but the future is here and it's time to accept that video should be a key part of your marketing efforts. Tags: video email marketing business blog youtube.

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Anything Goes Marketing

AUGUST 28, 2006

Blogs don't really need a contact us page as it's easy enough to leave you a comment (or at least it should be) but it would be interesting to add some sort of feedback form. Chad H Tags: lead generation , clickz , web design , business blogging. Tags: business blog web design. Has anyone tried this?

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Anything Goes Marketing

OCTOBER 2, 2006

It gives marketers something (else) to do and can make them look really good. Technorati tags: corporate blogging , business blogging , bloggy post , IPod , airport. Tags: business blog Comedy Blogging. It's cheaper then Google AdWords. I think we all have given enough to Google!

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Anything Goes Marketing

AUGUST 14, 2006

PS - Blogs are really not much different for celebrities then for businesses. It's a crucial marketing channel that must be exploited along with the other marketing outlets such as TV, email, print, online etc. I'll be writing about how other celebrities can use blogs to help them with their careers.

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Anything Goes Marketing

SEPTEMBER 4, 2006

Add a picture and a short paragraph about who you are and where your from to your blog to show that you are a human just like your readers are. In addition, listing your credentials can add credibility to your blog focus. I have a good idea as to what I'm blogging about. Tags: business blog lead generation.

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Anything Goes Marketing

FEBRUARY 19, 2007

I reviewed a business blog in my last post so I thought I would check out and see how Easton was doing in his project to see which of the Fortune 500 were blogging. For fun I checked out Goodyear Tire & Rubber to see what they were up to on the blogging front and have contributed the following to this project.

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Anything Goes Marketing

OCTOBER 1, 2006

Business blogs have many different objectives. This post focuses on using blogs for lead generation. As a disclaimer, my blog's purpose is NOT for lead generation. Do you have any additional ideas for using blogs as lead generation tools? Tags: business blog lead generation Sales process.

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Anything Goes Marketing

AUGUST 9, 2006

The better the comment the more your blog will get noticed. Technorati tags: coComment , comments , business blogging. Tags: business blog comments cocomment. If you are a user of coComment, do you think these tips are accurate? Any additional tips?

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Anything Goes Marketing

JULY 27, 2006

This is where marketing comes in. A blog post that demonstrates that 60% of companies are losing money as they can't manage their customer data properly may be a good start. The tone is different too as newsletters are mostly sappy marketing crap (no offense offense). Blogs can be more creative and personal.

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Anything Goes Marketing

AUGUST 26, 2006

Do you think that adding white papers to your business blog is a good idea? I know that Better Business Blogging has an easy to find sign up for their free white papers. Update 11/19/2006: Check out the blog: Marketing Interactions. It's a great example of how blogs can use white papers.

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Anything Goes Marketing

JULY 23, 2006

Have you come across a business blog and said "This is pure shit?" Between what I do for a living and blogging in my spare time, I've started to really take note of what I feel is a good blog and what isn't. Shut this blog down ASAP as it's tarnishing your image. This is pure puke.

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Anything Goes Marketing

SEPTEMBER 6, 2006

You may be saying to yourself, what should I blog about today? This is no different from a marketer saying "Where am I going to get quality content for our email newsletter." Here are some tips on recycling your blog content: Come up with a topic and then search your blog and see what posts already exist.

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Anything Goes Marketing

MAY 26, 2007

When someone wants to leave a comment, it provides an opportunity to request additional information to help your marketing and sales team have a better understanding of the customer/prospect. Marketing Sherpa. Tags: web analytics email marketing business blog B2B enewsletter e-marketing Web 2.0.

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Anything Goes Marketing

JULY 20, 2006

If you just started a regular "I want to tell you about myself" blog or a corporate business blog, check out this article on BusinessBlogWire that tells you which sites to submit your blog to in order to improve your search rankings. Technorati tags: business blog , Technorati Thanks Easton!

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Anything Goes Marketing

JULY 23, 2006

While blogs and newsletters seem different, Mark White over at Better Buisness Blogging points out ways that you can leverage both newsletters and blogs in your marketing efforts. You could even re-purpose blog content for other purposes. Technorati tags: Better Business Blogging. enewlstters

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Anything Goes Marketing

FEBRUARY 19, 2007

Tags: podcasts business blog comments B2C.

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Anything Goes Marketing

AUGUST 7, 2006

I'll keep these short and sweet: Tip#1: Improve search rankings by moving your blog name to the end of your post's Title Tag. If possible, have the Title of the Post first followed by the name of the Blog, thus giving the keywords in your Title additional weight. I'll let you know.

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Anything Goes Marketing

AUGUST 25, 2006

How I Set Up Wordpress … Internet Weath Master Starting a Blog? 25 Things to Know BEFORE You Write for a Living by Liz Stuck?

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Anything Goes Marketing

MAY 24, 2006

Businesses are still not getting it - people don't want to read your corporate BS. They want to get to know your company and not your marketing fluff and "salesy spin". Get blogging! Technorati tags: blogging , business blogging , blog , Harris Interacrtive

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Anything Goes Marketing

SEPTEMBER 6, 2006

Tags: business blog search.

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Anything Goes Marketing

SEPTEMBER 26, 2006

This post isn't for starting just any blog. It provides authoritative tips for those that want to start a business blog (corporate blog). Tips to help start your business blog (corporate blog): Starting a Business Blog - BBB Quick Guides Starting a Corporate Blog?

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Anything Goes Marketing

JULY 25, 2006

For personal blogs, this could mean not to blog about your family (or at least mention their names), friends, coworkers or the company you work for. The same goes for business blogs. This has resulted in countless examples of people being fired from their jobs , and family problems.

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Anything Goes Marketing

DECEMBER 3, 2006

It really works and I come away from the podcast with some better insight into the sales and marketing process. I Need Podcasts Like I Need a Hole in my Head" I hear the Mr. Busy Marketer saying "OK, we already have those goals and we are achieving them through our existing initiatives. What more do we need?" What's the point?"

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Anything Goes Marketing

MAY 1, 2007

I Plan to Increase my Lead Generation by 3 billion % in 30 days Marketers make many promises and not all of them are based on facts (I know, you're saying "really??"). From the article Business Crawls onto Web 2.0 , the path to large corporations adopting to Web 2.0. marketing web 2.0. , USA Today , YouTube , blog marketing.

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Anything Goes Marketing

JANUARY 16, 2007

If you're a company, you can always try and drive additional revenue by focusing on some new companies or a specific market segment. If you're a blogger you can focus on driving web traffic by doing number of different tactics (for example, joining a blog directory ). Tags: business blog B2B website traffic loyalty.

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Anything Goes Marketing

OCTOBER 8, 2006

Tags: business blog web design lead conversion.

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Anything Goes Marketing

SEPTEMBER 17, 2006

Tags: business blog blogging.

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Anything Goes Marketing

OCTOBER 29, 2006

One thing that you can try is including a standard footer in your blog post that is directed to new subscribers. It could be something like the following: New to Anything Goes Marketing ? PS - my wife and I just bought a place in Toronto so we've been busy with that. Tags: email marketing Problogger blogging.

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